• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.3
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• pp.433-445
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• 2015

This study examines factors that influence consumer behavior regarding the usage intentions and repurchasing behavior of counterfeits. Based on the Theory of Planned Behavior by Ajzen (1991), this study looks at the impact of attitude, subjective norm, perceived behavioral control, as well as the moral norm of consumers about intentions to use and repurchase counterfeits. An online survey was conducted on males and females over the age of 20 with previous experiences of purchasing counterfeits; subsequently, 209 responses were collected and analyzed. The covariance structure model was used to analyze the data in order to measure the factors that influence the usage of counterfeits and repurchasing behavior. The results show that attitude, subjective norm, and perceived behavioral control have significantly positive effects on usage intentions, while moral norm has a significantly negative effect on usage intentions. Usage intentions also have a significantly positive effect on repurchasing behavior and confirmed that usage intentions functions as the mediator. The variables that influence usage intentions are attitude, perceived behavioral control, moral norm, and subjective norm, in descending order. Consumer attitudes towards counterfeits is a major factor that influences usage intentions. Therefore, ethical problems should be emphasized to encourage a negative attitude towards counterfeits. This study identifies an important aspect to show that usage intentions toward counterfeits, and not purchasing intentions, influences repurchasing behavior. Findings are significant in that they reveal the role of the moral norm variable added to the TPB model.

• Korean Journal of Health Education and Promotion
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• v.21 no.1
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• pp.297-317
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• 2004

As many precedent studies have shown, most children grow receiving influence from their parents. The purpose of this study was to serve as a basis for better preventive approach by finding out the relationship between the attention-deficit hyperactivity disorder(ADHD) of elementary school children and maternal behavior characteristics. Moreover, the purpose of this study was to present basic materials for developing program of children and create good relationship between child and parents for better education. For the purposes, two hypotheses were posed. Hypothesis 1： There would be a significant disparity in maternal behavior between the ADHD group and the non-ADHD group. Hypothesis 2： The environment could have an influence on maternal behavior characteristics. The subjects in this study were 71 mothers who had children with ADHD and 69 mothers who had non-ADHD, who selected from mothers of third to sixth graders in elementary school in Kyonggi, Suwon. The instruments used for the diagnosis of ADHD was DSA-IV. The data were analyzed with ANOVA(Analysis of Variance) by SPSSWIN Program. The findings of this study were as fellows： First, Hypothesis 1 was accepted. The mothers who had ADHD children had rejective behavior characteristics in while the mothers group who had non-ADHD children had controling behavior characteristics but there was no significant difference in affectionate attitude and autonomic attitude. Second, hypothesis 2 was accepted generally. The psychological and physical environment had correlation with maternal behavior characteristics. Especially, there was a significant correlational relationship between the maternal satisfaction for their life and rejection of maternal behavior. The following conclusion could be made from the above mentioned findings. First, The maternal behavior characteristics resulted in severe ADHD for children which justified the need of proper education for mothers to care children wellbeing. Second, The environment of psychology had an influence on maternal behavior. This showed that it is essential to develope educational program and counselling system for mothers

• Journal of the Korean Society of School Health
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• v.26 no.3
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• pp.184-194
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• 2013

Purpose: The purpose of this study was to investigate predictors of behavior problems of military children in elementary school. Methods: Participants were 195 military children who were attending D-elementary school in C-city. Data were collected from July 8 to July 10, 2013, using self-report questionnaires which included Han's Externalized Behavior Problems Scale, Lee's Parent's Rearing Attitude Scale, and Hong's Friend/Teacher Support Appraisal Scale. Data analysis was performed using the SPSS/WIN 18.0 program, which included the t-test, the one-way ANOVA, Pearson correlation coefficients, and the multiple liner regression analysis. Results: The mean score of the subjects' behavior problem was 1.47/5.0 points. The degree of the score is similar to or slightly lower than that of ordinary children. There were statistically significant differences in behavior problems according to gender, grade, birth order and economic status. Behavior problems have a negative correlation with parent's rearing attitude, parent-child relationship, teacher's support, and friend's support. Influencing factors of behavior problems were teacher's support, father-child relationship, and mother's rearing attitude, which explained 20.6% of the variance. Conclusion: The finding of this study suggests there is a need to increase teacher's support for elementary students and to educate parents to improve their parenting skills by developing proper school health programs.

• Journal of Families and Better Life
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• v.14 no.2
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• pp.227-240
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• 1996

The purpose of this study was to identify (1) consumers' energy conservation attitude and behavior and (2) response to the energy conservation policies. For this purpose 1,200 male and female consumers who residents of 6 cities (Seoul, Pusan, Taegu, Kwangju. Taejoen, and Inchon) were surveyed through the standardized questionnares. The major findings were as follows; (1) The level of energy conservation attitude was relatively high and differed significantly according to sex, age, and education, (2) The level of energy conservation behavior was differed significantly according to sex, age, and education. (3) The energy conservation policies which provide consumers with energy saving information and education were more preferred. (4) There energy conservation attitude had the strongest effect on the energy conservation behavior.

• Journal of Korean Home Economics Education Association
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• v.25 no.3
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• pp.93-104
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• 2013

The aim of this study was to investigate the associations among the food choice motives, attitude to the traditional fermented food, and traditional fermented food consumption behavior in adolescents. Using a web-based self-completion questionnaire, food choice motives, attitude to the traditional fermented food, and frequency of traditional fermented food consumption were examined in 319 high school students in Seoul. As follows are the results of this study; first, food choice motives were emerged by seven factors, and labeled as good food, healing, convenience, weight control, familiarity, price, and health. Attitude to the traditional fermented food and consumption behavior of traditional fermented food were emerged as independent factor, respectively. Second, food choice motives had the significant effect on the attitude to the traditional fermented food(p<.05). Among them, price had the strongest effect(${\beta}$=.235), followed by healing(${\beta}$=.190), health(${\beta}$=.175), and convenience(${\beta}$=.126). Third, the consumption behavior of traditional fermented food was strongly influenced by the attitude to the traditional fermented food(${\beta}$=.549). Finally, weight control was the only direct driver for traditional fermented food consumption. Price, healing, health, and convenience acted as indirect drivers for traditional fermented food through the positive attitude to the traditional fermented food. In conclusion, since the formation of the positive attitude to the traditional fermented food is important for the increase of traditional fermented food consumption, the analysis of underlying food choice motives and attitude to the traditional fermented would be essential.

• Journal of Korean Society for Quality Management
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• v.49 no.2
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• pp.171-181
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• 2021

Purpose: This study aims to identify effective ways to induce water resources conservation for general water consumers. Methods: In order to find the core factors to motivate water saving behavior for general consumers, this study utilized the theory of reasoned action which is well known as one of the most frequently used theory in consumer's green behavior analysis. Results: Among six hypothesized relationships in the research model four were proved to be statistically significant. The relationship between attitude toward water savings and the water saving behavior was found to be significant but only through the behavioral intention. Conclusion: Consumers with positive attitude on water conservation will practice water saving behavior with behavioral intention. However, consumers only with high knowledge on water conservation naturally and habitually practice water saving behavior without recognizing the intention to save the water. Thus, both positive attitude on the water conservation and subjective norm must be satisfied since the two factors tend to lead to actual green behavior using different psychological routes.

• Journal of muscle and joint health
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• v.21 no.1
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• pp.19-26
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• 2014

Purpose: This study was examined the effects of a hepatitis A education on attitude, vaccination intention, and preventive behavior. Methods: Eighty-eight college students at two universities participated in this study. The data were collected from August 29 to September 30 in 2011 and were analyzed using descriptive statistics, t-test, and ${\chi}^2$ test. Results: There were no significant differences of preventive behavior of hepatitis A between the positive and negative message groups (t=1.10, p=.499). However, the negative message group had a significantly higher attitude of preventive behavior (t=0.92, p=.049) and vaccination intention (${\chi}^2$=5.43, p=.039) than the positive message group. Conclusion: This study demonstrates that negatively framed messages are effective on increasing the attitude, vaccination intention, and preventive behavior.

• Nuclear Engineering and Technology
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• v.46 no.5
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• pp.707-718
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• 2014

As a result of conducting a 45 minute-long seminar on the principles, state of use, advantages, and disadvantages of nuclear power generation for Korean elementary, middle, and high school students, the levels of perception including the necessity (p<0.017), safety (p<0.000), information acquisition (p<0.000), and subjective knowledge (p<0.000), objective knowledge (p<0.000), attitude (p<0.000), and behavior (p<0.000) were all significantly higher. This indicates that education can be effective in promoting widespread social acceptance of nuclear power and its continued use. In order to induce behavior change toward positive judgments on nuclear power generation, it is necessary to focus on attitude improvement while providing the information in all areas related to the perception, knowledge, attitude, and behavior. Here, the positive message on the convenience and the safety of nuclear power generation should be highlighted.

• The Journal of Korean Society for School & Community Health Education
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• v.18 no.1
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• pp.31-42
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• 2017

Objectives: The purpose of this study was to investigate the effect of Sexual Knowledge and Sexual Attitude on the Sexual Coping Behavior among university students and presents basic data for helping healthy Sexual Culture. Methods: A survey was held to the university students in Seoul and Chungcheong cities from April 11 to April 25, 2016. of 237 copies were in the final analysis. For data analysis, SPSS 21.0 for Windows was used. Results: As a result, there were correlations between variables, Sexual Coping Behavior of University students were affected by the gender, distorted sex, have the experience of sexual intercourse and accepted sex. Conclusions: It is need to development program and counseling for establishment of the healthy sex culture of university students.

• Journal of Korean Home Economics Education Association
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• v.12 no.2
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• pp.1-14
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• 2000

The purposes of this study were to identify the adolescent’s perception to grandparent’s clothing behavior, the effect of grandparent’s clothing behavior on the attitudes toward their grand parents, and the variables related to the adolescent’s attitudes toward their grandparent affecting grandparent’s clothing behavior. The results of this study may provide the foundations for the continuing family educational material to promote the grandparent-grandchildren relationship. Questionnaires were distributed to middle and high school students in Chonbuk Province through school teachers from June 9th 18th. 1999. and 485 questionnaires were analysed. Frequencies percentages, factor analysis. Cronbach’s a. t-test, F-test. and Duncan’s Multiple Range test were used for data analysis. The results were as follows: 1. The adolescent’s perception level of grandparent’s clothing behavior was higher when grandparents were younger. healthier and wealthier. in separate living status. and in case of younger and more female adolescents. In case of separate living status. the adolescent’s perception level was higher when grandparent and adolescent contacted frequently. 2. The adolescent’s perception level of grandparent’s clothing behavior was favorable when their total attitude toward grandparent was positive, especially in economic, intellectual. personality, and family relation aspects. 3. The effects of the perception of grandparent’s clothing behavior on the adolescent attitude toward their grandparent were higher in case of grandmother. female adolescent. and separate living status, less educated. and in worse health status grandparent.