The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty (중국 패션브랜드 SNS(WEIBO) 특성이 지각된 유용성, 만족도, 브랜드 충성도에 미치는 영향)
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- The Research Journal of the Costume Culture
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- v.26 no.1
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- pp.82-94
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- 2018