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http://dx.doi.org/10.22156/CS4SMB.2022.12.05.212

Attitudes Towards Homecare Beauty Devices in Women in Correlation to Narcissism  

Kang, Shin-Ok (Department of Beauty Art, Donbang Culture University)
Kim, Moon-Ju (Department of Beauty Art, Donbang Culture University)
Publication Information
Journal of Convergence for Information Technology / v.12, no.5, 2022 , pp. 212-224 More about this Journal
Abstract
This study aims to provide data on attitudes towards the use of Homecare beauty devices in correlation to narcissism of women between ages 30-59. Through statistical analysis of 563 survey questions, data displayed that respondents' age, level of education, marital status, economic status, and career status showed a strong correlation with implicit narcissism, while explicit narcissism only showed a correlation with age and career status. The most popular skincare location was shown to be 'self-provided at home', and the most popular item purchased being 'galvanic devices'. Secondly, attitudes towards the use of homecare beauty devices in correlation towards implicit narcissistic respondents were only to the consideration of its use, while explicit narcissists displayed a strong correlation between the purchase of a product and the recommendation of others. While this is the first study on attitudes towards homecare beauty devices in relation to a personality-based trait like narcissism and it displayed meaningful results, a more in-depth study in the future dealing with a larger region and respondent groups of a wider age and gender group should be undertaken.
Keywords
Homecare beauty device; Narcissism; Galvanic device; Skincare; Homecare self-treatment;
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Times Cited By KSCI : 1  (Citation Analysis)
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