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http://dx.doi.org/10.20878/cshr.2017.23.6.002

Has Eco-friendly Management Influence on the Customer's Purchasing Intention at Franchise Korean-restaurant  

Yoon, Tae-Hwan (Dept. of Culinary Art, The College, University of KIT)
Publication Information
Culinary science and hospitality research / v.23, no.6, 2017 , pp. 11-19 More about this Journal
Abstract
The purpose of this article was to study the influence of eco-friendly management on customer's purchasing-intention at franchise Korean restaurants. In this research, factor analysis and multi regression analysis were used. Eco-friendly management was divided into 4 factors. Eco friendly service affected positively brand image (p<0.05). Energy saving positively affected brand image (p<0.005). Contribution to local society positively affected brand image (p<0.05). Menu composition affected the most positively brand image (p<0.001). At last, brand image had positive influence on purchasing intention (p<0.001). According to these results, we confirmed that the factors of eco friendly management influenced significantly on the customers' perception of brand image. As a result, food service corporations need to deal with the factors of eco friendly management efficiently. The findings of this research would help business management to build effective service marketing strategies and to satisfy the needs of customers at franchise Korean restaurants.
Keywords
Eco-friendly management; Purchasing intention; Franchise Korean restaurant;
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Times Cited By KSCI : 4  (Citation Analysis)
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