• Asia pacific journal of information systems
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• 제20권2호
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

• 산경연구논집
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• 제9권3호
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• pp.89-98
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• 2018

Purpose - Despite the global economic crisis, the numbers of coffee shops used for providing a place for social and cultural interactions show an upward trend and have become an indispensable part in people's daily life in recent years. Under the circumstance of tremendous efforts of searching new management strategies and projects, the concept of servicescape(which has physical environment characteristics) may provide a better alternative. Therefore, the purpose of this study can be broadly divided into 3 key points. First is to investigate the effects of servicescape on customer satisfaction, service value and customer loyalty about Coffee Shops in Jeonju area. Second is to examine the mediating effect of customer satisfaction and service value between servicescape and customer loyalty. Third, there is evidence that indicates the moderating effect among the interaction of customer and staff, brand image and the composition of servicescape, customer satisfaction, service value and customer loyalty. Research design, data, and methodology - This study begins empirical research about users of coffee shops' services. The data of the study is collected from 285 samples of a questionnaire which has been made from Korea and analysed by IBM SPSS 24.0 and IBM AMOS 24.0. Results - The results are reported below: First of all, the composition of condition, functionality, cleanliness and aesthetic characteristics of the servicescape has a significant impact on customer satisfaction and service value. Furthermore, customer satisfaction is identified as a factor to influence service value. Moreover, customer satisfaction and service value are identified as the causal relationship with customer loyalty. Besides, customer satisfaction and service value illustrated the mediation effect between the composition of servicescape and customer loyalty. Finally, the interaction between customer and staff, brand image illustrates the moderated effect. Conclusions - The composition of servicescape contributes to the formation of customer satisfaction and enhancing the customer's perceived service value in coffee shops. By meeting diverse and complex needs of consumers in coffee shop, the service value will not only attract loyal customers, but also increase customer loyalty and profitability. In a word, managers should rely on servicescape to enhance service experience by making differences with other competitors.

• 기술혁신학회지
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• 제10권2호
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• pp.206-229
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• 2007

본 연구는 국내 공공 및 민간 부문 전자, 통신, 기계, 화학분야 22개 연구기관 92개 팀을 대상으로 수집한 실증 자료를 통해 프로젝트 리더에 의한 챔피언 리더십이 팀에 대한 자원 공급 및 조직 지원, 팀원들의 팀 효력에 미치는 영향을 고찰하였다. 분석결과 프로젝트 리더의 챔피언 리더십은 높은 수준의 조직 지원 및 자원 공급과 관련되어 있으며, 프로젝트 리더의 챔피언 리더십을 높게 지각하는 팀의 팀원들은 보다 높은 수준의 팀 효력을 보였다. 또한, 프로젝트 유형 및 혁신 분위기는 챔피언 리더십과 자원 공급 및 조직 지원, 팀 효력 사이의 관계를 조절하고 있음을 발견하였다. 끝으로, 연구결과의 이론적 및 실무적 시사점이 논의되고 연구의 한계점과 미래의 연구방향이 제시되었다.

• Journal of Preventive Medicine and Public Health
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• 제49권4호
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• pp.220-229
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• 2016

Objectives: The association between educational status and 10-year risk for acute coronary syndrome (ACS) and all-cause mortality was evaluated. Methods: From October 2003 to September 2004, 2172 consecutive ACS patients from six Greek hospitals were enrolled. In 2013 to 2014, a 10-year follow-up (2004-2014) assessment was performed for 1918 participants (participation rate, 88%). Each patient's educational status was classified as low (<9 years of school), intermediate (9 to 14 years), or high (>14 years). Results: Overall all-cause mortality was almost twofold higher in the low-education group than in the intermediate-education and high-education groups (40% vs. 22% and 19%, respectively, p<0.001). Additionally, 10-year recurrent ACS events (fatal and non-fatal) were more common in the low-education group than in the intermediate-education and high-education groups (42% vs. 30% and 35%, p<0.001), and no interactions between sex and education on the investigated outcomes were observed. Moreover, patients in the high-education group were more physically active, had a better financial status, and were less likely to have hypertension, diabetes, or ACS than the participants with the least education (p<0.001); however, when those characteristics and lifestyle habits were accounted for, no moderating effects regarding the relationship of educational status with all-cause mortality and ACS events were observed. Conclusions: A U-shaped association may be proposed for the relationship between ACS prognosis and educational status, with participants in the low-education and high-education groups being negatively affected by other factors (e.g., job stress, depression, or loneliness). Public health policies should be aimed at specific social groups to reduce the overall burden of cardiovascular disease morbidity.

• 유통과학연구
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• 제14권12호
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• pp.107-118
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• 2016

Purpose - In today's markets, new technologies such as social network systems and user generated contents have provided consumers with access to unlimited amounts of information and an ability to communicate with other consumers in the world. Specially, the massive of the internet and the development of online communities and interactive platforms offer the potential to cocreate with a large number of consumers. Significant changes in marketplace suggest that simply being consumer oriented is not enough, so firms must learn from and collaborate with consumers to create values that meet their individual and dynamic needs. In these sense, emergent perspectives in marketing highlight new opportunities for co-opting consumers as a means to define and cocreate value through their engagement. Although the importance of consumer co-creation with firms, the current literature lacks the respond to two questions: (1) who are the most competent consumers for creating the values with firm? and (2) what are the stimulaters to help the consumers engage for co-creation? To this answer the question, this research investigate how to structure consumer motivations to encourage consumers to be more engaged for co-creation and what drives a consumer to get involved to respond to a call for co-creation. Research design, data, and methodology - To empirically test the hypotheses, a survey was conducted among consumers who had experienced the co-creation including upstream, downstream, autonomous, and sponsored co-creation with the firms. We collected a total of 343 responses. After we excluded 37 questionnaire because of incomplete responses, a total of 306 questionnaire remained. Working with a sample of 306 responses in Seoul and Kwangju, hierarchical moderated regression is employed to test research hypotheses. Results - The results indicated that consumer creativity and emergent nature are positively related to engagement in co-creation including upstream, downstream, autonomous, and sponsored co-creation. Also, the relationships between consumer creativity/emergent nature and engagement in co-creation were moderated by intrinsic motivation in case of upstream and downstream co-creation. Finally, interaction effects between consumer creativity/emergent nature and extrinsic motivation were not significant. Conclusions - These results suggest that marketing managers have to consider the consumer personality such as creativity and emergent nature and stimulate the intrinsic motivation of consumer to achieve the co-creation project successfully.

• 경영정보학연구
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• 제23권4호
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• pp.103-125
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• 2021

정보통신기술(ICT) 혁신과 함께 모빌리티(Mobility) 서비스가 빠르게 발전하고 있다. 최근 사용자의 수요에 맞는 온디맨드(On-demand)형 모빌리티 플랫폼 시장이 성장세에 있으며, 스마트폰을 활용하여 사용자들이 보다 편리하게 서비스를 호출하고 실시간으로 연결 상황을 확인하며 이용할 수 있는 환경이 제공되고 있다. 본 연구에서는 카카오 택시, UT 택시 등과 같은 차량호출 모빌리티 서비스를 중심으로 이에 대한 사용자의 인식과 경험 현황을 조사하고, 차량호출서비스의 지속사용의도에 대한 영향요인을 환경적/도구적 혜택과 드라이버/플랫폼에 대한 신뢰에 초점을 두고 분석하였다. 특히, 본 연구는 혁신성과 ICT 활용정도에 따라서 이들 영향력 관계가 달라질 수 있는지 분석하였다. 연구 결과, 인지된 혜택(환경적 혜택, 편리성 및 경제성의 도구적 혜택)과 드라이버에 대한 신뢰가 플랫폼에 대한 신뢰를 높이는데 유의한 영향을 미쳤고, 플랫폼에 대한 신뢰가 높으면 차량호출서비스의 지속사용의도가 증가하는 것으로 분석되었다. 또한 개인의 혁신성 정도에 따라 인지된 환경적 혜택과 경제성 혜택이 플랫폼 신뢰도에 미치는 영향력이 다르게 나타났고, ICT 활용정도에 따라서 편리성 및 경제성 혜택의 플랫폼 신뢰도에 대한 영향력이 다르게 나타났다. 본 연구 결과를 참조하여, 모빌리티 서비스 제공자들은 차량호출서비스에 대한 사용자들의 인식과 신뢰도의 현주소를 파악하고 개인의 특성에 맞는 서비스 홍보 전략을 구사할 수 있을 것이다.

• 유통과학연구
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• 제16권5호
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• pp.71-81
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• 2018

Purpose - Our research aims to investigate the mediating effect of employee creativity on the relationship between intrinsic motivation and job performance using relationship using Chinese department salespeople samples. Another objective of this study is to be clear boundary conditions that strengthen or weaken the effects of intrinsic motivation on work outcomes (i.e., employee creativity and job performance). Drawing on JD-R theory, we suggest that the two types of coworker support play differential moderating roles in the intrinsic motivation, employee creativity relationship by increasing or decreasing job resources and demands in different ways. Research design, data, and methodology - This empirical study data were collected from gathered from a sample of full time salespeople in China. A total of 550 questionnaires were distributed and 300 responses were collected, indicating a response rate of 84.0%. Working with a sample of 300 salespeople working in a department store in China. SPSS 18.0, Process 2.16 Macro, and M-Plus 8.0 software were used in the data analysis. Descriptive statistics were used to evaluate the distribution of the employee profiles and correlations between variables. M-Plus 8.0 software was used to test the model fit, validity and reliability of the variables. Finally, all research hypotheses was estimated by SPSS Macro 2.16. Results - To test our research hypotheses, we employed an analytical strategy suggested by Hayes (2013; 2015) and Shrout and Bolger (2002). In this study, we tested the relationship between intrinsic motivation and job performance throughout employee creativity. Results showed intrinsic motivation and job performance was partially mediated by employee creativity. The positive relationship between intrinsic motivation and employee creativity when coworker emotional support was high than when it was low. In contrast, the positive association between intrinsic motivation and employee creativity was stronger when coworker instrumental support was low than when it was high. Coworker emotional and instrumental support further moderated the indirect effect of intrinsic motivation on job performance through employee creativity. Conclusions - This study extends the conceptual model and empirical researches in coworker supports literature by representing a fundamental mechanism of how salespeople's intrinsic motivation and job performance throughout employee creativity.

• 디지털융복합연구
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• 제16권6호
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• pp.223-232
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• 2018

본 연구의 목적은 자살의 대인관계이론에서 위험요인인 좌절된 소속감, 인식된 부담감과 자살생각과의 관계에서 잠재적 회복력 요인인 희망과 자기용서의 역할을 검증하는 것이다. 연구기간은 8개월이었으며, 연구대상은 서울과 경기권의 대학생 316명이다. 연구방법은 인식된 짐스러움, 좌절된 소속감과 자살생각 그리고, 조절변수인 자기용서와 희망 간에 관계성을 알아보기 위하여 상관분석을 실시하였으며, 결과는 모두 유의미하였다. 인식된 짐스러움과 자살생각과의 관계에서 자기용서가 조절효과가 있는지, 좌절된 소속감과 자살생각과의 관계에서 희망이 조절효과가 있는지 검증하였다. 분석결과는 자기용서와 희망 모두 조절효과가 있는 것으로 나타났다. 본 연구에서 얻어진 결과는 대학생들을 위한 자살예방교육과 자살을 생각하는 대학생을 위한 상담을 실시함에 있어서 자살의 회복력 요인인 희망과 자기용서를 적용할 수 있을 것이다. 추후 더 많은 회복력 요인을 탐색하는 연구를 지속하여 자살의 위험요인과 함께 다양한 회복력 요인을 포함한 자살위험성평가, 자살예방교육, 자살위기상담, 그리고 최종적으로 우리나라 자살예방정책수립에 기여할 수 있을 것이다.

• 기술혁신학회지
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• 제13권4호
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• pp.638-655
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• 2010

본 논문은 과학기술분야 국제협력의 필요성에 영향을 미치는 요소가 무엇인가에 대해 파악하는 연구이다. 기업의 영역(governance mode) 결정을 설명하는 거래비용이론, 성과측정관점, 그리고 지식기반 관점에 바탕을 둔 가설을 설정한 후, 과학기술 분야의 관련 전문가들로부터 설문서를 받아 실시하였으며, 분석 결과 다음과 같은 사실을 발견하였다. 첫째, 특정 기술의 세계시장에서의 중요도가 클수록 그 기술에 대한 국제협력의 필요성도 커지는 것으로 나타났다. 둘째, 특정 기술의 기술 선도국과 비교한 상대적 수준이 높을수록 그 기술에 대한 국제협력의 필요성이 작아지는 것으로 나타났다. 셋째, 기술중요도와 기술수준은 국제협력의 필요성에 대하여 상호적으로 정(+)의 조절효과를 가지는 것으로 밝혀졌다. 즉, 기술수준이 높을수록 기술중요도가 국제협력 필요성에 미치는 정(+)의 영향이 더 커지며, 기술중요도가 클수록 기술수준이 국제협력 필요성에 미치는 정(+)의 영향이 더 커지게 되는 것으로 나타났다. 마지막으로, 전문성이 높은 경우 기술중요도와 기술수준의 교차항이 강력히 작용하여 기술중요도의 단순작용에서 오히려 부(-)의 영향력이 감지되었다. 기술중요도는 기술수준이 높을 때 기술협력에 정(+)의 영향을 미치지만 기술수준이 낮은 경우에는 기술중요도가 기술협력 필요성을 그다지 높이지(+) 아니하거나 거꾸로 좌절을 느껴 기술협력의 필요성을 못 느끼는 것으로 추정된다. 전문성이 낮은 분야에서는 기술수준 차이가 있어도 기술이 중요하면 기술협력이 필요하다고 답변한 반면, 전문분야에서는 기술수준이 낮으면 기술중요도가 높아도 협력이 그다지 필요하지 않다고 판단한 것이다. 이러한 결과는 설문 대장이 해당 기술에 대한 전문가 여부에 따라 영향을 받음을 보여주고 있다.

• 한국항만경제학회지
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• 제30권3호
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• pp.59-87
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• 2014

본 연구는 선박조직에서 선 기관장의 커뮤니케이션 스타일이 집단갈등에 미치는 영향과 이에 대한 이사회성과 이가정성의 조절효과를 분석하고, 선 기관장 커뮤니케이션 스타일과 집단갈등이 집단 구성원들의 직무태도인 직무만족도와 조직몰입도에 어떠한 영향을 미치는지 분석하였다. 커뮤니케이션 유형들과 집단갈등, 직무만족도 및 조직몰입도에 대한 선행연구들을 고찰하여 각각의 관계를 규명하기 위해서 연구모형과 연구가설을 설정하였고 연구가설을 검증하기 위한 설문지를 작성, 배포, 회수하여 이들의 관계를 검증하였다. 가설검증의 결과, 선장과 기관장이 선원들과 직접 커뮤니케이션하는 선 기장 중심형이 선 기장의 지시를 받은 1항 기사가 선원들과 커뮤니케이션하는 1항 기사 중심형 커뮤니케이션 스타일 보다 집단갈등이 낮고, 직무만족도와 조직몰입도가 높은 것으로 나타났다. 또한 선 기관장의 커뮤니케이션 스타일과 집단갈등의 관계에 대한 이가정성의 상호작용 효과가 있는 것으로 나타나, 이가정성이 낮은 집단에서는 선 기관장 중심형의 커뮤니케이션 스타일이 선박조직 구성원들의 집단갈등이 매우 낮아짐을 알 수 있었다. 그리고 선 기장의 커뮤니케이션 스타일에 따른 집단갈등은 직무만족도와 조직몰입도에 영향을 미치는 것으로 나타났다. 본 연구는 제한된 구성원간의 단조로운 인간관계, 육상의 정보 제한, 전통적인 하향식 지시 명령체계, 외국인 혼승의 증대 등으로 커뮤니케이션 장애요인이 매우 높은 선박조직을 대상으로 커뮤니케이션의 실체를 분석하여 바람직한 커뮤니케이션 방안을 제시하고자 한 점에서 매우 의미있고 가치있는 연구로 판단된다.