• 제목/요약/키워드: analysis of exhibitions

검색결과 122건 처리시간 0.025초

디지털기술을 적용한 특별기획전 관람객의 체험만족도에 관한 조사연구 : 국립중앙박물관을 중심으로 (A Survey Research on Tourists' Satisfaction with Digital Technology-based Special Exhibitions: Focused on The National Museum of Korea)

  • 친친;조정형
    • 한국융합학회논문지
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    • 제11권2호
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    • pp.127-137
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    • 2020
  • 본 연구는 2019년 국립중앙박물관 중 디지털기술을 이용한 특별기획전을 중심으로 연구하였으며 그 연구목적은 향후의 전시에 있어 더욱 합리적이고 효과적으로 디지털기술을 응용하여 관람객의 전체적인 체험효과를 제고하기 위한 것이다. 연구과정에서 문헌조사를 통해 관람객의 기대, 체험 및 만족도 간의 관계에 대해 분석하고 최종적으로 4개 측면에서의 디지털 체험 차원을 종합하였으며 이를 기초로 설문지 내용을 작성하였다. IPA분석법(Importance-Performance Analysis)에 근거하여 디지털기술에 대한 체험 만족도에 대해 평가하고 중점적으로 개선해야 할 내용에 대해 알아보았다. IPA분석 원리에 근거하여 제IV사분면의 내용에 대해 중점적으로 분석하고 거시적 측면, 미시적 측면 및 관람객의 내심적 측면에서 개선해야 할 내용에 대해 건의하였으며 최종적인 연구결과는 현 단계 문제점을 개선하는 실행가능성에 대한 참고적인 기초자료로 활용할 수 있다. 본 연구의 선도성과 시효성을 보장하기 위해 향후 디지털 기술의 변화와 발전에 의한 연구를 지속적으로 진행할 것이다.

수요자 선호도 분석을 통한 미분양 아파트 마케팅 전략 (A Marketing Strategy for Unsold Apartments using Conjoint Analysis of Customer Preference)

  • 이광균;이주형
    • 한국콘텐츠학회논문지
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    • 제13권10호
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    • pp.556-564
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    • 2013
  • 본 연구는 미분양 아파트 수요자를 대상으로 선호요인을 분석하고 향후 민간측면에서 미분양 아파트 해소를 위한 마케팅 전략에 대해 연구하고자 한다. 연구방법은 미분양 아파트 수요자 선호요인을 도출한 뒤 컨조인트 분석을 통해 가장 중요하게 판단하는 요인과 상대적으로 포기할 수 있는 요인을 도출하였다. 분석결과, 첫째, 미분양 아파트 수요자들은 주택 구매 선택에 있어 미분양에 따른 혜택(분양가 인하 및 보장제)을 입지환경 및 거주환경 보다 우선적으로 고려하는 것으로 나타났다. 둘째, 미분양 아파트 수요자들은 입지환경과 관련해 대중교통 이용이 양호한 환경을 가장 중요하게 고려하며, 거주환경과 관련해서는 단지 내 친환경 수준을 중요하게 고려하는 것으로 나타났다. 셋째, 미분양 아파트인 만큼 가격전략에서는 납부조건 완화보다는 분양가 인하를 선호하는 것으로 나타났다. 마지막으로 홍보전략은 주택전시관이나 설명회를 통해 홍보하는 것이 가장 효과적인 것으로 분석되었다.

자연사박물관 전시내용구성의 시지각적 공간구조분석에 관한 연구 (A Study on the Visual Perception Space Structure Analysis of Exhibition Contents Organization in Natural History Museum)

  • 김은정;홍관선
    • 한국실내디자인학회논문집
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    • 제18권2호
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    • pp.80-92
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    • 2009
  • Natural history museums preserve and manage the creatures living in each country, so they play unique roles for bio-diversity, and in fact, their roles are really instrumental for the collection, preservation, research, exhibition and education of creatures in the 21st century. Therefore, this research has the purpose to survey the status of our country's existing natural history museums, analyze their visual perception space structural characteristics, and ultimately utilize their characteristics as basic data in planning out and designing spaces of natural history museums to be established later on. As for the research scope, the research selected as research subjects 7 natural history museums that currently have composite set of open type and mixed type and have been accommodating comparatively active exhibitions since 2000 among 10 or so natural history museums in our country. Research method is that the research analyzed the exhibition spaces of 7 natural history museums by using depthmap program which can analyze space with visual graph analysis function, and analyzed the visibility among unit areas by each natural history museum integration and exhibition contents composition. In such analysis method, the research was able to quantitatively analyze the visual characteristics of exhibition space that induces and adjusts the motion of audience. Visual perception quantitative analysis as in this research will enhance exhibition design by considering the correlation between audience and exhibited items when planning out natural history museums space to be established later on.

숭실대학교 한국기독교박물관 소장 자명종의 보존과 분석 (Conservation and Analysis of the Bracket Clock in the Collection of the Korean Christian Museum at Soongsil University)

  • 박학수;권미혜
    • 박물관보존과학
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    • 제18권
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    • pp.51-64
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    • 2017
  • 숭실대학교 한국기독교박물관이 소장한 자명종을 특별전 전시를 위해 보존처리 하였다. 보존처리를 위해 성분 분석을 하였으며 그 결과 본체는 황동에 아말감도금법으로 금을 도금하였고, 문자판은 순구리에 법랑을 씌운 것을 확인하였다. 그리고 시계 바늘의 재질은 철이었다. 이물질 제거를 통해 문자판의 테이프 자국 등을 없앴으며, 안정화를 위해 보호 코팅을 하였다. 원래의 형상에 가깝게 복원하기 위해 황동으로 부품을 제작하여 시계 바늘과 문자판을 연결하고, 아크릴 지지대를 만들어 문자판을 본체에 접합하였다. 재질 분석과 보존처리를 통하여 안정한 상태로 전시와 연구에 활용할 수 있도록 하였다.

제품군을 형성하고 있는 의자디자인의 특성에 관한 연구 - 모더니즘부터 현대까지 나타난 북유럽의 의자디자인을 중심으로 - (A Study on the Characteristics of Chair Design with a Concept of Ranges - Focused on Scandinavian Chair Design from Modern to Contemporary -)

  • 김진우;이한나
    • 한국실내디자인학회논문집
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    • 제14권1호
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    • pp.126-133
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    • 2005
  • Chair design in recent international furniture exhibitions showed that chair products were varied with several elements in simple and basic shapes. Likewise, the project supposedly referred to a group that could be classified as a design with a concept of ranges, and if the design were aimed at mass production, those group concept could be even stronger in the fields of design. Based on many modern and contemporary examples of mass-produced chairs from three Scandinavian countries namely Denmark, Sweden, and Finland, this study was aimed at discovering new points of view, characteristics, and chair design concerning dominant products. The six companies and three artists were selected as this research's samples. The companies have to have more than four kinds of ranges, and they were Fritz Hansen, Bl Station, K llemo, Lammhults, Artek, and Vivero. We have chosen the 3 artists such as Hans J. Wegner, Bruno Mathsson, and Alvar Aalto who have repeatedly used their own motives to reflect their national identities in various works. The method of the research was the analysis of the current situations of chair designs' ranges. The results of the analysis on the product group for each of the six selected companies show the following variables: 1)Formative characteristics 2)Structural characteristics 3)Emotional characteristics. The artists' groups have symbolically expressed personal identities, and consequently, national identities. Finally, the variation in the simple elements of chair design made the identification of product groups ultimately easier, as the expressions and applications of their identities were used within the scope of mass products in various designs.

환대관광산업 소규모기업 사회적 책임활동(CSR): 회사 홈페이지 커뮤니케이션 분석을 중심으로 (Corporate Social Responsibility (CSR) of Small Enterprises in Hospitality and Tourism Industry)

  • 안영주
    • 유통과학연구
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    • 제15권7호
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    • pp.73-83
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    • 2017
  • Purpose - The purpose of this paper is to explore the CSR activities of small enterprises in hospitality and tourism industry in South Korea. Since previous research on CSR activities has considerably focused on large enterprises whereas small enterprises have relatively less attention, this study aims to explore the characteristics of small enterprises in hospitality and tourism industry and their CSR activities. Research design, data, and methodology - The population of interest for this study was social enterprises registered in Korea Social Enterprise Promotion Agency (2016), and it was used to verify the social enterprises which has a certification for social enterprises. From 1672 companies in total, the sampling frame was a database with 117 companies in hospitality and tourism industry. This study investigates social enterprises' CSR activities on the company's official websites (e.g., company reports, magazines, the news articles, and interviews). The websites of the selected enterprises in hospitality and tourism industry were analyzed for examining CSR activities by the quantitative content analysis. All of the CSR activities in small social enterprises were classified into six dimensions based on the stakeholder theory. Results - The findings of this study provide the characteristics of the 117 small social enterprises and their specific CSR initiatives. A total of eight main business lines were identified: 1) fair travel, 2) leisure/sports, 3) accommodation/camping, 4) medical tourism, 5) exhibitions/art events/cultural events, 6) leisure activities for vulnerable social groups, 7) Korean traditional culture, and 8) ecotourism/agricultural tourism. The CSR initiatives were classified into six dimensions: 1) environment, 2) employment, 3) multicultural families and vulnerable social groups, 4) local community, 5) economic prosperity, and 6) product. Conclusions - This study revealed the special CSR initiative examples of small enterprises in hospitality and tourism industry. Small social enterprises participate in CSR activities mainly related to their own business lines. Moreover, these enterprises are more closely embedded in their local community development, job creation and education for local residents and vulnerable social groups, and traditional heritage preservation. The findings of this study provide theoretical and practical implications and they can contribute to enrich CSR with literature for small enterprises in hospitality and tourism industry.

중소수출기업의 SNS 마케팅 활용동기 및 성과에 대한 실증분석 (Empirical Analysis on Small and Medium Sized Exporting Company's Utilization Motivation and performance of SNS Marketing)

  • 김종환;남경두;이진우
    • 통상정보연구
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    • 제15권3호
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    • pp.111-133
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    • 2013
  • 최근 중소수출기업들이 해외시장개척활동 수단으로 Blog, Linked-In, Facebook 등 SNS마케팅을 도입하기 시작하였음은 물론 이를 통해 가시적인 성과를 나타내고 있다. SNS 마케팅의 활용은 수출마케팅 분야에서 더욱 활성화 될 것으로 예측되며 이에 본 연구에서는 중소기업의 수출마케팅 환경이 SNS 활용동기에 미치는 영향을 분석하고 그에 따른 SNS 마케팅 성과를 분석하는 모형을 제시하였다. 실증분석결과 마케팅비용절감, 풍부한 수출경험, SNS 마케팅 인력의 유무의 변수들이 유의미한 값을 가지는 것으로 나타나 기업의 내 외부환경이 SNS 마케팅 활용동기에 영향을 미치고 있음을 알 수 있었다. 그러나 활용동기에 따른 간접성과에서 경쟁업체의 자극, 비용저렴의 두 가지 요인만이 유의미한 값을 가지며 직접성과에서는 비용저렴의 요인만이 유의미한 값을 가지는 것으로 나타나고 있어 SNS 활용동기가 직간접성과에 영향을 미칠 것 이라는 가설이 기각되고 있다. 이는 SNS 마케팅 역시 고객과의 소통과 관계를 바탕으로 이루어지는 만큼 충분한 시간을 가지고 이를 수행해야 한다는 점에 영향을 받은 것으로 판단되며, 향후 연구에서는 다년간의 SNS 마케팅 활용경험을 가지고 있는 기업들을 대상으로 설문을 시행함과 동시에 기업들이 겪고 있는 활용상의 제약과 문제점을 세밀하게 연구할 필요성을 제시한다.

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A Study of Paper Couture Based on Paper Modeling Techniques

  • Hong, Sungsun
    • 패션비즈니스
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    • 제18권3호
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    • pp.73-90
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    • 2014
  • Paper, once known and used only as a medium for printing or handicrafts, is now being used in new fields including artistic clothing, and an environment-friendly material for fashion, while the functionality of its formative characteristics and esthetics have been newly highlighted. On this basis, this study performed a content analysis of paper couture and categorization of types of paper modeling techniques based on 904 paper couture submitted to paper fashion shows, exhibitions and contest exhibits from 2001 to 2013. Analysis results showed that paper textile types were most common at 86.64%, while techniques using laminating, bonding, overlapping or paper as-is represented 62.17%. Expressive techniques in which paper was cut or torn and attached to paper clothing was 11.62%, paper folding was 5.75%, drawing and coloring 4.65%, and finally, paper cutting was 2.65%. Meanwhile, among paper modeling techniques using paper yarn textiles, a paper weaving technique was 6.75%. Moreover, other techniques in which paper modeling techniques or subsidiary clothing was blended were 3.65%, and Dak peeling textiles were 1.33%. Paper paste moulding textiles types represented 1.44%, above all papier $m{\hat{a}}ch{\acute{e}}$ techniques of 0.55% and creasing and holding techniques were 0.88%. Paper is sufficient to express the artists' creativity as well as having qualities as an artistic medium, such as variability through combined use with other materials, variation in form, suitability for reuse of waste paper, and environmental friendliness. Also, various paper modeling techniques can be blended with textiles for a generalized technology that overcomes the limits of paper and textiles.

스키타이 의복에 대한 연구 I - 흑해 북쪽 지역 스키타이인을 중심으로 - (The study on the Skythian Costume I - Focaused on the Scythian of the northern region of the Black Sea -)

  • 장영수
    • 한국의류산업학회지
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    • 제17권2호
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    • pp.191-202
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    • 2015
  • The purpose of this study is to examine the form of the clothing of the Scythians who lived in the northern region of the Black Sea. This study refers to data, which has been extracted from reviews of literature, articles and catalogs of Scythian exhibitions held in Germany, a country where famous Scythian research was collected and analyzed. Results of this study are as follows: Regarding the basic form, there was no change in the appearance of the Scythian clothes which can be linked to social classes and regional background. But the detailing of the clothes changed. Russian archaeologist Klocko has stated that decorative bands of ancient costume appear to depend on the construction of ancient clothing. I have analyzed the upperjacket of Scythians with the decorative bands based on the research of Klocko. From this analysis could be observed that decorative bands of upperjacket had also been varied depending on their region and their social status. The decoration of the revers of upperjacket differs according to social status. According to their width, trousers were classified in types; in narrow and wide. The basic set up of the narrow-type is as follows: the trouser is divided into voluminous straight forms and leggings in close contact with the legs. The width of a trouser differs according to the social status of Scythians and from the region where they lived. Regional differences could be observed more significantly, than differences resulting from social status.

유대인 뮤지엄 전시공간의 조형적 표현 특성에 관한 연구 (A Study on the Characteristics of the Design Expression in the Exhibition Spaces of the Jewish Museums)

  • 서수경
    • 한국실내디자인학회논문집
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    • 제22권6호
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    • pp.233-240
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    • 2013
  • Today, museums are designed with specific purposes with themes to raise issues based on themes, history, culture or other special focuses. Among many of these thematic museums, Jewish museums are built around the world in order to let the future generations know the history and dark past memory of the Jewish people. Accordingly, the aim and significance of this study are to analyze the characteristics of design expressions of the museum architecture of Jewish museums done by various architects to help visitors empathize the dark period of the Jews during the holocaust. This particular study will be focused on analyzing 7 museums under the theme of holocaust and Jewish people's life affected because of the tragic event. Spatial organization, exhibition space composition, exhibition techniques such as the exhibition storytelling or scenario and natural light distribution will be analyzed to find expressional characters of Jewish museum's design and how the design form strengthen the museum's purpose. To achieve the aim of the study, targets for the theoretical discussion and case analysis regarding the design approach are discussed in chapter 2, characteristics of the cases are analyzed and synthesized in chapter 3, and finally the conclusion in chapter 4. The study found, that distinctive characters of spatial expression have direct impact on visitor's understanding of the museum purpose and it helps viewers to empathize and to be educated about the situation. Well designed architectural form, spatial organization, choice of materials and colors as well as story telling techniques of the museum will solidify the meaning of the exhibitions inside. Results found in the study will be the guidance for future study on thematic museum planning.