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http://dx.doi.org/10.15207/JKCS.2020.11.2.127

A Survey Research on Tourists' Satisfaction with Digital Technology-based Special Exhibitions: Focused on The National Museum of Korea  

Chen, Chen (Dept. of Industrial Design, Pukyong National University)
Cho, Joung-Hyung (Dept. of Industrial Design, Pukyong National University)
Publication Information
Journal of the Korea Convergence Society / v.11, no.2, 2020 , pp. 127-137 More about this Journal
Abstract
This study is aimed to point out the direction for more reasonable and effective application of future digital technology in the exhibition. It's also to improve the satisfaction of visitors' overall experience through inspecting the special exhibition using digital technology in the national central museum in 2019. The relationship of visitors' expectations, experience and satisfaction are analyzed through literature investigation. Hence, four dimensions of digital experience were summarized on this basis, the content of the questionnaire was set through this research. The satisfaction of visitors to the digital technology experience was evaluated and the key contents needing to be improved were found through Importance-Performance Analysis (IPA). According to the IPA analysis, the content located in quadrant IV is analyzed emphatically, and improvement suggestions are put forward from macro-level, micro-level and viewer's inner levels. The results can be used as a reference for improving the feasibility of the current problem. In order to ensure the forward-looking and timeliness of this field, continuous research will be conducted according to the changes and developments.
Keywords
Digital technology; Special exhibition; IPA analysis; Digital experience; Experience Satisfaction;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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