• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 1995.11a
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• pp.265-268
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• 1995

We have studied the effect of the mesogenic core of nematic liquid crystals (NLCs) for polar (out-of-plane tilt) anchoring strength and surface order parameter on rubbed polyimide (PI) films. The order of polar anchoring strength for NLCs on rubbed PI films is 5CB > PCH5 > CCH5. This order is the same for all rubbing strengths investigated. The surface order parameter for NLCs is 5CB > PCH-5 > CCH5 on rubbed PI films. From these results, we suggest that the polar anchoring strength is strongly related to the surface order parameter.

• Proceedings of the KIEE Conference
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• 1995.11a
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• pp.414-416
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• 1995

We have studied the effect of the mesogenic core of nematic liquid crystals (NLCs) for polar (out-of-plane tilt) anchoring strength on rubbed polyimide (PI) films. The order of polar anchoring strength for NLCs on rubbed PI films is 5CB > PCH5 > CCH5. This order is the same for all rubbing strengths investigated. From these results, we suggest that the polar anchoring strength strongly depends on the polarizability of the NLCs.

• Smart Structures and Systems
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• v.24 no.6
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• pp.783-791
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• 2019

Prefabricated reinforced-concrete shear walls are used extensively in building structures because they are convenient to construct and environmentally sustainable. To make large walls easier to transport, they are divided into smaller segments and then assembled at the construction site using a variety of connection methods. The present paper proposes a precast shear wall assembled using steel shear keys, wherein the shear keys are fixed on the embedded steel plates of adjacent wall segments by combined plug and fillet welding. The anchoring strength of shear keys is known to affect the mechanical properties of the wall segments. Loading tests were therefore performed to observe the behavior of precast shear wall specimens with different anchoring components for shear keys. The specimen with insufficient strength of anchoring components was found to have reduced stiffness and lateral resistance. Conversely, an extremely high anchoring strength led to a short-column effect at the base of the wall segments and low deformation ability. Finally, for practical engineering purposes, a design approach involving the safety coefficient of anchoring components for steel shear keys is suggested.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.323-329
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• 2012

This study examines the anchoring effect and the adjustment process of two variables(verbal information, cognition load) with snack products. In the results of this study, 1) we found the anchoring effect because the respondents predicted more the number of real units(goraebap) on the packaging painted 25 units than 5 ones. 2) We confirmed the moderating effect of verbal information. The difference of the number of real units predicted between the two packaging was decreased when the visual information was in company with verbal information. And 3) the moderating effect of cognitive load appeared because the more cognitive load was, the less the difference of the number of real units predicted was. This study has shown that we can reduce the errors and biases by adjusting the information frame or the cognitive load. This research provides a theoretical-practical implications to the marketing staffs like packaging designers as well as scholars to study consumer psychology.

• Korea Trade Review
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• v.46 no.1
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• pp.23-38
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• 2021

This paper investigated the preference change of payment terms in international trade along with counteroffer or first offer conditions of the other parties. Studies on trade payment terms have mainly focused on payment term determination factors such as firm size, product price level, country credit rate, etc. We tried to find other factors affecting payment terms choice, during the negotiation process. We applied behavioral economics theories such as 'Status Quo Bias' and 'Anchoring effect' to build our research model. To prove the existence of the above effects, we proceeded with field experiments to the exporting companies in Alibaba.com. Both 'Status Quo Bias' and 'Anchoring effect' were found in the field experiment. Most of the exporting companies preferred traditional payment methods to new payment methods. And an initial request for a low advance payment ratio led to a lower advance payment ratio. Also, the experience of using new payment methods could diminish status quo bias. This paper applied behavioral economics theories and field experiment methodology to the payment term studies in international trades. These attempts could contribute to expanding the diversity of methodology and scope of international trade studies.

• KDI Journal of Economic Policy
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• v.39 no.3
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• pp.1-18
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• 2017

The anchoring effect can be found when a decision shows cognitive prejudice towards the initial information given. Several studies have argued that such an effect is present even for judges in the courtroom. This paper seeks to find a relationship between judges' decisions on penalty sentences and the sentences recommended by prosecutors. In this study, 2,773 actual court cases are considered in the analysis, and quantile regression is used to show that the sentencing decisions judges make are anchored by the recommendations of prosecutors. However, this reliance on recommendations differs according to the seriousness of the crime committed. Specifically, at the lowest penalty levels, a one-month increase in the prosecutors' sentencing recommendation results in a 0.25-month increase in the judges' sentence, while at the highest sentence level, the judges' sentences increase by 0.78 months under an identical condition. The results of this research indicate the need to create more objective and clear sentencing guidelines in the future in an effort to mitigate the psychological pressure experienced by judges with regard to serious offences or heinous crimes.

• Korean Journal of Organic Agriculture
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• v.31 no.1
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• pp.63-77
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• 2023

The purpose of this study is to help operate and manage the new food period, use-by-date by investigating consumer perception of various food periods, and change of purchasing and consumption period by food period label. Compared to the purchasing period of sell-by-date, the ratio of the purchasing period also increased as the proposed period of the use-by-date and the best before date increased. The use-by-date should be set at least 15 days to reduce food waste as the consumption period is the same as the sell-by-date. This can be said to have an anchoring effect that changes the purchasing and consumption period of consumers depending on how much the food period is indicated even for the same product. In order to reduce consumer confusion and food waste due to sell-by-date, it is considered to label the sell-by-date and use-by-date or use-by-date and best before date in parallel.

• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 1996.05a
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• pp.232-234
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• 1996

We have investigated the effect of molecular structure of polymer of rubbed polyimide (PI) films for surface liquid crystal alignment. To obtain surface alignment effect of Polymer molecular structure, we measured the polar (out of plane-tilt) anchoring strength and surface ordering of 5CB on rubbed PI surfaces. We have found that the polar anchoring strength of 5CB is depend on the polymer molecular structure of these unidirectionally rubbed PI surfaces.

• Proceedings of the Optical Society of Korea Conference
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• 2006.07a
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• pp.93-94
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• 2006

• Proceedings of the KIEE Conference
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• 1996.07c
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• pp.1453-1455
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• 1996

The odd-even effect of the alkyl chain length of rubbed polyimide Langmuir-Blodgett (LB) surfaces on the extrapolation length of 5CB has been successfully evaluated for the first time by measuring polar anchoring strength. The extrapolation length of 5CB for rubbed PI-LB surfaces with even-numbers is small compared with odd-numbers for alkyl chain lengths of greater than 7 carbons. The extrapolation length of 5CB on rubbed PI-LB surfaces with odd-numbers increases gradually as the temperature increases but tends to diverge near the clearing temperature (Tc=$35.3^{\circ}C$). The extrapolation length diverges because of rapidly decreasing surface order near $T_c$. We suggest that the polar anchoring strength on rubbed PI-LB surfaces with even-number is strong because of relatively high surface ordering caused by more crystalline surfaces. Finally, we conclude that the odd-even effects of the polar anchoring strength in NLCs are strongly related to the character of the polymer and observed clearly for long alkyl chain lengths.