• 제목/요약/키워드: art promotion

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국내외 아트 콘텐츠 플랫폼의 서비스 사례 고찰 (A Case Study on Exploring Service Examples of Domestic and International Art Content Platform)

  • 박준희;김승인
    • 산업진흥연구
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    • 제9권3호
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    • pp.147-154
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    • 2024
  • 코로나19 팬데믹 이후 아트 콘텐츠 플랫폼은 오프라인과 차별화되는 예술의 총체적 경험을 위한 콘텐츠의 장으로 전환되었고, 더 이상 정보 전달을 위한 보조 수단이 아닌 고유한 특징을 가진다. 본 연구의 목적은 국내외 아트콘텐츠 플랫폼 서비스의 기능 효용 사례 분석을 통해 고찰을 통해 4차 산업 혁명 시대에 예술 경험을 활성화하기 위해 아트 콘텐츠의 플랫폼 발전 방향을 고찰하는 것이다. 이를 위해 문헌 연구를 통해 아트 콘텐츠 플랫폼의 서비스와 기능 효용을 분석하기 위한 요인을 추출하였다. 이후 국내외 아트 콘텐츠 플랫폼 기능, 서비스를 3가지로 분류하였고, 문헌 연구를 통해 추출한 분석 요인 '상호작용', '신뢰성', '편리성' '다양성'을 토대로 서비스, 기능 분석을 통해 아트 콘텐츠 플랫폼의 발전 방향성에 대해 고찰하였다. 본 연구는 아트 콘텐츠 플랫폼의 기능 효용 분석을 통해 온라인에서 사용자의 총제적 경험과 플랫폼의 발전 방향을 연구한 데에 의의가 있다. 이를 통해 아트 콘텐츠 플랫폼의 폭넓은 활용 가능성과 미디어 환경에서 예술을 경험하는 사용자의 관점에서 분석함으로써 시사점을 제공하고자 한다.

Developing an Art-based Integration Program for the Korean Schools in the United States

  • Jung, Hyunil
    • International Journal of Advanced Culture Technology
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    • 제6권1호
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    • pp.1-7
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    • 2018
  • The purpose of this study is to develop an art-based integration program for the Korean schools in the United States to improve students' academic performance and nurture the spirit of the young and can enable students taking art classes to better understand social and cultural phenomena influencing their lives. This study integrates with six other subjects that are language art, math, religion, social studies, and Korean history. Art classes are considered the main vehicle for integrating the entire program using a thematic approach. The methodology of this study is based on the literature research and the information of the place, the Korean School of Columbus, is that the school is one of 124 Korean Schools in the Mid-western states and is located in the northern part of Columbus, Ohio. In this study, I developed an art-based integration program to be connected well with other subjects to help students to make sense of them in the complex societies and to help them to obtain the five goals that are included: First, students will understand about a Korean history and culture through making a kite; Second, they will know that a kite can be used as ways of communication with people and God; Third, they will also know how different types of kites respond to the airflow of the wind; Fourth, they will understand an enjoyable and different way of learning about aspects of Fine art, Bible, Language art, Mathematics, Science, History, and Social studies; Lastly, they will learn how important to cooperate with each other.

Factors Influencing Oriental Art Gallery Business and Strategies to Promote Sales of Oriental Art Works

  • Soomin HAN
    • 산경연구논집
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    • 제14권5호
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    • pp.11-18
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    • 2023
  • Purpose: The current research based on the comprehensive literature evaluation aims to gain insight into the factors contributing to an Oriental art gallery's success and the strategies used to advertise and sell these works effectively. Understanding and experience in Oriental art are essential for finding solutions to these issues. Research design, data and methodology: The current research conducted the following stages to conduct a thorough literature analysis on the issues that plague Oriental art gallery practitioners and the methods used to increase sales of this kind of art: Finding Valuable Resources and Subjects, Screening and Selection of Articles, Data Extraction and Analysis, Synthesis of Findings. Results: After reviewing the many aspects that affect the success of a gallery specializing in Oriental art, there were four key approaches that have emerged for boosting sales of this kind of artwork. Based on the findings, these approaches are grounded in four areas: consumer preferences; marketing methods; pricing strategies; and art investments. Conclusions: All in all, the current study finally indicates that practitioners should consider cultural background, age, gender, income, and level of education when developing marketing strategies and selecting artwork to exhibit. Target marketing is an effective method for attracting and retaining customers.

A Probe into The Modernity of Chinese Oil Painting

  • Huang Yihan
    • International Journal of Advanced Culture Technology
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    • 제12권3호
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    • pp.199-205
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    • 2024
  • Background: The integration of new media technologies marks a significant evolution in public art. Shifting from traditional forms to a digital and virtual environment diversifies artistic expression and transforms how art interacts with the public, fostering a more inclusive and engaging public sphere. Methods: Using a qualitative research design, this study explores the impacts and roles of new media public art within virtual spaces. Through a series of in-depth case studies, it examines how virtualization technologies enhance interactivity, immersion, and public accessibility of art, thus revolutionizing its engagement and reception. Results: Findings reveal that spatial virtualization significantly enriches the interactive potential and diversity of public art. It facilitates novel forms of artistic expression and immersive experiences, promoting deeper levels of audience engagement and participation. Challenges such as technological accessibility and the necessity for interdisciplinary collaboration are also identified. Conclusions: We advocate for a strategic and deliberate integration of virtual technologies in public art projects, emphasizing the need for a comprehensive approach that considers the perspectives of artists, patrons, and the public. We believe that addressing the digital era's challenges and opportunities can enable new media public art to leverage virtualization effectively, fostering a dynamic and participatory art landscape.

집단미술치료가 시설보호아동의 사회성에 미치는 영향 -분노 및 공감능력을 중심으로- (The Effect of Group Art Therapy on Sociality of Children in Institutional Care -Focus on Anger and Empathy-)

  • 박범진;이숙민
    • 산업진흥연구
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    • 제1권2호
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    • pp.71-78
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    • 2016
  • 본 연구는 집단미술치료가 시설보호아동의 분노조절 공감능력을 중심으로 한 사회성 향상에 미치는 영향을 검증하고자 하였다. 연구대상은 J도 I시에 소재하고 있는 아동보호시설 두 곳에서 생활하는 아동 12명을 실험집단 6명, 통제집단 6명으로 무선할당 하였다. 실험집단은 주 2회 60분씩 사전 사후검사 변화를 포함하여 총 25회기 집단미술치료프로그램을 실시하였고 통제집단은 무 처치하였다. 연구결과 집단미술치료가 시설보호아동의 사회성 향상, 분노조절 향상, 공감능력 향상에 긍정적 효과가 있었으며 HTP, KSD, DAS 사전 사후검사에서 형식적, 내용적 평가에 긍정적 변화가 있었다. 본 연구를 통해, 집단미술치료가 시설보호아동의 분노조절과 공감능력을 중심으로 사회성 향상에 긍정적인 도움이 된 것을 알 수 있었으며, 시설보호아동을 대상으로 하는 집단미술치료 연구가 치료적인 역할로 사회성 향상에 도움이 될 수 있음을 나타낸다.

The Formation and Analysis of the Concept of "New Dimension Art"

  • Chen Yucheng
    • International Journal of Advanced Culture Technology
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    • 제11권3호
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    • pp.199-204
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    • 2023
  • "New Dimension Art" is an artistic concept of the new era that the author puts forward by combining the background, the artistic environment and the artistic market.It relates to the consciousness of thought, the way of feeling, the form of expression and even the style of language in artistic creation.The author expounds this concept of art.At the same time, this paper deeply studies the characteristics of "new dimension art" by analyzing personality and commonality, as well as the creator's personality transformation.The author hopes that he and more artists can create and express more accurately through this concept, so that his works can fully reflect the author's individual characteristics and release more dimensional field energy. We are confident that this paper will affect the area of painting in the future.

Digital immersive experiences with the future of shelf painting -From "Kandinsky, the Abstract Odyssey."

  • Feng Tianshi
    • International Journal of Advanced Culture Technology
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    • 제12권1호
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    • pp.123-127
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    • 2024
  • In the early 20th century, Walter Benjamin analyzed the changes in the value of traditional art forms under the industrial era and the changes in the aesthetic attitude of the masses. A century later, in the contemporary multi-art world, the traditional medium of shelf painting is once again experiencing a similar situation as the last century. Emerging technology display modes such as digital virtual reality and digital immersive experience can achieve digital reproduction of paintings on shelves and reach a certain level of performance, which once again shocks the public's aesthetic perception. This paper attempts to illustrate the outstanding characteristics of the new art form after digital reconstruction by exploring the transformation and sublimation of digital technology to shelf painting. We predict that art research on future reality and augmented reality according to the artificial intelligence era will be conducted in depth in the future.

통합미술치료가 발달장애 아동의 모-아 상호작용 증진에 미치는 효과 (The Effects of Integrative Art Therapy on Interaction Promotion of Mother and Child with Developmental Disorder)

  • 박차영;홍은주
    • 한국생활과학회지
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    • 제16권6호
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    • pp.1069-1082
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    • 2007
  • The purpose of this study is to examine how integrative art therapy affected the interaction of children with developmental disorder with their mothers from the viewpoint of object-relation theory that accentuated mother role for the promotion of mother-child interaction, and based on earlier studies on mother-child interaction and the interaction of children with developmental disorder with their mothers. The subjects in this study are five selected children and their mothers who used B and G social welfare agencies in Gyeonggi province. They are at the age of five and six in Western age, and have difficulties interacting with their parents. When a social maturity test is conducted, their social age ranged from 2.1 to 3.9, and as Portage Test is implemented, their developmental levels of sociability, cognition and language were identical to those of younger children who were at the age of one to 3.5. The major findings of the study are as follows. First, the children who suffered from developmental disorder and participated in this study showed a positive change in their interaction with their mothers. Second, as for connections between each session and mother-child interaction, most of them came to interact with their mothers better as the program came to an end.

Innovation and Challenges of Urban Creative Products in Digital Media Art - Tourist cities in China for example

  • Ma Xiaoyu;Lee Jaewoo
    • International Journal of Advanced Culture Technology
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    • 제12권1호
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    • pp.175-181
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    • 2024
  • The paper examines the impact of digital media art on urban creative products, analyzing opportunities and challenges in the digital era. It emphasizes the development of urban cultural and creative products, highlighting their significance and future growth potential. The digital media era provides unprecedented innovation opportunities, utilizing advanced tools for efficient design, production, and marketing. Trends like personalization, customization, AI, and big data offer new expressions and market prospects. Cultural products evolve in design, marketing, and sales channels due to digital media, with tools like social media and e-commerce platforms opening new promotion avenues. Case studies illustrate digital media's role in driving innovation and enhancing user experiences. The paper addresses challenges in market competition, copyright, and technological renewal, while recognizing opportunities from AI and big data. The creative industries must adapt and innovate to remain relevant. Looking ahead, urban creative products will evolve under digitalization, relying on digital means to attract consumers and enhance brand value. Cultural products, beyond economic entities, disseminate urban culture and creative spirit. In the digital era, urban creative products demonstrate potential and necessity, prompting a reevaluation of digital technology's role. Through continuous innovation, this field contributes to cultural and economic levels, impacting urban characteristics and heritage. Urban creative products play an increasingly vital role in the global cultural and creative economy.

Exploration on the Development and Characteristics of Composites Painting in the Contemporary Art Ecology

  • Wang, Jingjing
    • International Journal of Advanced Culture Technology
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    • 제10권4호
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    • pp.337-344
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    • 2022
  • The ecological expression of art in modern society takes the harmonious developmental relationship between man and nature as an element and combines it with the various manifestations of painting as an expression of ecological artistic development. The necessary relationship for the harmonious development of nature is accurately articulated, and the ecological changes in people are expressed in integrated materials that inspire human reflection. In the pursuit of material pleasures, mankind is neglectful and indifferent to the environment. The development of composite painting in art and ecology is a process that more reveres the harmony between man and nature as well as satisfying the creative value of the work. After systematic evaluation and research, people have engaged in various structural forms of composite art painting development in the long history of art development, focusing on the integration of environmental and ecological culture.In the process of nature education going through development, the comprehensive practical development of nature education is enhanced and efforts are made to feel new ecological art ideas and new ways of valuing environmental protection. In this paper, an observational study of eco-art will be carried out, starting from the theory of hierarchical division and analyzing the contradictory relationship between man and nature. Recognize nature, understand it and feel it through eco-art painting. The analysis of the contradictory relationship between man and nature is combined with the identification of various types of information that give value to the environmental protection public, and the combination of ecological painting and nature art to achieve an upgrade of the environmental protection idea of the value of painting.