• Title/Summary/Keyword: attitude toward subjects

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남자대학생과 고등학생의 크로스섹슈얼에 대한 태도 (Attitude of Male University Students and High School Boys toward Cross-Sexual Fashion)

  • 유정자;권수애
    • 한국생활과학회지
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    • 제17권2호
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    • pp.335-344
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    • 2008
  • The purpose of this study was to examine male students' awareness and receptivity of cross-sexual fashion. The subjects in this study were 480 male university students and 320 high school boys. After a survey was conducted in August 2007, the following findings were given: 1. How much the students were interested in fashion was investigated, and they thought of fashion often, Even though nothing any fashion shopping plan they were interested display of fashion market and logged onto online fashion shopping malls frequently. 2. As for awareness of cross-sexual, they got a mean of 2.79(1.10), which indicated their awareness level was below the average. Those who were more intrigued by fashion, who were university students and who had a girl friend were better cognizant of cross-sexual. 3. To what extent they were receptive to cross-sexual fashion was checked in terms of clothes, haircare, skin care, accessories and perfume/cosmetic surgery and they were most receptive to cross-sexual haircare(3.49). Those who cared more about fashion were more receptive to cross-sexual. The Value of clothes and perfume/cosmetic surgery for university students was higher than the high school students. 4. They were most receptive to other's cross-sexual haircare(3.51) and to other's cross-sexual clothes(2.77) the least. Those who were more intrigued by fashion were more receptive to others seeking after cross-sexual. The Value of clothes sand perfume/cosmetic surgery for university students was higher than the high school students. 5. There was a strong correlational relationship among their interest in fashion, awareness of cross-sexual, receptivity to their own being a cross-sexual man and receptivity to others who are cross-sexual. The findings of the study illustrated that those who were more intrigued by fashion and who were better aware of cross-sexual were more receptive to cross-sexual fashion.

브랜드 인식, 브랜드 충성 및 구매의도에 대한 소비자의 독특성 욕구와 의복관심의 영향 - 최적모형 구축을 중심으로 - (Consumers' Need for Uniqueness and Clothing Interest's Effects on Brand Consciousness, Brand Loyalty and Purchase Intention - To Select the Best Model of Constructs -)

  • 김지영
    • 한국의상디자인학회지
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    • 제10권1호
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    • pp.125-134
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    • 2008
  • Consumers' need for uniqueness reflects individual differences in counterconformity and related to the attitude toward brands as well as purchase behavior. To understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' need for uniqueness and clothing interest on the brand consciousness, loyalty and purchase intention. Survey was utilized to collect the data and subjects were 271 college students. Measures consisted of five main constructs: Consumer's need for uniqueness, clothing interest, brand consciousness, brand loyalty, and purchase intention. The measurement and structural models were evaluated using PRELIS 2 and LISREL 8.53. Consumer's need for uniqueness was confirmed to have three constructs: creative, unpopular, and avoidance. The researcher tested Model 1 and developed five other models-Models 2 through 6-based on the results from Model 1 evaluation. The additional Models 2 through 6 were nested in Model 1. To select a best model, the researcher compared the value of chi-square, RMSEA, GFI, AIC, and ECVI. Since Model 6 also illustrated conceptually or theoretically reasonable relationships among constructs as well, it was finally selected as a best model. In the Model 6, the creative dimension of consumer's need for uniqueness had a negative relationship with brand loyalty, while the avoidance dimension of consumer's need for uniqueness had positive relationship. The unpopular dimension of consumer's need for uniqueness and clothing interest had significant positive effects on the brand consciousness. The brand consciousness was significantly related to brand loyalty and brand loyalty to purchase intention.

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관광 자원으로서 전통 음식의 매력성에 따른 구매 의사에 관한 연구 (Study on the Purchase Intention for Traditional Food according to the Attractiveness of Traditional Food as a Tourism Resource)

  • 박보미;윤유식;이경희
    • 동아시아식생활학회지
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    • 제19권5호
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    • pp.819-826
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    • 2009
  • The present study, we purposed to surveyed how much Korean natives' valuation of value traditional food as a tourism resource and their perception of traditional food, and to measured the attractiveness and potential of traditional food. For this purpose, we reviewed previously published studies research on traditional food and tourism resources, and conducted a questionnaire survey of urban citizens in Seoul on traditional food. Three hundred distributing 300 questionnaires were distributed and recovering 242 of them were returned. In this study, SPSS for Windows 16.0 was used for empirical analysis and the subjects' demographical characteristics were analyzed through frequency analysis. In addition, reliability analysis were performed to test the overall reliability of the empirical survey and collected data. Factor analysis was conducted to integrate variables, and the effect of the attractiveness of traditional food on purchase intention for traditional food was tested through multiple and simple regression analysis. Inquiring By surveying into the attractiveness of traditional food as a tourism resource, this study attempted to formulate a causal relation model among major variables, and examined the effects of the attractiveness of traditional food as a tourism resource on purchase intension based on Korean natives’ perception of and attitude toward traditional food, which is a Korean cultural heritage. Furthermore, and furthermore, made we provided suggestions for the improvement and development of traditional food.

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일부 지역아동센터 아동들의 구강보건교육 전·후 구강보건행태 비교 (Comparison of Oral Health Behaviors before and after Oral Health Education for Elementary School Students from a part of Community Child Center)

  • 이선미;김지영
    • 대한통합의학회지
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    • 제4권1호
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    • pp.57-64
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    • 2016
  • PURPOSE : The purpose of this study was to examine the oral health behaviors of child users of local children's centers before and after receiving oral health education in an effort to develop a well-organized oral health education program. METHOD : The subjects in this study were the elementary school students who used 13 different local children's centers in the city of Busan. The questionnaire was intended for children and consisted of 31 items, which were four about eating food, three about washing hands, two about smoking, five about toothbrushing and dental clinic visit, five about tooth damage and dental pain, seven about knowledge and awareness of dental health and six about dental health attitude. RESULT : 1. The rate of the children who replied they didn't brush their teeth on the previous day stood at 5.8 percent before the program, and this rate rose to 13.0 percent after that. The differences were significant(p=0.026). 2. The rate of the former after the program stood at 61 percent, and that of the latter stood at 39 percent. The differences were statistically significant(p=0.019). CONCLUSION : The oral health behaviors were investigated before and after oral health education was provided, and this education was found not to be sufficient enough to change their oral health care. So it seems necessary to increase the frequency of oral health education by providing it twice a year. In addition, oral health education programs geared toward teachers in local children's centers who spend time with children should additionally be strengthened to offer more education to these children.

사회참여에 관한 의과대학생의 인식 조사와 의학교육의 방향 (A Survey of Medical Students' Social Participation and Direction in Medical Education)

  • 이송이;장동호;박소연;윤태영;권오영
    • 의학교육논단
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    • 제20권2호
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    • pp.103-111
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    • 2018
  • In the ever-changing medical environment, the social participation of medical doctors is becoming more necessary. Currently, there is not enough participation or action by doctors within our society due to reasons such as a lack of educational curriculum in this area. This study aimed to investigate medical students' opinions and attitudes about social participation and action. A total of 438 medical students were surveyed about their attitudes toward doctors' relations with the public, social participation, social action, and medical education for social participation or action. Regarding doctors' relations with the public, participants responded that the government (73.5%) and the media (82.0%) were causing social distrust of doctors, and more than 70% of the respondents answered that doctors were passive when it comes to social participation. When asked about social participation and social action, 76.7% of the students surveyed had experienced social participation, and 28.3% had experienced taking social action. A total of 73.4% of the students answered that medical education needs to be changed, and it is necessary to introduce subjects such as sociology and law to improve social participation and action. The results are significant in that they show medical students' thoughts on social participation and social action as doctors in the Fourth Industrial Revolution. We believe that a change of medical curriculum to promote active and collaborative social participation by doctors is necessary.

점화효과를 적용한 여성 소비자의 주류 광고 수용 분석 (Reception Analysis of Liquor Advertisement for Female Consumer Based on Priming Effect)

  • 이윤정;전병호
    • 한국콘텐츠학회논문지
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    • 제7권12호
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    • pp.30-40
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    • 2007
  • 본 연구는 여성 소비자가 소비에 있어 제품을 선택하고, 구입하는데 큰 영향을 미친다는 점에서 시작하였다. 여러 제품 중 아직까지는 여성보다 남성의 소비가 많은 주류를 차지하지만 소주의 "웰빙과 저도화"에 따라 점차 여성의 음주 인구 편입이 늘어나고 있는 추세이다. 그동안 남성 위주로 제작된 주류 광고가 어떻게 여성 소비자에게 다가갈 수 있으며 구매까지 영향력을 끼칠 수 있는지 점화효과를 통해 간접적으로 측정하고 검증하였다. 이 실험을 통해 피실험자들은 실험 영상과 간섭 영상이 의미적으로 연관이 있을 경우 부분적으로 점화효과가 있었음을 알 수 있었다. 짧은 시간동안 스쳐 지나가는 광고의 한 장면일지라도 그것이 의미적으로 비슷한 환경이나 여건이 되어 노출될 경우 점화효과가 일어나 광고 중에 나타난 행동을 긍정적으로 생각하게 되는 것이다. 주류 외에 자동차와 같은 남성 중심적 제품의 광고가 여성 소비자에게 어필하기 위해서는 광고가 점화효과를 일으킬 수 있는 상황적 요소가 맞아야 할 것이다. 이러한 점화효과를 광고 제작과 편성에 이용한다면 보다 쉽게 여성 소비자에게 다가갈 수 있을 것이다.

취학전(就學前) 아동(兒童)의 식품기호(食品嗜好)와 식습관(食習慣) 조사연구(調査硏究) (A Study on Food Attitude and Dietary Habits of Pre-school Children)

  • 임현숙
    • Journal of Nutrition and Health
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    • 제9권1호
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    • pp.60-68
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    • 1976
  • A group of 132 pre-school children with a mean age of six years and one month was the subjects of this investigation. These children were members of three nursery schools locating in Kwang-ju city. Each child's mother replied to a questionaire which included 42 food items and 4 questions. The results showed that the food preference of each child was variable and the group as a whole expressed more positive than negative feelings. The average number of foods liked per child was 22.9(range: $7{\sim}42$) among 42 food items. Peach, Apple, Strawberry, Laver, Egg, Tomato, Sweet Potato, Tangerine Orange and Beef were ranked in descending order of 'like' ratings. The average number of foods refused was 4.9 (range: $0{\sim}25$). Onion, Liver, Red Pepper Leaf, Root of Bellflower, Taro, Wild Seasame Leaf, Egg Plant, Cabbage, Water Cress and Bracken were ranked in descending order of 'refuse' ratings. The odor of hurting feelings, the hot taste and the flabby texture were the reasons why the children refused these foods. The average number of foods unexperienced was 4.4 (range: $0{\sim}14$). Kidney, Dried Small Whitebail, Tangle (DA SHI MA), Liver, SA RI Mushroom, Acorn Mook, Dried Fragrant Mushroom, Pine Agaric, Root of Bellflower and Ped Pepper Leaf were ranked in descending order of 'unexperience' ratings. Children's 'like' rating toward total foods was 57.3% and the 'refuse' rating was 11.7%. Among eight food groups, fruits showed the highest favority (91.4%) and mushroom showed the least (25.9%). The difference between male and female in the preference of total foods did not showed significant level. But the difference were significant in those of individual food groups; other vegetables, green and yellow leafy vegetables, mushrooms(above, p.<01), fishes and shellfish and sea weeds (above, p<.05). Children who had experienced meals missed rated 59.1% and 34.1% of these children missed meals once a week. The main reason for maels missed was due to the heavey snacks before meal time. Children who had snacks twice a day rated 45.6%. Main foods used as their snacks were starch foods (Cake, Biscuit, Sweet Potato) and citrous foods (Fruits, Apple, Tangerine).

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Importance-satisfaction analysis of street food sanitation and choice factor in Korea and Taiwan

  • Joo, Nami;Park, Sanghyun;Lee, Bohee;Yoon, Jiyoung
    • Nutrition Research and Practice
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    • 제9권3호
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    • pp.296-303
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    • 2015
  • BACKGROUND/OBJECTIVES: The present study investigated Korean and Taiwan adults on the importance of and the satisfaction with street food sanitation and street food choice factor, in order to present management and improvement measures for street foods. SUBJECTS/METHODS: The present study conducted a survey on 400 randomly chosen adults (200 Korean, 200 Taiwanese). General characteristics, eating habits, street food intake frequency, and preference by type of street food of respondents were checked. Respondents' importance and satisfaction of street food hygiene and selection attributes were also measured. In order to test for the difference between groups, ${\chi}^2-test$ and t-test were performed. ISA was also performed to analyze importance and satisfaction. RESULTS: Results showed that the importance of sanitation was significantly higher than satisfaction on all items in both Korea and Taiwan, and the satisfaction with sanitation was higher in Taiwan than in Korea. According to ISA results with street food sanitation, satisfaction was low while importance was high in both Korea and Taiwan. In terms of street food choice factor, importance scores were significantly higher than satisfaction scores on all items. In addition, satisfaction scores on all items except 'taste' were significantly higher in Taiwan than in Korea. CONCLUSIONS: A manual on sanitation management of street foods should be developed to change the knowledge and attitude toward sanitation by putting into practice a regularly conducted education. Considering the popularity of street foods and its potential as a tourism resource to easily publicize our food culture, thorough management measures should be prepared on sanitation so that safe street food culture should be created.

일부 치위생과 학생들의 자원봉사활동과 사회성 및 도덕성에 관한 연구 (Volunteer activity, sociality, and morality in the dental hygiene students)

  • 이혜경
    • 한국치위생학회지
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    • 제14권6호
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    • pp.927-933
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    • 2014
  • Objectives: The purpose of the study is to investigate the voluntary activity, sociality, and morality in the dental hygiene students. Methods: A self-reported questionnaire was filled out by 563 dental hygiene students in Jeonbuk from May 20 to June 20, 2013. The questionnaire consisted of general characteristics of the subjects, volunteer activity, sociality, and morality. The instrument of sociality was adapted from Kim and reconstructed. Sociality was scored by Likert 5 scale and consisted of autonomy(4 questions), assiduousness(4 questions), sociability(4 questions), stability(4 questions), and leadership(4 questions). Cronbach alpha was 0.655 in the study. Morality instrument was adapted from Kim and Cho and reconstructed. The instrument was score by Likert 5 scale. Morality consisted of altruistic(8 questions) and social responsibility(8 questions). Cronbach alpha was 0.786 in the study. Data were analyzed using SPSS 12.0 program for descriptive analysis, frequency analysis, and t-test. P value was set at p>0.05. Results: Among the dental hygiene students, 50.4% participated in the volunteer activity. 22% of the students tended to help others. There was a significant difference between the volunteer activity, sociality, and morality. Conclusions: The volunteer activity experience and sociality had a positive effect on the participation in helping others. Sharing with help is the most important attitude toward the positive thinking and the right way of living. So the professors and students must try to share knowledge and volunteering mind in clinical practice for the patients.

전주지역 가족의 외식행태와 주부의 저염식관리와의 관계연구 (Study on the Relationship between the Eating Out Behavior of Family and a Low-Salt Management by Housewives in Jeonju Area)

  • 송형은;이소영;노정옥
    • 한국식생활문화학회지
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    • 제33권2호
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    • pp.95-103
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    • 2018
  • This study examined the relationship between the eating out behavior of families and a low-salt management by housewives in Jeonju area. Self-administered questionnaires were collected from 420 housewives. Descriptive statistical analyses was completed using SPSS v. 19.0 and Stata 13.0. The frequency of eating out and delivered food of housewives in their 20s was significantly higher than that of the older housewives (p<0.001). The high order frequency delivered foods were chicken menu and Chinese food. The determinants of the eating out menu were children's preference and meal time. The average scores of 'interest on low-salt diet', 'attitude toward a low-salt purchasing', and 'praxis a low-salt diet' were $2.70{\pm}0.95$, $3.06{\pm}1.13$, and $3.26{\pm}0.91$, respectively. The level of a low-salt management housewives in their 20s was higher than that of the older housewives (p<0.001). Regression analysis showed that various factors (e.g. age, number of children, education level, and frequency of the eating out) correlated with the low-salt diet of subjects. For the adequate eating out behavior of families and low-salt management of housewives, information and consumer education to take family-related situations into consideration are necessary.