• Title/Summary/Keyword: attractive preference

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A Study on Lifestyle and Sportswear Benefits Sought according to Consuming Desire of Sports (스포츠 소비 욕구에 따른 라이프스타일 특성과 스포츠 의류 추구혜택 특성)

  • Cho, Sun-Myoung;Koh, Ae-Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.3
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    • pp.418-430
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    • 2008
  • The purpose of this study were 1) to subdivide sportswear consumers according to consuming desire of sports 2) to identify the differences in lifestyle and sportswear benefits sought. The data were collected via a questionnaire from 312 consumer who have been purchased sportswear and living in Seoul. The results of this study were as follows: 1) Sportswear consumers were divided into four segments: sports mania, attractive body pursuers, passive followers, mind purifiers. 2) Six realms of lifestyle such as clothing, food, home & interior, leisure life, consumption and sense of values were factor-analysed separately, and lifestyle factors which showed significant differences among segments are I) fashion ostentation in the realm of clothing ii) western style, health-oriented in the realm of food, iii) sports life enjoyment, sociable life, hoped-for foreign travel in the realm of leisure life, iv) brand oriented, price comparison, sale goods preference in the realm of consumption, and v) realist, interpersonal skills, strong personality, individualism in the realm of values 3) Five factors of sportswear benefits sought which showed significant differences among segments are comfortability/practicality, ideal body/good-looking, individual character, fashion! ostentation, and brand oriented.

A Study on the characteristics of Fengshui with Jusan and Ansan in the Korean Academics of classical learning (서원건축(書院建築)의 주산(主山)과 안산(案山)의 풍수적특징(風水的特徵)에 관(關)한 연구(硏究))

  • Park, Jeong-Hae;Han, Dong-Soo
    • Journal of architectural history
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    • v.19 no.4
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    • pp.21-34
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    • 2010
  • Through investigating the effects that result from the form and preference of Ahnsan (案山) and Jusan(主山) symbolizing ground in the cases of 21 of the Korean Academics for classical learning which called Seowon(書院) located in South Korea of the whole 47, to layout the Korean Academics for classical learning, what factor Sarim(士林) preferred to and how they analyzed the form of circumjacent mountains by Fengshui. While the Jusan has intrinsic attribute due to connecting with the place, Hyuljang(穴場), the Ahnsan has public and extrovert. It can be explained that the Sarim who established the Korean Academics for classical learning had their internal hope and external justification. To put it concretely, because of their necessity of concentrating on their study within nature and their situation as hermits apart from government through long time, they made the Korean Academics for classical learning stable and satisfactory. Therefore, they had to choose Moogocksung(武曲星) as a Jusan. And their study was essential method to take their justification. And It was attractive for them to be a public officer by their study. So they preferred to Moonpilbong(文筆峯) symbolizing their achievements on their study. So the layout of the Korean Academics for classical learning tells us that the Sarim sought internal stability and external scholarship.

A Study on the Customer Satisfaction for Smart Audio's Concept Features through the Kano Model (카노모델(Kano Model)을 이용한 스마트 오디오 컨셉 기능의 고객만족에 관한 연구)

  • Shin, HoonChul;Kim, Jonghak;Park, Young-Taek
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.951-963
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    • 2016
  • Purpose: This study was conducted to analyze the potential customer's satisfaction for the concepts of smart audio features and utilize the results when developing the customer-oriented products. Methods: 16 different features were derived via the market research and professionals' interviews. The most satisfactory features were selected through "Kano model", the relative importance of Customer Satisfaction Coefficient, and respondents' preferences from 339 valid survey answers. Results: 15 out of the 16 features were categorized as attractive attribute. "'User Recognizing' and 'Strengthen Linking' groups", such as Auto connection with Smart-phone music player, Synchronization of TV & Audio, and Volume control situational awareness, were shown to provide higher satisfactions to those potential customers. On the other hand, Group 'Integrating Function', such as Aromatherapy and Auto lighting reaction, was shown to be relatively least preferred features. Conclusion: This study enabled which features could lead to the customer satisfaction. Nevertheless, it still requires extensive analyses in different countries and diverse cultures to target the global market. The audio product planners and R&D professionals are expected to learn useful information from such studies.

A Surveillance Study of the Viewpoints on the Material Safety Data Sheets(MSDS) Training for Safety and Health Managers and Workers (물질안전보건자료 교육에 대한 안전보건관리자와 근로자의 인식)

  • Kim, Ki-Woong;Park, Jin Woo
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.22 no.4
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    • pp.276-283
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    • 2012
  • Objectives: This study was conducted to survey the viewpoints on the material safety data sheets(MSDS) training for safety and health managers(SHMs) and workers. Subjects and Methods: A surveillance was made using a self-reported questionnaire for 78 SHMs and 122 workers to survey their viewpoints on the MSDS training. Survey results were analyzed using the SPSS program(Version 12.0 SPSS Inc., USA). Results: The result of the study shows that there are contrasts with the cognition of SHMs' and workers' on the education of MSDS and the program preference for education efficiency of MSDS. Workers were significantly more interested in the MSDS education than the SHMs did. Workers preferred the education program which is easily to be understood, to voluntarily participate on MSDS education, but SHMs did the quiz program. Also we found that the SHMs wanted to learn the education program via the expert(37.3%) rather than education resources(33.3%) which were served by government or relevant agency. In contrast, workers wanted the audio-visual education program, which is mainly consisted of accident cases (33.3%), rather than periodical education program(22.1%). Conclusions: This study showed that effectiveness of MSDS education was associated with the program served by company, and the education program for the voluntary participation of the workers should be made practical and attractive.

The Impact of Government Assistance to State-owned Enterprises on Foreign Start-ups: Evidence from Yangtze River Delta

  • Risha, Omar Abu;Wang, Qingshi;Dou, Shanshan;Alhussam, Mohammed Ismail;Shi, Junguo
    • East Asian Economic Review
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    • v.26 no.3
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    • pp.205-225
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    • 2022
  • Different types of corporate ownership may affect the environment among firms and could influence the decisions of new entities in the region. This study determines the role of state-owned enterprises (SOEs) in hindering new foreign manufacturing firms in the Yangtze River delta (YRD). The negative binomial regression is used for city-sector level data and the following points summarize the results: Firstly, the unique privileges that SOEs enjoy alongside governmental support create difficulties for foreign firms trying to establish themselves near existing SOEs. Secondly, although core cities are more attractive to foreign firms than peripheral cities, the role of core-periphery reveals that, in spite of all the regional advantages core cities could offer, whenever the share of SOEs is higher, the core-periphery system will have an adverse impact on new foreign firms. In other words, government preference for SOEs can suppress the attraction of foreign start-ups. However, after 2008, the governmental authorities finally succeeded in implementing their promising policy of fair treatment and competition in only the core cities.

Exploring the Key Priority of V2H Communication Technology Using the KANO Model (KANO 모델을 활용한 V2H 커뮤니케이션 기술의 우선순위 분석)

  • SangHwa, Lee;SooHee, Kang;Jeong Ah, Jang
    • Journal of Auto-vehicle Safety Association
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    • v.14 no.4
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    • pp.91-99
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    • 2022
  • In Korea, various studies on autonomous vehicles are being conducted with the aim of commercializing the fully autonomous driving (Lv.4) on major roads in 2027. Currently, the communication between non-autonomous vehicles and road users is made with gestures, eye contact, and verbal signals. In the case of autonomous vehicles in the future, autonomous vehicles should communicate instead of drivers. Recently, V2H communication technology (communication technology between autonomous vehicles and road users) is being developed. This study shows technology priorities using the KANO model in caution (warning) and traffic (concession) situations. As a result, a total of six attractive quality technologies were analyzed: technology to provide dark warning information in a display graphic; technology to provide dark warning information in a projection graphic; technology to provide light concession information in a display graphic; technology to provide dark concession information in a display graphic. In the future, it will investigate the preference of users in providing V2H information by road situation. It will be used as a V2H design priority.

A study on the characteristics of attractive profiles of Korean young women to orthodontists (교정의사가 선호하는 측모의 유형에 따른 특징적 양상에 관한 연구)

  • Kim, Young-Jin;Kim, Jeong-Hwan
    • The korean journal of orthodontics
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    • v.31 no.5 s.88
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    • pp.479-487
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    • 2001
  • The perception of facial esthetics is critically important to orthodontists. A viewpoint to facial esthetics is influenced by various factors and dependent on the perception of observer. The purpose of this study was to examine the differences regarding esthetic viewpoints among orthodontists, to identify attractive profiles preferred to orthodontists and to present the characteristic aspects of attractive profiles upon the degree of facial convexity. 35 persons whose faces were judged as attractive one by S orthodontists were selected out of 133 young Korean women. Soft tissue profiles Identified as a good-profile group were measured and analyzed. And then according to the facial convexity, good-profile group was subdivided to convex (G-Sn-Pg$9^{\circ}$) and straight (G-Sn-Pg<$9^{\circ}$) groups for the purpose of this study. There were statistically no significant differences regarding esthetic viewpoints among S orthodontists(p<0.05), even if there exists prevailing concept that the standard for facial esthetics is substantially subjective. N-Pg-Sn and N-Pg-Pn, measured for determining anteroposterior relationship of midfacial convexity, showed significant differences statistically between 2 subgroups (P

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Attracting effect of baits used the by-product for swimming crab Portunus trituberculatus pots (부산물을 이용한 꽃게 통발용 미끼의 유인 효과)

  • Chang, Ho-Young;Koo, Jae-Geun;Lee, Keun-Woo;Cho, Bong-Kon;Jeong, Byung-Gon
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.44 no.4
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    • pp.282-293
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    • 2008
  • In order to develop the substitutive materials for natural baits of swimming crab pots, the attracting effects of swimming crab such as the preference of baits which were made of the by-products of marine and stock raising through the water tank experiments and fishing experiments. On the investigation of mean entrapped catch number to the pot by the baits after putting the 4 kinds of baits, mackerel(M), mackerel with grinded mackerel s internals($MM_I$), mackerel with tuna s internals$MM_I$) and makerel with grinded krill(MK) each in one pot by turns, $MM_I$ and MK were entrapped mean 3.9(13.0%) and they were a little more comparing to M, and $MT_I$ is least with mean 2.1(7.0%)(F=12.913, P < 0.05). Otherwise, on the preference investigation of swimming crabs by the baits after putting the 4 kinds of baits in the 4 pots each, M was entrapped mean 3.0(10%), but $MM_I$, $MT_I$ and MK were mean 1.2(4.0%), 1.0(3.3%) and 1.5(5.0%) each and they were only 30-50% of M(F=13.398, P < 0.05). On the preference investigation of swimming crabs by the 5 kinds of baits, mackerel(M), and krill(K), manila clam($M_C$), pig s fat($P_F$) and chicken s head($C_H$) which were used in substitutive baits, M was entrapped mean 3.2(10.7%), but K was about 50% of catch of M with mean 1.6(5.3%), and $M_C$, $P_F$ and $C_H$ were very few with mean 0.1-0.2(0.3-0.7%)(F=89.186, P < 0.05). On the preference investigation of swimming crabs by the pots which were put each the 3 kinds of baits, original krill(K), grinded krill with gluten and soybean oil cake($K_GGS$) and grinded krill with gluten, soybean oil cake and glycine($K_GGSG_L$) in the blue fluorescent hexahedral plastic bait cages(BF), and which were put the mackerel(M) in the non-fluorescent hexahedral red plastic bait cage($RF_N$), it was entrapped mean 3.0(10.0%) in the pot which was put the mackerel in the $RF_N$, and the same level in the pots which were put the K and $K_GGSG_L$ in the BF, but it was mean 2.0(6.7%) in the pots which was put the $K_GGS$ in BF and it was decreased by 30% of catch comparing to $RF_N$(F=3.750, P < 0.05). On the preference investigation of swimming crab by the pots which was put grinded tuna with gluten, soybean oil cake and glycine($T_IGSG_L$) in the blue fluorescent hexahedral plastic bait cage(BF), and which was put mackerel(M) in the nonfluorescent hexahedral red plastic bait cage($RF_N$), it was entrapped mean 3.3(11.0%) in the pot which was put mackerel in $RF_N$, and mean 2.7(9.0%) in the pot which was put $T_IGSG_L$ in BF and it was about 15% less comparing to use bait M(t=1.387, P < 0.05). As a results of fishing experiments, a plan for enhancing catching efficiency of $T_IGSG_L$ will be required because catching efficiency of $T_IGSG_L$, alternative bait, was half of fish catching efficiency of natural bait using mackerel. Fishing experiments were conducted 3 times using reinforced substitutive artificial bait that is reinforced attractive effect of $T_IGSG_L$ and composed of tuna intestine, grinded mackerel, gluten, soybean cake, glycine and alanine($T_IM_GGSG_LA$). Catching efficiency of $T_IM_GGSG_LA$ was about 80% of that of natural bait made of mackerel.

The Effect of Resource Depletion on Deciding on Product Assortments Size (소비자의 자원고갈이 제품구색간 의사결정에 미치는 효과)

  • Cho, Yeon-Jin;Park, Cheong-Kyu;Lim, Hyun-Woo
    • Journal of Distribution Science
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    • v.14 no.3
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    • pp.85-91
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    • 2016
  • Purpose - Prior research has suggested that consumers typically prefer to have a larger number of options. However, preference of assortment size may depend on how depleted resources in consumers' mind are. Reduced capacity for self-regulation by resource depletion makes people rely on more intuitive and less effortful decision processing. When they are mentally depleted, people are likely to focus on the choice difficulty from large assortment, which leads to preference for the small assortment when they make a decision. It could be an important question potentially how being in a depleted mode through effortful self-regulation will influence on the evaluation of assortment size. To answer this questioner, we hypothesized that being engaged in self-regulation, as compared with not being engaged in self-regulation, will influence on the evaluation of product assortment size such as attractiveness, difficulty of choice, and anticipated regret. Research design, data, and methodology - In this study, we first manipulated self-regulatory resource availability using a self-regulation task (i.e., instructing participants to solve Sudoku puzzle vs. to solve diagram cube by filling any diagrams that they prefer into cube instead of number) and asked to indicate the difficulty of the tasks available to them ("How much difficulty did you feel when you complete the task?") Next, participants were asked to imagine that they were planning to buy a laptop at one of the two stores (small assortment: 6 options vs. large assortment: 30 options), both offering good quality of products. After reading the product descriptions, participants were instructed to consider all the information and choose a store that they would like to shop. Finally we measured the choice difficulty, evaluation of product assortments, and anticipated regret on a 7-point scale. We conducted two-way ANOVA in testing the main hypothesis that depleted consumers will show poorer subsequent self-control than non-depleted consumers when they make a decision in large assortment. Results - Compared with non-depleted participants, depleted participants showed the bigger difference from the degree of choice difficulty and product attractiveness between large and small assortments, but the result revealed only a significant interaction effect of resource depletion and assortment size on choice difficulty. Also depleted participants showed the smaller difference from the degree of anticipated regret between large and small assortments than non-depleted participants. Conclusion - Depleted individuals by a prior task are relatively effortless and intuitive form of choosing products so that they try to avoid making effortful trade-offs among choice difficulty such as large assortment, compare with non-depleted individuals. However, for anticipated regret, non-depleted individuals in small assortment anticipate more regret by excluding or at least restricting the possibility of buying attractive items or another kind of potential items than depleted individuals, regardless less choice difficulty in small option. To sum up, it is important to note that individuals are influenced by self-regulatory resources and their self-regulatory conditions contribute to the overall positive or negative impact of product assortment on choice.

A Cross-Cultural Study of Facial Awareness, Influential Factors, and Attractiveness Preferences Among Korean, Japanese, and Chinese Men and Women Evaluating Korean Women by Facial Type (한국여성의 얼굴이미지 유형별 인식영향요소와 매력선호도에 대한 한중일 남녀 비교)

  • Baek, Kyoung-Jin;Kim, Young-In
    • Journal of the Korean Society of Costume
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    • v.65 no.3
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    • pp.1-14
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    • 2015
  • The purpose of this study is to identify cross-cultural features among Korea, China, and Japan by comparing differences in facial awareness, attractiveness preferences, and consideration of facial parts in a group of Korean, Chinese, and Japanese men and women as they evaluated the faces of Korean women in their 20s. A survey was conducted targeting male and female Korean, Chinese, and Japanese college students in their 20s. Frequency analysis, ANOVA, Duncan test, factorial analysis, and reliability analysis, MANOVA were carried out using SPSS 18.0. The results of this study are as follows: Faces of Korean women in their 20s were evaluated by Korean, Chinese, and Japanese men and women in their 20s and were classified into four categories as 'Youthfulness', 'Classiness', 'Friendliness' and 'Activeness'. Differences in facial image awareness were observed depending on nationality and gender. Korean participants were found to place importance on overall morphological factors; The Japanese focused on the eyes; and the Chinese on the skin color. Women of all nationalities showed, on average, a higher awareness of facial parts than men. No significant differences in facial attractiveness preferences were found based on nationality or gender, but there were differences in how the participants evaluated faces for attractiveness, showing that reasons for preferences may vary even if the preferences are the same.