• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 1998.06a
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• pp.352-357
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• 1998

Conventional marketing research generally focuses on a single layer's benefit. A notable example is the consumer layer providing managers with partial market information to evaluate relevant strategies. As generally known, marketing management encounters complex supply and demand behaviors, thereby necessitation that a successful marketing strategy adopt multi-layer considerations, such as the consumer layer, channel-retailer layer, and marketing planner layer. In light of above situation, this study applies fuzzy theory and the analytic hierarchy process(AHP) technique to analyze the performances of marketing strategies under multi-layer benefits, In addition, conventional marketing research has difficulty in efficiently allocating the limited budget so that each desired criterion can be significantly enhanced by a group of events. Therefore, a weighting structure among the goal, layers, criteria, and strategies(i.e. a group of events) is also developed herein to trace the influential process and assist marketing managers in efficiently allocating resources(i.e.budget).

• Journal of The Korean Society of Agricultural Engineers
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• v.49 no.5
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• pp.33-44
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• 2007

This study proposed a Rural Amenity Values Assessment Model (RAVAM) to evaluate the rural amenity resources based on the Myun as a spatial unit. In RAVAM, 61 rural amenity resources were classified into almost intact nature resources, interaction between nature and man resources, man-made resources, respectively. Especially, Rural Scenic Value Index (RSVI) was developed to quantify rural scenic views as a rural amenity resource. RSVI was utilized in evaluation process of rural amenity resources. The weighing factors for the amenity resources were evaluated from the step wise pair-comparison results of 11 specialists by Analytic Hierarchy Process(AHP). In the results, the weighting values of almost intact nature resources, interaction between nature and man resources, man-made resources were 496, 323 and 181, respectively, among total value being 1,000.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.139-141
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• 2016

With the introduction of national standards (KS) for call centers, customers are expected to have access to better-quality services in the future. The purpose of this study is to evaluate the relative importance of certification criteria for call center services using the Fuzzy AHP(Analytic Hierarchy Process) approach. Fuzzy AHP is the combination of the fuzzy set theory and AHP to deal with the uncertainty or ambiguousness of the decision-making process. The evaluation method proposed in this study can be applied to the KS services certification promoted by government.

• Journal of the Korea Society of Computer and Information
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• v.18 no.8
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• pp.9-15
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• 2013

As the resources of cloud computing are essentially heterogeneous and jobs have various characteristics, resource allocation to jobs is one of important problems. We define this issue as a multi-criteria decision-making problem. This paper proposes a priority-based job scheduling algorithm based on analytic hierarchy process (AHP). On the first step, jobs are classified based on their preferences. On the second step, response time, system utilization, and load becomes decision criteria based on the AHP algorithm. Jobs are allocated to adequate resources through their priorities that are calculated by the AHP algorithm. Through analysis and experiment of the proposed algorithm, we are to confirm that the scheme can schedule jobs as well as utilize its resource efficiently.

• Korean Management Science Review
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• v.28 no.3
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• pp.73-82
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• 2011

Basel II advanced measurement approaches for operational risk need to estimate the frequency and severity distribution of operational losses. Due to lack of internal loss data, the estimation is impossible in many cases and so external loss data might be used by scaling on asset or gross income. To get around lack of loss data, scenario analysis combined with loss distribution approach can be useful in calculating the capital charge of operational risk. However, scenario based loss distribution approach requires much time and effort. Instead we may apply the analytic hierarchy process to measure operational risk of financial institutions. The analytic hierarchy process combined with loss distribution approach is to estimate the capital charge of operational risk in other areas based on the operational VaR in an area with sufficient loss data. AHP provides a tool for timely measurement of operational risk in this rapidly changing global environment.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2009.05a
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• pp.114-119
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• 2009

본 논문에서는 수량화 방법과 AHP(Analytic Hierarchy Process) 기법을 사용하여 산사태 발생에 대한 통계적 예측모형을 구축하는데 목적이 있다. 수량화(Quantification) 방법은 질적변수에 수량을 부여하는 통계적 방법으로, 기 조사된 자료에 기반하여 분석을 수행하는 방법이다. 본 논문에서는 서구의 다변량분석 기법인 정준상관분석의 결과를 토대로 수량화 과정을 구체적으로 제안한다. 데이터에 기반한 수량화 방법과는 달리 AHP(Analytic Hierarchy Process) 기법은 일종의 다기준 의사결정을 위해 사용되는 기법으로, 설문자료에 기반한 분석법이다. 실제자료에 대한 분석으로 산사태 발생여부를 측정한 자료(한국지질자원연구원 제공)와 전문가 설문을 통해 수집된 자료를 이용하였다. 이들 자료에 대해 수량화 분석과 AHP분석을 통해 산사태 발생여부를 예측할 수 있는 두 종류의 평가표와 함께 로지스틱 회귀를 통한 통계적 예측모형을 개발하였으며, 두 모형간의 성능비교와 안정성 평가를 수행하였다.

• Environmental Analysis Health and Toxicology
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• v.30 no.sup
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• pp.3.1-3.11
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• 2015

Objectives This study presents the indicators and proxy variables for the quantitative assessment of green chemistry technologies and evaluates the relative importance of each assessment element by consulting experts from the fields of ecology, chemistry, safety, and public health. Methods The results collected were subjected to an analytic hierarchy process to obtain the weights of the indicators and the proxy variables. Results These weights may prove useful in avoiding having to resort to qualitative means in absence of weights between indicators when integrating the results of quantitative assessment by indicator. Conclusions This study points to the limitations of current quantitative assessment techniques for green chemistry technologies and seeks to present the future direction for quantitative assessment of green chemistry technologies.

• Journal of Biosystems Engineering
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• v.29 no.2
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• pp.187-194
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• 2004

The study focused on setting priority among the future core technologies that were derived by Delphi in agricultural management ＆ information using analytic hierarchy process(AHP). Items for setting priority were decided as ‘technology’, ‘market’, and ‘public concerns’by council. The future core technologies were divided into four parts by importance and R＆D level. Technologies which consisted of upper two parts having higher importance were considered in the study. Questionnaires were given to 9 specialists in biosystems engineering. As the results, ‘market’ was decided as a most important item. The most important technologies were ‘Developing technology and system of post harvest processing for higher quality rice’ in group I, and ‘Developing sensor technology to evaluate quality and safety for agricultural products’ in group II.

• Journal of Multimedia Information System
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• v.6 no.4
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• pp.283-292
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• 2019

This paper introduces the development and current prosperity of the branch discipline of visual anthropology and describes the status and current situation of modern visual anthropology and analyzes the rationality that the achievements of visual anthropology is viewed as texts and enjoy the same achievements, making it more basis and scientific in the selection of visual anthropology in subsequent research. This article comprehensively uses Delphi method and analytic hierarchy process to construct an evaluation system of visual anthropology, as well as put forward the basic principles of screening films using this evaluation system in subsequent studies and a simple outlook for future expansion.

• Asia pacific journal of information systems
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• v.15 no.1
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• pp.45-61
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• 2005

This study develops the evaluation model for e-Business company using analytic hierarchy process. As the first step of this study, we derived the appraisal standards based on the previous literature and the knowledge of experts from venture capitalists, security companies, credit evaluation companies, and consulting firms. In order to validate the evaluating factors in the models, this study was supported by analysts of top ranked venture capitalists in Korea. Through their assistance, this study can determine necessary evaluating factors that refined and deepened the models. Four expert groups, such as venture capitalists, credit analysts, analysts of security company and e-Business consultants, provide their knowledge for the determination of the weights of evaluating factors in the hierarchical model through the questionnaires and interviews. The results show that the weights of the evaluating factors differed by the maturity of e-Business company.