• Title/Summary/Keyword: beauty industry development

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The Structural Relationship between Employment Insecurity and Turnover Intention of Beauty Industry Employees

  • Eun-Jung SHIN;Ki-Han KWON
    • East Asian Journal of Business Economics (EAJBE)
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    • v.11 no.2
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    • pp.91-108
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    • 2023
  • Purpose - This research paper empirically analyzes the effect of changes in the employment environment due to the 4th industrial revolution on the turnover intention of cosmetic employers and employees and seeks the necessary measures for job instability in the industrial field. Research design, data, and methodology - A self-report questionnaire was conducted on 513 cosmetic implementers. Statistical processing of the data collected by the data analysis method was analyzed using the Statistical Package for Social Science (SPSS) WIN23.0 statistical package program through data coding and data organizing process. Results - Changes in the employment environment were found to have a significant effect on the effect of job instability (t=13.218, p<0.05). As for the effect of organizational commitment on turnover intention, the higher the organizational commitment, which is a parameter, has a negative (-) effect on turnover intention, a dependent variable (p<0.05). Conclusions - Our results are based on an analysis that allows cosmetic employers and workers to explore ways to address job insecurity. Based on the analysis results, it will help the growth of the cosmetics industry by providing basic data for the identity of the cosmetics industry and the development of the cosmetics service organization.

A Research on Perception of Leadership Affects Long-term Working Intention in the Beauty Service Employees (미용서비스종사자의 리더십 지각이 장기근속의도에 미치는 영향에 관한 연구)

  • Oh, Jin Sook;Youn, Chun Sung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.21-32
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    • 2012
  • The current beauty service of Korea is upgrading its outside appearance from traditional small-shop image and its speed of change and competition are more severe than ever before. The top priority trait of beauty management is based on man-power resource, and personnel-management is the most important thing that more than anything else. Compared with other arenas of business, personnel management plays a key role in beauty industry. As a result, this research begins with the issue of personnel management. In addition, I will show that the management leadership of beauty service affects organization civil actions and changing jobs in the beauty industry employees, and the leadership can lower changing job rate to some extent. The role and duty of business manager is very significant because the dependence of man-power resource is magnificent in beauty service. In spite of rapid changing of economic surroundings, the management of beauty service is still working without any detail plans. It is no exaggeration to say that the most of beauty service managers are lack of leadership conception. Although the demands of customers are changing everyday, the frequent changing of jobs among talented employees drops customers credibility and high-quality service. From a management viewpoint, re-training cost of employees leads to economic loss and the company suffers from financial problems. As a result, it creates vicious circle in the beauty industry. Today, the management atmosphere in the beauty service is hard to get its right track because of the cutthroat competitions of beauty industry and difficulties of hiring promising employees. It has been said that "Nothing ventured, Nothing gained" Above all, the beauty service requires job speciality and it produces economic profits. Therefore, the managers desperately need to change the way they regard those with job changers. In this research shows the principal index of the leadership type of beauty business managers how much affects its employees' long-term working condition. The new concept of leadership, such as alternative suggestions, setting goals, and organization civil action will reorganize the stereo-type frame. I will also investigate the factors of job changing and intention of the beauty service employees for the development option of the beauty industry.

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A Study of the space characteristics in beauty salon for the franchising (국내 미용실 프렌차이즈 브랜드화를 위한 공간 특성 연구)

  • Chun, Soo-Kyung;Nam, Kyung-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.11a
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    • pp.187-190
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    • 2007
  • Many consumers today are increasingly buying products with brand-image, additional value. Also brands are important factor in the franchise business. According as a standard of living is improved due to the development of economy and community, our country is increasing interests in hair styles with desiring of beauty. Therefore, domestic beauty industry has been improved by the introduction of the franchise with specialization, different management system and the marketing strategy. Through a case of hair salon's franchise, a purpose of this paper is elements which form the brand-image in space investigate how it have been applied and letting fundamental data of beauty care thread space planning.

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A Study on the Establishment of Beauty Business Act for the Development of Beauty Industry (미용업 발전을 위한 미용업법 제정에 대한 연구)

  • Im, Do-Yeon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.07a
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    • pp.183-185
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    • 2020
  • 수명의 연장과 생활수준의 향상으로 인해 건강하고 아름다운 삶에 대한 관심과 욕구가 높아지고 이에 따라 미용 서비스 산업은 급격한 신장을 이루었고 이러한 미용업의 발달로 인해 미용분야는 전문화·세분화 되고 있다. 하지만 현재 우리나라는 이러한 미용업의 발전을 뒷받침할 수 있는 독립적 미용업 관련 법률을 갖추지 못하고 공중위생관리법으로 미용분야의 규율이 이루어지고 있다. 이에 미용산업의 독자적인 발전을 도모하고 미용업의 특성에 맞는 법적 규제를 위해서는 미용관련 독자적인 법률의 제정이 요구된다. 미용관련 독자적 법률의 제정의 방향은 면허권자를 보건복지부 장관으로 하고, 전문분야별 세부적 면허제도를 마련함이 필요하다. 또한 학력에 따른 지식이나 기술을 고려하여 면허의 종류에 따라 할 수 있는 업무범위 또는 개설영업범위를 달리하는 방법 등을 마련하여야 하고, 미용업에 대한 면허제도의 합리적 정비를 전제로 미용업 개설의 신고제는 유지됨이 타당하다.

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A study on the Marketing Strategies of the Silver Clothing Industry (실버의류산업의 마케팅 전략에 관한 연구)

  • Kim, Jung-Sil
    • Journal of the Korean Society of Fashion and Beauty
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    • v.5 no.3
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    • pp.87-91
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    • 2007
  • The increased average life expectancy and an aging society mean a lot of change socially and economically. With the increased population of the new elderly generation, holding a desire to pursue high quality life, plans and marketing strategies towards this group have progressed in the clothing industry. Purchases of clothing will lead the silver clothing industry to a huge consumer market and silver clothing brands are expected to have a lot of potential to grow, especially in department stores in Korea. From now on, there is a need for attacking the market with distinct tactics and characteristics that will satisfy the elderly consumers emotionally. Psychological views towards the elderly generation must be changed and our unique environment state must be considered. With all that, there is also a strong need for researches and development technically and industrially.

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A Study on the Mechanical Change of Emulsion-Treated Hair by Color

  • Ko, Hee-Ja;Park, Jang-Soon
    • Textile Coloration and Finishing
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    • v.34 no.2
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    • pp.127-133
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    • 2022
  • With the increasing interest in the expression of individuality and appearance of modern people, it is time to conduct research and development of novel hair coloring from various angles. Therefore, taking into account the order of discoloration of hair pigments, we selected a creative and novel emulsion as a novel material for hair coloring, rather than a cosmetic material such as hot water extract using natural products dealt with in previous studies, commercially available hair manicure, and oxidation hair dye for hair. Thus, the change in tensile strength and elongation of hair samples by color was studied. As a result of the study, hair with green emulsion paint had a significantly higher maximum load, maximum stress, maximum elongation and breaking load, breaking stress, breaking elongation values are shown. Maximum in terms of modulus, green emulsion applied hair and the control group were higher in the 0-15s strain and 15-145s sections, respectively, and the tangential modulus value was much higher in the control group than the experimental group hairs in all the 0-145s sections. This study, which analyzes the dynamic changes of hair samples that extend the daily color gamut, will greatly contribute to the development of innovative hair coloring materials in the research and production of hair beauty works, and it is judged that it will also contribute to the development of the beauty industry.

Perception in the MZ Generation's Untact Era on Physical Consciousness and Cosmetological Management Behavior (MZ세대의 언택트 시대 지각이 신체의식과 뷰티관리행동에 미치는 영향)

  • Na, Yunyoung
    • Fashion & Textile Research Journal
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    • v.24 no.5
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    • pp.628-635
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    • 2022
  • This study sought to investigate the relationship between perception, body awareness, and beauty management behavior in the untact era in their MZ generation's, and as a result of the study, it was confirmed that there is a causal relationship between variables. For the empirical analysis of the study, a survey was conducted online(Google questionnaire) in Seoul/Gyeonggi area from June 7 to 26, 2021. Of the 548 questionnaires, 512, excluding 36, were analyzed using SPSS V.21.0. Among the sub-factors of perception in the untact era, it was confirmed that the social environment perception and human relationship perception are key factors that negatively affect body consciousness and beauty management behavior, and so does self-awareness(p<.05). Next, it was confirmed that, among the sub-factors of body consciousness, appearance management awareness and appearance/body care effort were key factors that positively affected beauty management behavior, and that appearance confidence was also an important factor that positively affected beauty management behavior(p<.05). Therefore, through this study, we intend to provide basic data for product development, programs, and marketing strategies that can cope with changes in the beauty consumption market in preparation for the post-COVID era.

The Reasons for Store Loyalty of Beauty Service : Transaction Cost Perspective (미용서비스 산업에 있어서 점포충성도의 원인에 관한 연구: 거래비용적 관점)

  • Park, Sun-Ju;Yi, Seong-Keun
    • Journal of Distribution Research
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    • v.12 no.1
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    • pp.105-123
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    • 2007
  • Recently, the beauty service industry in Korea is growing rapidly as women have increased role in society and consumers have more diversified desire for beauty. In that sense, studies on the environment of transaction is necessary to maintain the customers who use beauty service which Is one of the most prominent services in Korea. However, there is a lack of systematic investigation on that. Under those circumstances, this study tries to propose strategies by shedding light on the reasons of store loyalty based on empirical study. Furthermore, securing regular customers is deemed to be the most important thing as the competition among stores are getting fiercer in the wake of increase in the number of beauty salons. In that light, this study tries to shed light on the transaction cost clearly which affects the store loyalty, and focuses on the development of integrated research model for the transaction cost related to the environmental characteristics of beauty service industry and for the store loyalty.

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Appeared In a Domestic YouTube Video A Study on Makeup Characteristics According to Emotional Emages

  • Na-Hyun, An
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.1-10
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    • 2024
  • While technologies such as the 4th revolution and artificial intelligence (AI), which create new value through the convergence of intelligent information technology, are becoming hot topics, the beauty industry is rapidly developing and combining information and communication technology to produce beauty items based on smartphones among mobile technologies. As the area of expands, YouTube is forming a network through various means of information. In particular, beauty-related YouTube videos are a field of great interest and popularity among the public. By classifying the makeup characteristics according to the emotional images shown in domestic YouTube videos by emotional image and identifying the characteristics of makeup, the needs for watching YouTube makeup videos are identified. We aim to build trust in the delivery of information about makeup. The emotional images were divided into four types: 'modern', 'natural', 'gorgeous', and cute. Among the domestic makeup YouTubers, Pony, Isabe and Shinnim, Lamuque were selected. By organizing more diverse makeup-related content systematically and creatively, we expect to have a positive influence on k-makeup not only domestically but also overseas. We aim to provide basic data for follow-up research on makeup YouTuber videos in the field of cosmetology and contribute to marketing plans for the development of the beauty content industry and establishment of promotional strategies.

A Study on the Development of Liberal Education Program in University for the Activation of Beauty Talent Donation (뷰티재능기부 활성화를 위한 대학 교양교육 프로그램 개발 연구)

  • Park, Jeong-Yeon
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.4
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    • pp.341-348
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    • 2019
  • The purpose of this study was to develop voluntary learning (talent donation) program as a liberal art lecture for students in G university to cultivate consideration towards others and community life. The title of the liberal education course that was developed was decided as "Beauty Talent Donation". The course objectives were to develop consideration for others and sociality required for community life as well as foster awareness of sharing and develop creative leaders equipped with outstanding characters through cosmetology voluntary service associated education. The final development of education contents were completed over 3 stages including preparation, development, and supplemented development and the major components consist of understanding talent donation, beauty theories, and beauty skills. For the assessment of the learners, absolute evaluation was applied so that personal goals can be achieved through the course instead of evaluating learners' learning capabilities with relative evaluation. Accordingly, a pass or fail system was designed. The beneficiary institution of talent donation was selected based on the following conditions. It is located within a short distance from the educational institution, walking distance for the learners, easy to recruit subjects to receive the support, and accurately understands the purpose of the lecture and willing to cooperate.