• 디지털융복합연구
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• 제12권5호
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• pp.89-99
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• 2014

주식시장에서 종합주가지수를 부동산시장에서 서울지역아파트가격과 전국주택매매가격지수를 선정하여 경기선행지수와 함께 각 지표들 사이의 상관관계를 찾아보았다. 또한 각 지표들 사이의 흐름을 서로 비교하여 선행성이 성립되는지도 살펴보았다. 본 연구의 목적은 종합주가지수와 서울지역아파트가격, 전국주택매매가격, 경기선행지수의 상관관계와 선행성을 분석해 보는 것이다. 주식시장의 종합주가지수나 부동산시장을 예측하기 위해서는 이에 선행하는 지표를 찾아 그 추이를 먼저 분석해 보는 것이다. 지난 1987년 1월부터 2013년 12월까지 총 27년 동안 KOSPI의 상승률은 687%로 나타났으며 CLI은 443%, 서울아파트는 391%, HPPCI는 263% 순으로 높은 상승률을 보여주었다. 서울아파트와 CLI, KOSPI, HPPCI의 상관분석을 실시한 결과 KOSPI는 상관계수 0.877인 HPPCI와 서울아파트는 상관계수 0.956인 CLI와 높은 상관관계를 보여주었다. 분석결과 CLI는 주식시장 및 부동산시장과 높은 상관관계를 보여주고 있어 주식시장 및 부동산시장을 예측하기 위해서는 CLI의 흐름을 먼저 살펴보는 지혜가 필요해 보인다.

• 정보기술과데이타베이스저널
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• 제6권2호
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• pp.115-130
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• 1999

The price structure of housing market varies depending upon market price policy rather than low or high price policy because of IMF. The object of this study is to develop an analysis system for analyzing housing market and its demand. The analysis system consists of four major categories: macro index analysis, market decision analysis, housing market analysis, and consumer analysis. We model each category by using a variety of techniques such as generalized linear model, categorical analysis, bubble analysis, drill-down analysis, price sensitivity meter analysis, optimum price index analysis, profit index measurement analysis, correspondence analysis, conjoint analysis, and multidimensional scaling analysis. Seoul apartment data is analyzed to demonstrate the practical usefulness of the system.

• 한국디지털건축인테리어학회논문집
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• 제8권1호
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• pp.15-21
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• 2008

The district unit planning (DUP) in Korea is a planning instrument. One of the key methods is the incentive system focused on the mitigation of the financial charge of business proprietors with use of various planning deregulation. Here in this paper, it is examined whether the incentive system is indiscriminately applied not only in the metropolitan cities but also in the rural cities. The analysis is carried out with six indicators in relation to the effect on the incentive system on the market of Apartment Housing Development. The indicators are a. the building-to-land ratio(BLR), b. the floor area ratio(FAR) c. the publicly assessed value of land(PAVL), d. the sale price of land(SPL), e. the sale/lease price of apartment house(SLPH) and f. the ratio of housing subscription(RHS). The final result is that the incentive system has different effects between metropolitan cities and rural cities. One of reasons lies on the too high FAR in rural cities to be given basically. Another reason lies on the difference between the cost for purchasing public installation and the profit of the sale & lease price of apartment house. In rural cities their difference becomes much narrow. Finally, the low ratio of housing subscription(RHS) in rural cities makes the effect of the incentive system nearby meaningless.

• 한국건설관리학회논문집
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• 제14권3호
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• pp.65-77
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• 2013

아파트 브랜드는 급변하는 국내 주택 시장 환경과 함께 변화하는 수요자의 사회 심리적 욕구를 충족시키기 위한 대안으로 개발되어, 주택 판매 수익 창출에 장기간 긍정적 효과를 창출하였다. 그러나 브랜드 인지도와 이미지 향상에 집중한 판매 전략을 수행한 건설회사들은 거주자 만족도 및 재구매, 구전효과 등을 포함한 브랜드 충성도 구축에 어려움을 겪게 된다. 본 연구는 이러한 한계를 극복하고 균형있는 브랜드 자산의 발전을 통해 건설 회사의 지속적 수익 창출을 위한 전략 제시를 목적으로 한다. 이를 위해 국내 건설 시장 및 브랜드 자산 요소들의 특성을 파악하고, 이들의 인과관계 및 자산 형성 과정의 단계별 분석을 실시한다. 또한, 모델링을 통한 브랜드 관리의 무형적 측면에 대한 고려와 형성 과정의 포괄적 분석을 위해 시스템 다이내믹스(System Dynamics)를 적용한다. 브랜드 자산 요소의 인과관계 모델링에 기초하여 주도기업 및 도전기업을 위해 제안된 전략은 건설회사의 장기적 수익창출 및 브랜드 발전을 위해 활용 가능할 것으로 예상된다.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2006년도 추계학술발표대회 논문집
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• pp.231-236
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• 2006

The purpose of this study is to make realistic analysis of qualitative value for apartment view. This study is conducted in two ways. First, 6 apartment complexes in Daegu metropolitan city are selected as research subject. And then the following 4 activities are made in order: picture-data establishment, declared-price research, market-price research, and survey. Second, realistic analysis of qualitative value included in apartment price is made based on the above data. And then the value is compared with apartment's declared price which is a current tax index. The result shows that the view value included in apartment price is realistically different depending on many variables such as story/side, plot planning of apartment complex, view element, unlike the declared price mainly focused on story.

• 한국주거학회논문집
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• 제17권6호
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• pp.119-128
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• 2006

This study was conducted to determine the realistic value for the apartment view which has been vaguely known until now. Six apartment complexes in Dae-gu metropolitan city were selected to obtain the basic data for the study. The view value included in apartment price was analyzed using few elements such as picture-data establishment, declared- and market-price and questionnaire date from residents. The result of this study appeared that the qualitative-value of the apartment view was realistically varied with several factors such as story/side, plot planning of apartment complex and view element. The result obtained from the study will be widely used to declared-price and new apartment price.

• 자원ㆍ환경경제연구
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• 제11권2호
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• pp.261-278
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• 2002

Based on the hedonic pricing method, this paper investigates the effect of air quality on the apartment price in Seoul. The empirical results show that both the structural variables such as years of construction, heating system, and size of apartment complex and accessability variables such as distances to subway station and parks provide statistically significant effects on the price of apartment, Especially, the dendity of sulfurous acid gas ($SO_2$) and ozone ($O_3$) in the air, indicating air quality, negatively affect the price of apartment, This implies that as the condition of air quality to become worse, apartment price decreases, Therefore, when the degree of aversion of apartment residents against the air pollution affects the formation of apartment's market price, the MWPT(Marginal Willingness to Pay) in order to improve the air quality 10% has been estimated as 36,000~39,000Won per month.

• 한국주거학회논문집
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• 제21권5호
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• pp.83-92
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• 2010

The advent of an aging society has raised the necessity for housing development to meet the growing demands of baby boomers expected to act as the main consumers in the future housing market. This study aims to identify the characteristics of apartment houses favored by baby boomers in their post-retirement plans. Based on a literature review and survey, the study is targeted at a certain baby boom generation residing in mid- sized and large-sized apartments with a floor space of more than 30 pyeong in Gangnam, Seoul. The study reveals that baby boomers favor an active post-retirement life where they can enjoy proper leisure without considerable change in daily routines, and for that reason they choose an apartment house well equipped with neighboring, convenient facilities for their post-retirement. Their housing size shows a downward tendency in response to changes in economic conditions and number of family members living together. Health-related factors such as a comfortable natural environment and greenery also play a key role in their residence selection. Their regional preference is divided into the downtown and suburbs, and thus it will be necessary to satisfy the needs of these two consumer groups in the future housing market. This study lays the foundation for offering basic materials for the development and marketing of apartment houses.

• 한국건축시공학회지
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• 제4권3호
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• pp.117-124
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• 2004

This study aims to evaluate the feasibility of remodeling business by predicting the future price of apartment house after remodeling using Hedonic Price Model. The data concerning such 8 independent variables as location, unit size, unit plan, landscape, parking, the number of elapsed years after completion, number of units, brand per apartment unit from 25 regions in Seoul metropolitan city were collected and evaluated by established evaluation criteria. The coefficients affecting the price of apartment unit were made by way of linear multi-regression and put into Hedonic Price Model. The feasibility evaluation model for apartment was made and verified by data of remodelled apartment. The predicted results using suggested evaluation model coincide with actual apartment market situations.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2002년도 학술대회지
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• pp.549-554
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• 2002

최근 주택보급률의 증가와 소비자의 다양화된 수요변화는 주택시장을 공급자 위주에서 소비자 위주로 변화시키고 있다. 이러한 주택시장의 환경변화로 인하여 건설업체의 경영 관리의 방향도 생산 중심에서 마케팅 중심으로, 그리고 차별화된 상품 개발 중심으로 이전되고 있다. 그러나 지금까지의 연구는 주택의 주거와 근린특성에 초점을 둔 고객의 요구사항분석에 한정되어 있을 뿐 주택시장의 시장세분화를 통한 아파트 마케팅 전략의 연구는 미비한 실정인 상황이다. 따라서 본 연구는 소비자의 속성을 이용한 아파트 시장세분화 방안을 마련하고, 세분시장별 특성에 맞는 아파트 포지셔닝 전략에 대한 이론적 기반을 마련하였다. 즉 (1) 아파트 시장세분화와 포지셔닝을 위한 일반적인 방법론과 적용 가능한 아파트 속성변수를 분석하고 (2) 세분시장별 특성에 맞는 마케팅전략차원의 제품 포지셔닝 대안을 제시하였다. 이 두 가지 개념적 틀을 제시함으로써, 향후 아파트건설업체들이 자사의 인지도 및 상품차별화 강화를 위해 활용 가능한 효율적인 마케팅전략의 의사결정 방안을 제시하였다.