• Proceedings of the Korean Society of Computer Information Conference
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• 2018.01a
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• pp.207-210
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• 2018

인플루언서(Influencer)란 소셜 미디어에서 유난히 많은 영향력과 파급효과를 가지고 오는 사람들을 말하며, 이들이 만들어내는 콘텐츠는 이제는 자신들의 브랜딩을 넘어선 커머스(Commerce) 효과를 발휘하고 있다. 본 논문에서는 소셜 웹 그리고 공공데이터를 중심으로 뷰티 빅데이터와 방송 콘텐츠 빅데이터를 수집하고 분석하여 상호 상관성에 기반하여 화장품 관련 기업에서 CRM(Customer Relation Management), PLM(Product Lifecycle Management, SCM(Supply Chain Management System) 등의 경영정보시스템과 연계한 뷰티 분야에 최적화된 통합 경영정보시스템을 제안한다.

• Review of Korea Contents Association
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• v.17 no.4
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• pp.14-18
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• 2019

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.163-170
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• 2022

The purpose of this study is to examine the research trend on social media influencers in Korea. To this end, a total of 178 papers on social media influencers were analyzed from 2009 to 2021 among the academic papers registered in the Korean Academic Citation Index. As a result, the early social media influencer research, which was limited to only a few fields such as fashion, beauty, and communication, has expanded to various ones as time passed and achieved quantitative growth. The proportion of empirical studies has been on the rise in recent years, and studies that applied qualitative research methodologies have shown a tendency to decrease. The proportion of research focusing on specific media platforms and influencer types gets lower, although both the characteristics of social media platforms and the attitudes of each influencer are very diverse. This study has academic significance in that it is the first empirical study to investigate the current status of the social media influencer research in Korea.

• Journal of Convergence for Information Technology
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• v.10 no.4
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• pp.168-174
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• 2020

This study studied the influence of beauty influencers, who act as supporters of cosmetics companies, on the purchase intention of cosmetics by consumers using Instagram content. To this end, we focused on the influence of demographic characteristics of consumers exposed to product evaluation contents of beauty influencers acting as cosmetics company supporters on purchase intention. The research data questionnaire surveyed a total of 15 items in 237 parts. Frequency analysis, factor analysis, independent t test, ANOVA, and multiple regression analysis were used for data analysis, and SPSS 23.0 was used for analysis. As a result of researching purchase intention according to product introduction through Instagram contents of a specific account HAJIN_21 Beauty Influencer, gender did not have a statistically significant positive effect, and final education was statistically influenced on purchase intention. It was found to have a significant positive (+) effect. As a result, it was found that final education was an important factor in purchase intention. Furthermore, it is expected that this study can be used as a basic data in the direction of promotion using cosmetics companies supporters.

• The Journal of Information Systems
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• v.30 no.4
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• pp.1-20
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• 2021

Purpose Nowadays, Autonomous Sensory Meridian Response (ASMR) is rapidly growing in popularity and increasingly appearing in marketing. Not even in TV commercial advertisement, ASMR also fast growing in one-person media communication, many brands and social media influencers used ASMR for their marketing contents. The purpose of this study is to measure consumers' perceptions about the products in ASMR marketing content and compare the differences in communication effect of ASMR content creator between product review and how-to in the same Macro tier influencer - the YouTuber that has 10,000-100,000 subscribers. Design/methodology/approach The research methods selected ASMRtist that do product review content and how-to content, Text comments data was collected from 200 videos of tech-device review videos and beauty-fashion videos. A total of 52,833 text comments were analyzed by applying the LDA topic modeling algorithm and social network analysis. Findings Through the result, we can know that ASMR is good at taking attention of viewers with ASMR triggers. In the Tech device reviews field, ASMR viewers also focus on the product like product's performance and purchase. However, there are many topics related to reaction of ASMR sound, trigger, relaxation. In the Beauty-fashion field, viewers' topics mainly focus on the reaction of the ASMR trigger, response to ASMRtist and other topics are talking about makeup - fashion, product, purchase. From LDA result, many ASMR viewers comment that they feel more comfortable when watching the marketing content that uses ASMR. This result has shown that ASMR marketing contents have a good performance in terms of user watching experience, so applying ASMR can take more consumer intention. And the result of social network analysis showed that product review ASMRtist have a higher communication effectiveness than how-to ASMRtist in the same tier. As an influencer marketing strategy, this study provides information to establish an efficient advertising strategy by using influencers that create ASMR content.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.171-181
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• 2020

As expanding marketing channels via social media, a small number of ordinary people have played a role in the information disseminator on social media. Therefore, this study aims to propose efficient social media marketing operation strategies by analyzing the influence relationship from various prospective on beauty channel social media marketing This study examined how beauty channel social media experience affects satisfaction and purchase intend. The components of social media experience were divided into entertainment, interaction, trendiness, usefulness for analysis. Social media experience was confirmed as a factor having significant effect on satisfaction and purchase intend. As a result, the social media experience had a significant effect on the satisfaction and purchase intend and the influence relationship of social media experience on each component was found to be entertainment, usefulness. Also, the expertise of beauty influencers had a significant influence on satisfaction and purchase intend. It is expected that the study results would be available as important data for beauty influencer-based marketing. This study attempted to search for a marketing stratege plan for efficient consumer management and derive and suggest practical implications.

• Fashion & Textile Research Journal
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• v.24 no.6
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• pp.719-730
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• 2022

This study explored the impact of beauty influencers' characteristics and product characteristics on new product acceptance intentions and studied the mediating effects of consumer trust in this process. A survey was conducted from February 22, 2021, to February 28, 2021, with Gen Y and Gen Z women in China, and 379 questionnaires were analyzed. The conclusions are as follows: First, the characteristics of beauty influencers are authenticity and expertise, similarity, attractiveness, interactivity, familiarity, and trustworthiness; product characteristics are cost, image, product quality, product perception, sales promotion, and sustainability. Second, partial beauty influencers' characteristics and partial product characteristics have a positive impact on consumer confidence and acceptance intention of the new product. Third, the mediating effect of consumer trust in the process by which beauty influencers' characteristics and product characteristics influence the intention of new product acceptance was determined. Therefore, when beauty companies use influencers in marketing, it is necessary to understand their characteristics, consider their professionality and authenticity, examine their reliability, and assess their ability to form connections with images and viewers that match their products. Additionally, to increase the acceptance intention of new products, companies should present the price of high-quality products, product sensibilities, and corporate images of products and establish measures that can positively affect consumers' acceptance intention of new products by combining them with the characteristics of beauty influencers.

• Journal of the Korean Society of Food Culture
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• v.23 no.3
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• pp.403-409
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• 2008

Recently, the desire for low body weight, which is an abnormal weight construct along with obesity, has become an evident and serious problem in teenagers. In Korea, the desire for low weight is not perceived as an important problem, but it is rapidly expanding relative to the physical changes and developmental issues teenagers experience. The social atmosphere presented through mass media is the key influencer for the increasing low weight occurrence in teenagers. Because thoughts about beauty have changed among people, and since there is apparent blind interest in slim body shape and appearance, already low-weight individuals are attempting to lose weight along with obese persons. Thus, we consider it necessary to guide teenagers toward having correct perceptions with regard to weight and their own body shape, and that a healthy and appropriate weight is beautiful. Therefore, for this study, we investigated body perception, abnormal weight, attitude toward weight control, and factors related to eating behavior among teenage girls, who are considered the at risk group for overt body weight control behavior. Based on this, we have attempted to set in motion a systematic and active nutrition education program that will allow us to increase body satisfaction by educating on nutritional issues related to development, and ultimately, implant healthy body shape perceptions.