• 한국의류학회지
• /
• 제34권7호
• /
• pp.1149-1161
• /
• 2010

This study identifies the dimensions of cosmetics consumption values and the differences in cosmetics brand selection through a cosmetics consumption value group and by product type. The subjects of the study were females over age 20 living in Seoul and Gyeonggi Province between January and February 2008; 427 questionnaires were used for analysis. For data analysis the SPSS 17.0 statistical program was used, and principal component analysis, factor analysis using Varimax rotation, Cronbach's ${\alpha}$ reliability testing, cluster analysis, ANOVA test, and Duncan test were conducted. The results and conclusions of this study are as follows. The dimensions of cosmetics consumption values were found to be the pleasure value, the fashion value, the function value, the brand ostentation value, and the appearance ostentation value. Five types of groups by factor were identified: the group seeking function, the group seeking fashion and brand ostentation, the group seeking pleasure, the group seeking appearance and brand ostentation, and the indifferent group. Second, The group attaching importance to functionality was more likely to select high-priced brands while the group attaching importance to brand awareness were more likely to seek foreign brands, irrespective of product type. As far as base and color cosmetics are concerned, the group attaching importance to pleasure was more likely to select low, medium, and high priced foreign brands, as well as low and medium priced domestic brands. As for body products, the group attaching importance to fashion and brand awareness tended to select low, medium, and high priced domestic brands, as well as high priced foreign brands. By simultaneously purchasing high, medium, and low priced brands, these groups display an ambivalent consumption pattern. This study identified the differing dimensions around cosmetics consumption values and cosmetic brand selection. The research findings helps cosmetic companies set product prices and contributes to cosmetic marketing strategies.

• 한국의류산업학회지
• /
• 제14권4호
• /
• pp.567-577
• /
• 2012

This study investigates how the type of fashion shopping orientation influence the selection criteria, attitudes, and preference of fashion products developed through collaboration. For data collection, the study conducted a survey in the Seoul and Metropolitan areas. The results are as follows: 1. Shopping orientation was identified with seven factors: pursuit of pleasure, trend, planning, uniqueness, famous brand, economic efficiency, and conspicuous consumption. Attitudes toward the collaborated of fashion products could be classified into two factors of reasonable ostentation and aesthetic value orientation. 2. The shopping orientation of the pursuit of trend is related to reasonable ostentation; in addition, the shopping orientation for the pursuit of uniqueness and economy is positively associated with an aesthetic value orientation. 3. The factors of fashion pursuit had a great positive effect on their preference for collaboration type among fashion brands and the factors of uniqueness and pleasure pursuit had a positive effect on the preference for collaboration type with fashion designers and artists. This showed that the pleasure pursuit factor had a positive effect on the collaboration type preference for celebrities. Fashion companies may be able to establish effective merchandising and marketing strategies that fit the characteristics and types of fashion collaboration.

• 한국의류산업학회지
• /
• 제14권5호
• /
• pp.811-820
• /
• 2012

This study identifies the factor structure of sociocultural attitudes toward appearance, appearance management attitudes, fashion behaviors, and the effects of sociocultural attitudes toward appearance and appearance management attitudes on fashion behaviors. Questionnaires were administered to 255 college students living in Daegu Metropolitan City and Kyungbook province. The data collected were analyzed using frequency, factor analysis, multiple regression, and t-test. The findings were as follows. Sociocultural attitudes toward appearance were composed of two factors (body internalization and appearance recognition). Appearance management attitudes were composed of four factors (shape management recognition, weight management, appearance satisfaction, and health care). Fashion behaviors were composed of six factors (convenience, fashion following, self-satisfaction, attractiveness, pursuit of change, and pleasure). Gender of college students showed a distinction between the sub-variables of sociocultural attitudes toward appearance factors (body internalization) and appearance management attitudes (weight management) and fashion behaviors (convenience, fashion following, self-satisfaction, and pleasure). Women had more desire to have a similar looking body of TV celebrities than men. The effects of sociocultural attitudes toward appearance and appearance management attitudes on each fashion behavior variables (convenience, fashion following, self-satisfaction, attractiveness, pursuit of change, and pleasure) were explained by the factors of body internalization and appearance recognition, and weight management, appearance satisfaction, and health care. College students produced fashion appropriate to the situation. Strategies of fashion marketing based on these results are as follow. Through mass media, advertisers help university students realize a healthy outlook and create a social atmosphere that can promote healthy body attractions.

• 한국지역사회생활과학회지
• /
• 제21권2호
• /
• pp.227-242
• /
• 2010

The purpose of this study is to explore cultural factors that affect food consumption patterns by comparing them for college students in Korea and China. This study includes seeking pleasure, seeking satiety, and seeking well-being. Food consumption patterns, social responsibility, the value of life, faith in God, traditional moral fundamentalism and cultural taste are the cultural factors. To achieve the purpose, SPSS Win.(12.0) and LISREL(8.72) are applied. From the results of this study, first, among food consumption patterns, Koreans and Chinese both are found to put a higher value on seeking pleasure than other consumption patterns, and Chinese are found to put a higher value on seeking satiety. Second, for Koreans, the value of traditional moral fundamentalism and social responsibility are found to significantly influence seeking satiety and seeking well-being. If they had a higher degree of traditional moral fundamentalism, they would like to seek more satiety from food. And if they had a higher degree of social responsibility, they would like to seek more well-being from food. However, for Chinese, seeking pleasure is found to be significantly influenced by social responsibility and a faith in God, and seeking satiety is found to be significantly influenced by social responsibility and the value of a good life while seeking well-being is found to be significantly influenced by social responsibility and a faith in God. Compared with Koreans, cultural factors such as social responsibility, a faith in God, the value of a good life for the Chinese might influence significantly all three types of food consumption patterns. Thus, this study might provide more useful information about finding cultural differences of values and food consumption patterns between Koreans and Chinese.

• 한국생활과학회지
• /
• 제15권1호
• /
• pp.141-148
• /
• 2006

The purpose of this study is to analyze the dimensions of clothing involvement of female undergraduates in Busan and some influential factors of TV on the clothing involvement. This research also shows the correlations among variables and the differences in clothing involvement and TV media-related influential factors by the customer types. The results of this study are as follows: 1. The clothing involvement is categorized into five factors: pleasure, fashionableness, symbolism, danger awareness, and disinterest in clothing. Four TV media-related influential factors are identified: conformity to entertainers' clothing, interest in entertainers, interest in TV-watching, and imitation of entertainers. 2. An analysis of correlation between clothing involvement and TV media-related variables shows that there is a correlation between conformity to entertainers' clothing and various clothing involvement factors as fashionableness, symbolism and pleasure. A factor of interest in TV-watching is related to symbolism and interest in clothing. A factor of imitation of entertainers is related to fashionableness and disinterest in clothing. 3. An analysis of the differences by the customer types leads to four types of categorization. Type 1 shows low interests in clothing and TV media-related variables. Type 2 demonstrates high clothing involvement and interest in TV-watching. Type 3 is classified as a high involvement/ conformity group, which not only shows high involvement in pleasure and symbolism of clothing but also high conformity to entertainers' clothing. And lastly, type 4 is an disinterest group but it shows high interest in TV-watching, entertainers and imitation of entertainers.

• 한국콘텐츠학회논문지
• /
• 제9권12호
• /
• pp.164-172
• /
• 2009

만화, 애니메이션 등 OSMU 기반의 문화콘텐츠를 기획함에 있어서 가장 중요한 것은 원천스토리의 개발과 이를 다양한 매체의 콘텐츠로 제작할 수 있도록 가공하는 스토리텔링이다. 현재 스토리텔링에 대한 이론적인 연구는 다양하게 이루어지고 있으나, 실제 콘텐츠를 제작할 때 필요한 재미요소 설계에 대한 방법론적인 연구는 미흡하다. 따라서 본 논문은 OSMU 기반의 문화콘텐츠를 기획할 때 그 방법론적인 가이드라인을 제시하고자 하는 목적으로, 스토리텔링의 재미요소를 추출하고, 그 재미요소들을 매체에 맞게 가공하여 시각화하는 비주얼 스토리텔링의 설계 방법을 제안하고자 한다.

• 대한예방한의학회지
• /
• 제20권3호
• /
• pp.21-29
• /
• 2016

Objectives : The purpose of this study is to determine the Korean medicine brand personality awareness of university students and to determine how the Korean medicine brand personality affects the perceived value. Methods : The data for this study were collected through a self-administered survey to 173 subject from students enrolled in the University in B city. Frequency analysis, factor analysis, t-test, ANOVA, multiple regression analysis were used for the statistical analysis. Results : The result of factor analysis, seven factors were extracted. That was refinement, pleasure, trust, warmhearted, capacity, handsomeness, individuality. Overall, capacity, trust, warmhearted, handsomeness scores of Korean medicine brand personality score was higher than individuality, pleasure, refinement. Especially warmhearted, capacity affects the perceived value. Conclusions : Seven Korean medicine brand personality factors were extracted. Warmhearted, capacity affects the perceived value. It is necessary to develop the Korean medical management strategy and Korean medical policy.

• 동의생리병리학회지
• /
• 제18권6호
• /
• pp.1558-1568
• /
• 2004

In ancient times, the society was unity of church and state and this social leader took medical treatment, too. As he ruled over a people with a Chinese classic on divination, many oriental doctors have considered that the medicine and a Chinese classic on divination(周易) have same origine, and have used it. The divination of six yinyang-strokes(六爻) must be made up of some established rules, for example, division of fifty sticks(葉蓍法), use of three coins(擲錢法), use of numbering sticks and number of time(時間作卦法). six yinyang-strokes is one trigram. As we divine good or bad luck through investigation of six yinyang-strokes, we can know good or bad luck of patient's diseases and cares. A purpose of divination is called use-spirit(用神), a spirit to weaken use-spirit is called dislike-spirit (忌神), and a spirit to help use-spirit is called pleasure-spirit(喜神). As use-spirit is a state of disease in divination of disease and patient, use-spirit is patient and dislike-spirit is disease. If supports of use-spirit are more than supports of dislike, it's good luck, but if not, it's bad luck. As use-spirit is a prognosis of disease in divination of care, use-spirit is patient, dislike-spirit is a state of disease, and pleasure-spirit are medicine and doctor. we inspect condition of patient with good or bad luck of use-spirit, state of disease with good or bad luck of dislike-spirit, and medicine with good or bad luck of pleasure-spirit. Finally, we take a bird's-eye-view of the balance of them and decide on course of action.

• 패션비즈니스
• /
• 제18권1호
• /
• pp.22-36
• /
• 2014

The purpose of this study is to examine the influence of expected values for appearance management on interest in make-up and cosmetics evaluation criteria. Questionnaires are being administered to 244 college students from the Deagu Metropolitan City and Kyungbook province. The frequency, factor analysis, reliability analysis, regression analysis, and t-test are used for data analysis. Expected values of appearance management are categorized into pleasure/satisfaction, other-expectancy, power value and conformity. Interest in make-up factors are found to be leadership in make-up, others-oriented, and appearance satisfactions. Cosmetics evaluation criteria are categorized into 4 factors such as skin suitability, pursuit of utility, non-essential attributes and symbolism. Pleasure/satisfaction, and conformity are the sub-variables of expected values for appearance management and have significant effects on leadership in make-up and others-oriented sub-variables for interest in make-up. Pleasure/satisfaction, and conformity, being the sub-variables of expected values for appearance management, have significant effects on skin suitability, the sub-variables of cosmetics evaluation criteria. And conformity has significant effects on symbolism, the sub-variables of cosmetics evaluation criteria. This indicates that women show high conformity for expected values of appearance management, leadership in make-up and others-oriented sub-variables for interest in make-up, and skin suitability of cosmetics evaluation criteria.

• 패션비즈니스
• /
• 제21권1호
• /
• pp.88-98
• /
• 2017

This study intended to investigate correlations between the consumption tendency, determination factors of the distribution of Korean cosmetics, and purchasing patterns of Korean cosmetics. This study investigated characteristics and differences between each factor by analyzing consumption tendency, determination factors of distribution channels, and purchasing patterns of Korean cosmetics of adult women in their 20 ~ 50s who have used Korean cosmetics and reside in Beijing, China. It also, investigated the effect of the shopping propensity of consumers on determination factors of the distribution channels and purchasing patterns of Korean cosmetics. According to the results of our investigation, it was identified that 'pleasure-seeking tendency' and 'brand-seeking tendency' have postive effects on 'service', and 'pleasure-seeking tendency', 'brand-seeking tendency', and 'rational purchasing propensity' have positive effects on 'professionalism'. In regards to the effect of shopping propensity on purchasing patterns of Korean cosmetics, it was identified that 'brand-seeking tendency' has a positive effect on 'planned purchasing behavior', 'brand reputation seeking behavior', and 'dedicated purchasing behavior'. It was verified that 'rational purchasing propensity' has positive effect on 'planned purchasing behavior', 'pleasure-seeking tendency' and 'trend-seeking tendency' on 'brand reputation seeking behavior', and 'trend-seeking tendency' on 'dedicated purchasing behavior'. This study is expected to provide basic data for Korean cosmetics brands to use for improving the marketing of products entering the Chinese market by using appropriate distribution channels. These channels are determined through identifying the correlation of each factor consumption tendency of Chinese women, determination factors of the distribution channels Korean cosmetics, and purchasing patterns of Korean cosmetics.