• 복식문화연구
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• 제17권2호
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• pp.330-342
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• 2009

The purpose of this study was to investigate the equity formation of private apparel brand according the service quality of TV home-shopping. A questionnaire was designed for the survey and the subjects were 383 female adults in Seoul and the Kyongnam province, Korea. The statistical analyses were carried out in the forms of frequency, factor analysis and path analysis of SPSS WIN 14.0. The findings throughout the research are as follows; First, the underwear sets and single item apparel sets with private brand had been well sold at better price. Second, the service quality of TV home shopping was perceived as the four factors of safety, contents, informative faculty and reliability. The reliability and contents factors had higher effects on the equity formation of private apparel brand. Third, the brand image, perceived quality, brand recognition as the cognitive dimension had influenced on the hedonic and utilitarian attitudes. The hedonic attitude and perceived quality had a great deal influence on the purchasing intend as the last behavior dimension.

• 경영과정보연구
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• 제3권
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• pp.419-438
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• 1999

Following is an idea to utilize the business ethics as one of business administration strategies. Firstly, conversion of perception is needed in the business administration. Neglecting the pursuit of profit, the conventional strategic goal, is not desirable, we need to, however, have a mind that the consumer and environment centered mind is indispensible to the survival and growing of a business ultimately in establishing a strategic goal of diversified environmental changes. Secondly, conversion of the Chief Executive Officer (CEO)'s attitude in business administration is needed. It is necessary for the CEO to have a strong belief that the business ethics is indispensible to the survival and growing of a business by way of fair and logical management. Therefore the business ethics should be improved since the CEO's ethics can be the standard of his business. Thirdly, the business concerned parties should be considered. The realization of business ethics should be done in a certain way so as to protect the benefit of the all concerned parties such as stockholders. employees, consumers, suppliers, competitors, the local community, etc., since a business is an organization that can exists and grows only in the coexistence with its environment and concerned parties. Fourth, the business ethics should be transformed into a business culture through the enlargement of the general principles of and of employees' behavior as a management strategy. Lastly, business ethics should be improved through continuous evaluations to accommodate its environmental change.

• 유통과학연구
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• 제18권8호
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• pp.75-87
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• 2020

Purpose: This study uses the protection motivation theory and information processing theory to discuss the high number of fraud phenomenon in Indonesia which causes worries to the internet users. The second problem is the large amount of information transparency in e-commerce which actually hinders the users in making decisions so it causes a negative behavior pattern, namely discontinue usage intention. Design/methodology: Therefore, this research hopes to provide insight to the online or e-commerce business community, especially for Tokopedia, to develop its business from understanding the factors influencing consumer attitude when shopping online. The sample are students from Universitas Indonesia, Institut Teknologi Bandung, Institut Pertanian Bogor, Universitas Gadjah Mada and Institut Teknologi Surabaya, with total 900 respondents. Result: The results of this research indicate that ubiquitous connectivity (UC) variable significantly affects variables such as the privacy concern (PC), information transparency (IT) and information overload (IO). PC and IO variables also significantly affect Discontinue Usage Intention (DUI). Conclusion: This study gives a new perspective that despite the phenomenon, the millennial generation especially are not entirely concerned about the privacy concern, however, this study clearly shows that the privacy issue in the digital word continues to be something that needs to be cared for.

• Human Ecology Research
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• 제55권2호
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• pp.205-219
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• 2017

This study redefines 'consumer privacy attitude and behavior discrepancy' that occurs in the transaction environment that exists between consumer and provider as 'consumer privacy paradox.' In this study, qualitative research was conducted based on grounded theory. This study explored how consumers react to a privacy paradox as well as looked into how to adapt to the negative and positive results that can be generated by the privacy paradox. 'Consumer privacy paradox' is the same as the existing privacy paradox in that consumers can utilize the resources of personal information to consume and benefit from the market environment. However, it differs from previous studies in that it examines the privacy paradox in terms of consumer influence and consumer experience. The results of the study are as follows. First, a paradigm model of the consumer privacy paradox was derived. Second, consumers used three types of strategies to rationalize themselves or maintain indifference or relief to cope with the consumer privacy paradox. Third, the possibility of damage and the responsibility for privacy protection were the mediators of the consumer privacy paradox. Fourth, the 'result' generated by the consumer privacy paradox showed four types of: non-response, satisfaction, commitment to change, and negative emotional experience. Fifth, there is a difference in strategies to respond to the consumer privacy paradox according to consumer types.

• 한국문헌정보학회지
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• 제36권4호
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• pp.123-145
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• 2002

이 연구에서는 대구경북지역의 대학도서관이용자 582명을 대상으로, 불만족의 강도와 무료이용지각, 불평에 대한 태도, 불평비용, 불평의 성공가능성, 서비스의 중요성, 외적귀인, 충성도 둥의 불평행동의 선행요인이 이용중단, 직접 및 간접항의, 부정적 구전, 제3자를 통한 불평 둥의 각 불평행동 유형에 미치는 영향을 실증적으로 분석하였다.

• 가정∙방문간호학회지
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• 제27권3호
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• pp.271-283
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• 2020

Purpose: This study aimed to develop a scale measuring the Tae-Wom in nurses. Methods: The initial items were based on an extensive literature review and in-depth interviews with seven nurses with varied careers. Thirty-five items were derived from a pilot survey. Data were collected from 196 hospital nurses, and analyzed to identify items of the scale as well as to verify the exploratory factor analysis, reliability, and validity of the scale. Results: The results of the exploratory factor analysis showed that six factors contained 26 items and 65.2% of the total explained variance. These six factors comprised negative behavior exhibited by the Tae-Wom recipient, personal character of the Tae-Wom giver, personal character of nursing unit managers, work attitude of the Tae-Wom giver, overwhelming workload, and unskilled relationships. Furthermore, convergent and discriminant validity testing verified these items. The internal consistency reliability was acceptable (Cronbach's α= .93), and Cronbach's α for each factor ranged from .62 to .90. Conclusion: The developed Tae-Wom scale will serve as a tool for verifying the Tae-Wom state in nursing organizations. Therefore, this scale is expected to mitigate the negative effects of the Tae-Wom.

• Educational Technology International
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• 제6권2호
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• pp.43-58
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• 2005

The purpose of this study was to investigate the impact of organizational learning culture on job satisfaction and organizational commitment. Two streams of scholarly work have provided the theoretical foundations for this study. The first stream comes from the literature on learning organization. The second stream of the theoretical foundation comes from an extensive literature on attitude-intention-behavior relationships. In addition, this study was tested three alternative models. Alternative model 1 employed job satisfaction as the mediating commitments variable between learning culture and organizational commitment. Alternative model 2 used organizational commitment as the mediating variable between learning culture and job satisfaction. Finally, alternative model 3 specified a direct impact of learning culture on both job satisfaction and organizational commitment, and reciprocal linkages between these two variables. The results of this study support the hypothesized relations among an organization's learning culture, job satisfaction, and organizational commitment. The findings of this study are various congruent with a widely accepted hypothesis that job satisfaction serves as an appraisal function in evaluating various work environments and determining emotional responses such as organizational commitment. Organizational learning culture is one of the important factors that organizations cannot overlook. Therefore, the findings of this study provide a new direction for researchers seeking to explain the complex relations among these central organizational variables.

• Journal of Radiation Protection and Research
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• 제38권2호
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• pp.106-118
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• 2013

방사선조사식품 선택에 있어 올바른 행동 변화를 유도하기 위한 근거자료를 마련하고자 건강행위를 설명하는 가장 중요변수인 자기효능감과의 관련성을 분석하였다. 방사선조사식품이 건강위험에 영향을 주는 이유로 "방사선이 위험하기 때문"이 33.1%로 가장 많았고, "방사성물질을 섭취하는 것이기 때문" 27.9%, "식품에 유전자 변이가 생기기 때문" 21.1%, "식품에 변질이 생기기 때문" 10.1% 등의 순으로 나타나 방사선조사식품에 대한 일반적인 이론과는 관계없는 정보로 방사선조사식품에 대해 인식되어 있다는 것을 알 수 있다. 이는 방사선조사식품에 대한 교육내용 구성 시 부정적으로 인식하고 있는 유전적 문제, 위험한 식품섭취와 같은 잘못된 인식영역에 대한 명확한 근거를 제시하는 것이 바른 인식 형성에 도움이 될 것이라고 본다. 건강관련 자기효능감은 방사선조사식품에 대한 정보습득 경험과는 r=0.148 (p<0.01), 방사선조사식품 구입 경험과는 r=0.077 (p<0.05), 방사선조사식품 섭취경험과는 r=0.113 (p<0.01), 방사선조사식품에 대한 지식과는 r=0.103 (p<0.01), 방사선조사식품에 대한 태도와는 r=0.076 (p<0.05), 방사선조사식품에 대한 행위와는 r=0.105 (p<0.01)의 정(+)적인 상관관계를 나타냈다. 이는 방사선조사식품에 대해 정보습득 경험이 있는 경우, 방사선조사식품 구입경험 및 섭취경험이 있는 경우, 방사선조사식품에 대한 지식, 태도 및 행위수준이 높은 경우가 건강관련 자기효능감이 높은 것과 관련된다는 것을 알 수 있다. 일반인 대상의 방사선조사식품에 대한 개입전략 구상 시, 잘못된 인식을 바른 인식으로 유도하는 지식제공 교육과 더불어 건강관련 자기효능감 수준을 향상시키는 교육을 병행할 필요가 있다. 올바른 정보제공과 자기효능감 수준을 향상시킬 수 있는 교육이 병행된다면 방사선조사식품을 선택 및 섭취할 수 있는 행동 변화가 증진될 것이라고 사료된다.

• 통상정보연구
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• 제12권2호
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• pp.409-438
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• 2010

According to Sun Tzu's Art of War, "if you know yourself and your enemy you win hundred battles out of a hundred." This is also apply for international business field. International business negotiation will not be failed if you know counter party's behavior and understand their culture and customs. The cooperative approach is known as interest-based negotiation. Interest-based negotiation is particularly effective in a global business characterized by diversity. We often need to reach agreement with people who are different from us - culturally, ethnically, or economically. If we cannot get beyond the differences, they can create obstacles to agreement. To do this, we need to focus on the interests of the parties instead of on the parties' differences. Every culture has their own distinctive feature that the people from outside seems not understand but they must have the optimistic attitude which complies with. The purpose of this paper, from the point of view above, is to examine cultural differences that could make sure comparative advantage in business negotiation of the enterprises who eager to expand their market or to invest internationally. This paper especially shows cultural deferences among Korea, China and Japan in terms of business we must consider.

• 한국보건간호학회지
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• 제13권2호
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• pp.174-182
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• 1999

This study. aimed to categorize attitude of smoking behaviors among adolescents and to provide useful data for development of anti-smoking programs for students was conducted from February 1 to August 15. 1999. using the Q method. After reviewing the literature and preceding studies. the researcher proceeded to interview 15 middle and high school students and thereupon. developed a statement form consisting of 34 items. Then. 33 students were sampled. The collected data were coded after having been scaled from '1' to '9'. and then. was analyzed using the PC QUANL program. After all. three types of adolescents were identified. The first type or 'negation' type students perceive smoking as bad habit. and therefore. do not admit of smoking. The second type or 'self-choice' type students conceive that anyone can smoke depending on their judgement. and therefore. admit of other students' smoking. The third type or 'self-perceived refusal' type admit of other students' smoking. but refuse smoking for themselves. Lastly. it is believed that the results of this study would be useful for designing anti-smoking health programs for our adolescents. It is also hoped that this study would be followed up by such studies suggested by the data for the development of anti-smoking programs for each category of students.