• Journal of the Korean Applied Science and Technology
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• v.37 no.6
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• pp.1605-1618
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• 2020

The purpose of this study was to investigate the effect of beauty healthcare behaviors of middle-aged women on physical esteem and psychological well-being. The subjects of this study were middle-aged women in Seoul and Gyeonggi area, and surveyed for 6 weeks starting from October 26, 2020, and 334 words were used for analysis. The analysis method used the SPSS 26.0 program to perform frequency analysis, factor analysis, and reliability analysis. To find out the correlation between beauty healthcare, physical esteem, and psychological well-being for middle-aged women, correlation analysis and multi-regression analysis were performed. the statistical significance level was set to p<.05. It was confirmed that beauty healthcare behavior had a statistically significant effect on physical esteem and psychological well-being.

• The Korean Journal of Franchise Management
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• v.11 no.4
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• pp.17-29
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• 2020

Purpose: As the untact culture has spread due to the recent COVID-19, the service industry as well as the beauty salon is shrinking. In order to overcome such a crisis in beauty salons, the lower dimension of beauty salon service quality is divided into servicescape, technical service, and employee service, and actions are taken with the 'perceived value of the customer' as a parameter. In this study, S-O-R(Stimulus-Organism-Response) theory was applied for customer-centered analysis, and gender and regularity were selected as moderator variables to add practical implications. Research design, data, and methodology: All constructs were measured using items developed and used in the previous study. A total of 261 questionnaires were collected online using NaverForm. The data were analyzed using factor analysis, correlation analysis, and measurement model analysis with SPSS 22.0 and AMOS 22.0. After testing the research model and hypothesis for the entire group, a multi-group analysis was conducted by dividing into male and female groups, regular customers, and non-regular customers. Results: First, this study showed that the service environment of beauty salon customers had a negative (-) effect on perceived utilitarian value, and the technical service and perceived hedonic value had a positive (+) effect on the customer's behavioral intention. Technical service and employee service had a positive (+) effect on perceived hedonic value, but perceived hedonic value did not affect customer's behavioral intention. Second, there is no statistically significant difference in each path between male and female groups. Third, there was a statistically significant difference between regular customers and non-regular customers, only the path that the servicescape influences the perceived hedonic value. Conclusion: According to the results of this study, technical service and utilitarian value should be considered in order to induce behavioral intention of customers, and technical service quality should be considered first. Also, operating a beauty salon requires a differentiated approach to the salon servicescape according to the ratio of non-regular and regular customers. The beauty salon servicescape generally showed negative practical value for non-regular customers, but positive for the Hedinic value for servicescape such as comfortable service and clean interior for regular customers.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.580-592
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• 2021

This study was conducted on mothers with infants to identify the relevant factors affecting parenting stress and depression, and to verify the effectiveness of the beauty therapy program on parenting stress and depression. After conducting a self-administered survey of 450 mothers with infants under 36 months old in Busan city from May 1 to 20 May, 2018 through convenient sampling method, the final analysis of 402 women. In addition, experimental research through one group pretest-posttest design was also conducted on 17 people to verify the effectiveness of the beauty therapy program on parenting stress and depression. The multiple regression analysis showed that the higher appearance-management behavior, the less parenting stress and depression. Also, parenting stress and depression after participating in beauty therapy programs are significantly reduced compared to those before participating in beauty programs. This study could confirm that beauty therapy program is one of the effective measures to improve women's mental health and self-esteem.

• Journal of Convergence for Information Technology
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• v.12 no.5
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• pp.212-224
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• 2022

This study aims to provide data on attitudes towards the use of Homecare beauty devices in correlation to narcissism of women between ages 30-59. Through statistical analysis of 563 survey questions, data displayed that respondents' age, level of education, marital status, economic status, and career status showed a strong correlation with implicit narcissism, while explicit narcissism only showed a correlation with age and career status. The most popular skincare location was shown to be 'self-provided at home', and the most popular item purchased being 'galvanic devices'. Secondly, attitudes towards the use of homecare beauty devices in correlation towards implicit narcissistic respondents were only to the consideration of its use, while explicit narcissists displayed a strong correlation between the purchase of a product and the recommendation of others. While this is the first study on attitudes towards homecare beauty devices in relation to a personality-based trait like narcissism and it displayed meaningful results, a more in-depth study in the future dealing with a larger region and respondent groups of a wider age and gender group should be undertaken.

• Journal of Convergence for Information Technology
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• v.11 no.8
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• pp.194-200
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• 2021

The beauty industry continued to develop despite the difficult social environment, and in the process, small-scale beauty businesses grew rapidly into large-scale beauty franchises. Therefore, this study was conducted because it was considered that various internal marketing is necessary for workers in the beauty industry. In order to find out what kind of internal marketing has a great effect on job immersion for workers, from February 1, 2021 to March 2021 By the 31st, 220copies out of 250 questionnaires were collected and frequency analysis, reliability analysis, factor analysis, correlation analysis, and multiple regression analysis were performed with spss 22.0. Satisfying internal marketing was a reward system and it was found that it had the greatest influence on job commitment. Therefore, it is considered that the actual internal marketing that workers want should be planned.

• Journal of Convergence for Information Technology
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• v.12 no.5
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• pp.202-211
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• 2022

The purpose of this study is to investigate the relationship between job stress, job autonomy, employee support evaluation, and the turnover intentions of workers in the beauty and cosmetics industry. This study assessed 570 workers with 3 months or more of experience in the beauty and cosmetics industry. Data processing was achieved through analyses of frequency, descriptive statistics, exploratory factors, reliability, correlation, and confirmatory factors, as well as the verification of the structural equation model. The results of the study are as follows: first, employee support evaluation in the beauty and cosmetics industry workers was negatively correlated to job stress. Second, employee support evaluation showed a negative relationship with turnover intentions. Third, job stress was found to have a positive relationship with turnover intention.This study suggests that, in order to reduce the turnover intentions of beauty and cosmetics industry workers, it is necessary for employers to make efforts to manage employees' job autonomy, support evaluation, and stress levels.

• Journal of the Korean Applied Science and Technology
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• v.38 no.6
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• pp.1433-1444
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• 2021

This study was conducted for the purpose of developing a curriculum to educate the practical skills required in the industry by convergence with the 4th industry in the beauty field, which has been accelerated since the Corona era. As a result of an exploratory investigation of several literatures and collecting expert opinions, it was analyzed that the field of beauty industry will expand to a personalized service providing industry that combines medical, bio, ICT, and artificial intelligence technologies, rather than providing a single item or service. Based on the analysis contents, the curriculum was composed and subjects were derived by adding digital application skills to have in addition to the basic job skills required in the traditional beauty industry. The post-Corona era will bring changes in various industries based on the Fourth industrial revolution, and in response to these changes, universities should always pay attention to changes in the industry to develop talent for the development and sustainability of the beauty industry.

• The Research Journal of the Costume Culture
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• v.30 no.4
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• pp.594-607
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• 2022

This study is a follow-up paper on "Development of flipped learning class model for nail beauty education" published by Seol (2022). This model was conducted from March to June 2022 for 70 students taking the "Nail color design 1" course. After 15 weeks of class, a survey of the students' perceptions of flipped learning and their self-evaluation of goal achievement was conducted, which was composed of questionnaires using a 5-step Likert scale. 15 questions were designed to evaluate the students' satisfaction with their experience and class operations; 4 questions to evaluate whether the class goal had been reached through flipped learning; and 9 questions to evaluate the students' perceptions of flipped learning. As a result of applying this model to theoretical and practical nail beauty classes, it was confirmed that flipped learning helped students better understand the content and had a positive effect on learning, while the subject's educational goals were also achieved. By evaluating the students' perceptions of flipped learning, we may conclude that they experienced learning satisfaction and perceived the approach positively. Moreover, they have expressed a desire for additional flipped learning. This study is thus meaningful in confirming the procedure's effectiveness by applying the flipped classroom model to theoretical and practical subjects with a focus on the nail beauty field, and showing how it achieved students' positive perceptions and educational goals.

• Fashion & Textile Research Journal
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• v.24 no.6
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• pp.789-800
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• 2022

This study investigates the effect of recovery elasticity of beauty college students on university life adaptation during COVID-19. Further, the mediating effect of grit in relation to recovery elasticity and university life adaptation is analyzed. Survey data of 223 students (female: 192; male: 31) were collected for multiple and intermediate regression analyses using SPSS 24.0. The results reveal a static correlation between the lower factors of resilience, glittery, and adaptation to college life and that the resilience of junior college students in the beauty department had a static effect on grit and their adaptation to college life. Passion, a subordinate factor of grit, is mediated by the effect of grit on the relationship between resilience and adaptation to university life. However, perseverance, another subordinate factor of grit, did not have any such mediating effect. These results confirm the importance of grit, particularly passion, for resilience and adaptation to college life. It was confirmed that resilience was due to college life adaptation of beauty department students, and it was confirmed that passion, a sub-factor of grit, also had a mediating effect. Therefore, it is judged that resilience induces physical and mental adaptation, interpersonal adaptation, and academic adaptation necessary for college life, and works in many ways to improve the quality of life of beauty department junior college students. Instructors should consider developing educational programs for improving recovery elasticity and grit to help students better adapt to university life.

• Fashion & Textile Research Journal
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• v.25 no.3
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• pp.366-378
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• 2023

Recently, the use of one-person broadcast content for special makeup videos has gained momentum. This study aims to analyze the factors preferred by various age groups as the total number of clicks increase on special makeup videos. It also aims to provide beauty creators with useful data to help them create videos that generate more clicks based on the derived elements. We analyzed previous studies and divided the subjective indicators into place & accessories, editing, model (Y/N), contents and field, and characteristics of the creators. We analyzed top 5 videos from among 257 videos uploaded before July 1, 2020. The subjective indicators were analyzed through a questionnaire survey attempted by 60 respondents in their 10-30s from Jeollanam-do and Gwangju between July 20 to August 31, 2020. The questions majorly focused on intimacy, attractiveness, professionalism, informativity, and playfulness. We analyzed the collected data using SPSS 21.0, and obtained the following results: Informativity, professionalism, attractiveness, and playfulness were considered to be more influential by those aged 10 to 30 years. In particular, factors like visual elements, linguistic characteristics, experts, background music and sound effects, celebrities, product information, and knowhow were most preferred. In fact, it was easy to make videos using these elements. The above results confirmed the utility of such data for beauty-creators-to-be in creating videos that generate more clicks.