Consumer Emotional Experience and Approach/Avoidance Behavior in the Store Environment with Digital Signage -Moderating Effect of Perceived Surprise- (점포내 디지털 사이니지 환경에서 소비자 감정체험과 접근/회피행동 -지각된 놀라움의 조절효과-)
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- Journal of the Korean Society of Clothing and Textiles
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- 제41권2호
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- pp.266-280
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- 2017