• 제목/요약/키워드: analytic hierarchy process

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Application of Fuzzy Theory and Analytic Hierarchy Process to Evaluate Marketing Strategies

  • Yu, C.S.;Tzeng, G.H.;Li, H. L.
    • 한국지능시스템학회:학술대회논문집
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    • 한국퍼지및지능시스템학회 1998년도 The Third Asian Fuzzy Systems Symposium
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    • pp.352-357
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    • 1998
  • Conventional marketing research generally focuses on a single layer's benefit. A notable example is the consumer layer providing managers with partial market information to evaluate relevant strategies. As generally known, marketing management encounters complex supply and demand behaviors, thereby necessitation that a successful marketing strategy adopt multi-layer considerations, such as the consumer layer, channel-retailer layer, and marketing planner layer. In light of above situation, this study applies fuzzy theory and the analytic hierarchy process(AHP) technique to analyze the performances of marketing strategies under multi-layer benefits, In addition, conventional marketing research has difficulty in efficiently allocating the limited budget so that each desired criterion can be significantly enhanced by a group of events. Therefore, a weighting structure among the goal, layers, criteria, and strategies(i.e. a group of events) is also developed herein to trace the influential process and assist marketing managers in efficiently allocating resources(i.e.budget).

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AHP 기법에 의한 농촌 어메니티 가치 평가 모델 개발 (Development of a Rural Amenity Values Assessment Model by Analytic Hierarchy Process)

  • 배승종;정하우
    • 한국농공학회논문집
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    • 제49권5호
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    • pp.33-44
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    • 2007
  • This study proposed a Rural Amenity Values Assessment Model (RAVAM) to evaluate the rural amenity resources based on the Myun as a spatial unit. In RAVAM, 61 rural amenity resources were classified into almost intact nature resources, interaction between nature and man resources, man-made resources, respectively. Especially, Rural Scenic Value Index (RSVI) was developed to quantify rural scenic views as a rural amenity resource. RSVI was utilized in evaluation process of rural amenity resources. The weighing factors for the amenity resources were evaluated from the step wise pair-comparison results of 11 specialists by Analytic Hierarchy Process(AHP). In the results, the weighting values of almost intact nature resources, interaction between nature and man resources, man-made resources were 496, 323 and 181, respectively, among total value being 1,000.

콜센터 서비스인증 심사기준의 중요도 평가 (Evaluating the Importance of Certification Criteria for Call Center Services)

  • 이미나;소순후
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2016년도 추계학술대회
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    • pp.139-141
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    • 2016
  • 콜센터에 국가표준(KS)이 도입되면서 고객들이 질 좋은 서비스를 이용할 수 있을 것으로 기대된다. 본 연구는 Fuzzy AHP(Analytic Hierarchy Process) 기법을 이용하여 콜센터 서비스 인증 심사기준의 상대적 중요도를 평가하기 위해서 수행되었다. Fuzzy AHP는 AHP 기법에 Fuzzy 집합 이론을 결합한 것으로, 의사결정과정에서 발생할 수 있는 애매모호함과 불확실성을 해결하기 위하여 제시된 방법이다. 본 연구에서 제시한 평가방법론은 현재 국가적으로 추진되고 있는 KS 서비스 인증제도에서도 응용될 수 있을 것으로 본다.

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클라우드 컴퓨팅에서 Analytic hierarchy process를 활용한 작업 스케줄링 기법 (A Job Scheduling Scheme based on Analytic Hierarchy Process in Cloud Computing)

  • 김정원
    • 한국컴퓨터정보학회논문지
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    • 제18권8호
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    • pp.9-15
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    • 2013
  • 클라우드 컴퓨팅을 구성하는 자원은 이질적인 자원으로 구성되므로 다양한 요구사항의 작업을 이질적인 자원에 할당하는 것은 중요한 문제이다. 이는 다수의 판단 기준하에 다수의 선택 문제로 정의할 수 있는데 본 연구에서는 AHP (Analytic hierarchy process) 기법을 통해 이 문제를 해결하고자 한다. 본 연구에서는 작업의 특성을 고려한 우선순위기반 스케줄링 기법을 제안하는데 1단계에서는 작업의 중요도에 의해 우선순위를 부여하고 2단계에서는 응답시간, 시스템 이용율, 그리고 비용을 판단기준으로 하여 AHP알고리즘에 의해 최적의 자원에 작업을 할당한다. 제안하는 알고리즘의 분석과 실험을 통해 제안 기법의 효율성을 제시하고자 한다.

AHP 분석을 이용한 금융기관 운영리스크 측정 (Operational Risk Measurement of Financial Institutions via AHP)

  • 최승일
    • 경영과학
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    • 제28권3호
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    • pp.73-82
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    • 2011
  • Basel II advanced measurement approaches for operational risk need to estimate the frequency and severity distribution of operational losses. Due to lack of internal loss data, the estimation is impossible in many cases and so external loss data might be used by scaling on asset or gross income. To get around lack of loss data, scenario analysis combined with loss distribution approach can be useful in calculating the capital charge of operational risk. However, scenario based loss distribution approach requires much time and effort. Instead we may apply the analytic hierarchy process to measure operational risk of financial institutions. The analytic hierarchy process combined with loss distribution approach is to estimate the capital charge of operational risk in other areas based on the operational VaR in an area with sufficient loss data. AHP provides a tool for timely measurement of operational risk in this rapidly changing global environment.

수량화 분석과 AHP를 이용한 산사태 예측모형 개발

  • 남은미;전경호;유혜경;나종화
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 2009년도 춘계학술대회 미래 IT융합기술 및 전략
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    • pp.114-119
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    • 2009
  • 본 논문에서는 수량화 방법과 AHP(Analytic Hierarchy Process) 기법을 사용하여 산사태 발생에 대한 통계적 예측모형을 구축하는데 목적이 있다. 수량화(Quantification) 방법은 질적변수에 수량을 부여하는 통계적 방법으로, 기 조사된 자료에 기반하여 분석을 수행하는 방법이다. 본 논문에서는 서구의 다변량분석 기법인 정준상관분석의 결과를 토대로 수량화 과정을 구체적으로 제안한다. 데이터에 기반한 수량화 방법과는 달리 AHP(Analytic Hierarchy Process) 기법은 일종의 다기준 의사결정을 위해 사용되는 기법으로, 설문자료에 기반한 분석법이다. 실제자료에 대한 분석으로 산사태 발생여부를 측정한 자료(한국지질자원연구원 제공)와 전문가 설문을 통해 수집된 자료를 이용하였다. 이들 자료에 대해 수량화 분석과 AHP분석을 통해 산사태 발생여부를 예측할 수 있는 두 종류의 평가표와 함께 로지스틱 회귀를 통한 통계적 예측모형을 개발하였으며, 두 모형간의 성능비교와 안정성 평가를 수행하였다.

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Priority survey between indicators and analytic hierarchy process analysis for green chemistry technology assessment

  • Kim, Sungjune;Hong, Seokpyo;Ahn, Kilsoo;Gong, Sungyong
    • Environmental Analysis Health and Toxicology
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    • 제30권sup호
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    • pp.3.1-3.11
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    • 2015
  • Objectives This study presents the indicators and proxy variables for the quantitative assessment of green chemistry technologies and evaluates the relative importance of each assessment element by consulting experts from the fields of ecology, chemistry, safety, and public health. Methods The results collected were subjected to an analytic hierarchy process to obtain the weights of the indicators and the proxy variables. Results These weights may prove useful in avoiding having to resort to qualitative means in absence of weights between indicators when integrating the results of quantitative assessment by indicator. Conclusions This study points to the limitations of current quantitative assessment techniques for green chemistry technologies and seeks to present the future direction for quantitative assessment of green chemistry technologies.

AHP를 이용한 기계화분야 미래유망기술의 우선순위 설정 (Priority Setting for Future Core Technologies in Biosystems Engineering using the Analytic Hierarchy Process)

  • 이종인;김만수;조근태;김재한
    • Journal of Biosystems Engineering
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    • 제29권2호
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    • pp.187-194
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    • 2004
  • The study focused on setting priority among the future core technologies that were derived by Delphi in agricultural management & information using analytic hierarchy process(AHP). Items for setting priority were decided as ‘technology’, ‘market’, and ‘public concerns’by council. The future core technologies were divided into four parts by importance and R&D level. Technologies which consisted of upper two parts having higher importance were considered in the study. Questionnaires were given to 9 specialists in biosystems engineering. As the results, ‘market’ was decided as a most important item. The most important technologies were ‘Developing technology and system of post harvest processing for higher quality rice’ in group I, and ‘Developing sensor technology to evaluate quality and safety for agricultural products’ in group II.

Application Research on the Evaluation Index System of Visual Anthropology : based on Delphi method and analytic hierarchy process

  • Du, Nan;Yu, Chuandong;Kim, Chee-Yong
    • Journal of Multimedia Information System
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    • 제6권4호
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    • pp.283-292
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    • 2019
  • This paper introduces the development and current prosperity of the branch discipline of visual anthropology and describes the status and current situation of modern visual anthropology and analyzes the rationality that the achievements of visual anthropology is viewed as texts and enjoy the same achievements, making it more basis and scientific in the selection of visual anthropology in subsequent research. This article comprehensively uses Delphi method and analytic hierarchy process to construct an evaluation system of visual anthropology, as well as put forward the basic principles of screening films using this evaluation system in subsequent studies and a simple outlook for future expansion.

분석적 계층기법을 활용한 e-Business 기업의 초기투자단계 및 성장단계별 평가모형의 개발 (Developing the Stage Evaluation Model for e-Business Company using Analytic Hierarchy Process)

  • 최혜진;한인구;오경주
    • Asia pacific journal of information systems
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    • 제15권1호
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    • pp.45-61
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    • 2005
  • This study develops the evaluation model for e-Business company using analytic hierarchy process. As the first step of this study, we derived the appraisal standards based on the previous literature and the knowledge of experts from venture capitalists, security companies, credit evaluation companies, and consulting firms. In order to validate the evaluating factors in the models, this study was supported by analysts of top ranked venture capitalists in Korea. Through their assistance, this study can determine necessary evaluating factors that refined and deepened the models. Four expert groups, such as venture capitalists, credit analysts, analysts of security company and e-Business consultants, provide their knowledge for the determination of the weights of evaluating factors in the hierarchical model through the questionnaires and interviews. The results show that the weights of the evaluating factors differed by the maturity of e-Business company.