• Title/Summary/Keyword: attitude level

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A Study on Consumption-Oriented Attitude and Impulsive Buying of High School Students (고등학생의 소비지향적 태도와 충동구매에 관한 연구)

  • Lee, Min-Hee;Hong, Eun-Sil
    • Journal of Families and Better Life
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    • v.27 no.3
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    • pp.15-30
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    • 2009
  • This study explored the level and general propensity of consumption-oriented attitude and impulsive buying behavior of high school students, and clarified factors affecting impulsive buying. The research results can be summarized as follows. 1. The degree of consumption-oriented attitude and impulsive buying behavior of high school students were relatively low. 2. Consumption-oriented attitude was found to have significant differences among students based on monthly allowance, self-esteem, influence of friends, influence of mass media and influence of consumer education at school. Moreover, impulsive buying behavior was found to have significant differences according to sex, level of parents's education, fathers job, monthly household income, monthly allowance, influence of home, influence of friends and influence of mass media. 3. The impulsive buying differed significantly according to consumption-oriented attitude. That is, the group showing a higher degree of consumption-oriented attitude also indicated higher impulsive buying. 4. The variables affecting the level of impulsive buying behavior were the level of consumption-oriented attitude, influence of mass media, influence of friends and sex. In other words, consumption-oriented attitude, influence of mass media and influence of friends had a positive affect, and female students were more apt to impulsive buying than male students.

The Effects of Learning Based Flow Theory on Scientific Achievement and Attitude toward Science (몰입에 기반한 학습이 과학 학업성취도 및 과학에 대한 태도에 미치는 영향)

  • Bae, Hoon;Yoo, Pyoung-Kil
    • Journal of the Korean Society of Earth Science Education
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    • v.5 no.3
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    • pp.225-234
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    • 2012
  • The Purpose of this study is searching the effect of the flow level increasing by using flow learning on scientific achievement and attitude toward science in 4rd grade elementary school student's scientific learning factors, and the better way to approach scientific institude than now in used. Participants included 52 elementary school students. For this study, two classes were divided into experimental class and control class. The control class takes a regular instructions and the experimental class takes a flow learning instructions. Two chapter were selected, 'Plant's World' and 'Fossil and Rock', for this study. Students were treated for 18 hours. The results were as follows: First, flow learning related program about plant's world, fossil and rock is increasing 4rd grade elementary school students' flow level in science class. Second, students are not increasing their scientific achievement according to increasing their flow level. Third, students are not increasing their attitude toward science according to increasing their flow level. But in attitude toward scientific inquiry, adoption of attitude toward science and preference of job related science subordinated, students are increasing subordinate factors of attitude toward science.

A Study on Urban wives' Marital satisfaction and Divorce Attitude (도시주부의 결혼 만족도와 離婚태도에 관한 연구)

  • 박찬미;서병숙
    • Journal of Families and Better Life
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    • v.5 no.2
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    • pp.145-162
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    • 1987
  • The purpose of this study is to investigate the relations between Wives' marital satisfaction and Divorce attitude as a basis building in marital stability . A measurement tools used for this study are marital satisfaction scale, which was adapted and reproducted from Dyadic Adjustment Scale(DAS) developed by Spanier and Divorce attitude Scale, which was developed by researcher refer to preceding study connected with a cause of divorce. The subjects were 354 married women dwelling in Seoul. Statistical methods such as frequency, percentile. mean , standard deviation, one way ANOVA, and Pearson Correlation were used for data analysis. The results of this study are as follows; 1) there is the tendency to high marital satisfaction group rather more than low marital satisfaction group and to permissional attitude group rather more than negative attitude group about divorce attitude. 2) There was difference in marital satisfaction by number of children, wives's educational level, parents marriage happiness. While, there was no difference in marital satisfaction by length of marriage, family income, wives employments status, marriage pattern. 3) There was partially difference in wives' attitude toward divorce by wives educational level, family income. Both there was no difference in wives attitude toward divorce by the other factors. 4) wives' attitude toward divorce correlates with marital satisfaction. The correlation coefficients is 283 significantly of .001 level. The more satisfaction wife feels about her own matrimony. the more negative a attitude she has toward divorce. This menas that attitude toward divorce depends upon their matrimony. 5) The four type of marital stability are as follows; high marital stability type, high subjective unstability type, high objective unstability type, high marital unstability type.

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Life Attitude Patterns and Post-Retirement Adaptation among Men Retirees (남성 퇴직자의 생활태도 유형화 및 유형별 퇴직후 적응도)

  • 성미애;옥선화
    • Journal of the Korean Home Economics Association
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    • v.40 no.1
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    • pp.1-21
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    • 2002
  • The purposes of this study is to classify retiree's job, leisure, and family attitude; to identify the characteristics of each attitude types; and to examine the retirement adaptation level of each attitude type. The major findings of the study are as follows: First, four attitude types can be categorized: 'the job involved attitude type', 'the total positive attitude type', 'the leisure positive attitude type', and 'the total negative attitude type'. Second, the result of the discriminant analysis shows that 'the job-family experience before retirement and number of unmarried children' element was the most crucial in classifying the retiree's attitude. And 'the retirement reception and individual resource element' was in orders of discrimination power Third, 'the total positive attitude type' is the highest level of retirement adaptation.

Relationships of Parent Brand Attitude and the Evaluation Level of Brand Extension by Distribution Channel Types (유통경로 유형별 모 브랜드태도와 브랜드확장 평가도의 관계)

  • Youn, Soung-Jung
    • The Journal of the Korea Contents Association
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    • v.9 no.10
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    • pp.349-359
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    • 2009
  • This study analyzed the structural correlation between parent brand attitude, including attitude toward the advertisement, attitude toward the store and brand attitude, and brand extension evaluation, relationships among which are conceived as a brand extension evaluation process. The result of analysis, revealed statistical significances of the differences in the effect levels between attitude toward store and brand attitude, between brand attitude and brand extension evaluation level, and between brand extension evaluation level and purchase intention of an extended product depending on the choice of distribution channel type. Therefore the evaluation level of brand extension should be analyzed by structural relationship model based on the consumer behavior's viewpoint with distribution channel type and it can provide the important information for restructuring distribution channel and increase the level of the successful brand extension.

Personnel Attitude and Satisfaction with Hospital Inventory Management (병원 재고자산관리에 관한 병원직원의 태도와 만족도)

  • Oh, Young-Hwan;Yu, Seung-Hum;Sohn, Tae-Yong
    • Korea Journal of Hospital Management
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    • v.3 no.1
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    • pp.83-99
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    • 1998
  • The purpose of this study is to investigate factors influencing the attitude and satisfaction with inventory management of hospitals. Data were collected from 344 employees in two hospitals located in Seoul and one hospital located in Choong-Chung Do, Korea, using a self-administered questionnaire. Items included in the self-administered questionnaire were hospital and socioeconomic characteristics of personnels such as the level of knowledge, practice, attitude, and satisfaction with inventory management of hospitals. Major findings were as follows; Job position was significantly associated with satisfaction with inventory management. According to age, sex, type of position and aptitude of personnel the level of positive attitude to and satisfaction with inventory management showed significant association. Generally, those who had higher level of knowledge and practice showed a higher tendency toward positive attitude of inventory management, except for those in medical support post. A higher tendency of satisfaction with inventory management was also observed, with the exception of personnel in nurse post. This study showed that major factors affecting attitude toward inventory management are level of knowledge and practice, and factors affecting satisfaction are job position and aptitude. The level of attitude and satisfaction explained by these factors were 46.8% and 12.2%, respectively. According to the results of this study, higher level of knowledge and practice, job position and aptitude appear to be essential for the implementation of effective inventory management. Factors affecting attitude and satisfaction of inventory management should be studied more in depth systematically so that other objective test and measurements can be developed.

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Effects of Mothers' Nurturing Attitude and Mothers' Sign Language Level on the Depression of Hearing Impairment Children (청각장애 아동의 우울에 대한 어머니의 양육태도와 수화수준의 영향)

  • Choi, Young-Hee;Cho, Moon-Kyo
    • The Korean Journal of Community Living Science
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    • v.23 no.1
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    • pp.41-50
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    • 2012
  • This study was performed to understand the depression of children with hearing impairment with relation to their mothers' nurturing attitude and sign language level. The subjects were 131 hearing impaired children aged from 9 to 16 years and their mothers, who had no hearing impairments. The children's depression was assessed by CDI(Kovacs 1983) adapted by Cho and Lee(1990), and the maternal attitude was measured through the instrument developed by Oh and Lee(1982) and revised by Lim(1987). The results were as follows. First, the girls' depression was higher than the boys', and children in a dormitory type of school showed higher depression than those in a general type of school. Second, children's depression did not show differences according to mother-child communication methods but differed according to mothers' sign language level. Children whose mothers had high level of sign language showed the highest depression and those whose mothers had beginning level of sign language showed the lowest depression. And mothers' affective, goal- achieving and rational attitude were negatively related with children's depression. Third, the depression of hearing impairment children was influenced mainly by the maternal affective attitude, and the next order was the type of school the children attend.

Economic Awareness, Economic Knowledge, and Attitude toward Cost-Effectiveness in Nursing of Hospital Nurses (병원 간호사의 경제학적 지식과 태도에 관한 연구)

  • Lee, Tae-Wha
    • Journal of Korean Academy of Nursing Administration
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    • v.9 no.1
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    • pp.103-112
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    • 2003
  • Purpose : This study was designed to describe the economic awareness, economic knowledge, and attitude toward cost-effectiveness in nursing of hospital nurses. Method : The sample included 272 nurses conveniently selected from 5 tertiary care hospitals. Data were collected on general characteristics of nurses, the economic awareness level, the knowledge level of economics, and the attitude toward cost-effectiveness. Data were analyzed using SPSS PC version 10.0. Result : 1) The mean of economic awareness level of hospital nurses was 44.87 (SD=3.53) with a possible range of 5${\sim}$50. The mean of the knowledge level of economics was 58.3 (SD=11.9) with a possible range of 0${\sim}$100. 2) The mean of attitude toward cost-effectiveness in nursing was 39.95 (SD=5.01) with a possible range of 5${\sim}$50, which means moderately positive. 3) Analyzing the relationships between economic awareness level and knowledge level of economics, and attitude toward cost-effectiveness, the knowledge level of economics was positively related with the economic awareness level (r=.192, p=.002) and the attitude (r=.133, p=.029). The economic awareness level was positively related with the attitude (r=.470, p=.000). 4) Backward multiple regression revealed that the linear combination of economic awareness, job position, place of employment, and the presence of CQI committee accounted for 26.1% of the variance in the attitudes toward cost-effectiveness nursing care. Conclusion : Findings reveal that RNs lack basic knowledge of economics and its link to nursing practice, yet, they want a voice in economic decision making. In an effort to fill the void of economic knowledge and respond to nurses' call for greater input, in-service programs and curricula for generic programs must be developed.

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The Effects of User attitude and Expectation on the System performance according to Management level of Information System (시스템의 관리수준에 따라 태도와 기대가 성과에 미치는 영향)

  • Han, Kyung-Il
    • Journal of Digital Convergence
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    • v.5 no.1
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    • pp.91-100
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    • 2007
  • The purpose of this study is to confirm whether user attitude and expectation make a significant difference on the system performance according to management level of IS. The management level is defined as a evaluation of IS and project management. Field research was employed to empirically investigate the relationship among the variables. The finding of the study can be summarized as follows. The positive attitude has a favorable effect on the system performance. But high expectation shows low performance under the strict evaluation.

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The Effect of Message Construal Level, Temporal Distance and Consumer's SNS Self-efficacy on Consumers' Attitude Toward SNS Fashion Advertisements

  • Cho, Hyojung;Lee, Mi Young
    • International Journal of Human Ecology
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    • v.16 no.2
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    • pp.11-20
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    • 2015
  • The purpose of this study was to examine the effects of the construal level and temporal distance of a message and consumer's Social Network Service (SNS) self-efficacy on consumers' attitudes toward SNS fashion advertising. This study employed a 2 (message configuration: high construal level/low construal level) ${\times}$ 2 (temporal distance: distant future/near future) ${\times}$ 2 (SNS self-efficacy: high/low) between-subject factorial design. The survey was conducted on Facebook users in their twenties (N=216). The results are as follows: First, attitude toward SNS fashion advertising and purchase intention was higher when the message construal level was lower and when the temporal distance was closer. Second, no interactions between temporal distance and message construal level for attitude toward SNS advertising and purchase intention were found in this study. However, interactions between temporal distance and SNS self-efficacy for attitude toward SNS advertising and purchase intention were found. When the SNS self-efficacy was high, message with the low construal level reacted significantly positive in terms of attitude toward the ad as well as purchase intention. It is expected that this study will provide insight for apparel makers or retailers to use SNS as a new advertising media for fashion marketing. Practical implications and limitations are discussed.