• 한국항공운항학회지
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• 제24권1호
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• pp.62-70
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• 2016

Perception of outsource workers among Incheon Int'l airport employees was reviewed about the service performances of winning the ASQ awards in 11 consecutive years. 85% of Incheon airport operating authority(Incheon International Airport Corp.) and its outsource companies employees was composed of outsource workers. Thus, their thoughts might represent the overall perception of airport operating authority employees. The perception on the service performances of winning the ASQ awards was analyzed by researchers using attribution theory model. It is useful to apply attribution modeling in order to analyze the causal relationships among variables. Attribution is the process by which individuals explain the causes of behavior and events. Attribution theory is the study of models to explain those processes. According to empirical analysis, it was found outsource workers attributed the excellent service performance of Incheon airport to such an internal factor as service competence. However it was also implied they attributed to such external factors as the positive relationship and institutional support from airport and government authorities.

• 지식경영연구
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• 제18권2호
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• pp.103-127
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• 2017

This study examines the effects of failed airline services on the consumers' psychological process and their behavioral responses. Having different classifications from the previous studies, this study focuses on dividing important factors of airline services into search attributes(e.g. sale and procedure services, services concerning flight attendant, in-flight services) and experience attributes(e.g. flight services, collateral services). Using structural equation modeling, this study shows that the failure of service factors of the experience attributes provokes the feeling of disappointment with mediation effect of external attribution while the failure of service factors of search attributes provokes the feeling of regret with mediation effect of internal attribution. Finally, disappointment leads to consumers' complaint behavior while regret leads to consumers' switching behavior. Unlike previous studies, we show that when a service failure occurs, depending on each attribute, consumers feel negative emotions of disappointment or regret through different attribution processes and finally show different behavioral responses with an empirical analysis.

• Asian Journal for Public Opinion Research
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• 제11권3호
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• pp.182-200
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• 2023

A recent nationwide survey reported that South Koreans perceive large corporations as the party that should be the most responsible for tackling climate change. This public opinion result offers insight into the argument that defining who is responsible for the climate change issue can guide campaigners and policymakers in designing effective communication strategies. This study examines how attributing responsibility to large corporations can affect behavioral intention to support government policy and regulation via a moderated mediation model of the perceived risk of climate change and corporate social responsibility (CSR). A nationwide online survey of 295 South Koreans was conducted. The findings reveal an indirect effect of responsibility attribution on behavioral intention through risk perception. Moreover, perceived CSR moderated the causal link between risk perception and behavioral intention, such that South Koreans reported higher levels of behavioral intention when they reported higher CSR. However, perceived CSR failed to moderate the indirect effect. These findings have implications for communication processes and policymaking to address climate change problems in South Korea.

• 가정과삶의질연구
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• 제24권5호
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• pp.223-237
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• 2006

This study explores how well parents and their children recognize the social attitudes of one another. Mothers, fathers and youths were asked to state their own opinion on various social issues then predict their children's, fathers' and mothers' responses(attributed attitudes). Empirical evaluation of the possible socialization consequences of actual versus attributed attitudes leads to a series of hypotheses. The data were collected from single students at a university in Seoul and their parents. Included in the seven social attitude were sexuality, educational, economic, political, ecological, religious and family issues. Analysis of the responses 98-110 triads, each consisting a mother, a father and a young adult child showed that both mothers and fathers were limited in their ability to gauge the attitudes of their children. Guided by attribution theory, this study tested several hypothesized relationships between the actual response of mother, the actual response of the father, the perceived response of the mother, the perceived response of the father and the actual response of the child. The theoretical model was tested with AMOS 5.0, utilizing path analysis, which is a form of structural equation modeling with manifest variables. Overall model fit was assessed by examining GFI, NFI, TLI, CFI and RMR. Results of the data analysis can be summarized as follows. First, the children perceived their mothers and fathers to be highly similar in their opinions and the actual responses of the mothers and the fathers were considerably correlated. Second, the fathers' responses whether attributed or actual were more predictive than the mothers' responses to their children's opinions. The alternative model suggests considerable support for the attribution theory. Indeed, within a family, the actual opinions of parents appear to have little direct bearing on the child's orientations, except when the actual orientations are perceived and reinterpreted by the children. It is not what parents think, but what their children think they think that predicts their offsprings' attitudes.

• 감성과학
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• 제16권4호
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• pp.535-544
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• 2013

결과에 대한 원인을 추론하는 인지적 정보처리과정에 대한 연구에는 많은 성과가 있었다. 그러나 서로 다른 원인의 무의식적 점화가 과제 결과의 만족도와 과제 재수행에 관한 의사결정에 미치는 영향을 검증한 연구는 찾아보기 어렵다. 본 연구는 암묵적 귀인점화 절차를 사용하여 과제의 결과를 우연 또는 개인적인 노력에 귀인시키는 것이 과제에 대한 만족도와 과제 재수행 의도에 미치는 효과를 알아보기 위해 수행되었다. 이를 위해 지시문을 사용하여 우연과 노력 조건별로 실험참가자들을 점화한 후, O/X 퀴즈 과제 (실험 1) 또는 5지선다형 문제 (실험 2)를 풀게 하였다. 그리고 실제 과제수행 결과와 관계없이 '좋음' 또는 '나쁨'의 피드백을 주고 과제 만족도와 과제의 재수행 의도를 측정하였다. 분석 결과, 과제 만족도는 주로 피드백에 의해 영향을 받지만, 과제 재수행 의도는 피드백과 점화 유형에 따라 상호작용이 있음이 관찰되었다. 즉, '좋음'의 피드백을 받은 조건의 경우, 우연 점화 참가자들보다 노력 점화 참가자들에게서 재수행의도가 높게 나타났고, '나쁨'의 피드백을 받은 조건에서는 우연 점화 참가자들이 노력 점화 참가자들보다 재수행의도가 높았다. 본 연구의 결과는 귀인과 의사결정 관련 연구뿐만 아니라 중독 관련 상담심리연구에도 이론적, 실무적 시사점을 줄 수 있을 것으로 기대한다.

• 한국수학교육학회지시리즈A:수학교육
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• 제46권1호
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• pp.1-18
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• 2007

The purpose of this study is to describe theoretical orientations guiding research in mathematics motivation and to discuss findings in terms of how they facilitate or inhibit achievement. First, definitions of motivation and distinctions among types of motivation in education are discussed. Second, theoretical approach and representative research from these approach are described. Third, a set of generalizable conclusions about the contextual factors, cognitive processes, and benefits of interventions that affect students' and teachers' motivational attitudes are noted. Last, criticisms regarding instrument, assessment, and use of theories in motivational research are raised.

• 한국과학교육학회지
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• 제25권4호
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• pp.503-513
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• 2005

본 연구의 목적은 생물학 가설 생성 중에 나타나는 과학적 감성 생성 과정을 밝히는 것이다. 먼저 예비연구를 통해 잠정적 모형을 구성하고, 사고 발성법 훈련 계획을 확정하고, 표준화된 면접지 개발하였다. 본 연구에서는 8명의 대학생을 대상으로 사고 발성법과 회상적 면접법, 심층 면접을 이용한 삼각측정법으로 언어적 프로토콜과 행동 프로토콜을 수집하였다. 잠정적 모형을 근거를 선언적 지식과 절차적 지식의 분석틀을 개발하였고, 이 분석틀을 이용하여 부호화 프로토콜을 개발하였다. 부호화 프로토콜을 분석한 결과 과학적 감성 생성의 4가지 유형을 개발하였다. 첫 번째 생성 유형은 기본 과정으로서 인식하기 전에 먼저 느끼는 과정을 설명한다. 두 번째 생성 유형은 회상적 과정으로서 과거의 감성기억이 되살아나는 과정을 설명한다. 세 번째 생성 유형은 인지적 과정으로서 인지적 목표를 달성하기 위해 일어나는 일련의 사고 과정에서 생성되는 감성을 설명한다. 네 번째 생성 유형은 귀인 과정으로서 인지적 목표의 달성 여부에 대한 귀인평가 과정에서 생성되는 감성을 설명한다. 기본 과정에서 생성한 감성은 기본 감성이라 하고, 회상 과정에서 생성한 감성은 회상 감성이라 하고, 인지적 과정에서 생성한 감성은 인지적 감성이라 하고, 귀인 과정에서 생성한 감성은 귀인감성이라 한다. 개발된 과학적 감성 생성 과정 유형은 감성 생성 과정 모형 개발과 감성적 두뇌 기반 학습 전략 수립의 기초가 될 것으로 기대한다.

• 유통과학연구
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• 제17권8호
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• pp.77-85
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• 2019

Purpose - The use of celebrity endorsers is a strategy long-since used by companies to improve the persuasive impact of their company's advertising. However, much like anyone else, celebrities are flawed human beings, and therefore often find themselves involved in scandals. Companies must consider the potential of scandals when using a celebrity endorser to represent their brand or product. This research focuses on the process consumers use to justify scandals involving celebrity endorsers. Specifically, this research divides the justification processes used by consumers to maintain support for celebrities involved in a scandal into moral decoupling and moral rationalization and proposes antecedents and consequences for these processes. Methodology - To verify the hypotheses suggested by this study, an online survey was conducted, and data was analyzed using a structural equation model. Result - Results showed that consumer empathy for the celebrity endorser and external attribution of the scandal presented were positively related to moral decoupling and moral rationalization. In addition, moral rationalization was positively related to consumers' attitude towards the celebrity endorser, which also enhanced brand attitude. However, the relationship between moral decoupling and the consumer's attitude toward the celebrity endorser was not statistically significant. Conclusion - This research serves to expand the scope of available research on the persuasiveness of celebrity endorsers and provides practical guidelines for marketers.

• Journal of Information Technology Applications and Management
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• 제14권3호
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• pp.115-136
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• 2007

In this study, we investigate the possibility of deploying a recently emerging Internet-based technology, called Web log or Blog, to address the problems of knowledge transfer and sharing, particularly in the case of tacit knowledge. We examined the use practice of four blogs and then identified several properties relevant to knowledge transfer and sharing. They include the specific style of blog format, content ownership attribution, posted article organization, communication tools and method, news feed function, and various links from/to outside websites. These features were argued to facilitate knowledge transfer and sharing. In particular, we discussed a great deal about the structure of comments and links as tools for collaboration and idea sharing, which enables the knowledge conversion processes (socialization, externalization, combination, and internalization), We then provide several guidelines to develop blogs as a knowledge management tool.

• 한국언론정보학보
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• 제52권
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• pp.48-68
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• 2010

사이버모욕죄 보도에서 한국 언론은 핵심 가치(범죄로부터 안전 vs 표현의 자유)와 귀인 양식(일화적 vs 주제적 귀인)측면에서 상반된 프레임을 구축하여 경쟁한 것으로 나타났다. 본 연구는 뉴스 텍스트 내에서 프레임을 구성하는 주요요소로서 핵심 가치와 귀인 양식에 주목하고, 구체적으로 가치가 신념에 대한 중요도 인식과 정서적 반응을 통해 사이버모욕죄에 대한 의견에 미치는 영향력을 탐구하였다. 또한 귀인 양식이 정서적 매개 과정을 통해 의견에 영향을 미치는 과정도 분석되었다. 온라인 실험 결과, 뉴스 프레임에 함축된 핵심 가치가 무엇이냐에 따라 그에 관련된 신념의 중요도가 변화했으며 이는 부분적으로 사이버모욕죄에 대한 의견에 유의미한 영향력을 행사한 것으로 나타났다. 탐색적인 관점에서 분석된 핵심 가치의 정서적 효과는 미약한 수준에서 발견되었는데, '범죄로부터 안전'이라는 가치는 악플러에 대한 분노를 다소 강화시켰으며 이러한 분노 정서는 사이버모욕죄 찬성 의견을 강화시키는 경향을 보였다. 한편, 개인적귀인이 사회적 귀인에 비해 '문제적 개인들'에 대한 분노 정서를 강하게 초래할 것이라는 가정은 입증되지 않았으나, 일화적 프레임은 주제적 프레임에 비해 더 효과적으로 핵심 가치가 함축하는 방향으로 의견에 영향을 미쳤다.