The purpose of this research ws to study nutritional knowledge, attitudes, and dietary patterns of housewives in Seoul. Four hundred and seventy housewives were examined from September 27 to October 4, 1989. The results obtained were as follows; 51.8% of housewives ranked guidance of parents as their first choice of factors which influence food habits. 30.9% of housewives ranked TV and radio as their primary sources of nutritional information. Nutritional knowledge had positive correlation with their nutritional attitude (+0.11) and their food habits(+0.24). Nutrition attitude had some correlation with food habits(+0.09). The clinical symptoms of nutritional deficiency had negative correlation with variables such as nutritional knowledge(-0.05), nutrition attitude(-0.06) and food habits(-0.17).
The aim of the present study is to explore the following two key questions on woman's attitude toward the clothing : (1) Their willingness to make their own dress at home : (2) purchasing tendencies of ready-made wear. The data were drawn through questionaires collected form 495 women in random sampling-335 housewives and 160 high school woman teachers living in Seoul. The findings are ; 1. As a whole there is no significant difference between the teachers and the housewives in their attitudes on clothing and home dressmaking. 2. Teachers and housewives alike have shown the tendency to avoid to take the trouble to make their own dresses themselves due, in large measure, to the technical difficulties of dressmarking. 3. On account of general shortcomings of ready-made clothing such as poor quality cloth, casual workmanship, inadequate assortment, unfitness of size to figure and outdated fashion, they purchase ready-made only for casual uses and really resort to tailor made for formal dresses. Since this paper is preliminary report, the accounts are to intend to be suggestive rather than conclusive, and more detailed and profound must, of course, await further empirical research.
This study surveyed 266 housewives residing in a Gyeonggi-provincial area for their dietary attitudes, dietary habits, nutrition knowledge, and application of nutrition information to daily life according to whether they use nutrition labeling. The survey on the dietary attitudes of the subjects showed that the points of "think that nutrition affects health", "quite interested in nutrition and health information", "like developing and trying new diverse recipes", and "persistently try new foods" were higher among those who check out nutrition labeling (Check group, n=112) than those who do not check out nutrition labeling (No check group, n=154). Reason for snacking, the Check group reported higher in the reasons of "for taking nutrients" but lower in the reasons of "do not eat enough meal" and "impulsively" than the No check group (p<0.01). Asked about why they check the nutrition labeling, the Check group answered "to compare products with each other" and "to purchase healthy food" whereas the No check group said "to decide whether the food is safe or not" and "to reduce body weight" (p<0.01). The Check group showed more recognition on the significance of the nutrition labeling and application to their actual daily lives than the No check group. Therefore, our results suggest that proper use of nutrition labeling is expected to improve dietary attitudes and dietary habits as well as enhance the application of nutrition information to actual daily life and promote health not only for the housewives but also for their family members as well.
In this study, housewives' attitudes toward genetically modified foods (GM foods) and their willingness to purchase GM foods were examined. The findings of this study could provide useful information for consumer education and consumer policy development regarding GM foods. The specific purposes of this study were: (1) to examine consumers' attitudes toward GM foods, (2) to analyze the effect of the perception of GM foods and demographic variables on consumers' attitudes toward GM foods, and (3) to analyze the effect of the perception of GM foods and demographic variables on consumers' willingness to purchase GM foods. The questionnaire used in the survey was constructed by the author, based on existing literature. The survey was conducted with 1,100 housewives, and 723 of the completed survey forms were used in the final analysis. Frequencies, percentages, means, standard deviation, t-tests, ANOVA, Duncan-test, Pearson's Correlation, factor analysis, and discriminant analysis were employed for data analysis methods. Major findings are: (1) Consumers' attitudes toward GM foods consist of three factors, that are, attitude regarding potential danger, attitude regarding the use of GM technique on plants, and attitude regarding the use of GM technique on animals. (2) Consumers with a higher level of education tend to perceive GM food as more dangerous, whereas consumers with a lower level of education tend to accept more the use of GM technique on plants. (3) Consumers who tend not to consider GM foods as dangerous, and those who acknowledged benefits in using GM technique on plants are more willing to buy GM foods.
The object of this study was to examine the sex role attitudes of the housewives(mothers) and daughters in Seoul, and whether mother sex role attitude had influence on her daughter's and the sociodemographic variables of mother had an effect on her daughter sex role attitude or not. Questionnaire was given to randomly selected mothers and daughters in Seoul in sept., 1983. Data from the 384 responses was analyzed by percentage, Mean, Standard Deviation, F-test and t-test . It was found that; 1) Generally, the housewives in Seoul had traditional sex role attitudes. 2) the housewives who were educated the high level, paied the higher salary and employed in professional job had the moderner sex role attitudes, age, religion, employed or unemployed were not variables to have influence on the mother sex role attitude. 3) The adolescent daughters in Seoul had moderner sex role attitude than that if their mothers. 4) Mother sex role attitude had influence on the daughter's 5) The daughter sex role attitude was influenced by the mother's sociodemographic variables. The daughter sex role attitude brought up form the mother who was educated the higher level and employed in professional job was modern. But mother's age, religion and employed or unemployed had little influence on the daughter sex role attitude.
The consciousness and eating habits of the housekeeper directly influence the stress level and health quality of the household occupants. In Korea, most housewives are in charge of dietary life. Accordingly, their attitudinal clusters toward dietary (eating) life were researched in relation to their stress and health. The research results showed that irregular eating habits cause stress. Therefore, it is necessary for housewives to have a regular eating habit. The results were as follows. The house wives' attitudes toward dietary life were categorized into 5 clusters: regular and speedy overeating, regular and frequent eating, regular and light eating, irregular and light eating, irregular and speedy overeating. The cluster of regular and frequent snacks was 24.3%. The cluster of irregular and speedy overeating caused the most stress. Especially the house wives' group belonging to the cluster of irregular and speedy overeating were under social and emotional stress, while the cluster of regular and light eating and the cluster of irregular and light eating were under concentration stress. The cluster of regular and frequent snacks and the cluster of irregular and light eating had negative effect on their health, while the cluster of regular and speedy overeating had negative effect on their family's health by their social stress.
The purpose of this study is to suggest some fundamental data for the welfare of consumers by investigation some characteristics of the housewives and their attitudes toward a famous brand. For the purpose of this study, the samples were distributed to houswives who lived in Seoul. The 493 data obtained were analyzed by frequency distribution, percentile, $X^2$-test, t-test, F-test, Pearson's correlation, Duncan's multiple range test and Stepwise multiple regression analysis. The major finding were follows ; The major finding were follows ; 1) In general the score for the brand preference of the housewives was somewhat high. There were significant differences between the brand preference of the housewives and the socio-demographic, reference group variables. 2) There were significant differences between the brand image of housewives and the socio-demographic, reference group variables 3) In general the score for the dissatisfaction of the housewives was somewhat low. There were significant differences between the dissatisfaction the housewives and the socio-demographic variables. 4) The brand preference of the housewives had a positive relationship with the level of their dissatisfaction. 5) The most influential variables for the brand preference of the housewives was in the rank of reference group, income, education level.
The purpose of this study is to provide the basic information for the improvement of housewives consciousness and satisfaction of household work by analyzing the data regarding the housewives consciousness and satisfaction toward household work. The research problems was described as follows; 1) How independent variables influence the housewives consciousness of household work. 2) How independent variables influence the satisfaction of household work. 3) How relate the housewives consciousness and the satisfaction of household work. The research was conducted on 354 housewives in Seoul during the end of January and the beginning of March, 1986. As for the measurement of the instrument, questionnaire with 46 items was made by investigator. The data were analyzed by frequency, percentage, mean and t-test, F-test, Scheffe-test, Pearson-r. The results were summarized as follows; 1) Among the independent variables, the ages of housewives, durations of marriage, psychologica satisfaction were variables to have influence on the housewives consciousness towark household work. 2) Among the independent variable,s the socio-economic status, durations of marriage, psychological satisfaction were variables to have influence on the satisfaction of household work. 3) There were strong positive correlationship between the housewives consciousness and the satisfaction of household work. As a result, it is necessary to minimize the repetition and the overload of house-hold chores through the rationalization of household work and also to divide householdwork properly to family members. We let the housewives feel that her ability can be obtained from the household work. Especially the housewives must have a clear and a high level of consciousness of the household work an expect to receive high value of her household work from the family members. In order to do so, it seems to be important that housewives makes on great effort to have a positive value system and attitudes toward the consciousness and satisfaction of household work. We also must develop those factors through school and home education.
The purpose of the Present research is to investigate the effect of fashion lifestyle on babies' clothing shopping attitude of housewives. In this study shopping attitude includes criteria for shop selection prefered types of shop and prefered shop atmosphere. Subjects are 447 housewives residing in Seoul Bundang Illsan and Pungchon and having child under 4 years old Data was analyzed by factor analysis cluster analysis analysis of variance and chi-square. The results of the study are as follows: 1. Housewives can be classified into four groups according to their fashion lifestyle the group of planned buying conservative/practical group the group of self-actualization/individuality and the high involved and care for shopping group. 2. Fashion lifestyle is different according to their age. The high involved and care for shopping group have the lager proportion in twenties than thirties. The conservative/practical group have a larger proportion in thirties. 3. The factors of shop selection which serve as criteria for shop the quality of service encironment anround shop quality of goods convenience to care about babies fashionable goods location of the shop and price of goods. The group of self actualization/personality prefers shops carrying fashionable and unique style of babies clothing and showing prestige. The conservative/practical group prefers shops carrying good quality clothing and having variety in size and design. The high involved and careful shopping group prefers shops having wide space as well as carrying fashionable goods. 4. Among the types of babies clothing shops. department stroe is the most preferred Low-price brand shop is followed by traditional open market. The conservative/practical group and the group of planned shopping use department strores national bran shops street shops and import shops more often than other groups. 5. The result of the study indicates there are considerable differences in housewives attitudes of babies clothing shopping acording to their own fashion lifestyle. Therefore the retailer of babies clothing should decide their marketing policy on the basis of the understanding and analysis of costomer's fashion lifestyle. And they have to reflect their costomer's shopping attitudes on their marketing policy to improve the satisfaction of both consumer and retailer as well.
This article focuses on the environmentally responsible consume disposal behavior and the effects of socio-demographic variables and the ecologically concerned. consumer attitudes on it. Data was collected from 458 housewives who live in Ulsan city. The results indicated as follows. First the ecologically concerned. Second the environmentally responsible consumer disposal behavior of household durables and semi-durables differs significantly according to wife's religion and occupation. Third the ecologically concerned consumer attitudes was positively correlated with the environmentally responsible consumer disposal behavior. Fourth as the ecologically concerned consumer attitudes was controlled the effects of wife's religion was disappeared.
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