Differences in Preference of Advertisement and intention to Buy the Advertised jeans among consumer Groups which perceived Eroticism and Attraction of Female Model in Fashion Advertising Differently (진의류광고의 에로티시즘과 매력성 지각 수준에 따른 광고 선호도 및 광고제춤 구매의도의 차이)
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- Journal of the Korean Society of Costume
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- v.42
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- pp.113-126
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- 1999