• The Journal of Information Systems
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• v.32 no.4
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• pp.29-50
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• 2023

Purpose The impact of online reviews is widely acknowledged, with extensive research focused on text-based reviews. However, there's a lack of research regarding reviews in video format. To address this gap, this study aims to explore the connection between company-sponsored product review videos and the extent of directive speech within them. This article analyzed viewer sentiments expressed in video comments based on the level of directive speech used by the presenter. Design/methodology/approach This study involved analyzing speech acts in review videos based on sponsorship and examining consumer reactions through sentiment analysis of comments. We used Speech Act theory to perform the analysis. Findings YouTubers who receive company sponsorship for review videos tend to employ more directive speech. Furthermore, this increased use of directive speech is associated with a higher occurrence of negative consumer comments. This study's outcomes are valuable for the realm of user-generated content and natural language processing, offering practical insights for YouTube marketing strategies.

• Korean Journal of Radiology
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• v.22 no.10
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• pp.1697-1707
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• 2021

The recent introduction of various high-dimensional modeling methods, such as radiomics and deep learning, has created a much greater diversity in modeling approaches for survival prediction (or, more generally, time-to-event prediction). The newness of the recent modeling approaches and unfamiliarity with the model outputs may confuse some researchers and practitioners about the evaluation of the performance of such models. Methodological literacy to critically appraise the performance evaluation of the models and, ideally, the ability to conduct such an evaluation would be needed for those who want to develop models or apply them in practice. This article intends to provide intuitive, conceptual, and practical explanations of the statistical methods for evaluating the performance of survival prediction models with minimal usage of mathematical descriptions. It covers from conventional to deep learning methods, and emphasis has been placed on recent modeling approaches. This review article includes straightforward explanations of C indices (Harrell's C index, etc.), time-dependent receiver operating characteristic curve analysis, calibration plot, other methods for evaluating the calibration performance, and Brier score.

• Advances in nano research
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• v.10 no.1
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• pp.25-42
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• 2021

In this article, the vibration behavior of embedded Functionally Graded Nanoplate (FGNP) employing nonlocal Kirchhoff's plate theory has been investigated under hygrothermal environment. The FGNP is considered to be supported by Winkler-Pasternak foundation. The Eringen's differential theory is used for size effect on the vibration of the FGNP. Rayleigh-Ritz method with orthogonal polynomials are employed for the governing equations and edge constraints. The advantage of this method is that it overcomes all the drawbacks of edge constraints and can easily handle any combinations of mixed edge constraints. The coefficients viz. moisture expansion, thermal expansion and elastic coefficients are considered to be transversely graded across the FGNP. The similarity of the calculated natural frequencies is examined with the previous research, and a good concurrency is seen. The objective of this article is to analyze the parameters' effect on the nondimensionalized frequency of embedded FGNP under hygrothermal environment subjected to all possible edge constraints. For this, uniform and linear rise of temperature and moisture concentration are considered. The study highlights that the nonlocal effect is pronounced for higher modes. Moreover, the effect of the Pasternak modulus is seen to be prominent compared to the Winkler modulus on non dimensionalized frequencies of FGNP.

• International Journal of Computer Science & Network Security
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• v.22 no.5
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• pp.312-316
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• 2022

The article provides a theoretical substantiation of the pedagogical interaction of the subjects of the educational process in the context of distance learning; taking into account the identified features of the implementation of pedagogical interaction defined teaching methods in distance learning; a course has been developed that reveals the features of the pedagogical interaction of participants in the educational process in conditions of distance learning. To solve the tasks and check starting points, a set of methods was used: theoretical: analysis of philosophical, psychological and pedagogical literature, dissertation research, curricula, analysis of the conceptual and terminological system; empirical: questioning, conversation, self-diagnosis.

• International journal of advanced smart convergence
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• v.12 no.4
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• pp.328-333
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• 2023

Breaking the fourth wall is a very popular concept right now, and depictions of breaking the barrier between virtuality and reality are often used in game advertising. In VR games, game manufacturers describe the experience after breaking the fourth wall as an experiencer who will be completely immersed in the virtual world, as if they are actually living in the virtual world. At the same time, research in the field of traditional drama also shows that breaking the fourth wall can also bring a sense of alienation to the player, allowing the experiencer to clearly realize that he and the character are in a completely different world, and to conduct aesthetic criticism of related works of art.So why there are two completely different feelings after breaking the fourth wall will be the content of this article. This article will focus on the theoretical analysis of the relationship between two different cognitions and two completely different cognitions after breaking the fourth wall. Finally, it will be analyzed from three directions: game perspective, game art style, and different world views of the game. Finally, it was concluded that when players break the fourth wall in the game, these three factors will cause the experiencer to have two completely different cognitions.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.287-292
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• 2021

The article analyzes the impact of capital structure on the firm value of chemical companies listed on the stock market of Vietnam. Data was collected from the financial statements of 23 chemical firms listed on the Vietnam stock market from 2012 to 2019. Quantitative research method with regression model according to OLS, FEM, REM method is used; FGLS method is used to overcome the model's defects. In this research, firm value (Tobin's Q) is a dependent variable. Capital structure (DA), Return on assets (ROA), Asset turnover (AT), fixed assets (TANG), Solvency (CR), Firm size (SZ), Firm Age (AGE), and revenue growth rate (GR) are independent variables in the study. The analysis results show that the capital structure of firms in the chemical industry listed on the Vietnam stock market has an inverse correlation with firm value. Besides, firms with greater asset turnover, business size, and number of years of operation have lower firm value. This article helps corporate executives improve corporate value by adjusting their capital structure properly. Chemical firms adjusted their capital structure in the direction of gradually decreasing the debt ratio and gradually increasing equity. Firms use high debt, which has the effect of reducing the firm value of firms in the chemical industry.

• Journal of Korea Multimedia Society
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• v.24 no.4
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• pp.601-609
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• 2021

This article combines literature and empirical research based on space perception theory and the case study of mixed reality game "The Fragment." It is concluded that the mixed reality scene under space perception has a three-level visual definition. This definition carries out a corresponding level analysis of the scenes of the "The Fragment" game and draws up the constituent factors of the mixed reality game scene characteristics. Finally, through questionnaire data investigation and analysis, it is verified that the three factors of virtual reality coexistence, human-computer interaction, and local serviceability can better explain the characteristics of mixed reality game scenes. At the end of the study, it is concluded that the definition of three levels of visual hierarchy and the constituent factors of mixed reality game scenes can provide reference and help for other mixed-reality game designs and a brief description of future research plans.

• Asia pacific journal of information systems
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• v.13 no.4
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• pp.229-255
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• 2003

This article attempts to examine the well-known law that the increasing returns to scale(IRS) is effective in the Internet business. The effect of IRS is one of the hottest issues in the Internet business sector. Many cases and survey studies support the fact that the IRS phenomenon exists in the Internet business. Executives in Internet business generally give a deep trust on this theory. As the Internet business grows, however, the boundary of the business becomes widened and complicated. And each category of Internet business is characterized with a different business style and economic behavior. It may, therefore, be dangerous to accept that the phenomenon of IRS is applied to all areas of Internet business. For this reason, the research for the close look into the IRS phenomenon should provide significant implications for the managers in the Internet business industry. This article divides the internet business into four sub-areas, and analyzes the IRS phenomenon using AHP/DEA-based full ordering technique. Interpretations are given, based upon the research results, for each sub-area of Internet business, as a guideline of setting business strategies for practical managers.

• Culinary science and hospitality research
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• v.22 no.1
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• pp.153-164
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• 2016

The purpose of this article was to examine the influence of physical environment on customer's buying-risk perception at franchise Korean restaurants. In this research factor analysis and multi regression analysis were used. Physical environment were divided to 3 factors and risk perception to 5 factors. Internal environment affected negatively financial risk (p<0.001), time risk (p<0.001) and psychological risk (p<0.001). External environment had negative influence on time risk (p<0.05) and psychological risk (p<0.05). And the other environment negatively affected financial risk (p<0.001), time risk (p<0.001) and psychological risk (p<0.05). According to these results, we confirmed that various physical environments influenced on the risk perception of customers. As a result, food service corporations need to deal with physical environment efficiently. And the findings of this research would help their business management to build effective service marketing strategies and to satisfy the needs of customers at franchise Korean restaurants.

• Culinary science and hospitality research
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• v.23 no.6
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• pp.11-19
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• 2017

The purpose of this article was to study the influence of eco-friendly management on customer's purchasing-intention at franchise Korean restaurants. In this research, factor analysis and multi regression analysis were used. Eco-friendly management was divided into 4 factors. Eco friendly service affected positively brand image (p<0.05). Energy saving positively affected brand image (p<0.005). Contribution to local society positively affected brand image (p<0.05). Menu composition affected the most positively brand image (p<0.001). At last, brand image had positive influence on purchasing intention (p<0.001). According to these results, we confirmed that the factors of eco friendly management influenced significantly on the customers' perception of brand image. As a result, food service corporations need to deal with the factors of eco friendly management efficiently. The findings of this research would help business management to build effective service marketing strategies and to satisfy the needs of customers at franchise Korean restaurants.