• Title/Summary/Keyword: attitude and behavior

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Empirical Study on Factors Affecting Housing Transactions Based on Theory of Reasoned Action

  • Jong Young Yoo;Chang Geun Jeong
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.2
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    • pp.89-101
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    • 2023
  • The purpose of this study is to empirically analyze the rational decision-making process and perception differences of housing transactions in the market environment. It was designed through an analysis of the factors influencing housing sales based on the rational behavior theory model. Objective evidence was provided for the impact factors affecting the attitude towards housing sales, with the spouse and children being identified as significant influencers. Additionally, children and friends were found to have an impact on subjective norms related to housing sales, especially for unmarried individuals under 40 years of age and those with low income, who were found to be more influenced by their parents. It was also discovered that the influence of these factors varied based on age and income levels. Younger individuals tended to rely more on their parents or friends, while those with high incomes showed stronger willingness to purchase homes. The presence of beneficial infrastructure for children was found to directly influence the decision to purchase a home. The study also provided objective evidence that the decision to purchase a home is influenced not only by economic factors but also by continuous encouragement and information from those around the buyer. These findings demonstrate the importance of the influence of close acquaintances in the rational decision-making process of home buyers. However, this study only investigated a limited portion of the factors influencing housing sales, as the market is affected by a variety of financial and governmental policies. Therefore, future research should consider various complex factors simultaneously when analyzing the influence of housing sales.

Effects of Climate Change Project Learning on Elementary School Students' Perceptions and Attitudes Toward Climate Change and Environmental Literacy (기후변화 프로젝트 학습이 초등학생의 기후변화에 대한 인식 및 태도, 환경소양에 미치는 영향)

  • Jang, Junyong;Kang, Jihoon;Yoo, Pyoungkil
    • Journal of Korean Elementary Science Education
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    • v.43 no.1
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    • pp.158-169
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    • 2024
  • This study investigated the effects of climate change project learning on elementary students' attitudes toward climate change and environmental literacy. Climate change project learning was conducted on 174 sixth-grade elementary school students in a metropolitan city (77 male, 97 female), after which their perceptions and attitudes toward climate change and environmental literacy were assessed. The climate change project learning had a positive effect on the students' perceptions and attitudes toward climate change, which was surmised because of the climate change content sharing and discussions during the project learning. The climate change project learning also had a positive effect on the students' environmental literacy, especially their environmental attitudes, values, and behavior; however, there were no statistically significant changes found for environmental sensitivity. This study highlights the educational effects and implications of environmentally focused climate change projectbased education for elementary school students.

Brand Image and VMD Strategy of Sports Stores in Korea (2017년 이후 스포츠매장의 브랜드이미지와 VMD 전략)

  • Seo, Jung-Hwa;Kim, Hwa-Kyung;Kim, Jong-Jin;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.15 no.11
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    • pp.83-93
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    • 2017
  • Purpose - The study aims to analyze the VMD(Visual Merchandising) perception factors in recent sporting goods store and clarify the effect of each VMD perception factors on brand image, satisfaction, and customer revisit intention. The VMD perception factors play an important role in attracting and actually inducing sales to the visiting customers. It has investigated the effect of VMD perception on customer satisfaction and revisit intention. It is expected that the company's marketing strategy with VMD will be differentiated and competitive in sports item stores, brand image enhancement, customer retention, and acquisition. Research design, data, and methodology - In order to verify the hypotheses of this study, a total of 380 questionnaires had been distributed. 360 respondents were used in the final analysis excluding 20 respondents' incomplete answers. The SPSS 18.0 program was used and the data analysis was conducted for the demographic characteristics and distribution behavior. Principal Components Analysis was used for the common factor extraction for validity analysis, and factor analysis was conducted to verify such as validity in brand image or brand attitude. As for Multiple regression analysis, was performed to verify and in the research model, and in and , the mediation was defined through the Sobel Test in order to verify the brand image mediating effects on VMD, store satisfaction, and revisit inquiry of sports store. Results - Qualitative research shows that VMD sub-variables such as aesthetic, fitness, and functional convenience influence store satisfaction and revisit intention. As a result of analyzing the mediating effect of the brand image, the more VMD is strengthened, the more brand image is improved and store satisfaction is also increased. Conclusions - VMD enhancement requires a VMD strategy aligned with the company's management policies and objectives, a visual directing and consistent concept that delivers a strong message to customers. The customer actual purchasing behavior is a combination of various factors such as sports item stores' interior design, display, advertisement promotion like POP(Point of Purchase), salespersons and their service quality, so that the VMD image and the brand image must be consistent and a unique strategic plan is required.

Analysis of Published Papers and their Keywords in the Journal of Korean Academic Society of Nursing Education 2007 (2007년도 한국간호교육학회지 논문 분석)

  • Bang, Kyung-Sook;Lee, Sun-Ok;Park, Young-Im;Jun, Myung-Hee;Kim, Hyun-Sook;Son, Haeng-Mi;Kang, Jeong-Hee;Yu, Su-Jeong
    • The Journal of Korean Academic Society of Nursing Education
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    • v.14 no.2
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    • pp.244-251
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    • 2008
  • Purpose: This research was aimed to explore the major subjects and research themes and to classify characteristics of the key words in the Journal of Korean Academic Society of Nursing Education 2007. Method: A total of 33 published papers during 2007 were analyzed with structured analysis forms. Result: Most of the research subjects were healthy people such as student nurses and RNs. The topics of education related research were categorized into 9 domains: educational methods, educational curriculum, study type & methods, knowledge level & contents, psychosocial variables related to knowledge & education, attitude, behavior, development & evaluation of educational programs, and effects of educational programs. The most common key words in this papers were concepts related to health risk factors and health promotion. Quantitative research was used about 70% overall, while experimental design was 18.2%. Conclusion: Most of the subjects were healthy people and the most common domain was health related concepts in the Journal of Korean Academic Society of Nursing Education. In addition, key words and topics were on nursing educational issues. It can be concluded that the Journal of Korean Academic Society of Nursing Education has published mainly education focused papers.

The Effect of the Servicescape on the Customers' Cognitive, Affective, and Conative Attitudes in Franchise Coffee Shops (프랜차이즈 커피전문점의 서비스 스케이프가 소비자의 인지적, 감정적, 행동 의욕적 태도에 미치는 영향)

  • Kim, Dong-Jin;Lee, Seul-Gi
    • Culinary science and hospitality research
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    • v.20 no.2
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    • pp.232-245
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    • 2014
  • The purpose of this study is to show that the servicescape influences customers' attitudes and behavior in retail business environments. Based on the findings from the related studies, this study proposed a model which explores how customers' perceptions of sevicescape influence customers' cognitive, affective, and conative attitudes (i.e., brand image, customer satisfaction, and revisit intention) in franchise coffee shops. In order to test the proposed research framework, the data were collected in Daegu and two other cites located in Gyeongbuk province. Descriptive statistics, factor analysis, and a series of multiple regression analysis were utilized in the study. The findings showed that the servicescape of franchise coffee shops significantly affected customers' cognitive, affective, and conative attitudes. In particular, it is found that the affective attitude (i.e., customer satisfaction) was best explained by the servicecape among the three types of attitudes. Marketing implications are also discussed based on the findings.

Relationships between Sedation Knowledge and Nurse Practice Competences in Intensive Care Unit (집중치료실 간호사의 진정요법 지식과 간호실무 역량요인의 상관성 분석)

  • Jang, Hyejoo;Lee, JuHee;Nam, Ae-Ri-Na;Kim, Heejung
    • Journal of Korean Clinical Nursing Research
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    • v.24 no.1
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    • pp.74-84
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    • 2018
  • Purpose: For this study an examination was done of relationships between intensive care unit (ICU) nurses' knowledge related to sedation and their clinical competencies in sedation practice. Methods: Ninety one ICU nurses were recruited from two tertiary hospitals in South Korea. A self-report questionnaire was used to examine the levels of knowledge related to sedation and nursing practice competence based on Ajzen's theory of planned behavior. Descriptive statistics, independent t-tests, one-way ANOVA, and Pearson correlations were performed using the IBM SPSS 21.0 Results: ICU nurses are more knowledgeable about general information on sedation rather than up-to-date information. Continuing education on sedation was related to difference in knowledge levels. However, the levels of knowledge were not related to competence in sedation practice. Instead, a positive attitude toward sedation practice was significantly related to the subjective norms; orders and goals, perceived behavioral control, practice of sedation, and intention to use. Conclusion: The results of this study provide fundamental information on levels of knowledge related to sedation practices of Korean ICU nurses. Continuing education should emphasize up-to-date information on sedation practice and need for positive attitudes which influence all other competencies towards sedation practices to achieve optical care of sedation in the ICU.

A Study on the Relationship between the Amount of Physical Activities at Work Perceived by Workers and Their Health Promotion Behaviors (근로자의 작업중 신체적활동량과 건강증진행위와의 관계)

  • Jung Moon-Hee;You In-Young;Lee Shook Hee;Kim Yoon-Shin
    • Journal of Korean Public Health Nursing
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    • v.13 no.2
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    • pp.131-142
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    • 1999
  • The purpose of this study is to grasp the relationship between the amount of physical activities at work perceived by workers and their health promotion behaviors. To achieve such a purpose. this survey was conducted on 476 Workers who work for 3 food product work-sites located in Keong-in area by means of questionnaire from June 15 to July 14 . 1998. Collected data were statistically analyzed by SPSS/WlN. The significant results were obtained as follows. 1. The average scores of the amount of physical activities at work and health promotion behavior were 3.18 and 2.84 respectively; the former was slightly higher than moderate score 2.5 and the latter was almost the same as it. It can be interpreted that workers perceive their physical activities at work are heavier than their daily activities, which seems to make their health promotion behaviors still inactivated. 2. The amount of physical activities at work, it was were greater revealed that the more activities workers do after work. the more they walk and the more exercises they do. It implies that the voluntary practice of good health habit at leisure can be greatly contributed to the activation of more productive activity at work. 3. The amount of health promotion behaviors was larger as workers do more physical activities at work and have lower PIBW(Percent Ideal Body Weight). It means that the voluntary practice of good health habit is closely related to the degree of obesity and their positive attitude toward their work. Average PIBW was 106.71; most of the workers are distributed within the standard range in their weight. So we can presume that most of them are not seriously conscious of weight maintenance in their daily lives. Therefore it is desirable that health promotion program for workers should be developed toward connecting their physical activities at work with those in their daily lives much more. Physical activities, health promotion behaviors

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Development of 'Children's Food Avatar' Application for Dietary Education (식생활교육용 '어린이 푸드 아바타' 애플리케이션 개발)

  • Cho, Joo-Han;Kim, Sook-Bae;Kim, Soon-Kyung;Kim, Mi-Hyun;Kim, Gap-Soo;Kim, Se-Na;Kim, So-Young;Kim, Jeong-Weon
    • Korean Journal of Community Nutrition
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    • v.18 no.4
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    • pp.299-311
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    • 2013
  • An educational application (App) called 'Children's Food Avatar' was developed in this study by using a food DB of nutrition and functionality from Rural Development Administration (RDA) as a smart-learning mobile device for elementary school students. This App was designed for the development of children's desirable dietary habits through an on-line activity of food choices for a meal from food DB of RDA provided as Green Water Mill guide. A customized avatar system was introduced as an element of fun and interactive animation for children which provides nutritional evaluation of selected foods by changing its appearance, facial look, and speech balloon, and consequently providing chances of correcting their food choices for balanced diet. In addition, nutrition information menu was included in the App to help children understand various nutrients, their function and healthy dietary life. When the App was applied to 54 elementary school students for a week in November, 2012, significant increases in the levels of knowledge, attitude and behavior in their diet were observed compared with those of the control group (p < 0.05, 0.01). Both elementary students and teachers showed high levels of satisfaction ranging from 4.30 to 4.89 for the App, therefore, it could be widely used for the dietary education for elementary school students as a smart-learning device.

The comparison on periodontal attitude and oral health promotion behavior by dental hygiene process applies (치위생과정 수행 전과 후의 치주상태 및 구강건강증진행위 비교)

  • Oh, Hye-Young;Kim, Chang-Hee;Park, Yong-Ho;Lim, Soon-Hwan;Kim, Jin
    • Journal of Korean society of Dental Hygiene
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    • v.12 no.5
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    • pp.861-870
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    • 2012
  • Objectives : This study has made a comparison of the difference between the periodontal parameter before and after applying dental hygiene process on patients requiring supportive periodontal therapy at a private dental clinic. Methods : The entire process was conducted on 74 patients. As a result of analyzing the difference in periodontal parameters such as PPD>4mm, BOP, and O'Leary Index of 29 patients that has completed 1 circle of dental hygiene process. Results : All periodontal parameters in all subject patients had been significantly reduced(p<0.05). Furthermore, as a result of comparing the periodontal conditions of the smoking group and non-smoking group, complier and non-complier, all parameters were reduced with a significant difference in the non-smoking group and the complier, but the smoking group and the non-complier did not show difference in all parameters. As a result of making an assessment of before and after dental hygiene process according to PRA classifications, high risk group has been generally changed to moderate or low risk group. Conclusions : Accordingly, the supportive periodontal therapy applying dental hygiene process has been shown to be effective. The dental hygiene process in periodontal patients who require continuous management is anticipated to be a very efficient process.

A Study on Behavior and Attitude of Pediatric Handicaps in Dental Facilities (치과이용 장애인들의 구강보건 행동과 태도에 관한 연구)

  • Nam, Sang-Bun;Han, Yang-Keum
    • Journal of dental hygiene science
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    • v.1 no.1
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    • pp.39-45
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    • 2001
  • This study is based on the survey conducted on handicaps in randomly chosen 6 welfare facilities and medical institutions located in Seoul and Kyonggi-do. This survey has been conducted from September 20 and October 23, 1999. The results of this study are as follows: (1) 49.7% of individuals have answered that their dental health are not well maintained. (2) The number of brushing activity per day varied according to different physical and mental condition of each individual. (p<0.05) (3) 56.7% of people have answered that they have no experience with scaling. (4) 58.9% of people have answered that they have experienced toothache and gum bleeding problem. (5) 64.4% of individual have answered that they would like to attend seminars on maintaining dental health. (p<0.05) (6) 65.1% of individual infrequently visit to dental facilities. (7) 41.6% of individual possess health care card. (8) 61.8% have answered that disabilities and dental health are closely related. (p<0.05)

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