• Journal of Fashion Business
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• v.17 no.2
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• pp.117-135
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• 2013

With the growth of mass media, professional baseball teams have strived to keep up team's tradition and individuality and build a distinctive image through sports marketing using visual identity. Among others, a baseball uniform is used as a sports marketing tool more than an uniform. Uniform color acts as a distinctive element in team's uniform design and is effective to raise attention, manifest a positive image to spectators, and increase trust and affinity. This study aims to compare and analyze color characteristics and images of professional baseball uniforms in America, Japan, and Korea as visual identity. For this, literature review was made on the history of baseball, uniforms, sports marketing, and visual identity, and then color characteristics and images were analyzed on professional baseball away uniforms in Korea, America, and Japan collected in Internet and official web sites. The results are as follows. First, for color characteristics of professional baseball uniforms, the most frequently used color was R(V) color in Korea, ltGy color in America, and Bk color in Japan. Second, for color images of professional baseball uniforms, the most frequently used image was a casual image in Korea, a dandy image in America, and a modern image in Japan.

• Journal of the Korean Society of Costume
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• v.50 no.8
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• pp.43-55
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• 2000

The objectives of this study were to investigate the differences of image evaluation of baseball uniform by uniform design and perceiver's gender. and to examine how baseball uniform preferences vary according to perceiver's gender. Stimuli consisted of 12 color photographs of a male model wearing a baseball uniforms which were manipulated according to the color of shorts and pants. A semantic differential scale of 23 items were used to evaluate the image of the stimuli. Subjects were 288 males and females. Five dimensions derived to account for the image of baseball uniform. These were manly, ability, activity, preference, and visibility. Wearing of red shirts had a positive effect on the evaluation of ability, activity, and visibility. Dark blue shirts had a positive effect on the evaluation of preference. Grey uniforms had negative effects on the evaluation of ability, activity, and visibility. Men liked white uniforms and vertical stripes uniforms of black and white more than dud women. Women talked dark blue shirts more than did men.

• Fashion & Textile Research Journal
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• v.17 no.5
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• pp.800-814
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• 2015

This study develops baseball uniforms for amateur baseball players with excellent appearance and functional movement. This study selected a conventional baseball uniform and developed a new one for amateur baseball players with improved function and appearance based on previous research results. In case of developed baseball uniform materials, this study used polyurethane mixed fabric for the top to improve flexibility. A mesh material was used at the armpit, back, and bottom of the top, side line of pants and pockets to improve breathability. In addition, quilted material was added to the knee to improve durability and protection. For the patterns and design, this study used a gusset under the arm to assist in comfortable movement as well as reduced the length of the top and circumference of the hem to decrease unnecessary parts. For the pants, this study used a waistband gripper to avoid the top riding up, added darts behind the knees to bend comfortably, and added additional fabric inside the hem to prevent dirt. In addition, we reduced the width and length of the pants. Wearing evaluation was divided into appearance evaluation by experts and on-site-wearing test by baseball players. The wearing evaluation results for the developed baseball uniform indicated higher evaluations than a conventional baseball uniform in all sections as well as showed significant differences in all sections. The result of movement adaptability evaluation showed the highest satisfaction for 'the top does not ride up' and 'dirt do not get in'.

• Korean Architects
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• s.615
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• pp.168-169
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• 2020

• Fashion & Textile Research Journal
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• v.13 no.5
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• pp.734-742
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• 2011

This study has been undertaken as a basic research for automatic pattern design for baseball uniforms manufactured under custom-MTM system, propose building up of a system whereby various partial patterns are combined under an automatic design system and develop a multi-combination type pattern searching algorithm which allows development of a various designs. As a result of this, type classification based on pattern design elements includes side, open, collar, facing and panel type. Design have been divided into coarse classification ranging from level 1 to 7 according to pattern design elements, based on a design distribution chart. Out of 7 such levels, 3 major types determining design which are, more specifically, level 1 sleeve type, level 2 open type and level 3 collar type, have been taken and combined to determine a total of 12 types to be used for design classification codes. Respective name of style and patterns have been coded using alphabet and numerals. Totally, pattern searching algorithm of multi-combination type has been developed whereby combination of patterns belonging to a specific style can be retrieved automatically once that style name is designated on the automatic pattern design system.

• Fashion & Textile Research Journal
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• v.17 no.2
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• pp.237-246
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• 2015

The purpose of this study is basic data for developing baseball uniform in the future by carrying out a survey of amateur baseball players on the wearing pattern of uniform and inconvenient details. To do this study, a survey targeting 307 male social baseball players in their 20s to 40s was conducted, and a preliminary survey through interview with designers, MDs and patternmakers had also been carried out and analyzed prior to the main one. The result shows that armpit and back patches get wet with perspiration the most, and patches around knees are likely to be worn out because of frequent sliding. Thus, they are dissatisfied with poor protective function the most and need quilted pads around knees. Answers for a question on injuries during games indicates that shoulder injuries due to pitching or batting and abrasion owing to sliding are most common and knee injuries are also frequent. As for the wearing satisfaction of uniform, they want elasticity and breathability of textile to be improved; they are not satisfied with its design and fit because they think top and bottoms are much too long and uncomfortable; they often find dirt inside of the uniform during games. Besides, they find it very difficult to remove dirt from the uniform even after washing. There has been a growing population of amateur baseball players over recent years, so this study would help develop functionally improved uniform and be used for developing uniform for professional baseball players.

• Journal of Fashion Business
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• v.27 no.6
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• pp.18-36
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• 2023

Although an extensive body of research exists on sports uniform colors in the West,there is a dearth of research on South Korean sports uniforms, especially in the domain of professional teams ports. This study aims to identify and analyze the colors of sports uniforms of 56 professional teams listed on the Korea Professional Sports Association (KPSA) for a range of team sports (e.g. football, baseball, basketball, volleyball, and golf). The number of colors of each team's uniform and the ordinal ranking of these colors were recorded and analyzed. Furthermore,the number of colors and parent company colors were grouped by gender and league. Overall, 80.4% of the teams preferred three to four colors with white, black, blue, and red being the most popular colors. Every team's primary, secondary, or graphic logo colors on their uniforms included white. The gender variable was partially significant, emphasizing culturally significant colors such as pink. The parent company's color showed a significant connection with the team's uniform colors. This result was related to the historical origins of South Korean professional team sports and their unique relationship with chaebols. Based on the findings, this study concludes that visibility and contrast factors, as well as historical aspects relating to the concept of glocalization play an important role in the color choices of South Korean team uniforms.

• Fashion & Textile Research Journal
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• v.14 no.4
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• pp.597-606
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• 2012

To increase the productivity and product quality of customized baseball jerseys, this study developed a multi-variable system for a production process that efficiently controls diverse production management factors. The working time was measured through the establishment of a standard process where skilled workers and Chinese factory workers manufactured 5 sets of the same basic design jerseys. Based on the measured working time (1,136 seconds/per unit), the multi-variable process control system was developed, where hourly production management is possible according to the involved workers and equipment types. Each process was assigned accoding to the production management factors for a total of 28 standard processes. The processes were developed based on consideration of work characteristics according to the order of needlework of open-type set baseball jerseys with sleeves(the basic design of baseball jerseys)to result in a customized production system structure that could be set up with multi-variables. As a result, a total 12 types of systems were developed in consideration of the personnel involved and the number of equipments. The optimal production management system (with the highest efficiency compared to the number of workers)was A-2, B-1, C-1. D-2, E-2, F-1, and G-1. This system had extremely high efficiency and showed 99% assignment efficiency for the 7-person team. Though not optimal, possible process assignment for each working personnel is proposed as a reserve process in case work modification is inevitable due to malfunctions and the absence of equipments.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.138-146
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• 2008

Opera costumes are a tangible medium to directly affect how opera singers performed. Therefore, stage costumes have been designed in various ways to reflect intentions of directors. This study examines modernization of opera costumes. For this study, the author worked as one of costume design staff for "Faust" which was played in Sung-Nam Art Center from November 24, 2005 to November 27, 2005 in commemoration of the opening of the center. The following outcomes of the supporting actors are drawn from this study. Martha wore a grey jacket and a long skirt with slash. Grey suit symbolized chastity but tight long skirt with slash means sexy. Valentin wore military and combat uniforms to express that he was a soldier. The military uniform represented the situation before the war and the combat uniform symbolized the situation after the war. Rather short trousers, a white tweed jacket, purple flower ornament, a light green vest, and a beret were used to express Wagner, who looked ridiculous and always tried to flirt. Overalls, a blue jumper, and a scarlet baseball cap were used to make Siebel look naive and homely. Modern opera costumes now help reduce the time and space between stage and audience, improve economic efficiency and meet the audience's needs for various style.

• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.843-859
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• 2014

The purpose of this study is to find the differences among the clothing brands through examination of present situation about uniform design in domestic coffee houses and provide the basic materials in developing uniform designs to reflect the brand identity. For research contents and method, the overall circumstances were examined about the domestic coffee houses and their uniforms at large via literature review. Then, characteristics on their 10 uniform designs were reviewed according to item, color, pattern and accessary. The following are results. First, cardigan, cap, and necktie according to the individual brand are added with basis of shirt and apron in composition of coffeehouse's uniform. Second, in cardigan, those colors including black, navy and brown are used, reminding of the coffee. Brand logo or symbol is also presented on it, which addresses the brand image. Third, the kind of shirt consists mainly with long or short shirt blouse and long sleeve or short sleeve pique shirt. Job title or gender differentiates the shape and color. Fourth, one-piece type is commonly applied for the apron. At the same time, a short skirt is put on as well. An image expression is often found by the unique brand color also, but mostly, some dark tones like brown or black are largely used. Fifth, in cap, various kinds are worn including the cap as in the case of baseball, fedora, beret, and hunting cap. In color, black or brown color same to that of apron is common, which fails to show differentiation. Thus, consideration of color remix with application of brand symbol is thought to be an alternative to this.