• Journal of the Korean Institute of Landscape Architecture
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• v.23 no.3
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• pp.94-105
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• 1995

Purposes of this study were to apply and examine that the importance-performance analysis(IPA) could be a useful park management tool. The IPA is an easily-applied technique developed in marketing field to measure attribute importance and performance. It displays them simultaneously on a 4-quardrant action grid; therefore, park managers can upgrade current services and address marketing strategies for various user segments. The children's grand park was selected as a study are. Two different types of questionaires were utilized for data analyses. They were collected from one respondent by on-site distribution or by mail survey, because attribute importance and performance should be rated before and after visiting a park, respectively. Then, total data was segmented systematically by 2 variables-age and benefit sought. Action grids from order to meet the needs of each segment. Several comments on both data collection methods and segment variables selection were described to improve the IPA in recreation settings for future researches.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06c
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• pp.166-168
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• 2012

바이오 문헌으로부터의 의미 있는 객체 추출 및 상호작용 관계 추출은 수 많은 바이오 문헌으로부터 유용한 정보를 얻기 위한 필수적인 과정이다. 특히 문헌으로부터 유전자 또는 단백질 이름과 같은 바이오 객체를 정확하게 인지하는 것은 새로운 객체인식의 어려움과 객체를 찾기 위한 특징 패턴의 다양성으로 인해 도전적인 과제로 남아있다. 본 논문에서는 전처리 과정을 거친 문헌 데이터로부터 12개의 의미 있는 속성들을 선택하였다. 선택된 속성에 데이터마이닝 기법중 하나인 속성 추출 기법을 적용하여 객체를 분류하는데 있어 의미 있는 속성들을 추출하였다. 특징 추출 방법과 분류 알고리즘이 분류 성능에 미치는 영향을 평가하기 위해 각 방법의 정확도를 사용하여 분류 성능을 비교였으며, Gain Ratio Attribute Evaluation과 Symmetrical Uncertainty Attribute Evaluation 기법에 의해 추출된 속성이 가장 정확한 분류 성능을 보여주었다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.18 no.5
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• pp.1260-1272
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• 2024

This paper tackles the prevalent challenges faced by existing tourism route recommendation methods, including data sparsity, cold start, and low accuracy. To address these issues, a novel intelligent tourism route recommendation method based on collaborative filtering is introduced. The proposed method incorporates a series of key steps. Firstly, it calculates the interest level of users by analyzing the item attribute rating values. By leveraging this information, the method can effectively capture the preferences and interests of users. Additionally, a user attribute rating matrix is constructed by extracting implicit user behavior preferences, providing a comprehensive understanding of user preferences. Recognizing that user interests can evolve over time, a weight function is introduced to account for the possibility of interest shifting during product use. This weight function enhances the accuracy of recommendations by adapting to the changing preferences of users, improving the overall quality of the suggested tourism routes. The results demonstrate the significant advantages of the approach. Specifically, the proposed method successfully alleviates the problem of data sparsity, enhances neighbor selection, and generates tourism route recommendations that exhibit higher accuracy compared to existing methods.

• Journal of the Korean Society of Costume
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• v.54 no.1
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• pp.53-68
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• 2004

The purposes of this study were to classify the contents of lifestyle of adolescence consumers, to examine the differences of lifestyle, importance of store attribute, preference of fashion store according to demographic variables, to test preference of fashion store and lifestyle, preference of fashion store, and to examine how the preference of fashion store was influenced by lifestyle, importance of store attribute, and demographic variables. Subjects were 317 adolescence consumers(13-24 years) in Seoul, Korea. Preference of imported & brand goods, orientation of fashion & beauty life, and family orientation had a direct effect on preference of department store($R^2$=.129). Sex had an indirect effect on preference of department store through orientation of fashion & beauty life. Search of video media & information and age(-) had a direct effect on preference of entertainment shopping center($R^2$=.150). Orientation of fashion & beauty life(-), sales promotion, sex, and reasonable consumption had a direct effect on preference of discount store(R =$^2$.109). Sex(-) had an indirect discount store through orientation of fashion & beauty life, and sex(-), search of video media & information, age(-), and reasonable consumption did through sales promotion. Sales promotion, preference of imported & brand goods(-), and store atmosphere(-) had a direct effect on preference of traditional market($R^2$=.060). Sex(-), age(-), search of video media & information, and reasonable consumption had an indirect effect on preference of traditional market through sales promotion, and search of video media & information, reasonal consumption, and acceptance of foreign culture did through store atmosphere.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.392-401
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• 2013

This study was conducted to research the Selection Attribute for Pension which is located in the region of S. Gyeonggi-do. We intended to find the best choice point for reserving the pension using IPA and suggest or provide strategic implications and marketing method for running the pension. The survey was conducted from the early January to the end of March in 2012 with one to one method. A total of 300 questionnaires were distributed and 229 responded questionnaires were reliable to be used as a sample. The result of the survey was analyzed by using SPSS 15.0 version for window with Paired t-test and IPA method. Frequency Analysis was also conducted for the characteristic of samples. Findings are presented and discussed in three areas. First, the cleanliness of rooms, service for customer, heating and cooling system are the key important factors for the choice of pensions. Secondly, all factors are statistically significant level(p<0.01, p<0.001) as a results of performing IPA method. Thirdly, the result has shown that the varity of programs in the pension have significant impact on the customers' choice and satisfaction.

• Journal of Digital Convergence
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• v.17 no.12
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• pp.159-170
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• 2019

This study is an online survey for consumers in the metropolitan areas of Japan and Korea, which are advanced countries in Asia, and the maturity of the automobile market. The purpose of this study is to compare the results of Korea and Japan. As a result of this study, we analyzed the differences between the consumer characteristics and the optional attribute factors of low-carbon automobiles of Korea. There was a difference. It was found that the factors of low carbon car selection attribute differed with age, and that stability was more important when selecting low carbon car as income level increased. In Japan, there were no differences in the selection attribute factors of low carbon cars by gender, age and income. In addition, there is no difference in the relationship between the future purchase timings of low-carbon car types in both Korea and Japan. Implications of this study Korea has a meaningful result that Korea tends to select low-carbon automobiles with an emphasis on economic aspects and ages, and that safety tends to emphasize safety of low-carbon automobiles according to income levels. In the case of low carbon car, there was a tendency to select a low carbon car without any difference in consumer characteristics. The relationship between the expected purchase time according to the type of low carbon car and the Korean car show that the preferred car within the next 10 years among the low carbon car types is electric car and Japan prefers hybrid car.

• The Journal of Industrial Distribution & Business
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• v.11 no.10
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• pp.17-25
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• 2020

Purpose: The purpose of this study is to narrow the target down to college students representing single-person households to identify the main attributes of their choice of Home Meal Replacement(HMR) and to look at the impact on satisfaction and repurchase intentions. Research design, data and methodology: An online survey was conducted for consumers who purchased HMR products at least once and a total of 264 questionnaires were used for demonstration analysis. The collected data have verified for validity and reliability between measurement variables through exploratory factor analysis and reliability analysis. Results: As a result, curiosity, economy, safety, and brand, which are HMR selection attributes that university students' value, have a significant impact on satisfaction, and satisfaction has a significant impact on the intention of repurchase, a variable of behavior. In addition, the adjustment effect of health value pursuit was significant only in safety attributes. Conclusions: This study divided the target group to examine what the HMR selection attributes of single-person college students are, the main consumer of HMR, and how selective attributes affect satisfaction and willingness to repurchase. In the process, we wanted to find out if there was a moderating effect on the health-oriented values in the dietary lifestyle.

• Journal of the military operations research society of Korea
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• v.35 no.1
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• pp.63-82
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• 2009

The purpose of this study is to analyze the problems of current rules and regulations on the source selection for weapon system in defense acquisition project and suggest several techniques to ensure objectivity and fairness. As an application example, Helicopter source selection was presented. It was analyzed and compared through technique application and strength and weakness analysis of AHP, PROMETHEE and Attribute Transformation. The decision making techniques which make all conditions satisfactory in all situations are nonexistent. Thus, it is estimated that we can maintain the objectivity in the source selection of weapon systems by applying suitable decision making techniques in accordance with the patterns of evaluation item.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2003.06a
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• pp.5-8
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• 2003

This paper presents a methodology to be able to select an appropriate RP system that suits the end use of a part. Evaluation factors used in process selection include major attributes such as accuracy, roughness, strength, elongation, part cost and build time that greatly affect the performance of RP systems. Crisp values such as accuracy and surface roughness are obtained with a new test part developed. The test part is designed with conjoint analysis to reflect users' preference. The part cost and build time that have approximate ranges due to cost and many variable parameters are presented by linguistic values that can be described with triangular fuzzy numbers. Based on the evaluation values obtained, an appropriate RP process for a specific part application is selected by using the modified TOPSIS(Technique of Order Preference by Similarity to Ideal Solution) method. It uses crisp data as well as linguistic variables, and each weight on the alternatives is assigned by using pair-wise comparison matrix. The ranking order helps the decision making of the selection of RP systems.

• The Research Journal of the Costume Culture
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• v.26 no.2
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• pp.217-232
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• 2018

As the types of wedding ceremonies become diversified, and consumers' needs become more selective, greater importance is given to wedding planners' roles in the wedding industry, and consumers require differentiated types of wedding service. As a preliminary qualitative study in this field, an ethnographic study was conducted to identify factors valued by consumers when selecting a wedding planner in the wedding planner market, which has rapidly grown in recent years. An in-depth interview was performed with eight participants in terms of wedding planner utilization type and consumers' understanding of wedding preparation with a wedding planner. The collected data were analyzed through taxonomy, component analysis and decision table analysis; for validation, professional wedding planners were asked to review the items valued by consumers in selecting a wedding planner. Four factors - expense characteristic, wedding planners, wedding consulting companies, and customer characteristics - were identified, along with eight sub-factors (capability, service attitude, technical communication, personal factors, wedding planner encounter paths, spouse's satisfaction status, and companies). Out of these, price (within budget), wedding planners' capability, wedding planners' service attitude are expected to be meaningful in further research because they were found to be attributes commonly valued by every respondent. This study is significant in that it has made a new approach to understanding wedding planner selection attributes through ethnographic research and identified new wedding planner selection attributes.