• The Research Journal of the Costume Culture
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• v.13 no.4 s.57
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• pp.526-539
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• 2005

Recently in the apparel industry, early adolescent girls are emerging as a new consumer group. In response to this, companies are developing clothes, cosmetics, underwear, etc. This study proposed a new size range and size interval for early adolescent girls and presented reference measurements for body parts necessary in designing clothes. For this purpose, a total of 529 girls aged between 10 and 14 were measured and data were collected from 42 anthropometric measurements and 41 photographic measurements per a person. SAS 8.1 was used in data analysis including means, standard deviations, frequency analysis. Based on the results, this study proposed: for Type A - 7 sizes (140A-67, 145A-65, 145A-69, 150A-69, 150A-73, 155A-73, 155A-76): for Type X - 7 sizes (150x-72, 155x-72, 155x-77, 160x-77, 160x-80, 165x-77, 165x-80); and for Type H - 8 sizes (145H-74, 145H-82, 150H-78, 150H-82, 155H-82, 155H-86, 160H-86, 160H-88). Reference measurements suggested for upper garments were 9 items. The outcome of this study may be used as a basic material for adolescent apparel manufacturers to set their apparel sizing system and to supply their consumers, namely, adolescent girls with products fitting their somatotype.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.2 s.161
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• pp.189-196
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• 2007

The purpose of this study was to find out the purchasing practices and consumer's needs for pet dog apparel to provide useful information for the manufacture of pet dog's apparel. Data were obtained from 203 consumers who have purchased dog apparel(55 male, 148 female). 57.9% of them were 20-30 years old, 27.9% were living in houses, 54.3% were apartment residents. The kinds of dog included were Shihtzu, Martise, and Yorkshireterrier, and 2/3 of the respondents own a single dog, the remainder have at least two dogs. The most important factor to consider when purchasing dog apparel was size, followed by comfort, design, and materials in that order, Most of the apparel was purchased with convenience as the primary consideration, and the average price was 10-30 thousands won, and the items were purchased at pet beauty shops or specialty shops. For materials, it showed that the majority preferred cotton or a cotton mixture which was woven or woven with knit. The survey revealed that the main purposes for the apparel were, in order, to protect the dog from cold weather and direct sunlight, to be good looks and to memorialize a special day. Consumers put the apparel on their dogs 1-3 times per week, on average, and also when they went out for a walk. They were satisfied with the design, color and quality of the material now on the market, but unsatisfied with size and price. They have a preference for cute, but simple designs and a functional style. The respondents wanted to have material that was mild or neutral, stain-resistant, and something that would repel insects.

• Journal of Fashion Business
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• v.9 no.6
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• pp.160-174
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• 2005

Despite the decrease in the number of children due to low birth rate, the domestic children's apparel market has been achieving steady growth as family income is rising thanks to more opportunities for working women, parents spend more on their children, and they prefer brand products that make their children look special. In addition, the market is suffering from hard competition as large enterprises have joined the race. The present study purposed to survey the children's apparel market in Korea, which is in a transitional period, and to contribute to the development of the market with Korean brands. For this purpose, we analyzed the characteristics of children's apparel brands in the 21st century based on the current state of the domestic children's apparel market and, based on the findings, forecasted the future trend of children's apparel brands, suggested improvements for expected problems, proposed standards for coping with changes such as diversification, high quality and differentiation in the children's apparel market, and provided consumers with information on how to purchase products. According to the result of analyzing the characteristics of children's apparel brands in the 21st century, brands are categorized largely into four types - life cultural brands, functional product brands, character brands and brands advancing to China. Life cultural brands equipped with all necessities for children are expanding, and with the deepening social problems of environmental pollution and the reduction of the child population, functional products made of environment-friendly materials are spreading widely, targeting infants and children. Furthermore, for extending age targets and diversifying products, children's apparel is using characters. The use of characters is expected to have a considerable effect on the growth of brands because children are more subjective as consumers than before and they are more easily persuaded with characters. Domestic children's apparel brands advancing to China have a high expectation of success in overcoming the limitation of the local market that has reached its peak and growing into global brands. Korean apparel makers are struggling to overcome the depressed domestic market, to recover consumers' consumption, to cope with market opening, to pursue high value of sensibility and to expand the seniors' market, etc. In this situation, future trends of children's apparel brands will be the expansion of family brands, brand totalization, quality price, niche market (pre-teen market), etc. In response to these trends, we made the following suggestions for improvement. 1. Children's apparel brands are evolving into family brands as well as into total brands through voluming. Today, however, apparel makers are advancing to the children's apparel market with the concept of adults' apparel and, as a result, children's apparel is merely adults' apparel of reduced size, having problems in design, color and materials. Thus, apparel makers must develop design considering the wide range of size and the characteristics of children's apparel, strengthen sourcing abilities to create revenues, and make thorough survey of customers to find common denominators between adults' apparel and children's apparel considering that characteristic that the target class is different from the buyer class. Furthermore, they must make active investments in human resources, develop outstanding products through advanced planning and design, and support marketing techniques and management systems to stores. 2. As the declining birth rate will continue to have a negative effect on the market, it may be difficult to expand the market size but there is still a margin for growth through high-sensibility and high-quality products. The competitiveness of brands is determined by their market shares. Accordingly, concepts should be specialized according to lifestyle, customers' diverse needs should be satisfied, and cross-coordination should be achieved within a brand. 3. Considering Korean parents who do not spare investment in their children despite shrinking consumption, functional products must be high value-added goods that can enhance efficiency. However, in the current situation of the infants' apparel industry where a textile manufacturer supply its products to multiple brands, it is difficult to develop unique products only based on materials. Thus, it is considered urgent to appeal to consumers not by relying on materials only but by finding methods of applying their own characters to children's dress.

• The Research Journal of the Costume Culture
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• v.6 no.1
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• pp.110-120
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• 1998

The purpose of this study was to compare consumers' evaluation, evaluation criteria and complaint factors on the department stores' private brand apparel with consumers' responses on the department stores' manufacturer brand apparel. 564 subjects were gathered in Seoul and Kyunggi province and, for data analysis, mean, t-test, ANOVA, Duncan test, Factor Analysis were conducted. The results are as follows; 1. Among the purchasing groups, there weer significant differences in apparel evaluation according to fabric, style, sewing, suitability, versatility, washability, price and color. 2. Among the purchasing group, there were significant differences in apparel evaluation criteria according to fabric, fashionability, sewing, brand name, department store' credibility. 3. The differences in complaint factors of apparel among the purchasing groups were due to factors such s high quality, variety, price and size. there were significant differences in complaint factors of apparel according to the subjects' age.

• The Research Journal of the Costume Culture
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• v.10 no.3
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• pp.261-269
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• 2002

The purposes of this study were to investigate component of service quality and to determine significant factors on the service quality and buying intention of internet apparel shopping mall. The data were collected from 212 female adults using questionnaire. Using SPSS package, Cronbach's α, factor analysis, and multiple repression analysis were performed. The results could be summarized as follows. 1. The service quality of internet apparel shopping mall was perceived as reliability, advantage, responsibility, product assortment, tangibles, and rapidness. 2. For perceived risk, privacy risk, economic risk, delivery risk, size risk, and quality risk were investigated. The perceived risk except economic risk and web search ability had an effect on the service quality of internet apparel shopping mall. 3. The most of perceived risk, web search ability, and advantage of the service quality had an effect on the shopping intent of the internet apparel shopping mall. Based on the these results, marketing strategies were suggested.

• Fashion & Textile Research Journal
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• v.11 no.1
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• pp.112-120
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• 2009

The purpose of this study is to develop Andongpo apparel pattern design connected with the Apparel CAD system. It includes pattern making, grading, marking program. In this study, it will be able to make apparel pattern quickly and accurately by using Apparel CAD system. The results were as following : Computerization of the pattern making process is expected to provide higher accuracy and efficiency in apparel pattern making for narrow and expensive Andongpo. ESMOD pattern making method was selected as basic pattern. Tailored jacket patterns were developed for Andongpo. Refer to and . The jacket patterns developed is automatically depicted by inputting consumer's body size. Tailored jacket patterns for Andongpo were marked by using marking program in Apparel CAD system. The efficiency of marking appeared of 70% or more in Andongpo jacket patterns. This results is showed it has an effect on narrow and expensive Andongpo. 3tailored jacket patterns will be able to make a simulation by 3D Apparel CAD system. The results of this study is expected to provide higher consumer's satisfaction and internet brand launching. In addition, encouraging majority of the young to participate in using CAD program for Andongpo is regarded as beneficial for the reinforcement of competitiveness of traditional clothing business.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.799-809
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• 2000

This study was designed for automated pattern drawing and grading a man's Durumagi, Korean traditional coat in order to reestablished and grade the pattern by Apparel CAD SYSTEM. For the study, AM-250 systems of Gerber as the computer and Macro program as the automated drawing were used. Also, PDS(Pattern Design System) was used for the grading of the original Durumagi pattern. Results were followings; First, the size data that could be standardized by reestablishing the pattern of a man's Durumagi by each size was presented. Second, The pattern was developed by each size. Third, new design was propose for mass production with the traditional design of the DURUMAGI Fourth, The time for making DURUMAGI pattern and the cost through the automated drawings by using the Macro program were reduced. Moreover, was presented the basic data for a ready to made garment like the Western garment. Five, A man's DURUMAGI by CAD System was graded that could be applied to ready to made Hanbok

• The Research Journal of the Costume Culture
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• v.19 no.3
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• pp.449-459
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• 2011

The purpose of this study is investigate the feature of the body shape of obese males and to propose a new apparel sizing system considering the body size of obese men through an the analysis of the body measurement of obese men in their twenties as reported in the 'Fifth Korean National Physical Standard Reports'. For this study, a new apparel sizing system for casual wear was proposed for obese men in their twenties after a body measurement of 159 obese men in their 20s with a BMI of 25 and over as reported in the 'Fifth Korean National Physical Standard Reports' conducted by SIZEKOREA. This study sought to investigate the features of obese men's bodies by comparing the body shape between obese men and ordinary men. The result of shows that width, depth and circumference items influencing the width size when producing clothes are larger in the case of an obese body shape than an ordinary body shape, and that the stature, total length, arm length and outside leg length influencing the length size are similar between an obese body shape and an ordinary body shape. Therefore, it was confirmed that an apparel sizing system specializing in clothes for obese customers is required. As a result of this study of the features of body shape, the control dimensions for such an apparel sizing system were determined to be the stature and chest circumference of upper garments and the stature and waist circumference(omphalion) for lower garments. The interval between the sizes was 5cm for the stature and was irregular for the chest and waste circumference. Consequently, 8 sizes were proposed for upper garments and 9 sizes were proposed for lower garments.

• Journal of the Korean Society of Costume
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• v.56 no.4 s.103
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• pp.15-32
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• 2006

The purpose of this study is to research on the actual condition of production and selling in silver apparel market. For the questionnaire, 19 women's wear brands which were in higher ranking of sales in boutiques and madame-zone of department stores were selected. Pattern makers of each brand were questioned about 40 items for this research. The results of the questionnaire were as follows: 1) According to the result of the survey on the made-to-wear production of 19 ready-to-wear manufacturers, there was the gap was in ages between the target and the real consumer. Consumers of these brands were older and aged more broadly than their target ages. 2) Most of the consumers of silver-zone has thick waists, common heights, fat shapes. Custom-made clothes are ordered in many cases because of the big abdomen(50.0%) and H-shape(58.3%) of a somatotype. The body size variation of user population is needed for a good fit. 3) All brands(100%) of this research are using KS standards in the label of clothing, but they don't use these data in their production by reason of unawareness and distrust about these data. These inconsistency between the label and the real size of products may cause a confusion when consumers buy ready-to-wear. 4) Silver apparel manufacturers have need of anthropometry information and dummy(78.6%) suitable for their target consumers to increase their satisfaction about their apparel fit.

• Journal of the Korean Society of Costume
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• v.58 no.4
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• pp.58-71
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• 2008

The demand for personalized products and service of apparel product has increased dramatically. In order to acquire a personalized apparel product, consumers may have to sacrifice more expense or time. The purpose of this study was to investigate various personalization strategies in apparel business and to identify antecedents that influence the process. Clothing involvement and two price related variables (clothing expense and willingness to pay more) were included in the study as antecedents. Four personalization strategies were included in the study: design selection, size customization, in-store service and promotion personalization. For an empirical study, a conceptual model was designed and research questionnaire was developed. A measure of personalization of apparel shopping was developed based on existing scale items of prior research and a pilot study. Data from 766 men and women in their twenties to forties were used for statistical analysis. Structural Equation Modeling was used for the data analysis. Results indicated that the conceptual model was a good fit to data. Structural paths indicated that there was significant influence of clothing involvement on design selection and sales promotion personalization strategies. Involved consumers spent more on chothing products and were likely to pay more on personalized products and services. Monthly clothing expense influenced size customization significantly. It also had negative influence on service related personalization strategies. Consumers were willing to pay more when it comes to product related personalization strategies such as design and size but not necessarily to service related strategies. This study was an attempt to provide an in-depth and synthesized approach on consumer attitudes toward personalization of apparel products.