• Journal of the Korean Society of Costume
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• v.55 no.1 s.91
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• pp.25-42
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• 2005

Costume is a formative art expressed by active human unlike the field of other living formativeness, and an expression of social actions based on a style of culture in a period. Therefore, costume has a deep connection with a mode of living and is recognized as a 'culture for living', and is more characteristic culture than all metaphysical cultures including architecture, craft, painting, and sculpture. Therefore, it expresses wearer's status or social standing, and furthermore, ideas and values of the times with aesthetic features in their form, color, materials, and pattern, so it is expressed as a mirror reflecting the phases of the times as. Korean costume had been dressed until the period of the Joseon Dynasty without a great change and started to be simplified in a simple style on the grounds of inconvenience in behaviors with the opening of an interchange of Western culture in the civilized period. And, this movement had been continued and Korean costume had been applied as an everyday dress under the name of 'Reformed Korean Costume'. Since the middle phase of 1980s, it aroused many people's interests with the introduction of designs focused on activity and convenience. In 1990's, many people had taken a growing interest in Korean costume with development of various designs keeping pace with the internationalization period and Korean Costume had been revitalized under the name of 'The Modernized Korean Costume'. And, since the 21st century, the advanced communication and full-scaled import of Western fashion have made the introduction of many fashion information in the world into Korea, affected greatly the fashion market, led consumers' sensitivity on a trend to be increased. Therefore, a design accepting a trend 'The Modernized Korean Costume' with fashions has risen. Second, this study is an attempt to suggest a revitalization method of domestic casual Korean costume brands by developing and suggesting competitive and highly value-added products with connection of practicality, variety, and highly sensitive fashion styles. For theoretical study, domestic and foreign literatures, academic journals, professional monthly magazines, and newspapers were examined. And, a process of change and features of the Korean fashion since the civilization period, and concept, features and images of casual Korean costume were analyzed, On the basis of analyzing image, features, and consumers' preference of the modernized Korean costume, a design development plan was established and 10 suits of costume were designed and made.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.1
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• pp.28-37
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• 1991

Clothing and Textiles was introduced in the 1950s to Korea and has been developed. At this moment, it seems to be valuable to identify state of art of researches in clothing and textiles field. The purpose of the study was to investigate trends of subject-matter emphasis in clothing and textiles. The data were included clothing and textiles related research articles published in three professional journals from 1959 through 1990 and condensed at 5 year intervals. The identified 620 articles with clothing and textiles subject-matter emphasis were categorized in six areas: clothing construction, textiles, history of costume, design and aesthetics, socio-psychological aspect of clothing, and fashion merchandising. The results were as follows: 1. Since 1959, there has been a significant growth in terms of the number of research as well as in quality of research particulary considering the short history of the field. 2. The number of each area research was ranked as follows: 1) textiles (217) 2) history of costume (173) 3) socio-psychological aspect of clothing (88) 4) clothing construction (79) 5) fashion merchandising (34) 6) design and aesthetics (22) and others (7) 3. In the area of textiles, the most dominant area was clothing management (102 out of 217) and clothing hygenics research was getting increased from the late of 1980 through Journal of the Korean Society of Clothing and Textiles. 4. In the area of history of costume, most of the research have been published through Journal of Korean Costume Society. History of korean costume was the most dominant area (120 out of 173) and history of eastern costume area was getting increased from the late of 1980s. 5. In the area of socio-psychological clothing, the research was accelated in the beginning of 1980s through Journal of the Korean Society of Clothing and Textiles, while the research was decreased a· little in the late of 1980s. 6. In the area of clothing construction, it was revealed its decrease the percentage of total number of research and most of them were published through Journal of Korean Home Economics. 7. In the area of fashion merchandising, there has been continuous increase in the number of research from the late of 1970s to 1990, present. For the future direction, implications for interdisciplinary and ecological approach were suggested.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.127-144
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• 2016

The purpose of the study was to investigate the self-esteem, appearance satisfaction, and clothing benefit pursuit the gap between subjective age and real age according to gender and age of middle-aged consumers. For the study, the questionnaire was developed by the authors and distributed to male and female consumers in their forties or fifties on september 1~10, 2014. A total of 470 questionnaires was collected and used for the final analysis. Data were analyzed by frequency analysis, reliability analysis, factor analysis, cluster analysis, ANOVA and Tukey's test, using the SPSS 18.0 Package Program. The findings were summarized as follows. There were significant differences in the subjective age of middle-aged consumers according to gender and age. Female consumers in their fifties perceived their subjective age to be younger than male consumers in forties and fifties. There were no significant differences in self-esteem among the groups according to gender and age. Significant differences were found in appearance satisfaction of male consumers in their fifties having higher appearance satisfaction than female consumers in their forties. There were significant differences in some factors of clothing pursuit benefits including pursuit of fashion, pursuit of youth, pursuit of rationale, pursuit of leisure, and pursuit of loyalty, among the groups according to gender and age with female consumers placing more importance on clothing-related benefits than their male counterparts. Local fashion businesses to consumers who target middle-aged consumers, this study can provide a basic data.

• The Journal of Natural Sciences
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• v.8 no.2
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• pp.289-321
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• 1996

After the two big wars (Imjin Woeran and Byungia Horan), the Lee Dynasty confronted rapid transitional periods in almost all aspects of the society. Corruption of the governmental system by the wars and disordered social structures also caused confusion in the social position system. In addition, development of the commercial economic system and monetary economy brought up a new rich middle-class, "Joong in Gyegeup". In ideological aspects, Confucianism indulged in and stick to isms and ics, and the Confucian morality slackened, thus a more pragmatic ideology, "Silhak Sasang", developed. And the emergence of the modern literature and art of the 'common people' was followed by the appearance of the common-people class including those having the common-people concept among the noble-class "Yangban Gyegeup". This evoked a new common costume culture and the fashion appeared. The public could no longer find the power and appeal from the preexisting ruling classes due to the changed role and sense of value. Thus, they sought a new symbolic leader group that would to be the new standard of the newly changed society. That was a group of people called as "Kisaeng" liberal and independent. They were performing social activities, enjoying poetry, music and dancing, and classy dressers, having physically attractive bodies. The erotic as well as luxurious mode proposed by them reflected the trend of that time. It concurred well with the concept and taste of the public, so it was accepted with a good response. That is, by following these leaders, the public achieved their identification and tried to share the prestige of the leaders. For this reason, the Kisaeng group attracted the public attention and led the taste of the public, thereby becoming the influential fashion leaders of that age.

• The Journal of Industrial Distribution & Business
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• v.9 no.2
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• pp.57-63
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• 2018

Purpose - This research examined the effect of hedonic and utilitarian eating-out motivations on the evaluation of restaurant selection attributes in a fashion premium outlet. Additionally, the influence of experimental and functional attributes on customers' preference for hedonic eating-out motives and utilitarian eating-out motives, and variation of moderating effects through the gender was examined. Research design, data, and methodology - A survey was conducted to verify the established research hypothesis. The questionnaire items for the research were modified to fit the situation of the present study. In order to elaborate the questionnaire, the literature of the previous researchers was reviewed and supplemented. The survey conducted 207 online questionnaires for consumers who have visited domestic fashion premium outlets from July 4, 2017 to July 27, 2017. A total of 207 questionnaires were collected, and a total of 206 questionnaires were used for the empirical analysis after excluding one inappropriate response. In order to verify the reliability and validity of the measured variables, exploratory factor analysis and reliability analysis were performed using SPSS 20.0. Next, the structural equation model (SEM) statistical method was used to test the hypotheses of the study. Results - Hedonic motivation had more influence on experimental attribute importance than the functional attribute importance of the restaurant. However, this result was different depending on the gender. The effects of hedonic motives on empirical attributes were more influenced by female groups, and when influencing functional attributes, male groups were more influenced. However, it was statistically significant (p <0.05) in the female group only when the hedonic eating out motives influenced empirical attributes. Conclusions - This study analyzed the effect of eating-out motivation on the restaurant preference attributes and suggested practical implications. First, customers with hedonic eating-out motivations were evaluating experiential attributes to be more important than functional attributes. Second, for customers who are motivated to use practical eating-out habits, companies should provide services that meet practical and economic needs. In particular, female customers visiting restaurants need differentiated marketing strategies that make them feel new experiences rather than practical ones. In addition, it is necessary to study more complex and integrated studies which will influence restaurant selection attributes of premium outlets customers by adding various eating out motives and selection attributes.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.1
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• pp.1-12
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• 2004

The purpose of this research is to recognize college students' thinking way for hair fashion. The tendency of hair style, hair dyeing and hair administration was examined with college students in Seoul, some cities and towns. Research analyzed and compared the result according to the distinction of sex, age and area. The questionnaire was asked to 257 boy students and 328 girl students. The result in this research is as following. 1. It was shown that our country college students were satisfied with their hair style on the whole. Especially, college students in Seoul appeared more satisfied tendency than other city or town. Seoul's college students preferred hair style of short haircut. Wide area city or small town's college students preferred long hair style. The degree of satisfaction about beauty salon service of Seoul city's college students is higher than that of wide area city or small town's college students. The reasons that they want to go to the beauty salon they used to are distance for boy students and excellent technology for girl students. Boy students change hair style regularly, but girl students change it when need to change their mood. 2. In our country, most college students had experienced that they had their hair dyed. More senior students had their hair dyed than junior students. Hair color that most like was nature brown. Seoul college students liked gold color. Seoul college students are more satisfied than wide area city or small town's college students after hair dyeing. Girl students thought that hair dyeing made their hair style excellent. 4. Girl students responded that their hair was much damaged. College students in Seoul had healthy hair. Girl students selected 「beauty art surgical operation」 for cause of hair damage, and boy student had the various causes of hair damage. College students in Seoul had much hair damage than students in any other area. Most were using shampoo, and girl students used much shampoo than boy students. Girl students selected shampoo according to their hair state, Seoul's college students had their hair washed with shampoo more frequently than other students. Girl students were getting more hair administration information with various form than boy students. Girl students used Hair Clinic for hair administration, but boy students never did it.

• Journal of the Korean Society of Costume
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• v.30
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• pp.261-274
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• 1996

In the present age dominate by both cer-taingty of 1% and uncertainty of 99% 'Fuzzy thinking' of Bart Kosko that is the way to solve the problems by the scientific way through a worldview of Buddhism or Taoism greatly prevails around the world over 'Lateral greatly prevails around the world over 'Lateral thinking' and the authenticity or the right and-wrong of the uncertainty which is the thinking way to find the answer of the problems of illogical way of Edward de Beno against the western vertical thinking were Concurrently fashion designers over the world also adopt the oriental elements. But there exist differences of thoughts between the orient and the occident. And they have dif-ferent thinking way of aestheticism and references of the value on the beauty. Not only beauty but the view through the mind as intuitional thought in which not only the rec-ognition of sense but also the rationalism and the naturalness play key role. The aesthetic sense in the orient contains both the truth and virtue. 2) The beauty of the mean It's from the thought of neutralization of Confucius. The mean or moderation state which in harmony with ethical virtue and aes-thetic beauty is the ideal and is the ultimate. Therefore the thought of Confucian is the creativity in which the balance and the har-mony is most important. Fashion design is also one of the representation of the mean because the spirit of the designer is harmonized for-mlessly with the object of the model of the fashion design. 2) The beauty of skillfulness It indicates the Taoism of Lao-tzu and Chuangtzu. It takes a super-artistic declar-ation that human can feel and recognize the color of colorlessness the sound of sound-lessness and the taste of tastelessness. The thought of arts affected by Taoism is 'ad-vanced age' called the beauty of skillfulness. The view of arts of lao-tzu takes the beauty of cosmos and the nature as a standard. Es-pecially the beauty of inactivity is recognized by the linkage between the beauty and the ugliness. And these things appear in fashion design as a design element such as humor or exaggeration. 3) The beauty of non-dualism It is thought of Buddhism that all evil passions of worry occur form the opposition in dualism. Finally this thought leads to that everything is consistent and truth is only one from the point of view that virtue and vice has on linkage that is 'no virtues no vices' and 'one with two, two, with one, one is not two' A big tendency like this became the root forma-tion of the thought of the oriental arts. 3. Characteristics of the oriental aesthetic sense on the present fashion design 1) The formation of the fashion design on the oriental elements In the picture-incantation which was a representation of an era when the thought of 'cosmic dual forces' dominated the basic polygons of 'a circle square triangle' means both 'one two three' and 'the negative positive mean' of cosmic elements. From this point of view the was of planner cutting in the Orient is dif-ferent from that of the Occidental which is in three-dimensional. The planner polygon type of the cut-pieces comes to have the meaning of the three-dimension when they consist of a suit that has the combination of each cut-piece. This shows the consistency with the principle of cosmos creation of Taoism that one is two two is three and three is every-thing. 2) The coloring and the symbolic represen-tation of the fashion design on the orien-tal elements The sense on the colors in the Orient from the thought of 'the cosmic dual forces and the five elements' is not the experi-enced from the knowledge but contains the consideration of philosophy Five-primary-color representing compass directions Blue(East) Red(South) Yellow(Center) White (West) and Black (North) is called ' the posi-tive' for this five-primary-color secondary-color which comes from the compound of the primary colors is called 'the negative' The thought of 'the cosmic dual forces and the five elements' is also an theory containing the natural order of the cos-mos and this shows the perceptional differ-ence that they are not conceptual but to be recognized and fell directly. A thought of Buddhism which is 'Colors are colorlessness and Clolorlessness are color's proves that. 3) The pattern and symbolic representation of the fashion design on the oriental elements The pattern as a visual style is a figure of symbolic representation which adopt the mental and physical world of human and are the compo-sition of artistic revelation of the human nature and the religous thought of incantation. Es-pecially the symbolic representation of the oriental thought of Confusion. Buddhism and Taoism There are patterns such as plants aminals the oriental four gods and geometry. From the above it's the time toward the 21'th century when the world is constructing one global area and one historical zone. And the exotic mood of the Orient represented in the fashion which doesn't make the common feeling in general does not cease to develop only to express the visual modeling but also adopts the thought religion and the art which are the root of the Orientail and contains inherent willing of modeling.

• Proceedings of the Korea Society of Costume Conference
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• 2001.08a
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• pp.40-43
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• 2001

Du-Dou was one of the Chinese costumes worn mostly by women and children. It is the equivalence of modern brassieres or under wear. While small in size, du-dous were popularly worn by many ethnic groups and in many regions in China. The embroidery on du-dous has attracted major attention recently, due to its functional and artistic aspects. The design, floral pattern, stitching technique, and color combination and distribution clearly demonstrate the practice of Chinese folk art and reflect the essence of Chinese life style. Among the three major ethic groups of Taiwan-the Fukiens, Hakkas, and Taiwan aboriginals, each group has its distinctive du-dou. The purpose of this study is to investigate and compare the similarities and differences of the embroidery on du-dou among the three ethnic groups in Taiwan, and furthermore, to make recommendations for the modern du-dous in the fashion industry.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.8
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• pp.1325-1336
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• 2009

This study is to find the interpretation of Korean aesthetics with emotional, relative, synthetic thinking in the ambiguity of characteristics of multi-culturalism and ambivalence in contemporary beauty design. Beauty design incorporates makeup and hair design to complete the total images with clothing in fashion shows and Korean aesthetics based on Korean religion and art that include the symbolism of humor, irregularity, moderation, harmony, unification, and emptiness. This study analyzes 864 works of make-up and hair design from 2001 S/S to 2009 F/W to understand the beauty design to summarize the natural, eclectic, classic, poor, humor, and decadent tendencies. The characteristics of aesthetics sense of Beauty Design are summarized as artless naturalism, integrate pluralism, de-constructive deviation, and temperate poverty.

• Journal of the Korea Furniture Society
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• v.19 no.5
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• pp.375-386
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• 2008

The purpose of this study is to analysis the influence in furniture and interior design of pop design. Pop design is a trend which was in fashion for a short time between 1950s and 1960s. It is an experimental transient form in a flow of postmodernism. Through such a trend, we can analogize an idea and values of people speaking for a rapid change of society and culture chat that time. Therefore, the purpose of the study is to examine what environment of society and culture and what idea had an effect on people at that time. Also, the study will examine how the above had an effect on interior design and furniture design. Considering the above results, the study will examine an influence and meaning of pop design in design history. According to the result of analysis, characteristic of pop design is anti-modern, expendability, future mood.