• Journal of Fashion Business
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• v.18 no.2
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• pp.132-147
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• 2014

The purpose of this study is to classify the appearance concern into groups and analyze the differences of the attitude toward plastic surgery and clothing behavior by groups. Questionnaires are administered to 206 female adults in their 20's-50's living in Deagu and Kyungbook areas from $10^{th}$ July to $19^{th}$ July, 2013. Frequency, factor analysis, reliability analysis, correlation analysis, cluster analysis, ANOVA, Duncan-test and ${\chi}^2$-test were used for data analysis. The appearance concern is categorized as follows: appearance harmony focus and body focus. The attitude toward plastic surgery was found as risk tolerance, image improvement/surgery desire and keeping the secret of surgery. Clothing behaviors are found as individuality focus, other focus, convenience and luxury ostentation. The appearance concern shows a significant correlation with the sub-variable attitude toward plastic surgery and clothing behavior. One test in the groups is determined by demographic variables like occupancy and monthly income. Appearance concerns are classified into three groups as follows: appearance concern group, low appearance concern group and body concern group. The groups show a significant difference in the attitude toward plastic surgery and clothing behavior. This difference indicates that the 20's show a high body focus on their appearance concern, an attitude of image improvement/surgery desire toward plastic surgery and another individuality focus on clothing behavior while 50's care more about convenience in their clothing behavior.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.63-77
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• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance and objectified body consciousness on male consumer' appearance management behavior. The subjects were 648 males aged from 20 to 59 years old, and the questionnaire consisted of sociocultural attitude toward appearance, objectified body consciousness, appearance management behavior, and subject' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis. The results were as follows. Three dimensions(appearance importance awareness, slimness importance awareness, and internalization) were emerged on sociocultural attitude toward appearance. Three dimensions(body shame, body surveillance, and control belief) were emerged on objectified body consciousness. Five dimensions(skin, hair, body, fashion, and plastic surgery management) were emerged on appearance management behavior. In sociocultural attitude toward appearance dimensions, appearance importance awareness and internalization had important effects on appearance management behavior. In objectified body consciousness dimensions, body shame and control belief had important effects on appearance management behavior. This results concluded that sociocultural attitude toward appearance and objectified body consciousness are important variables to understand on male consumer' appearance management behavior.

• Journal of the Korean Home Economics Association
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• v.41 no.5
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• pp.99-108
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• 2003

The Purpose of. this study was to investigate the relationship between sociocultural attitude toward appearance and appearance-management behavior. The method of the study was survey research by using questionnaires. Subjects were 323 females in their twenties. Statistical analysis methods were frequency, percentage, factor analysis, one-way ANOVA, X²-test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of females in their twenties, they experienced in diet, plastic surgery, skin care, make up, and hair dyeing. There were significant differences in body satisfaction between groups according to body image distortion. Respondents were barely satisfied with their body, and the group with high body image distortion showed low body satisfaction. Sociocultural attitude toward appearance factors was analyzed into 2 factors, iternalization of mass-media and social recognition toward appearance, which respondents considered importantly. A significant difference was found in sociocultural attitude toward appearance and appearance management behavior. The group with positive sociocultural attitude toward appearance was analyzed to show high appearance concern and many experiences of appearance management behaviors.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.163-177
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• 2012

The purposes of this study were to investigate female adolescents' attitude toward the social instrumentality of appearance and to examine the effects of the attitude toward the social instrumentality of appearance on female adolescents' body satisfaction and appearance management behaviors. The subjects for this study were 435 female middle school and high school students in Daejeon and Chungnam province. The research method was a survey and the measuring instruments were a self-administrated questionnaire with 4 parts (social instrumentality of appearance, body satisfaction, appearance management behaviors, and subjects' demographics attributions). The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, t-test, using SPSS statistical program. The results were as follows. Three dimensions (the utility of interpersonal relationship, sexual partnership and social achievement) were emerged on social instrumentality of appearance, and female adolescents were divided into 2 groups(unreceptive group and receptive group) by social instrumentality of appearance. Social instrumentality of appearance had significant effects on female adolescents' body satisfaction and appearance management behaviors. The group who had receptive attitude toward the social instrumentality of appearance was showed the lower body satisfaction and more positive attitude to perform appearance management behaviors including clothing and accessories management, fitness, skin and hair care, and plastic surgery than unreceptive group.

• Journal of Fashion Business
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• v.19 no.4
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• pp.168-182
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• 2015

The purpose of this study is to classify students' attitudes towards uniform modification and analyze their subjective experience regarding appearance, and body satisfaction. Questionnaires were administered to 369 middle and high school girls living in Deagu Metropolitan City. Frequency, factor analysis, reliability analysis, correlation analysis, ${\chi}^2$-test, and t-test are all used for data analysis. Our findings are as follows. Two hundred thirty students (62.3%) agreed to modify their school uniforms to express their personalities and follow fashion trends. Motives for uniform modification had to do with social life, physical attractiveness, and practicality. Attitudes toward appearance are found to be shaped by appearance internalization, active management of appearance, appearance needs, social recognition, and conformity. The motives for uniform modification reveal a significant correlation with attitudes toward appearance. Uniform modification satisfaction differed depending on sub-variables of attitude toward appearance(active management of appearance, personalized appearance needs, social recognition, and body satisfaction, such as satisfaction with height and BMI). There was a significant difference in expression of intention for future plastic surgery depending on body image.

• Journal of the Korean Society of Costume
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• v.57 no.9
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• pp.136-148
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• 2007

The purpose of this study was to identify make-up benefits sought and attitudes according to the fashion lifestyle of silver women. Self-administered questionnaire was used for data collection, and subjects were silver women aged over 55 years. The results were as followed: 1. The factors of fashion lifestyle of silver women were clothing ostentation, leisure activity, interest in appearance, self-confidence, clothing conservation, and economics in clothing, and total variances was 70.99%. Silver women were clustered into high fashion-involvement group, medium fashion-involvement group, low fashion-involvement group, and fashion retard group according to fashion lifestyle. 2. High fashion-involvement group included more silver women with higher education and incomes, but fashion retard group included more with lower education and income. 3. High fashion-involvement group pursued self satisfaction, complement of defects, fashion trend following, politeness to others highly through make-up, and had higher concern and knowledge about make-up, and accepted plastic surgery or skin care positively. But fashion retard group pursued only a little and showed negative attitudes toward plastic surgery or skin care.