• The Korean Journal of Franchise Management
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• v.6 no.2
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• pp.1-16
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• 2015

The purpose of this study was to examine the structural relationships among consumer's values(individualism and collectivism), attitude, subjective norms, and visit intention using reasoned action theory(RAT). The data were collected from 12 5 customers who visited coffee shops in Seoul and Kyonggi and were analyzed using structural equation modeling with SPSS and AMOS The result of the overall model analysis appeared as follows: χ2=11.347, df=2, p=0.003, GF I=0.966, NF I=0.946, CF I=0.954, RMR=0.05 The findings are as follows: First, collectivism had a positive influence on attitudes and subjective norms. Second, Individualism had a significant positive influence on attitude toward coffee shops, but not on subjective norms. Third, both attitude and subjective norm had positive effects on visit intention.

• Journal of Korean society of Dental Hygiene
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• v.18 no.6
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• pp.1079-1090
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• 2018

Objectives: This study aims to provide fundamental data on seeking more effective programs for metabolic syndrome patients' oral health by researching their knowledge, attitude and behaviors on oral health and considering the effects each factor has on the oral health impact profile. Methods: The research was conducted on 155 patients with metabolic syndrome who visited the metabolic syndrome center of S district between July $19^{th}$, 2016 and August 27th, 2016. Results: When the subjects had experiences of oral treatment within the past year, which indicated lower quality of life in relation to oral health. Oral health knowledge had a positive correlation with oral health attitude (0.241) and oral health behaviors (0.362), had a negative correlation with oral health impact profile (-0.283). Oral health attitude showed a positive correlation with oral health behaviors (0.476) (p<0.001). Conclusions: By conducting a oral health promotion business among metabolic syndrome patients including a oral care and treatment program which aim to enhance the oral knowledge, attitude and behaviors and comprehensively manage the oral health education program, it is expected that their quality of life related to oral health could be further improved.

• Research in Community and Public Health Nursing
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• v.11 no.1
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• pp.209-221
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• 2000

I began the study to identify the issues related to knowledge. attitude and behavior regarding smoking by sixth graders. which will ultimately lead to the development of a smoking prevention program that will not only help deter school-age children from smoking, but also make them aware of the more desirable behaviors and techniques for healthier life. The results are as follows: 1. Smoking Behavior: Of the focus group. 4.15% are current smokers and 18.23% are ever smokers. 2. Correlation between smoking knowledge and ever smoking: Ever smoking sample($11.10{\pm}3.66$) is less knowledge able than the never-smoking sample($12.17{\pm}3.95$), (t=3.23. p=.001). 3. Correlation between smoking attitude and ever smoking: Ever smoking sample($28.12{\pm}8.51$) was less desirable than the never-smoking sample($l2.17{\pm}3.95$). (t=8.24, p=.000). 4. Correlation between smoking Knowledge and smoking attitude: knowledge about smoking and attitude toward smoking are quantitatively correlated in such way that the more knowledgeable the child is about smoking. the more desirable the attitude toward smoking is(r=.17. p=.000). 5. Correlation between socio-anthropological characteristics and ever smoking: family . atmosphere($x^2$=16.49. p=.001), school life ($x^2$=l1.58, p= .003), grades in school( $x^2$=11.89. p=.003), gender($x^2$=8.97. p=.003). friends' gathering place($x^2$=13.19. p=.02), marital status of parents(p* =.03). and family's financial status($x^2$=6.71. p=.035). In addition, Correlation between somking-environmental characteristics and ever smoking: number of friends who smoke($x^2$=76.01. p=.001). information source for smoking($x^2$=48.03. p=.001), whether or not siblings smoke($x^2$=26.07, p=.001), whether or not female relatives smoke ( $x^2$= 15.65. p= .001), whether or not father smokes ($x^2$= 12.10. p= .007), errands to buy cigarettes for someone($x^2$=9.18. p=.010), and whether or not male relatives smoke ($x^2$=8.82. p=.35) 6. Results of the logistic analysis performed to identify the factors correlated to ever smoking show that: one point decrease in attitude score translates to 25.39 times' increase in ever smoking one person decrease in the number of friends who smoke translates to 0.66 times' decrease in ever smoking: the group where the father has quit smoking has 1.40 times more ever smoking than the group where the father does not smoke at all: and likewise, the group where the father currently smokes has 1.40 times more ever smoking than the group where the father has quit smoking. 7. The overall cause-and-effect relationship between the ever smoking and the related factors: attitude toward smoking caused ever smoking by -.43, smoking by friends, by .12, marital status of arents, by .05, school life. by .04, gender, by -.03, and smoking by father, by -.02. Knowledge about smoking (t=-1.67) did not cause significant effects on ever smoking.

• Journal of the East Asian Society of Dietary Life
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• v.21 no.6
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• pp.779-788
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• 2011

The purpose of this study was to provide fundamental data on the importance of eating breakfast by analyzing the dietary habits, dietary attitude, dietary behavior, and nutrition knowledge between of male high school students according to breakfast eating status. The subjects consisted of 400 male high school students living in Chungnam. There was no significant difference according to grade, height, and weight between students who skipped breakfast and those who ate breakfast. Further, satisfaction and perception about body weight were not statistically different between the two groups. Regarding relationships with friends, to the response 'I have a lot of relationships with friends' was 25.5% in the skipping breakfast group and 45.7% in the eating breakfast group. The academic records of the students who ate breakfast were much higher. Meal regularity, meal satisfaction, and dietary attitude of the eating breakfast group were better than those of the skipping breakfast group. Regarding the level of nutritional knowledge, students who skipped breakfast scored $7.6{\pm}2.9$ points while the students who ate breakfast scores $7.9{\pm}3.1$ points, indicating no significant difference. The students who ate breakfast had better friendships, higher academic achievement, and better dietary behavior and attitude. Therefore, it is necessary to increase nutrition education and reduce the skipping of breakfast through a variety of methods, such as school food service and simple recipes for Korean food. It should also be considered that nutrition education for parents be widely provided.

• The Korean Journal of Food And Nutrition
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• v.27 no.5
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• pp.760-770
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• 2014

The purpose of this study was to measure the nutrition knowledge, dietary attitude, eating behavior, physical ability and locomotion of 5-year-old-children, and thereby to provide the fundamental information necessary to develop a nutritionrelated physical education program. A survey was performed on 143 5-years-old boys and 113 girls. The results were as follows. The average score in the nutrition knowledge item, was 7.22 out of a possible 10 points; in the dietary attitude item, 32.46 out of 50 points; in the eating behavior item, 26.67 out of 40 points. According to body measurement, there was a significant difference in height by gender (p<0.05), Significant differences in muscle mass and basal metabolic rate were also observed by gender (p<0.001). Gender also influenced the flexibility and reflexibility (p<0.001), with significant difference in balance of the right side (p<0.01). Although this study was limited by its cross-sectional study design, the body muscle (p<0.05) and basal metabolic rate (p<0.05) were observed to have a positive relation with nutritional knowledge. In addition, there was a significant positive correlation between nutritional knowledge and dietary attitude (p<0.01). According to the results, it is necessary to develop a long-term and systematic program with the combination of nutrition and physical education to develop correct dietary habits and for the balanced growth of children.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.103-113
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• 2007

Deviation behavior of adolescents is often expressed as clothing behavior being against the social or school rules. To understand the relationship between social variables and clothing behavior of adolescents, the study investigated the effect of social variables on the deviation attitude and behavior related to clothing. Survey was utilized to collect the data and subjects were 411 female high school students. Regression analysis were used to analyze the data. The results were as follows : The closer relationship female high school students had with their parents, the more negative attitude they took toward clothing deviation and the less they committed the deviant behaviors related to clothing. The results explained that the close relationships with adolescents and their parents kept adolescents from committing the deviant behaviors related to clothing. The subjects who were interested in studying and well adapted for their school life, not only took a negative attitude toward clothing deviation but also committed the deviant behaviors related to clothing less than the other subjects did. The level of social deviation of their friends had an effect on the attitude and experience toward clothing deviation more than the relationship with their parents or school life did. The understanding of the relationship between social variables and clothing deviation would help to decrease the clothing deviation of adolescents by controling the social variables.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.25 no.2
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• pp.39-47
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• 2017

The ultimate aim of this research is to analyze the effects of on-line word of mouth (WOM) regarding airlines on behavior intention of airline passengers through information accommodation, attitude and trust. For the purpose, we have carried out a questionnaire survey with passengers who have used airline social media and websites as target, and analyzed a total of 362 copies of the questionnaire using structural equation. As a result of analysis, on-line WOM turned out to have a significant effect on accommodation, and the accommodation turned out to have significant effects on attitude and trust. Also, attitude turned out to have a significant effect on trust, and the trust turned out to have a significant effect on behavior intention. This research has significance in that it can help establish a WOM marketing strategy of airlines through grasping the actual situation of on-line WOM of airlines and present a possibility of WOM marketing utilizing social media as an appropriate marketing for aviation industry. At the same time, it also has an academic significance in that it predicted actual behavior intention of passengers who have used on-line WOM on airlines.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.15 no.2
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• pp.213-220
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• 2008

Purpose: This study was done to determine the effect of drinking prevention program on the levels of drinking related knowledge, attitude, drinking refusal self-efficacy and behavior in high school girls. Method: This was nonequivalent control group pre-post test design. The subjects were 133 high school girls who were conveniently assigned to experimental and control group. The data were collected from May to September, 2005 and analyzed using Chi-square test, t-test and ANCOVA. Results: 1. The 1st hypothesis, "The drinking-related knowledge score of experimental group will be significantly higher than that of control group in posttest" was supported (F=256.30, p= .001). 2. The 2nd hypothesis, "The drinking-related attitude score of experimental group will be significantly higher than that of control group in posttest" was supported (F=43.35, p= .001). The 3rd hypothesis, "The drinking refusal self-efficacy of experimental group will be significantly higher than that of control group in posttest" was supported (F=43.86, p= .001). 4. The 4th hypothesis, "The number of drinking of experimental group will be significantly lower than that of control group in posttest" was supported (F=6.12, p= .015). 5. The 5th hypothesis, "The drinking amount of experimental group will be significantly lower than that of control group in posttest" was supported (F=8.52, p= .004). 5. Conclusion: This drinking prevention program was effective in increasing the drinking-related knowledge and attitude, and the drinking refusal self-efficacy, and in reducing the drinking behavior of high school girls.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.149-161
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• 2016

This study aims at finding out major factors affecting the attitude, intention and behavior on Mobile advertising and figuring out what their differences between genders are. To do this, new variations such as personalization, permission and incentive are suggested, as well as variations proven by the previous studies. The findings show us that while entertainment, informativeness, credibility, personalization and permission had a positive effect on attitude toward Mobile advertising, irritation had a negative effect on it. Incentive had a positive influence on intention for mobile advertising. Attitude toward mobile advertising had a meaningful influence on intention, and the intention had a meaningful influence on behavior. At last it was revealed that gender difference has a meaningful influence. This study was carried out to find out the effects that evaluation variations have on attitude, intention and behavior on the nature of Mobile advertising. Therefore, it has a significance that gives a theoretical suggestion in that through its evaluation, some considerations are offered at the time of implementing the Mobile advertising, and the basic difference between genders can be explained as well.

• Research in Community and Public Health Nursing
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• v.14 no.2
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• pp.223-231
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• 2003

The purpose of this study was to analyze the knowledge, attitude and experience of middle school boys toward Sexual Behavior. Data were collected by questionnaires from 246 middle school students in Korea, from June 4 to 30, 2000. The reliabilities of instruments were adequate(Cronbach's alpha= .56-.70). Data were analyzed by frequency, percentage, and ANOVA test using SAS V8 program. The results are as follows; 1. The mean score of knowledge of sexual behavior was $12.89{\pm}2.48$ and showed significant differences by the grade(f=5.0l. p=.0074). 2. The mean score of attitude of sexual behavior was $3.69{\pm}0.37$ and showed significant differences by the grade(f=3.06, p=.0386). 3. The correlation between knowledge and attitude is significant(r=.2290, p=0003). 4. The subjects experienced sexual behaviors such as. pornography(80%), night pollution (37.9%), masturbation(32.2%), Kiss(19.1%), Pet(8.7%), Coitus(3.2%). 5. The subjects being received sexual education were 94.7%, these former sexual educations is unsatisfied(40.7%). 6. The subjects who need sexual educations was 55.1%. The needs of sexual educations was high in the connection on with the other sex(51.9%), coitus(12.3%), sexual impulse (7.5%), sex organs(7.1%), sexual physiology (5.2%), masturbation(4.7%). In conclusion, subjects necessary to give sexual educations are suitable to the subjects's needs, grades and teaching methods such as multimedia program.