• Title/Summary/Keyword: alternative plans

Search Result 359, Processing Time 0.023 seconds

Exploratory Study on Consumer's Hedonic Value for Retail Advertising and Marketing Plans: Based on In-depth Interview on Consumer's Shopping Experience

  • Seo, Sangho
    • International Journal of Advanced Culture Technology
    • /
    • v.8 no.1
    • /
    • pp.13-18
    • /
    • 2020
  • Going shopping would be a very reasoned and well-planned activity, however, at the same time, it would not. People may go shopping just for fun and as their leisure. The motivations for going shopping and their experiences cannot be fully explained with the economic utility or the information-processing model. Thus, this study explored the hedonic aspect of the experiences of shopping as an alternative explanation to consumers' motivations of shopping and discussed retail advertising and marketing plans. An in-depth interview was conducted to obtain a better understanding about hedonic value, and it was found that hedonic value affects a consumer's shopping experience and that understanding consumers' motivations for shopping and establishing competitive advertising and marketing plans is important in drawing more consumers. Strategic implications for establishing further retail advertising and marketing plans obtained from the findings were also suggested.

Compound Linear Test Plan for 3-level Constant Stress Tests

  • Kim, In-Ho
    • Journal of the Korean Data and Information Science Society
    • /
    • v.17 no.3
    • /
    • pp.945-952
    • /
    • 2006
  • Several accelerated life test plans use tests at only two levels of stress and thus, have practical limitations. They highly depend upon the assumption of a linear relationship between stress and time-to-failure and use only two extreme stresses that can cause irrelevant failure modes. Thus 3-level stress plans are preferable. When the lifetime distribution of test unit is exponential with mean lifetime $\theta_i$ at stress $x_i$, i=0, 1, 2, 3, we derive the optimum quadratic plan under the assumption that a quadratic relationship exists between stress and log(mean lifetime), and propose the compound linear plans, as an alternative to the optimum quadratic plan. The proposed compound linear plan is better than two other compromise plans for constant stress testing and nearly as good as the optimum quadratic plan, and has the advantage of simplicity.

  • PDF

Adaptive Strategy Planning Using Goal-oriented Learning (목적 지향적 학습을 이용한 적응적 전술 생성 시스템 설계)

  • Park, Jong-An;Hong, Chul-Eui;Kim, Won-Il
    • Journal of the Institute of Electronics Engineers of Korea CI
    • /
    • v.48 no.5
    • /
    • pp.42-48
    • /
    • 2011
  • Agent acts for specification purpose, which is common element of CGF (Computer Generated Forces). When basic agent acts as planned, the advanced intelligence agent can do more than this. It can follow predefined actions along appointed script to achieve purpose or lay another plans when it is difficult to achieve. In other words, it can amend plan again or make new plan in order to achieve goals. When plan fails, agent amends oneself, possibly decreases target level to achieve easily. In doing so, the agent calculates a quantitative value for changing plans in realtime, and choose appropriate alternative plans when the threshold value reaches an limit. In this paper, we propose an military system in which the planned action can be modified according to the level of achievement and alternative plans can be generated accordingly.

전원개발 및 우선구매를 통한 대체발전 보급확대 방안

  • 이창호;박종진;이재훈
    • Proceedings of the Korea Technology Innovation Society Conference
    • /
    • 2001.05a
    • /
    • pp.509-530
    • /
    • 2001
  • For the greenhouse 9as emissions' reduction of fossil fuel, the energy policy on the promotion of alternative energy should be implemented. Accordingly, national policies on the development and promotion of alternative energy were made, and related laws and regulations are being made, and comprehensive plans should be followed. The policies and strategies for promoting the renewable energy have been insufficient in comparison with those of the developed countries. This paper suggests the spread extension plan of renewable generation through generation development and priority purchase.

  • PDF

A Study of Attitudes and Preferences of Korean Women Toward Built-in Closets and Storage (붙박이 수납공간에 대한 주부의 태도 및 선호연구)

  • 김대년;리디아손디
    • Journal of Families and Better Life
    • /
    • v.8 no.1
    • /
    • pp.101-113
    • /
    • 1990
  • Apartment houses are repidly being assimialated into the Korean lifestyle. Little study of space utilization and specificially built-in storage needs has been implemented into design of these apartment units. The purposes of this study were, first, to ascertain attitudes of a select group of Korean housewives(N=250) living in apartments in Seoul toward closets and built-in storage units, and second, to determine the acceptability of proposed alternative plans which include built-in storage facilities by Korean women(N=31) living in the United States. Overall results reflect that built-in closets and storage are highly prized and additional units required in Korean apartment plans. Of the respondents, about 86% thought portable storage bought at marirage would be phased out if more storage was built into Korean apartmemts. Most Korean housewives would perceive the advantages of built-in storage units, and would prefer differentiated built-in storage units to undifferentiat d ones. Yet attitudes were equally split on the aesthetic value of the elimination of the portable storage. Five Korean apartment plans were drawn to scale then altered through the incorporation of additional built-in storage. These altered plans all received greater then 83% preferences to the existing Korean apartment plans. Additional study needs to be undertaken to address the implementation of additional storage in existing units as well as impact the current space planning concepts related to more built-in storage. Consideration needs to be given to the concerns related to aesthetic value of portable units as part of the study process.

  • PDF

Integrated Job Shop Scheduling considering Alternative Machines and Operation Sequence (대체기계와 공정순서를 고려한 Job Shop에서의 통합 일정계획)

  • 최형림;박병주;박용성;강무홍
    • Proceedings of the Korean Operations and Management Science Society Conference
    • /
    • 2003.11a
    • /
    • pp.85-88
    • /
    • 2003
  • In case that any jobs in a Job Shop can be scheduled on more than one machine and may have flexible operation sequences, with considering such case it is very difficult and complex to make the optimal process plans and scheduling. But they should be considered for an integrated model to perform more effective process planning and scheduling in this job shop problem. In this paper, we propose GA-based scheduling method to integrate effectively the problem of alternative machines, alternative operation sequences and scheduling. The performance of proposed GA is evaluated through comparing integrated scheduling with not integrated scheduling in molding company with alternative machines and operation sequences. Also, we use benchmark problems to evaluate performance. The scheduling method in this research will apply usefully to real world scheduling problems.

  • PDF

Trends on Alternative Fuel Vehicles in World-Wide 10 Postal Agencies (해외 우정기관의 친환경 차량 운영 동향)

  • Kim, S.H.;Jung, H.;Lee, I.H.
    • Electronics and Telecommunications Trends
    • /
    • v.36 no.4
    • /
    • pp.118-134
    • /
    • 2021
  • In this study, we provide trends on alternative fuel vehicles promoted by postal agencies in 10 countries in North America, the EU, and Asia. It describes the specifications of most EV vehicles in operation, plans, and strategies to replace existing internal combustion engines with new vehicles in the future and provides the current status of alternative vehicle charging networks in each postal agency. This paper will help postal agencies, logistics companies, automobile companies, motorcycle companies, and even individuals who want to use vehicles with alternative fuels, such as electric vehicles, on strategies to establish and implement before introducing and operating the vehicles.

Health Status and the Use of Complementary and Alternative Therapies in the Community Dwelling Pre-elderly and Elderly (지역사회 거주 예비노인과 노인의 건강상태와 보완대체요법 사용정도)

  • Chung, Myung-Sill;Lim, Kyung-Choon
    • The Korean Journal of Rehabilitation Nursing
    • /
    • v.18 no.1
    • /
    • pp.46-56
    • /
    • 2015
  • Purpose: The purpose of this study was to identify health status and the use of complementary and alternative therapies in the community dwelling pre-elderly and elderly. Methods: A total of 193 subjects participated in this study. They were recruited from one senior welfare center, four senior citizen centers and subjects' home in two cities. Data were collected with self-reported questionnaires to measure health status and the use of complementary and alternative therapies. Data were analyzed by t-test, ANOVA using SPSS/WIN 22.0. Results: Health status in this subjects was different depending on their age, sex, education, religion, type of family, and average monthly living expenses. Most used items as complementary and alternative medicine are diet therapy, herbal medicine such as health supplement food therapy, vitamin therapy, and Korean folk remedies. There were statistically significant differences in using complementary and alternative therapies according to one's current health status (F=7.09, p<.001), comparing health status to peers (F=3.67, p=.013), and chronic disease having more than three months (t=-2.50, p=.013). Conclusion: This study suggest that individualized health care should be continued for the pre-elderly and elderly. Moreover, we need to prepare long term care plans such as educations for applying complementary and alternative therapies.

Formal Business Plans as Myth and Ceremony: Education and Practical Implications

  • Mahdjoubi, Darius;Gibson, David V.
    • World Technopolis Review
    • /
    • v.4 no.4
    • /
    • pp.222-237
    • /
    • 2015
  • Business plan competitions and related education are common activities to regions that are, or desire to be, important innovative and start-up regions. The literature is contradictory regarding the value of formal business plans (FBPs) toward venture planning, capital acquisition, and education. This study analyzes the relevant literature and sample of 35 FBPs to assess these contradictions. We propose the theoretical constructs of "myth and ceremony" to explain the loose coupling of FBPs to real business environments, an observation consistent with theory that suggests organizations perpetuate the myths of their institutional environment to maintain their legitimacy. We offer Action Business Planning as an alternative to more accurately address the realities of venture creation and survival, and for education.