• Journal of Korean Library and Information Science Society
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• v.43 no.4
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• pp.139-159
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• 2012

The purpose of this research is to increase understanding about 'an attitude' and to develop the contents of the reading attitude survey questionnaire through the analysis and comparison of reading attitude models. An attitude has an individual's perception and feeling about events, problems, people or things, and it also includes the state prepared for reaction. An attitude consists of emotion, cognition and behavior and it is formed by experience, learning or value judgment. Reading attitudes are composed of cognitive factors that represent beliefs or opinions about reading, emotional factors that represent evaluation and emotion about reading, and behavioral factors that represent intentions or behavior to reading. The analysis of the components of the reading attitude models shows the fact that the influencing factors of reading attitude formation are the reading experience, beliefs of reading results, beliefs about others' expectations and reading environments. Thus, the contents of reading attitude survey questionnaires should include such contents as reading experience, beliefs of reading results, beliefs about others' expectations, and reading environments.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.1017-1030
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• 2021

Constructed upon Knowledge Management (KM) processes, the current study aims to investigate the interrelationship between Knowledge Sharing (KS) attitude among the faculty members and KM processes in higher education institutes (HEIs) in Pakistan along with the intervening role of subjective norms between KM processes and KS attitude. This research incorporated the theory of Planned Behavior (TPB) and the theory of Reasoned Action (TRA) to conceptualize the KS behavior by using a sample frame of 302 academic and administrative staff from research-based HEIs in Quetta, Pakistan. A questionnaire-based survey was conducted on permanent faculty members from different universities of Quetta, Pakistan. The finding of the study shows a positive attitude among the researchers. The study empirically examined the interface between KM processes and KS attitude and higher education performance while providing valuable insights into the prevailing literature by investigating the mediating role of subject norms. The impact of subjective norms on KS attitude and KM process indicates the importance and basic determinant in organizational premises and improvement of skills of faculty management in HEIs. The partial mediation also reveals the importance of subjective norms in the development of faculty members' KM and KS attitude process.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.8
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• pp.3439-3445
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• 2011

The Purpose of this study was to analyze the influence of the country image and brand image of product on Chinese consumers' brand attitude and the purchasing behavior. The results of this research are wrapped up as follows : First, the original country image of product is positive related to the product brand image itself. Second, both the country image and brand image of product have positive influences on consumers' brand attitude. Third, Chinese consumers' brand attitude has positive influences on purchasing behavior. Forth, both the country image and brand image of product have positive influences on consumers' purchasing behavior.

• Journal of Industrial Convergence
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• v.14 no.1
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• pp.1-13
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• 2016

I have done a case study on individual level based-organizational behavior textbooks published in Korea and USA. The objects are 'organizational behavior' by Su Yong Jung and 'organizational behavior' by Im Chang Hee in Korea, and 'organizational behavior' by Schermerhorn, Osborn, Uhl-Bien, & Hunt and 'organizational behavior' by Robbins, & Judge. The goal of this study is to identify the differences of the perspectives on the individual level based-organizational behavior between Korean and American textbooks. This research finding shows that it is valid to classify organizational behavior into such categories as individual differences, attitude, emotion & stress, perception & learning, and motivation in the Korean textbooks for the better future study.

• Journal of the Korean Home Economics Association
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• v.46 no.6
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• pp.75-87
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• 2008

The purposes of this study were to examine the attitude of undergraduates toward money and the differences in dining-out behavior among three groups of subjects divided by attitude toward money. Self-administrated questionnaires were completed by 387 undergraduates and data were analysed by frequency analysis, chi-square, t-test, one-way ANOVA, factor analysis, reliability analysis, duster analysis and discriminant analysis. Results of study were as follows. There appeared six different attitudes of money among the undergraduates investigated: money as a means of seizing power, money as a life pursuit, money as a tool for rational consumption, money as a barometer of success, money as a cause of anxiety, and distrust. The undergraduates showed several different attitudes of money according to gender, major, age and pocket money. Cluster analysis divided subjects into three groups by attitude toward money : low dependent group, moderately dependent group and high dependent group. Three groups of subjects classified by attitudes of money were different from one another in dining-out behavior as well. The low money-dependent group mainly spent less than 5,000 won on a dining-out, and relied on their own experience and recommendation from others on a dining-out information. In contrast, the high money-dependent group spent 20,000 won or more on dining-out, and the distribution of subjects acquiring dining-out information from various channels in that group was significantly higher than other groups.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.49-56
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• 2020

This study was conducted to identify the level of knowledge, perception, attitude, and preventive behavior toward particulate matter (PM) among university students, as well as to determine factors influencing their PM preventive behaviors. Questionnaires were distributed from December 9 to December 20, 2019, and the data from 180 valid responses were analyzed using SPSS Window 18.0. The scores for knowledge, perception, attitude, and preventive behavior against PM were 62.00 points, 72.33 points, 77.30 points, and 69.02 points, respectively, when converted to a 100-point scale. Regarding the factors influencing preventive behavior, only perception was significant among the assessed factors (p<.001). Therefore, it is suggested that efforts be made to promote preventive behavior related to PM. Furthermore, when developing a program to promote preventive behavior related to particulate matter exposure, it is necessary to consider strategies to improve perception of PM preventive behavior.

• Journal of The Korean Association For Science Education
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• v.4 no.1
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• pp.26-33
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• 1984

This study was undertaken to investigate the general attitude toward science and scientific inquiry behavior of underachiever at the junior high school level. In this study, underachiever was defined as the one who is below the minimum acceptable performance level because of his/her deficiencies in prerequisites but who has the capability to reach the required mastery level in normal classroom. For the identification of the underachiever, IQ test and achievement test in science which were developed by the investigators were used. The attitude test which was to measure the general attitude toward science and scientific inquiry behaviors of the underachiever was also developed by the investigators. The tests were given to 250 1st grade junior high school students in one experimental school. Out of 250, 55 underachievers were identified. For the study, 55 underachievers with 57 normal students were compared. The findings of this study showed that there were significant differencies between underachievers and normal students in both attitude toward science and scientific inquiry behavior. They can be summarized as follows; 1. Awareness on science by underachievers was minimal compared to normal students. 2. Compared to normal students, there was a tendency by underachievers to think the influence of science on their real life is remote. 3. Underaschievers were less positive, less voluntary and were less persistent in science activities than normal students. 4. Underachievers were less interested in science than normal students. These findings showed us that there were significant relation between the attitude and achievement level. This suggests that fostering attitude toward science and scientific inquiry behavior is needed for the improvement of achievement level of underachievers.

• Child Health Nursing Research
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• v.11 no.1
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• pp.132-141
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• 2005

Purpose: This study was conducted to describe mother's child-rearing attitudes and problem conduct of children as perceived by children and to examine correlation between maternal nurturing attitudes and child problem behavior. Method: The participants were 338 fifth and sixth graders who attended two randomly selected elementary schools in the city of G, Gangwon province. Child-rearing attitudes of the mother were rated on a 5-pointed scale that developed by Schaefer and added by Oh & Lee(1982). Problem conduct of children were rated on a 3-pointed scale of the K-YSR by Oh Kyung-Ja et al.(1997). The data were gathered from October 2 to October 28, 2004, and the collected data were analyzed with SPSS 10.0 program. Results: For the children's perception of mother's child-rearing attitude, student had a relatively high mean scores of 3.70±0.44. Correlations between the mother's child-rearing attitude and general characteristics of the children showed statistically significantly different according to grade, father-mother relations, type of residence and extent to which father shared household chores. The mean score for problem conducts of children was 0.47±0.25. The average for their internal behavior problems was 0.52±0.33, and for external behavior problems was 0.44±0.24. There were statistically significantly differences in the behavior problem scores of the children according to the general characteristics of grade, education, occupation, mother-father relations, extent to which father shared in household chores and religion. As to correlation between mother's child-rearing attitude and their problem conduct, every type of attitude had a significantly moderate reverse correlation to every type of behavior problem of the children(r=-.431, p=.000). Conclusion: Mother's child-rearing attitudes might affect the problem conduct of children, and mother should try to treat their children with affection and respect, to maintain good relations with father, and to bring their children up coherently in an autonomous, permissive, positive and democratic manner.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.203-213
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• 2021

In this study, we consider the relationship between boundaryless career attitudes and career success and the mediating effect of networking behavior. Boundaryless career attitude refers to career attitude in which career paths can gain experience in various environments beyond the fence of a single employment situation. Based on a prior research review, research hypotheses were established for the relationship between boundaryless career attitudes and subjective·objective career success. In addition, three networking behaviors, one of the social capital, were set as mediators between the two variables. Verifying the research hypothesis shows that the boundaryless career attitude and subjective career success are in a significant positive relationship and that the relationship is completely mediated by contact maintaining, friendship, and task networking behaviors. The boundaryless career attitude is a significant positibe effect with objective career success, and this relationship has been shown to be completely mediated by friendship and task networking behavior. Based on the above research results, interpretations, implications, and future research directions were presented.

• Journal of Korean Library and Information Science Society
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• v.46 no.4
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• pp.271-297
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• 2015

The purpose of this study is to develop a model of attitude toward reading. For that the concept and factors of reading attitude were examined and the preceding reading attitude models were critically studied to propose the new reading attitude model. The reading attitude model is consisted of three component named reading environment domain, reader domain and reading domain. The results of the development of a model of attitude toward reading are as follows. First, This study proposed a theoretical framework that can check and measure the reading attitude in various aspects by dividing reading attitudes into cognition, affect and intention factors. Second, It reinforced the logicality on the construct of reading attitude by dividing behavioral factor of reading attitude into the intention and the behavior. Third, This Model reflected the importance of book with text by specifying physical books and reading a book in the model. Fourth, this model theoretically proposes the potential for change of reading attitude and behavior by suggesting cognitive and affective schema from reading experience. Fifth, the developed reading attitude model helps to understand the form and process of reading attitude by presenting impact of reading environment and stimulation derived from reading environment on reader and reader's reading behavior and affective relation on feedback.