• 한국유통학회:학술대회논문집
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• 한국유통학회 2006년도 춘계학술대회 발표논문집
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• pp.57-70
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• 2006

본 연구는 내실 있는 기업 유치를 증대시키기 위한 입지마케팅 정책을 수립하는데 적절한 함의를 제공할 목적으로 시도되었다. 구체적으로 본 연구는 충북지역의 기업체를 대상으로 기업의 입지환경수준을 기초자치단체의 지원정책, 광역자치단체의 지원정책, 중앙정부의 지원정책 등의 '지원정책요인', 동종 혹은 관련 산업의 집적, 풍부한 판매시장, 개방적 혁신적인 산업분위기, 대학, 연구소 등의 다양한 혁신기관의 집적 등의 '집적요인', 양호한 정보 통신망, 공항, 철도, 고속도로 등의 광역교통망과의 근접성, 저렴한 지가 혹은 임대료 등의 '입지기반요인' 등 세 가지로 구분하여 분석하였다. 이러한 기업의 입지환경수준을 세 가지 요인으로 구분하여 기업규모에 미치는 영향은 어떻게 존재하는 지에 대하여 실증적인 분석을 했다. 기업성장을 촉진시킬 수 있는 입지환경의 역할이 중요한 현실 하에서 입지환경수준과 기업규모의 관계를 분석하는 것은 중요하다고 할 수 있다. 이러한 연구결과는 기업에게 가장 적합한 입지마케팅 정책을 수립하고 방향을 설정하는데 도움을 제공할 수 있을 것이다.

• Asian Journal of Innovation and Policy
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• 제3권1호
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• pp.94-116
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• 2014

The technological innovation is considered as an important factor and there is a positive externality in developing technology in the form of technology spillover. In this context, it is argued that government should play an active role in advancing technology development and several means have been introduced. This study attempts to analyze manufacturing firms' evaluation for the performance of government assistance programs to their R&D activities. Considering that the performance evaluation takes the form of a count outcome, we apply several kinds of count data models. Some interesting findings emerge from the analysis. For example, we found that a firm's sales amount, dummy for the firm's having an R&D department, dummy for the firm's being a venture one, and the number of the firm's innovative activities have positive relationships with the degree that the firm evaluates government assistance as being useful.

• 복식문화연구
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• 제17권3호
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• pp.512-522
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• 2009

The purpose of this study is to analyze IT infrastructure of Korean apparel industry in order to enhance business effectiveness and customer's satisfaction in information society with global networks. For this study, the questionnaires were distributed to 57 apparel industries in Korea. The data were analyzed by factor analysis, descriptive statistics, Cronbach's alpha coefficient, multi regression analysis. The results of this study are as follow: First, Considering the apparel industry, construction of information system is essential for assistance of information policy and utilization of information. Understanding of e-business policy affects profits of suppliers. Second, Apparel industry with higher information policy has higher productivity with flexibility. Third, Apparel industry which has close relationship with suppliers has better customer support. Flexible scheduling and production line are important factors for quick response of customer's order and need.

• 산경연구논집
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• 제14권4호
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• pp.11-21
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• 2023

Purpose: The purpose of this study is to explore how to apply marketing and foster public policy for better establishment of the sharing economy in a society. In particular, this study investigates the following: i) how citizens understand definition and scope of the sharing economy; ii) how citizens actually use and perceive sustainability of the sharing accommodation? iii) how factors such as policy preparation for marketing to the public, policy preparation for regulations, and perceived sustainable growth affect overall attitude to accommodation sharing?; iv) how does overall attitude affect satisfaction and intention to use? Research design, data and methodology: This study conducted an online survey with the assistance of a well-known research firm and applied secondary data. This study applied t-test, factor, ANOVA, and regression analysis for analysis. Results: The results found that policy preparation for marketing to the public, policy preparation for regulation, and perceived sustainable growth of the accommodation sharing significantly affect overall attitude toward accommodation sharing. Conclusions: The results provide managerial and policy implications. The sharing economy will be established in a society with better understanding of the meanings and scopes by citizens. Better policies should be prepared and promoted to the public to increase awareness for sustainable growth of accommodation sharing.

• 한국인공지능학회지
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• 제12권1호
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• pp.7-16
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• 2024

This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

• 한국안전학회지
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• 제21권2호
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• pp.128-137
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• 2006

Traffic accidents occur due to complex influences of transportation companies, drivers, and road environment. This study found that education and surroundings for transportation companies, driving habits of drivers, and road safety facilities and accessory facilities were main factors that affected strongly traffic accidents. Also, it found that driving habits of drivers could affect accidents heavily more than two other factors. Road safety and accessory facilities were analysed that they affected traffic accidents independently with transportation companies and their own drivers. Therefore, in order to achieve a traffic accident prevention as our main target, those companies need to produce atmosphere that their own drivers can have safety awareness, and related institutions for the above target should run parallel with policy assistance and strict traffic enforcement. In the end, this study suggests that transportation companies should secure manpower wholly being charged with traffic safety and financial resources investing in it.

• Nuclear Engineering and Technology
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• 제53권1호
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• pp.314-321
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• 2021

As Indonesia is rich in natural resources, nuclear power remains a low priority among energy alternatives. However, Indonesia needs to introduce nuclear power to improve the atmospheric environment and to support sustainable economic growth. This study conducted a two-stage survey of logit-probit and analytic hierarchy process to analyze the perception of Indonesian energy policymakers regarding the introduction of nuclear power, the potential for change, and key decision factors. The analysis confirms that the perception of nuclear power is positive and that the willingness to expand nuclear power can improve if negative conditions, such as underdeveloped technology level, foreign aid and assistance, and safety issues are addressed. In addition, it is confirmed that the policy makers consider political/social and environmental factors to be more important for decision-making. The results of this study can give inplications and be used as a key reference for Indonesia's nuclear power policy

• 한국인공지능학회지
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• 제11권2호
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• pp.29-38
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• 2023

The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.

• 한국철도학회논문집
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• 제19권3호
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• pp.363-372
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• 2016

본 연구에서는 우리나라 철도산업 해외진출 영향요인을 도출하고, 각 영향요인이 철도산업 해외진출에 미치는 중요도와 경쟁력을 분석하였다. 또한, 영향요인별 주요 정책방향을 도출하였고, 정책방향별로 국내철도산업의 여건을 분석하였다. 철도시장 해외진출 영향요인은 전반적으로 중요도가 높은 것으로 나타났다. 엔지니어링 분야는 인력/해외경험, 기술력의 중요도가 높게 나타났으며, 건설분야는 가격경쟁력, 정보/인적네트워크, 인력/해외경험, 제조분야는 정보/인적네트워크, 기술력, 가격경쟁력의 중요도가 상대적으로 높은 것으로 나타났다. 한편, 이들 영향요인에 대한 경쟁력은 전반적으로 높지 않은 것으로 나타났다. 본 연구에서는 영향요인별 주요 정책방향을 제시하였으며, 이에 대한 중요도는 전반적으로 높은 것으로 나타났다. 사업분야별로 정책방향에 대한 중요도를 살펴보면 엔지니어링 분야와 건설분야는 해외 인적 네트워크 구축 강화, 해외 전문인력 양성, ODA 사업을 활용한 해외경험 축적의 중요도가 상대적으로 높게 나타난 반면, 제조분야는 원가(비용) 절감, 외국 기업과의 전략적 제휴(현지 업체 활용 등)의 중요도가 높은 것으로 나타났다. 한편, 이들 각 부문에 대한 만족도는 높지 않은 것으로 나타났다. 끝으로, 각 영향요인별로 국내 철도산업의 해외진출 활성화를 위한 방안을 제시하였다.

• Journal of Communications and Networks
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• 제12권5호
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• pp.499-509
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• 2010

A plethora of transmission control protocol (TCP) congestion control algorithms have been devoted to achieving the ultimate goal of high link utilization and fair bandwidth sharing in high bandwidth-delay product (HBDP) networks. We present a new insight into the TCP congestion control problem; in particular an end-to-end delay-based approach for an HBDP network. Our main focus is to design an end-to-end mechanism that can achieve the goal without the assistance of any network feedback. Without a router's aid in notifying the network load factor of a bottleneck link, we utilize goodput and throughput values in order to estimate the load factor. The obtained load factor affects the congestion window adjustment. The new protocol, which is called TCP-goodput and throughput (GT), adopts the carefully designed inversely-proportional increase multiplicative decrease window control policy. Our protocol is stable and efficient regardless of the link capacity, the number of flows, and the round-trip delay. Simulation results show that TCP-GT achieves high utilization, good fairness, small standing queue size, and no packet loss in an HBDP environment.