• Asian Journal for Public Opinion Research
• /
• v.9 no.4
• /
• pp.352-367
• /
• 2021

Purpose: This research aims to examine gender preferences for men and women advertising models in Saudi advertisements. Saudi Arabia is known as one of the most gender-segregated society in the world, and it has gender-specific roles, characteristics, and behaviors that are undesirable for the other gender. Methodology: The questionnaire was developed with the help of earlier studies on perceptions towards advertising models and validated by a jury of experts and focus groups. The gender preferences for ten product categories (including automobiles, baby care products, cigarettes, cosmetics for women, fashion, food & beverages, motorcycles, personal care for men, personal care for women, sporting goods) were examined for men and women models. Similarly, three personal preferences characteristics for both genders (face beauty, voice quality, and Islamic dress), two characteristics for women models (body shape, femininity), and two characteristics for men models (height-weight balance, masculinity) were examined for men and women models separately. Finally, a survey was conducted to solicit responses from respondents (N=412). Findings: Results indicated significant gender preferences for gender-specific product categories and typical gender stereotypes in advertising models. Men models were preferred in men-specific products, and women models were required in women-specific products. Some product categories (including personal care for men and sporting goods) were ranked higher for men advertising models, while for women advertising models, other product categories (including personal care for women and cosmetics for women) were ranked higher. Masculinity was ranked highest as the preferred personal characteristic for men advertising models, while voice quality was highest for women advertising models. Finally, there is a significant difference between the preferred personal characteristic for men and women advertising models for three characteristics, including face beauty, Islamic dress, and masculinity and femininity. Implications: Saudi Arabia is a unique society with predominantly unique cultural dominance. Consequently, local culture greatly influences advertisements. It has stereotyped gender roles even in advertisements. This study will establish a baseline for further research on the subject area.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.3
• /
• pp.411-419
• /
• 2020

With the increasing number of skin care shops, service quality development that can meet the customer needs is needed to obtain differentiated competitive advantage. Accordingly this study was attempted to provide basic data on marketing necessary for operating a skin care shop by identifying the impact of service quality on perceived reciprocity and long-term relationship orientation among the customers using a skin care shop. This study conducted a survey of 290 female customers using skin care shops located in Seoul and Gyeonggi province, Jeollanamdo and Jeollabukdo, and Gyeongsangnamdo and Gyeongsangbukdo through personal visit, e-mail, and post service, and the collected data were analyzed with SPSS Ver. 18.0 and Amos Ver. 18.0. As a result, it was proven that overall goodness-of-fit to the theoretical model of the research hypotheses set in this study is good. In Hypothesis 1, "Skin care specialist's work ability, facility and sanitation, and care products had a significant positive (+) impact on perceived reciprocity," which was partially adopted. In Hypothesis 2, "Skin care specialist's work ability, care products, and devices and tools had a significant positive (+) impact on long-term relationship orientation," which was adopted. In Hypothesis 3, "Perceived reciprocity had a significant positive (+) impact on long-term relationship orientation," which was adopted. Therefore, it can be concluded that skin care specialist's work ability, facility and sanitation, care products, and devices and tools are the service quality elements for allowing customers to feel thankful or encouraging them to visit the skin care shops continuously.

• The Journal of Industrial Distribution & Business
• /
• v.14 no.2
• /
• pp.21-33
• /
• 2023

Purpose: After using the Internet, the world is changing through several paradigms, and the retail industry, which is essential to living in the world, is also changing rapidly. In this review paper, the requirements that the retail industry should consider and prepare in accordance with the rapidly changing paradigm were reviewed according to the current situation of the times. Research design, data, and methodology: It is a review of technological development using PRISMA flow diagram, retail change, and necessity in April 2022, and a review of the digital environment to be applied to the retail industry in the future. Results As the current situation and changes of retail, and the development of IT technology, reviews on the retail business applying the 4th Industrial Revolution, the Internet of Things and artificial intelligence were collected, and the direction of the retail industry was suggested. Conclusions: The direction for the retail industry in preparation for developing technologies was presented. In addition, this study is a review paper that suggests the need for research on active introduction of new technologies to the beauty market that is very close to human life and economically helpful as IT technology for the 4th industrial revolution develops rapidly.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.7
• /
• pp.4511-4519
• /
• 2015

I have analyzed the present status of national certifications and qualifications systems in overseas countries in order to come up with improvement alternatives to National Qualifications Framework(NQF). Most national certifications and qualifications systems at home and abroad have introduced, implemented or are in the process of modifying evaluation programs on the basis of Level 8. I have come to the conclusion that certificates and qualification titles equivalent to those for education programs in cosmetology related departments should be developed for high school to the masters and PhD diplomas, at the same time, the certification program to foster industrial engineers as well as master craftsman for skin & nail-care as well as makeup courses that are not available in beauty field, and I expect this study to be used as the basis material for onsite education & training programs for professionals in beauty field whose capability are respected upon acquisition of relevant certificates in relations with cosmetology related education courses.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.5 no.1 s.12
• /
• pp.34-50
• /
• 2007

This study was designed to measure customer awareness about their own scalp and hair treatment based on survey, through the theoretical background of scalp physiology field by considering scalp and hair treatment. This was to provide a principal data about scalp and hair treatment for the beauty industry. Also, the data about the awareness of customers will be used to search for a direction far basic beauty services in the scalp and hair treatment field. Four hundred customers in beauty parlors, dermatology clinics, skin care institutes, and scalp institutes, living in the North Cheolla Province were surveyed. They were 25 years old and over. The surveys were performed over a period of ten days from November 18th to 28th in 2005. The collected data was analyzed by SPSS. Frequency and percentage were used to draw typical feature of subjects. Chi-square test, frequencies, t-test and One-way ANOVA were performed to consider awareness of customers for hair treatment as well as hair character and scalp hair. This study was able to estimate the awareness of customers by putting together between the recognition of scalp based on the special quality of hair and the recognition of hair and scalp treatment. In conclusion, the scalp and hair did not act independently. In order to have healthy hair, one must posses a healthy, and physiologically sound scalp. In order for beauticians to properly serve their clientele who require hair and scalp treatment, one must be able to comprehend and understand the field of scalp and hair treatment.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.42 no.3
• /
• pp.544-559
• /
• 2018

Korea's traditional aesthetic criterion changed with a new makeup culture that followed the social change caused by modernization. Such transitional features are well seen in the cosmetic advertisements of the 1920's and 1930's. To investigate the cultural characteristics and aesthetic-criteria changes of makeup culture at this period, this thesis analyzes cosmetic advertisements carried in newspaper media of the 1920's and 1930's from an aesthetic perspective. This study found that after the late 1920's, more diverse tones were used for face-powder makeup, collapsing the visual, powder-focused makeup which had been considered criteria for beauty, in combination with smelling and tactile senses such as scent or touch. Domestic makeup had the highest value attached to basic skincare in terms of the aesthetic effect via powder makeup; however, Japanese makeup still stressed the importance of color. Besides, particular facts were found as to social significance of makeup acts such as powder users' age group, safety, superiority and rivals of products, and appeal for makeup popularization. This thesis demonstrates how traditional female beauty appears in powder advertisements in the modern period and how it is related to present-day female beauty.

• Journal of Convergence for Information Technology
• /
• v.11 no.5
• /
• pp.259-266
• /
• 2021

This paper sought to help north Korean women understand their lives and seek to integrate the in-house between North and South Korea by organizing the overall reality of north Korea's fashionable hairstyles and beauty industry. The research method looks at the appearance management activities of North Koreans in north Korean media, media outlets, and testimonies of north Koreans who have been on the outstay since Kim Jong-un's ruling, among other things, and analyzed their hair activities. C. Studies have shown that some improvements have been made since the Kim Regime through the smuggling of foreign goods by yusists. In addition, it was confirmed that beauty education is being systematically edied out through a beauty training institute in North Korea, and that it has changed from a fixed salary system to an ability-based allowance. This study shows a limitation that north Korea has failed to study. It is believed to be a boon to future research on North Korean hair.

• Journal of the Korean Applied Science and Technology
• /
• v.39 no.6
• /
• pp.853-863
• /
• 2022

In order to revitalize start-ups in the beauty field, this study attempted to derive characteristic patterns of changes in demand and differences in emotions and meaning for 'beauty start-ups' by dividing the period by year from 2019 to 2021 based on exploratory data analysis (EDA). Most of the search terms related to the keyword "beauty start-up" showed more interest in institutions or certificates that can learn beauty skills than professional start-up education, which still does not recognize the importance of start-up education, and as an alternative, it is necessary to develop customized start-up education programs for each major. We establish hypotheses through exploratory data analysis and verify hypotheses by combining traditional corroborative data analysis (CDA). There has never been an exploratory data analysis method for beauty startups, and rather than mentioning the need for formal start-up education, analyzing changes in interest in beauty startups and the requirements of prospective start-ups with exploratory data will help develop customized start-up programs.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.11
• /
• pp.536-543
• /
• 2017

Most of Korea's beauty college education focuses on the subject rather than the industrial field of the industrialized world. It is centered on subjects rather than on-site job modules, and training sessions are required for graduation of the training period rather than having flexible configurations. Therefore, the education curriculum and industrial field training are becoming mismatched because of the goal of acquiring a certificate in skin care major subjects. Based on this problem, the researcher made a questionnaire about the certificate utilization of students who are majoring in skin care and 294 students were surveyed. It was found that it had a high degree of utilization to take a job, but that it had below normal level on utilization after entering the industrial field. Based on this analysis result, I propose to review the need to reorganize the skin care curriculum, which is based on the national competency standards (NCS) beginning in 2014. Education experts at the college of skin care should continue to develop a curriculum centered on academic subjects and industrial field curriculum as closely as possible, by focusing on the direction and trend of the industry's branches and industry experts.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.7
• /
• pp.145-158
• /
• 2021

This study is aimed at identifying the important factors required by customers through importance-satisfaction analysis of how they choose skin care shops on the basis of certain factors and attributes at this time when there is an urgent need to improve the level of quality that meets their expectations and demands in combination with the quantitative expansion of skin care shops. To achieve this, a survey was carried out to 217 people over the age of 20 in Gwangju and Jeonnam area with experience in using skin care shop services. The SPSS v. 21.0 program was used to analyze the collected data. The results are summarized as follows. IPA grid analysis of the difference in importance-satisfaction of sub-factors for skin care shop choice showed that the items corresponding to the upper-left side of maintenance and strengthening, the upper-right side of stainability, and the lower-left side of gradual improvement were the 'sanitary control of tools and products', 'basic situation(legal compliance)', and 'workers' sanitary control', 'internal control of skin care shops', 'professionalism and skills of workers'and 'quality of services', respectively. Consequently, the results of this study will be based on the efficient operation of skin care shops, and further more the utilization of them is expected to expand the quantitative and qualitative base of the skin care industry.