• 복식
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• 제56권3호
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• pp.143-155
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• 2006

This study aims to examine the difference of body image and psychological well-being of men and women according to appearance management. The subjects of the study were 673 college students who lived in Seoul and metropolitan areas. Statistical analyses used in the study were factor analysis, Cronbach's a, cluster analysis, ANOVA, Duncan test and $\chi^2-test$. The results of this study were as follows; 1. The body image was categorized into the three factors of personal interest innce, anxiety about weight and physical attraction. Appearance management was categorized into the appearance management through clothing, strict diet therapy and daily appearance management. The psychological well-being was classified as seven factors which include the life goal, self-acceptance, positive personal relations, self-regulation, personal development, environment control and responsibility. 2. The appearance management was classified by 4 groups as below: Daily appearance management group, strict diet therapy group, appearance management through clothing group and no interest in appearance group. 3. There were significant differences among the four groups regarding body image, psychological well-being and life satisfaction. First, appearance management through clothing group had more interest in appearance than other groups. In the case of weight awareness, strict diet therapy group and the appearance management through clothing group intended to have more concerns over their weight. The strict diet therapy group seemed to have an overall lower level of psychological well-being than other groups. Lastly, the appearance management through clothing group had a higher level of life satisfaction.

• 복식
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• 제62권2호
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• pp.87-102
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• 2012

The purpose of this study is to identify conceptual constructs of well-being consciousness and appearance management behaviors, and to examine the effects of these two variables on attitudes toward Korean herbal cosmetics for Korean and Japanese consumers. A survey was carried out among female consumers between the ages of 20 and 50, and a total of 500 responses were analyzed by descriptive analysis, reliability test, t-test, and confirmatory factor analysis, structural equation modeling and multi group analysis. The results of this study were as follows: 1) The result of CFA and the reliability test on well-being consciousness and appearance management of Korean and Japanese respondents clearly showed factorial structures on each of the variant assessments. 2) In regards to the well-being consciousness, Korean and Japanese respondents highly tended to perceive well-being as a benefit to the physical health and an eco-friendly lifestyle respectively. In the area of appearance management, Korean and Japanese respondents had similar patterns that showed high scores of skin care and weight control. Both Korean and Japanese consumers showed favorable attitudes toward Korean herbal cosmetic products. 3) The consumers' well-being consciousness revealed to have positive influences on appearance management behavior. Both well-being consciousness and appearance management positively influenced attitudes toward Korean herbal cosmetics. 4) As a result of MGA, the well-being consciousness had more positive impacts on Korean respondents' attitudes toward Korean herbal cosmetics than the appearance management variable when compared to the Japanese respondents. On the other hand, appearance management had more positive impacts on Japanese respondents' attitudes to-ward Korean herbal cosmetics than well-being consciousness when compared to the Korean respondents. These results suggest that differentiated marketing strategies for Korean herbal cosmetics are crucial when targeting Korean and Japanese consumers.

• 한국치위생학회지
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• 제13권6호
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• pp.1063-1070
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• 2013

Objectives : The purpose of the study is to investigate the relationship between appearance perception, appearance satisfaction, and self-esteem in adolescents who demand the orthodontic treatment. Methods : A total sample of 403 high school students filled out the questionnaire and data were analyzed by using SPSS ver 20.0. for n (%), chi-square test, t-test, and a logistic regression. Results : Girl students (68.3%) tended to have a higher demand for orthodontic treatment than male students (31.7%). Higher appearance perception(t=6.967, p<0.001), lower appearance satisfaction(t=-5.477, p<0.001) and lower self-esteem(t=-7.333, p<0.001) were higher in group of demand for orthodontic treatment. The logistic regression analysis revealed that a gender, self-perception of their teeth, appearance perception, and self-esteem were significantly associated with orthodontic treatment demand. Conclusions : The result of this study will provide basic data for the consideration of psychosocial factors in orthodontic treatment in adolescents.

• 복식문화연구
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• 제22권5호
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• pp.809-822
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• 2014

The purpose of this study was to investigate male adult' appearance management behavior according to objectified body consciousness. The subjects were 648 male adults aged from 20 to 59 and measuring instruments consisted of objectified body consciousness, appearance management behavior, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, ${\chi}^2$ test, and t-test. The results were as follows. First, 3 dimensions (body shame, body surveillance, and control belief) were emerged on objectified body consciousness, and subjects were divided into 2 groups (objectified group, and non-objectified group) by this variable. Second, male adults were deeply aware of the need of appearance management, and showed the high level of intention to perform appearance management behavior. Third, objectified group showed much more active appearance management behavior than non-objectified group. This results concluded that objectified body consciousness is a very useful variable to understand male adult' appearance management behavior.

• 한국의류산업학회지
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• 제19권1호
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• pp.30-39
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• 2017

This study examines on the relationship of appearance instrumentality and appearance-related variables (appearance concern, appearance management behavior) of college students. Questionnaires were administered to 313 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, cross tabulation analysis and t-test. Three factors of appearance instrumentality(love relationship, social achievement, interpersonal relationship), two groups of appearance concern(high, low) and five factors of appearance management behavior(skin care/cosmetics usage behavior, body management behavior, plastic surgery behavior, hair management behavior, fashion management behavior) were utilized for the problem analysis of the study. The results of this study were: First, there was no significant differences in the appearance concern group according to appearance instrumentality. Second, appearance instrumentality had a significant differences on appearance management behavior. Social achievement showed a significant differences in plastic surgery behavior. And love relationship showed a significant differences on plastic surgery behavior and fashion management behavior. Third, the appearance concern had a significant differences on all of appearance management behavior. High group of appearance concern showed a higher average than low group of appearance concern in fashion management behavior, skin care/cosmetics usage behavior, hair management behavior, plastic surgery behavior, body management behavior.

• 한국의류학회지
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• 제38권4호
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• pp.518-527
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• 2014

This study examined the effect of media involvement on appearance evaluation, appearance stress, and appearance management behavior. Data were collected from 315 female university students in Daejeon and Chungnam from May to June 2013. Data were analyzed by descriptive statistics, t-test, path analysis using the SPSS-WIN 20.0, AMOS 20.0 program. The results of this study were as follows. First, media involvement were classified into low and high groups. There were significant differences in appearance evaluation by level of involvement. The low group of media involvement indicated a more positive appearance evaluation than the high group. Second, there were significant differences in the appearance management behavior by level of involvement. Third, media involvement directly affected appearance evaluation and appearance management behavior. Appearance evaluation affected appearance stress and appearance management behavior. This study verified the structural relationship of media involvement, appearance stress, and appearance management behavior as outward behavior variables.

• 한국작물학회지
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• 제51권7호
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• pp.618-623
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• 2006

쌀의 외관 기호도에 영향을 미치는 몇가지 관련 특성을 검토하고 이들의 상호관계를 구명함으로써 쌀 외관품질의 등급화를 위한 기초자료를 확보하고자 국내에서 주로 재배되고 있는 자포니카 44품종 쌀에 대한 외관기호도와 관련 특성을 조사 및 평가하여 얻어진 결과는 다음과 같다. 1. 쌀의 색기호도는 외관품질(r=-0.897) 및 적색도(r=-0.893)와 유의한 부의 상관을 나타내었다. 2. 외관품질(적색도${\times}$황색도)은 색에 의한 쌀 외관의 등급화에 유용하게 활용될 수 있을 것으로 판단되었다. 3. 쌀의 모양에 대한 기호도는 입폭(r=0.527)과 입의 크기(r=0.454)가 유의한 정 상관을 나타내었다. 4. 쌀의 외관에 대한 기호도의 군집분석결과 5개의 그룹으로 분류되었으며 그룹별 품질은 외관품질, 입폭 및 입크기 등에 의해 품질등급화가 가능할 것으로 판단되었다.

• 복식문화연구
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• 제19권5호
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• pp.1119-1132
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• 2011

The purpose of this study was to investigate the influences of appearance concern and body satisfaction on the appearance management behavior of male college students. For data collection, a questionnaire was administrated to 538 male college students in Gwangju city, Korea, from June 1 to June 20, 2011. To analyze the data, the SPSS 18.0 statistics package was used, and descriptive statistical analysis, factor analysis, reliability analysis(Cronbach' ${\alpha}$), regression analysis, path analysis, and t-test were conducted. The results were as follows. First, it appeared that concern of appearance had positive influences on the appearance management behavior. Also, there was a significant difference between the high-appearance-concern group and the low-appearance-concern group, as the high-appearance-concern group generally conducted greater appearance management behaviors than the low-appearance-concern group. Second, it appeared that concern of appearance had positive influences on body satisfaction, especially, on the aspect of face-satisfaction. Further, the results showed that the high-appearance-concern group seemed to have a higher body satisfaction than the low-appearance-concern group. Third, the result suggested that body satisfaction generally had positive influences on the aspects of appearance management behavior. Fourth, it was found that appearance concern had direct impact on the appearances management behavior without mediation body satisfaction.

• 한국의류학회지
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• 제28권5호
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• pp.637-647
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• 2004

The goal of this study was to develop bicycle apparel pattern for women cyclists. To investigate the pattern of bicycle apparel in Korea, anthropometric data were collected using direct and indirect measurements from October 2002 to July 2003. Three female subjects were recruited from forty measured women cyclists for pilot test. The differences between the responses of prototype bicycle apparel and existing bicycle apparel were compared using mean, standard deviation and t-test. The outfits for cyclists was completed through the three times rectification. Based on the results from the fit and appearance testing, I concluded as follows: The mean value of the center back length, back width, sleeve out-seam, bust ＆ thigh circumference, and weight of cyclists are more than the mean value of the non-cyclists. The result of fit evaluation by judges shows that there is a significant differences in the response to the shoulder, collar, movement of arms of jersey and movement of upper legs, crotch fit and general fit of shots. The result of appearance test between two outfits is no differences the mean value except the waist ease when sitting on cycle. Prototype bicycle apparel pattern for women cyclists developed and tested in this study have the potential to increase field performance and appearance.

• 한국의상디자인학회지
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• 제18권4호
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• pp.87-99
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• 2016

The purpose of this study was to investigate the appearance orientation and clothing and cosmetics purchasing behaviors according to media contact responses. The subjects were 445 female university students in Daejeon and Chungnam province. The measuring instruments was a questionnaire with media contact responses, appearance orientation, clothing and cosmetics purchasing behavior, and subjects' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, frequency analysis, ${\chi}^2$ test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, female university students had very positive response and attitude on entertainers' appearance, style and products showed by media. Second, media contact response had a significant effect on appearance orientation. The group with a high level of media contact response showed higher appearance orientation than the groups with mediate and low level of media contact response. Third, media contact response had meaningful effects on clothing and cosmetics purchasing behaviors. The group with a high level of media contact response showed higher shopping frequency, purchasing frequency, and more spending on clothing and cosmetics than other groups.