• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.5
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• pp.501-512
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• 2011

This study examines the possible differences in satisfaction level according to the attributes classified as product, price, and service among women apparel consumers with the experience of buying global and domestic SPA brands. Data were collected through a survey of 270 women consumers aged 20s and with SPSS 15.0. The results are as follows: The exploration of the difference in product, price, and service attributes between the global and domestic SPA brands revealed that for product attributes, domestic brands scored higher in management quality, while global brands scored higher in design. In addition, for price attributes, domestic brands scored higher in promotion, while global brands scored higher in price value. When it comes to service attributes, only in regards to store policy was there a significant difference, with the score of global brands higher than domestic brands. The analysis of the difference in shopping orientation on domestic SPA brands showed significant difference only in customer convenience for the category of service attributes, while on global SPA brands, there were significant differences of the design for product attributes, promotion for price attributes, and customer convenience for service attributes.

• Journal of the Korean Society of Costume
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• v.66 no.7
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• pp.1-16
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• 2016

The purpose of this study was to examine the characteristics of conspicuous kids fashion and its intrinsic meaning as the popular trends of luxury product consumption expand into the area of kids' fashion. For methodologies, literature study was conducted along with empirical study. The literature study was based on various literatures and preceding studies, including books. The empirical materials used the internet photos, overseas kids fashion magazines, and free newspapers available on the basis of membership targeting the upper class. Conspicuous kids fashion refers to imported luxury kids brands, which signify higher status of the wearer due to the high prices and high quality. These brands were thrust into limelight amid the Wanna-Be Phenomenon, which resulted from the emergence of kids' fashion icons. Imported luxury brands launched the products in the form of brand line extensions. It promoted exhibition of vicarious consumption to show off the wealth and social prestige of parents. It came into prominence due to emotional consumption among kitty moms. Moreover, this study examined the intrinsic meaning of conspicuous kids fashion. The results showed components of conspicuous kids fashion, which was classified into the emphasis on outward appearance, consumption for vicarious satisfaction, inheritance of cultural capital, and network configuration.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.2
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• pp.125-143
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• 2015

This study has investigated the status of utilizing 3D printing in fashion field in order to keep up with the trend for 3D printing technology to be realized in all industries so that the materials and the modeling modes may be figured out. The following is the findings. The materials used most in 3D printing in fashion field are PA, PLA, TPU, multi-material, ABS and metal. PA, TPU and Multi-material have so much excellent flexibility and strength that they are widely used for garment, shoes and such fashion items as bags. But PLA, ABS and metal are scarcely used for garment because PLA is easily biodegradable in the air, ABS generates harmful gas in the process of manufacture and metal is not flexible, while all of these three are partly used for shoes and accessories. The modeling modes mainly applied for 3D printing in fashion field are SLS, SLA, FDM and Polyjet. SLS, which is of a powder-spraying method, is used for making 3D textile seen just like knitting. Polyjet method, which has higher accuracy and excellent flexibility, can be used for expressing diverse colors, and accordingly it is used a lot for high-quality garment, while SLA and FDM method are found to be mostly used for manufacturing shoes and accessories rather than for making garment because they are easily shrunk to result in deformation.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.391-401
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• 1999

For proper communication among manufactures in various countries and for consumers' convenience in purchasing garments imported from foreign countries the ISO revised the size designation system in 1969. Since 1970's various countries have revised their standard sizing system by adapting the ISO system . The purpose of this study is (1) to satisfy domestic consumer's needs by developing a sizing system based on that of ISO for Korean women in their early twenties and (2) to contribute to entering the international fashion market by manufacturing high quality apparel products The results were as follows: (1) By measuring and analyzing of 464 female between the ages for 18 and 24 the data indicated that body height could be divided into following three groups. S(Short) : 152cm (19.2%) R(Regular) : 160cm (57.8%) L(Long) : 165cm(22.6%) (2) According to the results to analyzing body type of this study the medium hip(drop 6) is 47.4% the large hip(over drop 12) is 42.7% the 2 types covers 90.3% (3) Comparing Korean women's size with foreign women's size DOB size code is 17 JIS size code is 9AR, FNOR size codes are 36n. 38n. and Italian size cods are 40, 42

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.312-319
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• 2004

The purpose of this study is to provide information for the manufacturer of shoes. The data was collected through a questionnaire on purchasing practices, wearing state and overall satisfaction with shoes for high school students. The questionnaire survey was conducted on 598 high school students(49.2％ male students, 50.8％ female students) in the Cheongju area. Statistical tests such as frequencies, percentages, and crosstabs were conducted to analyze the data. The results were as follows： 1) The main reasons for buying new shoes were replacing worn out shoes or color and design coordination with other apparel. 2) Male students bought shoes generally from shoe stores and sports brand retailers, but female students bought mainly from shoe stores. The order of criteria considered for purchasing was design, size, price, color, style coordination and comfort. 3) While attending school, male students geneially wore sports shoes, but female students wore sports shoes and dress shoes by similar ratio. 4) The male students used primarily ordinary sports shoes and casual shoes secondarily, and for female students, primarily ordinary sports shoes and sneakers secondarily. 5) They were satisfied with shoe design and color but quality of the material and durability were unsatisfactory. 6) When they wore shoes for long hours, they experienced fatigue of the whole leg and general discomfort, blisters on the feet, and red skin.

• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.1088-1101
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• 2011

The purpose of this study was to examine the outdoor sportswear purchase behavior, outdoorwear sportswear brand preference, functional fabric awareness, and benefits sought. The research was performed through in-depth interview during February to March 2011. Data were collected from 10 consumers who had purchased outdoor sportswear and experienced camping in 6 months. First, the results from study showed that functionality/comfortability, design, color, and brand name were important factors in selecting outdoor sportswear. Offline stores were the main place to purchase, however, internet shopping mall and portal online community were another shopping channel as well. Second, respondents preferred imported outdoor sportswear brand to national brand. According to the study, the respondents trusted the imported outdoor sportswear quality based on the brand name, value, and brand history more than national brand. Third, consumers who had low functional fabric awareness were more likely to evaluate apparel products based on the brand name. Knowledge levels for textile functions were high in elastic, UV protection, air permeable, and antibacterial properties. The essential features for camping were water absorbing and quick dry, water resistance, wind proof, UV protection, and fire retardant properties. Finally the results showed that there were two sportswear benefit soughts: functionality and status ostentation.

• Journal of the Korean Home Economics Association
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• v.41 no.12
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• pp.1-12
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• 2003

The purpose of this study was to identify importance of salesperson's selling behavior's such as orientation and loyalty. A total of 350 questionnaires was distributed to high school students in the city of Daegu area and 306 respondents were used for the statistical analysis. The primary methods of the statistical analysis employed in this thesis to test the hypotheses were factor analysis, reliability analysis, correlation, and linear regression. SPSS package program was used to analyze the data. The results are as follows：1. Customers felt dissatisfaction at salesperson's selling-orientation and felt satisfaction at customer-orientation when they buy the clothes. The salesperson's selling behavior was connected with customer's satisfaction directly, and was very important to retail market 2. The customer satisfaction of salesperson shows meaningful relation and has influenced on salesperson loyalty as well as customer satisfaction of store. But the customer satisfaction of salesperson has not influenced on store loyalty. 3. The customer satisfaction of store shows meaningful relation and has influenced on store loyalty, but not on salesperson loyalty. 4. The salesperson loyalty shows meaningful relation with and has influenced on store loyalty. The more salesperson loyalty increases, the more store loyalty increases. Accordingly, it is concluded that the future success of firms and retailers depends on the quality of the relationship between customers and salespersons.

• Fashion & Textile Research Journal
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• v.15 no.3
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• pp.371-380
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• 2013

The purpose of this study is to investigate the effect of consumer's relationship benefit perception on consumer's relationship quality and loyalty in internet shopping mall. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from November 1, 2011 to November 12, 2011. The structural equation model was constructed to verify hypotheses and 562 useful data were analyzed using SPSS 17.0 and AMOS 19. The results of this study were as follows: First, consumer's relationship benefit perception was classified into economic benefit, psychological benefit, and informational benefit. Second, economic benefit and psychological benefit had a significantly positive effect on consumer's satisfaction and trust. Also both benefit dimensions showed a stronger effect on satisfaction than on trust. Third, informational benefit showed a significantly positive effect only on trust. Finally, consumer's satisfaction affected loyalty via trust more strongly than consumer's satisfaction affected loyalty directly. It suggested that internet shopping mall marketers need to provide the strategic method to make consumers have a trust for the internet shopping mall.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.3
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• pp.487-501
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• 1997

Prepurchase decision making process was investigated for the female high school students grouped by fashion leadership. Differences in the fashion leadership were also investigated among the groups determined by demographic characteristics. Data were obtained from 600 female students attending at 4 different high schools in Seoul by self-administered questionnaires, and 430 were used for the data analysis. Respondents were divided into 5 groups by fashion leadership: innovators(6.3%), early adopters(29.8%) , early majority(43.7%) , late majority(16.9%) , laggards(3.3%) , The groups with higher monthly allowances and monthly clothing expenditures showed higher fashion leadership. At the problem recognition stage, students with higher fashion leadership felt buying needs more often than those with lower fashion leadership. At the information search stage, students with higher fashion leadership tended to use higher number of information sources and mass media, visited stores more often, spent more time and collected new information more often, and tended to show higher satisfaction levels with searched information than students with lower fashion leadership. Leaders tended to search information at bonded goods stores and small shops in the area, and laggards prefered to visit small stores in the market. At the alternative evaluation stage, students with higher fashion leadership reported to use higher number of evaluative criteria and consider brand name, acknowledgment of others, becomingness with wardrobe as important criteria for evaluating apparel products; those with lower fashion leadership thought utility, comfort, size, sewing quality an6 fit as key criteria.

• Journal of Fashion Business
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• v.12 no.3
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• pp.167-174
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• 2008

The purpose of this study was to categorize customers types in accordance with current shop masters' perception of difficult customers and to identify their responding techniques and know-hows in dealing with those customers in detail, a qualitative study is carried out by conducting thorough interviews with the shop masters. The interview contained questions on occupational hold-ups of shop masters, types of hard-to-handle customers, techniques in handling difficult customers, their know-hows in customer managements and what they perceived as the qualities of a shop master. T The results were as follows: 1) Customers who are perceived as difficult by shop masters are categorized into six types, making unreasonable demands, pointing out product defects, disregarding salespersons, making no purchase after testing products, having no personality and having no response. 2) Responding techniques for difficult customers were categorized into three types, 'active response', 'standby' and 'polite refusal'. 3)The result from the question on know-hows of shop masters in customer management can be divided into 4 groups, providing special treatment or information, building one-to-one relationship with the customer, suggesting garments in accordance with the customer's taste and providing friendly customer service. 4) For the question on perceived qualities as a shop master, individual quality, customer management capacity, work experience and occupational knowledge were answered.