• 한국노년학
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• 제34권2호
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• pp.409-429
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• 2014

본 연구는 기혼 성인남녀 410명을 대상으로 노부모에 대한 성인자녀의 양가감정을 탐색하는 것을 목적으로 하였다. 이를 위해 양가감정을 묻는 직접측정 방식의 척도를 개발하고 그 다음 직접측정과 간접측정 간의 관계를 살펴보았다. 그 다음 성별에 따라 부모특성, 자녀특성, 관계특성이 노부모에 대한 성인자녀의 양가감정에 미치는 영향에 대해 조사하였다. 먼저 양가감정 직접측정 척도 개발을 위해 탐색적 요인분석과 문항반응이론 분석을 실시하여 최종 9개의 문항을 선정하였다. 직접측정과 간접측정 간의 상관관계는 부모와 자녀 성별에 따라 r=.54(p<.000)에서 r=.62(p<.000) 범위를 나타내었다. 친밀감, 갈등, 관계만족도에 직·간접측정이 미치는 영향력은 아들, 딸 모두 갈등에는 간접측정의 영향력이 더 크고, 친밀감과 만족도는 직접측정의 영향력이 더 큰 것으로 나타났다. 부모특성, 자녀특성, 관계특성이 양가감정에 미치는 영향에 대해서는 전반적으로 간접측정보다 직접측정의 설명량이 높게 나타났으며, 아들의 경우 어머니에 대해서는 부양의무감이, 아버지에 대해서는 가치관이 가장 큰 영향을 미치는 것으로 나타났다. 딸은 어머니에 대해서는 본인 나이, 아버지에 대해서는 아버지 나이가 가장 큰 영향력을 미치는 것으로 나타났다. 이러한 결과들은 서구 및 중국의 연구결과와 비교했을 때 유사성 및 차별성을 모두 가지고 있으므로 한국적 상황에서 부모-자녀관계에서 양가감정이 가지는 의미에 대해 논의되었다.

• 인터넷정보학회논문지
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• 제15권2호
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• pp.87-94
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• 2014

본 논문은 SNS 사용증가에 따라 페이스북 이용자들의 정서적 양가 감정태도가 어떻게 다른지를 정량적으로 조사하고, 페이스북 이용동기와 이용행태가 양가성 태도와 어떤 상관성을 갖는지 탐색하였다. 설문조사 결과, 페이스북 이용시기와 이용시간보다 접속횟수가 양가성에 영향을 미치며, 페이스북 이용동기 중 '인맥넓히기', '관계유지', '연락 주고받기'의 이용동기가 양가성 태도와 상관성이 높은 것으로 나타났다, 또한 페이스북에 대한 영향력인식이 양가성 태도에 통계적으로 유의하게 나타났으며, 성별차이는 없었지만 40대의 페이스북 이용자들이 정서적 양가성을 크게 느끼는 것으로 나타났다. 이와 같은 결과는 인맥확장과 관계유지를 위해 페이스북을 자주 접속하는 40대 이상의 이용자들일수록 정서적 양가성 태도를 갖게 되며 그로 인해 페이스북 피로감도 증가할 것임을 시사한다.

• 산경연구논집
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• 제13권4호
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• pp.15-34
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• 2022

Purpose: The purpose of this study is to grasp the concept of ethical consumption that is inevitably one of the behaviors of consumption and to find factors affecting ethical consumption. The most special idea of this study is including motive in the research model. And motive will influence the factors affecting the intention to behave. Research design, data, and methodology: Considering variables affecting ethical consumption, we first adopted the T theory of Planned Behavior. There are three variables of attitude, subjective norm, and perceived behavior control in the model. In addition to variables used in the Planned Behavior Theory, ethical duty, self-identity, motive, neutralization, ambivalence are included in the study. Questionnaires are made for survey, and investigation was conducted from 1th March to 11th of March. Total 360 copies are used for analysis. SPSS version 23 was used for analysis. Results: Study results show that first, the variables of attitude, subjective norm, perceived behavioral control, ethical duty, self-identity are turned to be statistically significant factors affecting ethical consumption intention. In this study, we defined the ethical consumption as voluntary, self-sacrifice needed, and additional efforts required behavior, therefore motive thought to be needed at fist for individual consumer to form intention. For neutralization and ambivalence, neutralization does not affect ethical consumption directly or indirectly, but we found ambivalence has moderating effect while motive affecting attitude, perceived behavior control, self-identity and has moderating effect while attitude, subjective nom, perceived behavior control, self-identity affects intention. Ambivalence means individual consumer's thought or preoccupation toward ethical consumption, in other words, consumer may have fiendly or unfriendly, positive or negative impression to it. Overall, motive and ambivalence are important factors for ethical consumption. Motive plays some role from the start influencing main factors affecting ethical consumption. Ambivalence also functions by moderating variables. Thinking of ambivalence taking account of essence of ethical consumption, some consumers may have pretext or justification for not doing ethical consumption which may again annoy themselves. Conclusions: In conclusion, for intention to ethical consumption to be formed motive should be activated beforehand and ambivalence should be considered. Negative ambivalence toward ethical consumption should be removed and positive ambivalence should be developed.

• 한국콘텐츠학회논문지
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• 제20권9호
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• pp.558-576
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• 2020

본 연구는 직장인의 자기방어적/관계관여적 정서표현 양가성이 대인관계 스트레스에 영향을 미치는데 있어 사회적 지지와 인지적 정서조절전략의 매개효과를 알아보고자 하였다. 이를 위하여 2018년 8-9월에 걸쳐 직장인 413명을 대상으로 설문조사를 실시하였고, 수집된 자료는 SPSS, AMOS, Mplus 프로그램을 사용하여 기술통계, 상관분석, 구조방정식 모형검증을 비롯하여 매개효과 검증 분석을 실시하였다. 분석 결과, 자기방어적 정서표현 양가성 모형에서는 부분매개효과가 유의하였고, 관계관여적 정서표현 양가성 모형에서는 완전매개효과가 유의하였다. 자기방어적 정서표현 양가성 모형과 관계관여적 정서표현 양가성 모형 모두에서 정서표현 양가성과 대인관계 스트레스의 관계에서 사회적 지지와 정서조절전략을 거쳐 가는 이중매개효과가 유의한 것으로 나타났다. 이러한 연구는 직장인의 사회적지지에 대한 지각수준을 높이고, 적응적 인지적 정서조절전략을 사용하게 함으로써 대인관계 스트레스를 낮추는 방법을 모색하였다.

• 패션비즈니스
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• 제16권1호
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• pp.137-149
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• 2012

The purpose of this study was to identify the factor structure of sociocultural attitude toward Appearance, pursuit of clothing benefits, ambivalent consumption of fashion product and the effects of sociocultural attitude toward appearance and pursuit of clothing benefits on ambivalent consumption of fashion product. Questionnaires were administered to 425 women living in Deagu Metropolitan City and Kyungbook province. The data collected were analyzed by using frequency, factor analysis, multiple regression, ANOVA, and Duncan-test. The findings are as follows. Sociocultural attitude toward appearance was composed of two factors such as internalization, and awareness. Pursuit of clothing benefits was composed of four factors such as individuality oriented, social oriented, fashion leadership oriented, and body oriented. Ambivalent consumption of fashion product was composed of three factors such as style/price ambivalence, place of purchase ambivalence, and brand ambivalence. The effects of sociocultural attitude toward Appearance and pursuit of clothing benefits on each of ambivalent consumption of fashion product variables like style/price ambivalence, place of purchase ambivalence, and brand ambivalence were explained by the factors such as internalization, and awareness, and individuality oriented, social oriented, fashion leadership oriented, and body oriented.

• 한국콘텐츠학회논문지
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• 제13권1호
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• pp.322-332
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• 2013

본 연구는 간호대학신입생의 정서인식, 정서표현, 정서표현양면성과 대학생활적응을 확인하고 대학생활 적응에 영향을 미치는 요인을 파악하고자 수행되었다. 연구대상은 4년제 대학 2곳에 재학 중인 간호학과 신입생 159명이었고, 구조화된 설문지를 이용하여 2012년 5월 20일부터 6월10일까지 자료조사를 실시하였다. 대학생활적응은 정서주의와 정서명명과는 유의미한 양의 상관관계를 보였고, 긍정표현에 대한 양면성과 부정표현에 대한 양면성과는 유의미한 음의 상관관계를 나타냈다. 대학생활적응에 가장 큰 영향을 미치는 요인은 정서주의였으며, 정서주의, 긍정표현에 대한 양면성, 부정표현에 대한 양면성, 정서명명은 대학생활 적응에 대해 31.8%의 설명력을 나타내었다. 간호대학신입생의 대학생활적응 향상을 위해서 정서인식 및 정서표현양면성을 돕는 교육 프로그램의 개발이 필요하다.

• 한국생활과학회지
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• 제17권1호
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• pp.141-150
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• 2008

The purpose of this study was to assess the causal relationships among hedonic belief, ambivalence, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. Structural equation model was used to measure the causal effects of constructs. Results of the study demonstrated that fit of the restricted baseline model is significantly worse than that of the unrestricted proposed model, in which more parameters are estimated. The effects of hedonic belief, ambivalence and subjective norm on attitude were statistically significant. The effects of hedonic belief, subjective norm and attitude on meat consumption were statistically significant. The effect of attitude on intention was statistically significant. Moreover, attitude played a mediating role in the relationships between hedonic belief and meat consumption, between ambivalence and meat consumption, and between subjective norm and intention. This study suggested that the consumer decision-making process for eating meat products is best modeled as a complex system that incorporates both direct and indirect effects on meat consumption. This study believed the evidence presented supports this position. Moreover, this study appeared to be a worthy area of pursuit.

• 한국조리학회지
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• 제13권4호
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• pp.45-56
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• 2007

The purpose of this study was to measure the causal relationships among affective belief, ambivalence, subjective norm, attitude, intention to consume and meat consumption. A total of 318 questionnaires were completed. The structural equation model was used to measure the causal effects among constructs. The results demonstrated that the confirmatory factor analysis model provided excellent model fit. The proposed model yielded a significantly better fit to the data than the baseline model. The effects of affective belief, ambivalence and subjective norm on attitude were statistically significant. The effect of subjective norm on intention was statistically significant. As expected, subjective norm and attitude had significant effects on meat consumption. Moreover, affective belief, ambivalence and subjective norm had indirect influences on meat consumption. Subjective norm also had an indirect influence on intention. The overall findings offered strong empirical support for the intuitive notion that improving the level of attitude toward eating meat can increase favorable intentions and decrease unfavorable intentions to reduce future meat consumption.

• International Journal of Costume and Fashion
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• 제7권2호
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• pp.41-48
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• 2007

Dress and appearance are said to be related to power which results in in.f1uencing others. Fashion and appearance style of the first African American First Lady, Michelle Obama during the presidential campaign and the inaugural period were examined. It was analyzed how Mrs. Obama has used her appearance styling to give influence on the American people. Content analysis was applied to understand the meaning of her style. Cultural meaning of her appearance styling during presidential campaign was explained in terms of class ambivalence, racial tension, and gender ambivalence. Strategic negotiation among different classes, gender, and racial groups was shown in her styling and proven to be powerful.

• 아동학회지
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• 제30권5호
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• pp.195-208
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• 2009

This research was a comparative study of children's mothers in counseling and mothers in non-counseling (comparison) groups to examine differences between groups in emotional expressiveness, ambivalence over emotional expressiveness, type of communication and parenting behavior, Subjects were 91 mothers having counseling and 133 mothers in the non-counseling group. Data were analyzed by independent samples t-test. Results showed that mothers in the non-counseling group reported more positive emotional expressiveness than the counseling group. Mothers in the counseling group reported more ambivalence over emotional expressiveness, more negative communications and more negative parenting behavior than the comparison group.