1 |
Oh, J. O.(2019). A Study on the Effect of Instagram Usage Motivation on Influencers' Characteristics and Relationship Maintenance: Focusing on DISC Behavioral Patterns and Generational Patterns as Control Variables, Doctoral Dissertation, The Graduate School of Hongik University.
|
2 |
Oliver, R. L.(1980). A cognitive model of the antecedents and consequences of satisfaction decisions, Journal of Marketing Research, 17(November), 460-469.
DOI
|
3 |
Park, J. H.(2018). The Effect of Influencer's Quality on Consumer Behavioral Intention: Focused on Theory of Planned Behavior (TPB), Master's thesis, The Graduate School of Korea University.
|
4 |
Park, Y. J.(2020). Effect of the influencer's beauty product evaluation contents on purchase intentions: Focus on product evaluation factors, Master's thesis, The Graduate School of Woman Dongduck University.
|
5 |
Pham, T. S. H., & Ahammad, M. F.(2017). Antecedents and consequences of online customer satisfaction: A holistic process perspective, Technological Forecasting & Social Change, 124, 332-342.
DOI
|
6 |
Peters, K., Chen, Y., Kaplan, A. M., Ognibeni, B. & Pauwels, K.(2013). Social media metrics: A framework and guidelines for managing social media, Journal of Interactive Marketing, 27(4), 281-298.
DOI
|
7 |
Rau, P. P., Gao, Q., & Ding, Y.(2008). elationship between the level of intimacy and lurking in online social network services, Computers in Human Behavior, 24(6), 2757-2770.
DOI
|
8 |
Rose, S., Clark, M., Samouel, P., & Hair, N.(2012). Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes, Journal of Retailing, 88, 308-322.
DOI
|
9 |
Sanderson, J.(2008). The Blog is Serving Its Purpose: Self-Presentation Strategies on 38pitches.com, Journal of Computer-Mediated Communication, 13(1), 912-936.
DOI
|
10 |
Friedkin, N. E., & Johnsen, E. C.(2011). Social Influence Network Theory: A Sociological Examination of Small Group Dynamics, Cambridge University Press.
|
11 |
Han, J. S., & Lee, H. J.(2016), The Influence of Social Capital on Food Product Purchase Intention and SNS-WOM: Mediating Role of Trust, Culinary science and hospitality research, 22(3), 254-268.
DOI
|
12 |
Gilmore, J. H., & Pine, B. J.(2007). Authenticity: what consumers really want. Harvard Business Press.
|
13 |
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R.(2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841.
DOI
|
14 |
Han, K. H.(2012). An Investigation on Potential Determinants of Social Network Service's Promotional Effects Based on the Analysis of Facebook Users, Journal of Public Relations, 16(3), 132-168.
DOI
|
15 |
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, CD. D.(2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?, Journal of Interactive Marketing, 18(1), 38-52.
DOI
|
16 |
Hsu, C. L., & Lin J. C. C.(2016). Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention, Technological Forecasting and Social Change, 108, 42-53.
DOI
|
17 |
Jeong, Y. H.(2018). Study on the Effect of the Information Search Motivation for Eating-out through Social Media on Information Search, Information Value and Behavioral Intention, Doctoral Dissertation, The Graduate School of Kyonggi University.
|
18 |
Kim, D. J., & Hwang, D. U.(2012). The Effect of SNS(Social Networking Service) Quality on Satisfaction and Repurchase Intention in the Hotel Industry, International Journal of Tourism Management and Sciences, 27(3), 59-76.
|
19 |
Baron, R. M. & Kenny, D. A.(1986), The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations, Journal of Personality and Social Psychology, 51(6), 1173-1182
DOI
|
20 |
Barabasi, A. L., & Albert, R.(1999). Emergence of scaling in random networks. science, 286(5439), 509-512.
DOI
|
21 |
Bleicher, P.(2006). Web 2.0 revolution: Power to the people, Applied Clinical Trials, 15(8), 34-36.
|
22 |
Brakus, J. J., Schmitt, B. H., & Zarantonello, L.(2009). Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?, Journal of Marketing, 73(3), 52-68.
DOI
|
23 |
Chaudhuri, A., & Holbrook, M. B.(2001). The chain effects from brand trust and brand affect to brand performance: the role of brand loyalty, Journal of Marketing, 65(April), 81-93.
DOI
|
24 |
Chen, S. C., & Lin, C. P.(2015). The impact of customer experience and perceived value on sustainable social relationship in blogs: An empirical study, Technological Forecasting & Social Change, 96, 40-50.
DOI
|
25 |
Chronis, A. & Hampton, R. D.(2008), Consuming the authentic Gettysburg: How a tourist landscape becomes an authentic experience, Journal of Consumer Behaviour 7(2), 111-126
DOI
|
26 |
Taylor, D. G., Lewin, J. E., & Strutton, D.(2011). Friends, fans, and followers: Do ads work on social networks?, Journal of Advertising Research, 51(1), 258-275.
DOI
|
27 |
Sano, K.(2015). An empirical study the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service, Proceedings International Marketing Trends Conference.
|
28 |
Son, D. J., & Kim, H. K.(2017). A Study on the Government PR Using Social Media: Focused on the Differences in Perception between Government PR Practitioners and SNS Professionals, Journal of Practical Research in Advertising and Public Relations, 10(2), 64-95.
DOI
|
29 |
Smith, T.(2010). The social media revolution, International Journal of Marketing Research, 51(4), 559-562.
|
30 |
Till, B. D., & Busler, M.(2000). The Match-Up Hypothesis: Physical Attractive-ness, Expertise, and Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs. Journal of Advertising, 24(3), 1-13.
DOI
|
31 |
Wrigh, P. M.(2017). Making Great Theories, Journal of Managemen Studies, 54(3), 384-390.
DOI
|
32 |
Lee, S. Y.(2017). The effects on consumer's responses from Instagrammers' selfdisclosure and information characteristics: Focusing on the shopping mall manager's perspective, Master's thesis, The Graduate School of Ewha Womans University.
|
33 |
Kim, U. B., Kim, D. S., & Park, G, S.(2018). The Effects of Hashtag Type on Evaluations of Influencer and Fashion Information and Consumer Responses, Journal of the Korean Society of Clothing and Textiles, 43(1), 1-16.
|
34 |
Ko, S. M., Hwang, B. H., & Ji, Y. G.(2010). A Study on Social Network Service and Online Social Capital: Focusing on a Korean and Chinese Case, The Journal of Society for e-Business Studies, 15(1), 103-118.
|
35 |
Ko, H. S.(2012). The Effects of Social Network Service Quality on User Satisfaction and Intention to Continued Use, Master's thesis, The Graduate School of Sangji University.
|
36 |
Lim, S. T., Park, C. L., Cha, S. Y., Moon, J. H., Lee, I. S., & Kim, J. W.(2009). Co-Experience: Enhancing Interactive Experience of Users on Social Media through Tangible Interaction, The HCI Society of Korea, 868-875.
|
37 |
Martin, J., Mortimer, G., & Andrews, L.(2015). Re-examining online customer experience to include purchase frequency and perceived risk, Journal of Retailing and Consumer Services, 25, 81-95.
DOI
|
38 |
Moore, A., Yang, K., & Kim, M. H. J.(2018). Influencer Marketing: Influentials' Authenticity, Likeability and Authority in Social Media. International Textile and Apparel Association (ITAA) Annual Conference Proceedings. 126.
|
39 |
증가녕.김인재(2018). 유튜브 뷰티 채널에서 화장품 구매의도에 미치는 영향요인 분석. 인터넷전자상거래연구, 18(6), 409-425
|
40 |
Yoo, S. A.(2018). A Study on the effect of how the image of Social Influencers at beauty products on the corporate image and the intention of purchasing products: Based on Instagram, Master's thesis, The Graduate School of Chung-Ang University.
|
41 |
Kim, Y. S.(2018). The Impact of Beauty Influencer Information on Cosmetic Brand Switching and Continual Usage. Doctoral Dissertation, The Graduate School of KonKuk University.
|
42 |
Nam, J. H., & Hyun, Y. H.(2011). The study on assessing the quality of the smartphone applications: A case of the Outback application of family restaurant, Journal of Foodservice Management, 14(5), 221-240.
|