• Journal of Digital Contents Society
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• v.19 no.4
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• pp.649-659
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• 2018

We studied on factors influencing product purchase intention in Taobao live streaming shopping by adopting the Elaboration Likelihood Model (ELM). We used the survey method to collect the data and examine the hypotheses. The results are as follows. Source attractiveness has stronger effect on attitude toward product in the condition of hedonic product than in the condition of utilitarian product. Argument Quality has stronger effect on attitude toward product in the condition of utilitarian product than in the condition of hedonic product. In additional analysis, in the condition of the hedonic product, both of the source attractiveness and the argument quality have a positive effect on the attitude toward product. While argument quality has a positive effect on attitude toward product, but the attractiveness has no significant effect on the attitude toward product in the condition of utilitarian product. Finally, attitude toward product has a positive effect on product purchase intention.

• Management & Information Systems Review
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• v.34 no.4
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• pp.97-120
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• 2015

This study examined the role and relationship among cognitive response(attractiveness, familiarity, actual self-congruence, ideal self-congruence and sympathy) factors, emotional response(empathy, flow, affection) factors, identification mediating between cognitive and emotional response, and interactivity. Hypotheses based on literature reviews were analyzed and according to the results, all of hypotheses except two hypotheses were supported. Firstly, the results revealed that except characteristic attractiveness and actual self-congruence, story attractiveness, characteristic familiarity, story familiarity, and ideal self-congruence influenced on sympathy positively. Secondly, this study examined the role and relationship between identification mediating between cognitive and emotional response and interactivity. As a result, identification and interactivity mediated with sympathy and empathy had positive effects. Finally, in respect of emotional responses empathy, flow, and affection had positive effects.

• The Research Journal of the Costume Culture
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• v.24 no.2
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• pp.166-179
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• 2016

The purpose of this study was to identify images of saleswomen by uniform and body type and to determine if the images have an effect on customer satisfaction and revisiting intention. This study was conducted between February 10th and February 23rd 2015, using a questionnaire to collect data from 608 adults from Seoul, Deajeon, and Chungnam Province. A $2{\times}2$ (body $type{\times}clothes$) factorial experimental design was used. Frequency, factor, and reliability analysis, analysis of variance, one-way ANOVA, Tukey test, and multiple regression analysis methods were used to analyze data. The study results were as follows: First, images of saleswomen with different uniform and body types were classified based on the following three factors: professionalism, kindness and attractiveness. Second, the saleswomen's uniforms had significant impact on perceived attractiveness, with women who wore skirt suits being identified as more attractive than women with pant suits. The saleswomen's body types had significant effect on professionalism, kindness and attractiveness. Women with average body types were perceived positively in terms of professionalism and attractiveness, whilst women with large body types were perceived positively in terms of kindness. Third, the combination of uniform and body type had a significant effect on perceived professionalism. Women with average body types wearing pant suits were perceived to have high degree of professionalism and women with large body types wearing skirt suits were evaluated to have high professionalism. Fourth, the images described as attractive and kind for both uniform and body type had a positive influences on customer satisfaction and revisiting intention.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.389-397
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• 2014

Studies on switching intention have been one of the most interesting topics. In this paper we investigate empirically the factors influencing the mobile communication service switching intention. Our research model includes the relationship between 'switching intention' and 'habit', 'alternative attractiveness', 'present service satisfaction'. In addition, we try to find the effects that 'habit' and 'alternative attractiveness' give to 'switching intention' through 'present service satisfaction'. Finally, the moderating effects of 'handset subsidy' are examined. We analyze the model by Multiple Group Structural Equation Model. This proves that 'habit', 'present service satisfaction', and 'alternative attractiveness' give direct effects to 'switching intention'. And 'habit' and 'alternative attractiveness' give the indirect effects to 'switching intention' through 'present service satisfaction'. In addition, 'handset subsidy' has the moderating effects between 'switching intention' and 'habit'.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.22 no.2
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• pp.71-80
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• 2014

Incheon international airport has tried to upgrade its image by hosting lots of international events and inviting celebrities as a honorary ambassador of airport. It is uncomparable to other airports all over the globe for incheon airport to utilize an honorary ambassador to promote airport. The purpose of this paper is to try to find out the PR effect of employing honorary embassador at Incheon airport, which has a positive impact on enhancing the image of Incheon airport. In other words, it should be considered the PR effect of honorary embassador has contributed to upgrading airport image resulting in the commitment of passengers. According to empirical research result, it is proven the attractiveness and trust of honorary embassador has not significantly positive impact on the airport's image. However it is also proven the PR activities of airport authority has a significant impact on the airport's image. Passengers believed the honorary ambassador has a high level of attractiveness and trust but they don't agree causal relationship among attractiveness, trust and airport image. That is, they are not interested in who is the honorary ambassador of airport but in the contents of airport's news article itself. The administrative implication is mentioned in the paper that airport authority should mainly focus on the contents of PR not the figure of the honorary ambassador.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.101-112
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• 2013

The purpose of this study was to evaluate the differences of the visual image on the variations in the waist position and the width of the wide pants. The stimuli were 9 samples: 3 variations of the waist position and 3 variations of the width of hem line. The data was obtained from 56 fashion students and analyzed by using Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of this study are as follows; 1. The visual evaluation by the waist position and the width of the wide pants is composed of 4 factors: attractiveness, physical characteristics, modesty, and personality. Among these factors, the attractiveness was the most important. 2. The high waist pants showed the most characteristic and soft under the condition that the width of the hem line was 98cm at the third stage, while the natural waist pants showed no characteristics and stiff in case the width of the hem line was 66cm at the first stage. 3. The first stage pants were simplest and modest in case the waist position was low, while the third stage pants were the most complicated and untidiest in case the waist position was natural. 4. The waist position and the width of the wide pants interacted with the physical characteristics and the modesty. 5. According to the MCA on the attractiveness and the personality, the width affected to the visual image of the wide pants than the waist position did.

• The korean journal of orthodontics
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• v.48 no.1
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• pp.23-29
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• 2018

Objective: In accordance with the changing demographics in the United States, orthodontists working on various ethnic populations should be more conscious when using the standardized profile analyses for the African American patient. The objective of this study was to examine whether the perception of lip protrusiveness in modern African American faces has changed. For this purpose, we investigated the most favorable African American lip profile using the opinions of 10 experienced and 10 newly trained younger orthodontists. Methods: Attractiveness was converted to a number on visualized analog scales. Comparative ranks on 16 African American profiles, with focus on lip protrusiveness and thickness, were made among the groups. Mixed-effects linear regression models were fit and group differences were estimated. Results: Younger orthodontists favored a more protrusive lip profile, and the variance in their perceptions was narrower than those of older orthodontists. Measurements related to upper lip protrusion showed the strongest correlation to attractiveness (r = -0.82). The association with attractiveness decreased linearly as the protrusiveness of the upper lip increased. Steiner's E-line was the most influential reference for determining the level of attractiveness for the older orthodontists, whereas upper lip protrusion was the most influential factor for the young orthodontists. Conclusions: An adequate level of lip protrusiveness and thickness should be essential for maintaining attractive esthetics in African American patients. Yet, a new set of standards for prominent lips in this population is necessary to reflect the current trend in the concept of a beautiful face in the modern world.

• Journal of the Korean Home Economics Association
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• v.35 no.2
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• pp.159-172
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• 1997

The purpose of this study was to investigate visual evaluation according to various methods of motif presentation and the value contrast between the motif and background. The instruments developed for this purpose were two sets of stimuli and a response scale. the first set consisted of pattern stimuli. they were eight photographs of floral patterns constructed by using six different motif presentation methods and two different value contrasts. The second set had eight clothing stimuli, photographs of clothings with the above floral patterns. The 7-point sementic differential scale of 19 bipolar adjectives was used as the response scale. The data was analyzed by factor analysis, ANOVA and T-test. The major findings from this study were as follows; 1. Four factors emerged to account for the dimensional structure of the floral pattern image. These factors were attractiveness, tenderness, attention, and maturity. among them attractiveness and tenderness were the major dimensions 2. The patterns and the clothings had no significant difference from each other in terms of attractiveness and tenderness, but in terms of maturity and attention. The pattern presented a cute and sober image, but the clothing presented mature and gorgeous image. 3. methods of motif presentation had significant effects on all the factors. The pattern by shading method gave the most attractive and soft image, the one by line the most soberest, the one by area the most gorgeous, the one by collage the most unattractive, hardest, and cutest, and the one by mosaics the maturest. 4. The value contrast between the motif and background had no significant effects on attractiveness and maturity, but on tenderness and attention. The patterns with a high valued background presented a soft image, but the one with a low valued background a hard image. The patterns with a low valued area presented gorgeous image.

• Fashion & Textile Research Journal
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• v.20 no.4
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• pp.400-409
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• 2018

The purpose of this study was to identify the appearance-oriented, appearance-related consumption behavior according to appearance instrumentality. Questionnaires were administered to 460 males and females of 20 to 30 living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, factor analysis, cronbach's ${\alpha}$, t-test, regression analysis. Three factors of appearance instrumentality (social achievement, sexual attractiveness, social relationship formation), two factors of appearance-oriented and five factors of appearance-related consumption behavior were utilized for the problem analysis of the study. The results of this study were: First, there was significant differences in the appearance coordination oriented and appearance management oriented according to group of social achievement (high, low) and group of sexual attractiveness (high, low). But social relationship formation(high, low) had not significant differences in appearance oriented. Second, group of social achievement (high, low) were significant differences in cosmetic surgery behavior and fashion behavior, group of sexual attractiveness (high, low) showed a significant differences in cosmetic surgery behavior, hair management behavior and fashion behavior. But group of social relationship formation (high, low) had not significant differences on all of appearance management behavior. Third, appearance coordination oriented was a influences on beauty management behavior, cosmetic surgery behavior, hair style management behavior, fashion behavior. And appearance management oriented was influences on body management behavior, hair style management behavior, fashion behavior.

• Korean journal of applied entomology
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• v.10 no.1
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• pp.43-48
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• 1971

This experiment was conducted to determine the most effective type of Bight·trap for pine catepillar moths (Dendrolimus spectabilis B.) and to investigate the environmental factors affecting the attractiveness of the moths.. The various types of light traps made used of: black light, white light, fluorescent light, yellow light, and red light and the environmental factors considered were rainfall, wind velocity and collecting time. All the traps were operated from 8 in the evening to midnight. The results obtained are summarized as follows; The most effective attraction of moths ($62\%$ of total number attracted) was observed with blacklight-lamp and the most abundant attraction of the moths was found from 8 to 10 in the evening. Attractiveness in terms of sex ratio attracted from 8 to 10 in the evening was found to the .approximately 7 female to 1 male, Environmental factors considered were found to have no influences in attractiveness of the moths in this experiment.