• Asian Journal of Business Environment
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• 제12권2호
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• pp.29-41
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• 2022

Purpose: In the era of sustainable development, the role of consumers and businesses has become increasingly important by demonstrating the importance of social and environmental issues. Accordingly, firms widely adopt cause-related marketing to fulfil corporate social responsibility. The purpose of this study is to examine factors that affect consumer attitude toward cause-related marketing with perspectives of the sustainable development goals (SDGs) and instrumental conditioning. Research design, data and methodology: Proposed research questions include effects of cognition, emotion, sustainability, and business ethics on attitude, effects of attitude on purchase intention, and effects of intention on satisfaction. This study collected the data via an online survey and applied factor and regression analysis. Results: Findings indicated that factors affect attitudes differently in cases of cause-related marketing with SDGs and instrumental conditioning. The results of this study found that business ethics affects consumer attitude and differ based on types of cause-related marketing. This study found that attitude positively affects purchase intention that also affects expected satisfaction. Conclusions: By applying perspectives of SDGs, findings of this study provide implications to producers, marketers, and policymakers to promote and achieve sustainability. In particular, the results found that business ethics should be more addressed to fulfill customer attitude.

• 디지털융복합연구
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• 제14권3호
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• pp.345-359
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• 2016

본 연구는 소비자들이 중요시하는 골프용품 구매결정요인이 무엇인지 파악하고 브랜드태도와 구매행동에 긍정적 영향을 미칠 수 있는 전략을 분석하고자 서울시, 경기도 및 충청도 지역에 거주하는 골프용품 소비자 199명을 대상으로 연구를 실시하였다. 첫째, 골프용품 구매결정요인은 연령, 교육수준, 평균 골프 타수에서 유의한 차이가 나타났다. 둘째, 브랜드태도는 성별과 연령에서 유의한 차이가 나타났다. 셋째, 구매행동은 연령에서만 유의한 차이가 나타났다. 넷째, 골프용품 구매결정요인의 하위요인 중 브랜드와 디자인이 브랜드 인지도에 유의한 영향을 미치는 것으로 나타났다. 다섯째, 골프용품 구매결정요인의 하위요인 중 브랜드와 디자인이 구전의도에, 브랜드만이 재구매 의도에 유의한 영향을 미치는 것으로 나타났다. 여섯째, 브랜드태도의 하위요인 모두 구전의도에, 브랜드 충성도만이 재구매 의도에 유의한 영향을 미치는 것으로 나타났다. 이에 따라 골프용품 브랜드 경영자는 소비자들이 중요시하는 구매결정요인이 무엇인지 파악하여 브랜드 전략을 구사해야 할 것으로 판단된다.

• 농촌의학ㆍ지역보건
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• 제32권2호
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• pp.63-73
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• 2007

Objectives: The purpose of this study was to obtain basal information to establish a proper birth-encouraging policy in the future through the survey of the attitude towards childbirth and its related factors among female students in junior, senior high school, and university. Methods: A survey was performed for 2 weeks in June, 2006, for a total of 688 female students which included 185 ones in a girls' junior high school and 242 ones in a girls' senior high school in Sacheon, and 261 ones in two universities in Jinju. The selfadministered questionnaires developed by the authors included the socio-demographic characteristics, the attitude towards childbirth, the preference of a son for their future child, the belief on relative importance of family or work after marriage, the seriousness perception of low birth rate in Korea, frequencies of education in school about low birth rate. The attitude was measured by an answer to the question of 'To what degree do you think you are going to have a child(or children)?' Results: The proportion of positive attitude towards their future childbirth was 76.2% in junior high school, 63.9% in high school, and 82.8% in university students (p<0.01). In the logistic regression analysis, the significant factors related with positive attitude towards future childbirth were school grade, preference of a son for their future children, and belief on relative importance of family or work after marriage. Conclusions: It suggests that the related factors with positive attitude towards future childbirth need to be considered to make a proper birth policy.

• 한국수학교육학회지시리즈A:수학교육
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• 제45권2호
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• pp.155-163
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• 2006

In this paper, we focus on the analysis of the results of CAS-K (Creative Attitude Scale-Korea) including 33 items of 7 factors. Using the analysis gives us the information about students' creative attitude for each factor. We introduce three methods of the analysis about the results of CAS-K; total scores analysis, mean value of each factor analysis, and CAS-K map analysis. We develop the CAS-K map based on the mean value of each factor and three categories of factors. These categories are divergent attitude (fluency, appropriateness), problem solving attitude (positiveness, independency, concentration), and convergent attitude (convergency, accuracy). This analysis of the results of CAS-K can be a source of creative attitude to foster mathematical creativity.

• 기본간호학회지
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• 제21권3호
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• pp.235-242
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• 2014

Purpose: This study was done to identify the degree of appearance stress, ego-resilience, interpersonal relations, depression, and eating attitude and to investigate the main factors influencing eating attitude in women undergraduates. Methods: The research design was a descriptive survey design using a convenience sampling. Data were collected by self-report questionnaires from 238 women undergraduates. Data analyses were done using SPSS/WIN 18.0 program for descriptive statistics, t-test and multiple linear regression. Results: The mean score for eating attitude was 0.36. There were statistically significant differences in appearance stress and interpersonal relations according to type of eating attitude. Also, appearance stress, interpersonal relations, and depression were significant predictors explaining 39% of the variance in eating attitude. Conclusion: The results indicate that the factors influencing eating attitude should be considered when developing nursing interventions to change poor eating attitude for women undergraduates.

• 한국IT서비스학회지
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• 제17권3호
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• pp.157-169
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• 2018

This study aims to examine the factors influencing user attitude toward Smart Home service as the demand of Smart Home service is increasing and it somewhat involves privacy risk. To this end, the research model includes five independent variables, trust in service provider, perceived privacy risk, self efficacy, interpersonal influence, and external influence, influencing the attitude toward Smart Home service. So, this study aims to analyze which variable is the most critical and influential among the five factors and suggest the direction of Smart Home industries. This study first reviews the literature on Smart Home services and describes its Korean situation. Data were collected from residents living in a smart apartment complex. The results show that (1) users have a very positive attitude toward Smart Home service in total, (2) trust in service providers, self efficacy, and interpersonal influence positively impact user attitude toward Smart Home service and interpersonal influence is the most influential variable, however, (3) perceived privacy risk and external influence dose not significantly impact it. These results imply that the role of service providers, self efficacy, and interpersonal influence are important factors on the user attitude toward Smart Home service. Finally, the study's findings and limitations are discussed and potential avenues for future research are suggested.

• International Journal of Costume and Fashion
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• 제12권1호
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• pp.1-10
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• 2012

This study is to examine whether those who have experiences of living abroad are influenced by overseas culture in their seeking of clothing benefits and brand attitude, to analyze and summarize the differences from those who have no such experience, and to ultimately present marketing opportunities and directions based on the analysis. Based on respected previous studies, factors affecting cloth ing benefits sought were selected and sub-factors were developed, Then, a survey questionnaire was prepared based on the selected factors/sub-factors, along with questions to ask responders to evaluate their experiences of living abroad. Men and women aged from 18 to 39 participated in the survey. According to the survey result, one's experience of living abroad had influences on their self-expression, brand attitude, and domestic and overseas brand preference as she experienced cultural diversity and developed more flexible attitude. The brand attitude was also influenced by the country in which a responder lived, but not by the staying period.

• 패션비즈니스
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• 제16권1호
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• pp.137-149
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• 2012

The purpose of this study was to identify the factor structure of sociocultural attitude toward Appearance, pursuit of clothing benefits, ambivalent consumption of fashion product and the effects of sociocultural attitude toward appearance and pursuit of clothing benefits on ambivalent consumption of fashion product. Questionnaires were administered to 425 women living in Deagu Metropolitan City and Kyungbook province. The data collected were analyzed by using frequency, factor analysis, multiple regression, ANOVA, and Duncan-test. The findings are as follows. Sociocultural attitude toward appearance was composed of two factors such as internalization, and awareness. Pursuit of clothing benefits was composed of four factors such as individuality oriented, social oriented, fashion leadership oriented, and body oriented. Ambivalent consumption of fashion product was composed of three factors such as style/price ambivalence, place of purchase ambivalence, and brand ambivalence. The effects of sociocultural attitude toward Appearance and pursuit of clothing benefits on each of ambivalent consumption of fashion product variables like style/price ambivalence, place of purchase ambivalence, and brand ambivalence were explained by the factors such as internalization, and awareness, and individuality oriented, social oriented, fashion leadership oriented, and body oriented.

• 한국가정과교육학회지
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• 제26권2호
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• pp.101-118
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• 2014

이 연구는 청소년의 개인, 가족, 학교 특성에 따라 봉사활동 태도에 차이가 있는지를 알아보고 청소년의 봉사활동 태도에 영향을 미치는 개인, 가족, 학교 특성을 규명하고자 경남지역 중 고등학교 재학생 450명으로부터 설문조사한 자료를 분석하였다. 주요 결과는 다음과 같다. 첫째, 청소년의 봉사활동 태도는 개인 특성 중 성별, 종교, 학교 성적에 따라 차이가 있었다. 둘째, 청소년의 봉사활동 태도는 가족 특성 중 부모의 관심과 지지, 가족의 봉사활동 참여도에 따라 차이가 있었다. 셋째, 청소년의 봉사활동 태도는 학교 특성 중 교사의 관심과 지지에 따라 차이가 있었다. 넷째, 회귀분석 결과 청소년의 봉사활동 태도에 영향을 미치는 요인은 개인 특성 중에서 성별, 종교, 성적, 도덕성, 가족 특성 중에서 부모의 관심과 지지, 학교 특성 중에서 교사의 관심과 지지였다. 청소년의 봉사활동에 영향을 미치는 변수의 상대적 영향력은 부모의 관심과 지지, 도덕성, 성적, 성별, 교사의 관심과 지지, 종교의 순이었다. 이러한 결과는 청소년의 봉사활동 활성화를 위해 가족과 학교 등 청소년의 환경 체계가 관심을 갖고 청소년의 특성에 맞는 자원봉사 프로그램을 개발할 필요가 있음을 시사한다.

• 한국환경교육학회지:환경교육
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• 제15권1호
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• pp.31-50
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• 2002

The purpose of this study were the effects of principal related factors on the choice of the subject of environmental education in curriculum of middle and high school. We select 495 middle and high schools from 3 district of Chungbuk, Daejeon and Incheon. And, we send the questionnaires to the principals and withrowed answer questionnaire of 313(63.2%) from them. From the analysis of questionnaire, we obtained the reliability coefficient cronbach alpha value(0.8684). The results of this research as fallows : the principal factors that had chosen the subject of environmental education have significantly higher knowledge, recognition, attitude and practice than that not choiced on the subject of environmental education(p=0.000). The correlation between principal's attitude on the choice of the subject of environmental education and choice state of school was significantly higher than the other factors, and it's correlation coefficient was 0.328(p<0.01). Principal's attitude factor on the choice of the subject of environmental education have a great influence on his practice factor of them, and standard regression coefficient was 0.642(p<0.001). We found that principal's attitude factor on the choice of the subject of environmental education to have a great influence on the choice state of school in view of the results so far achieved.