• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.543-548
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• 2002

The brand value of apartment which affects not only sale percent and profit but also the worth of real estate is rising as an important point of apartment competition. But now the apartment brand market is occupied by some large-sized construction companies with strong recognition. So it's difficult for newly joined construction companies to enter the apartment market and the companies that made inroads into the market don't have the brand effects because of consumers' ignorance. Therefore, through the analysis of example from construction and industrial companies, I suggest the marketing strategy which consists of target market, positioning strategy, brand naming strategy, PR strategy and distinct strategy.

• Journal of the Korea Institute of Building Construction
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• v.8 no.1
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• pp.77-82
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• 2008

In the housing market, the construction company started to recognize the importance of the brand power since 1998. Many brand names of apartment construction company have newly formed and many apartments are representative of the brands of construction company by quality of apartment construction and service after hand apartment over to owner with many other elements of their brands. According to these trends in the housing market, it should be also interested in improving the value of brand name in apartment construction. The former researches have been achieved several topics in only a specific target market about the distinction of apartment's plan, the examination of preference, and the satisfaction survey of inhabitants etc. But construction company don't have developed any available marketing strategy according to construction location and regional characteristics. Nowadays, they should be interested in improving the value of apartment brand. Therefore, this research was conducted by interviewing and surveying preference factor, which factors are considered by consumer when consumers purchase apartment house, to compare the two regions such as Metropolis and Cities. The purpose of this research is to provide the preference trend of apartment house in the future to construction company by comparing consumer's preference examination.

• Communications for Statistical Applications and Methods
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• v.15 no.2
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• pp.173-191
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• 2008

The goal of this paper is analyzing and modeling the trend of apartment market price in Seoul using the dynamic linear model(DLM). We use the market price per pyeong of 30-pyeong-apartment provided by "KB apartment market price database" of Kookmin bank. The data is collected from June $24^{th}$, 2003 to August $28^{th}$, 2006. The inspection of the data reveals that the trend of apartment market price in Seoul can be divided into two groups and we assume that the price is expressed by the common trend of divided groups. We try to estimate the price of apartment by DLM using the Bayesian method.

• Journal of Cadastre & Land InformatiX
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• v.48 no.2
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• pp.5-20
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• 2018

This paper aims to analyze characteristic by the cities focused on the ratio of new apartment resale that is one of the apartment unit sale market, which has been increased recently. So, this study examined characteristics of population, apartment trade & sale, housing with 162 cities and counties and performed multiple regression analysis with dependent variable, ratio of new apartment resale. As a result. the factors affecting the ratio of new apartment resale are 7variables, apartment sales rate, transfer of ownership, apartment turnover rate, sale volume, regional apartment rate, population increasing rate, housing average apartment sale price rate. In terms of the increase in apartment sales prices, the rate of sales price increase was relatively low in areas where the transaction rate for apartment sales is high, and the number of apartment sales right transactions increased as the number of other ownership transfers rose. As a result, the data will be based on the improvement of the government's policies and systems to stimulate the transaction focused on the real estate agents in the apartment market.

• Journal of the Architectural Institute of Korea Structure & Construction
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• v.34 no.6
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• pp.35-43
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• 2018

As rapid increasing of domestic apartments, decline of the market value of the old apartment and to be announced policy by government are re-lighting to be insufficient growth than the past 15 years in market of apartment remodeling. In this study, research the conflicts on apartment remodeling project and analysis of importance and satisfaction by survey. Also, the survey was being progressed for every participant who are related in an apartment remodeling project. After this study, this study will propose basic data for effective way to improve on apartment remodeling project. For this purpose, generalize the project stage level by level. And analysis status of business progress to be felt from participants of project. According to the results by a survey, the each result of elements can be a reference value for a good way of apartment remodeling to proceed and improve.

• The Journal of the Korea institute of electronic communication sciences
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• v.6 no.4
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• pp.567-572
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• 2011

The purpose of the study is aimed at estimating the reasonable price and forecasting the sales rate of the new apartment, using transaction data of the existing apartment that is close to perfectly competitive markets. In the present paper, therefore, attempts were made to determine the relationship between the existing apartment market and the new housing market. Also conducted an empirical analysis that complemented the problems of precedent studies.

• Land and Housing Review
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• v.11 no.4
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• pp.35-50
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• 2020

The purpose of this study is to examine which factors are important in determining the amount of the apartment supply in Changwon City. Additionally, this study is to examine the changes in the determination of the amount of apartment supply in Changwon by dividing it into before and after 2016 as the city showed a large difference in apartment supply that caused structural changes during this time period. This study shows that the increase in the number of housing construction permits in Changwon before 2016 had a negative impact on the housing market as well as causing a decrease in the supply of apartments in Changwon after 2016. As a result of the shortsighted predictions on the housing market of Changwon from before 2016, it still affects the current housing market as of June 2020. The implication of this study is that through the housing market system of Changwon City, they can take the role as a control tower in Changwon City and propose principles and standards for supply control in order to better predict the demand of the housing market.

• Journal of the Korea Institute of Building Construction
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• v.8 no.6
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• pp.65-74
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• 2008

The aim is to get comprehensive view point for the price of apartment. Apartment construction cost is the sun of land cost and building cost. Land price reflects the value of location where building stands. When the gap between price and affordability is narrow enough, effective demand promote apartment construction. The today's trends of rising price, which began in apartment housing, spreads to real estates market and finally overall consumer price. Problem is that price is decided only by supplier's interest. Equilibrium-pricing is common process in housing market. However it is important to review hedonic price and the factor of housing services and focused on the affordability of demanders. AHP analysis was used to study real needs and preference of demanders and dealt with 200 interviewees with brief checklists. We found that social factor is more important than building cost or site development. Especially location of apartment is most important to affect environment quality and accessibility to facilities.

• Journal of the Economic Geographical Society of Korea
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• v.9 no.3
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• pp.341-357
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• 2006

Recently new periodic markets formed in large apartment areas where consumers live. Before, in the case of peasant periodic markets travelling merchants, consumers and producers met in specific places on decided dates. Closing time of apartment's new periodic markets is later than that of peasant periodic markets, and the number of travelling merchants is fewer than that of peasant periodic markets. The average number of apartment and household for a new periodic market is about ten and 920 respectively, and if neighboring apartment household are included, the number is larger. Apartment's new periodic markets in Cheongju city is included in Daejeon market area. The types of regional trip of travelling merchants can be divided into one round trip of two or three neighboring dongs and larger sphere of more than 4 dongs. The larger sphere round trip consists of one type combining the southeastern, southern and southwestern regions, and the other type combining southeastern and southwestern regions. About 85 percent of travelling merchants visit the periodic market 5 days in a week; about 12 percent of travelling merchants choose to visit on Saturday; only 2 percent of travelling merchants visit 4 days in a week.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.517-524
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• 2020

The study examines factors affecting apartment prices in the real estate market of Ho Chi Minh City, Vietnam. The study uses primary data based on surveys of customers who have traded successfully, and collects transaction data from real estate trading companies that are the top investors in Ho Chi Minh City real estate market. The collected data include 384 observations in a total of 24 districts, detailing that each district surveyed on a minimum of four projects, each project carried out a survey on a minimum of four apartments. The survey collected 339 valid questionnaires for analysis and model testing. This study employs multivariate regression with the data of 339 observations. The research results reveal that five significant factors affect positively the price of apartments in Ho Chi Minh City - apartment area, toilet and bedroom, apartment floor, reference price, and apartment interior. Besides, there are three significant factors affecting negatively the price of apartments - next price trend, distance to city center, and potential building. From the results, the research proposes solutions in the pricing of apartments in the real estate market in Ho Chi Minh City - better information system, a real estate transaction index, and stricter management of small brokerage activities.