• 품질경영학회지
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• 제31권4호
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• pp.95-116
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• 2003

The primary purpose of this paper is to determine the impact of shared values, conflicts and balanced power that reside in the relationships between airline maintenance engineers and pilots who are considered to be core components in operating aircraft. According to the analysis, the higher the shared values, the lower the conflicts, and the more balanced power between those two parties, the higher the mutual trust and job satisfaction levels. It was also found that the quality of flight operation changes depending on the mutual trust and job satisfaction levels. These results clearly show that the quality of flight operation is directly related to the interactions among two parties and feelings for each other in an environment where mutual dependencies are highly required.

• 품질경영학회지
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• 제36권2호
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• pp.85-95
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• 2008

This research addresses examining the service recovery process in Airline service. A service recovery framework is suggested and tested empirically. The framework includes several factors such as service recovery expectations, service recovery achievements, recovery performance, post-recovery satisfaction, and post-recovery behavioral intents. The relationships among these factors are hypothesized and proved empirically. Consequently the results suggest that recovery expectation impacts on recovery performance significantly. Also the higher the recovery performance, the higher post-recovery satisfaction, then it increases customers' purchase intent and words of mouth. Finally, this paper suggests the need for new service recovery strategies.

• 무역상무연구
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• 제26권
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• pp.115-141
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• 2005

This study explores how strategic alliance activities are evolving and the factors that impact on the formation and development of airline alliances. Findings show the initiation of regional and more liberalized bilateral, or open skies, agreements have removed some of the impediments to structural changes in international aviation. Airlines in more liberal markets enter into greater numbers and more integrative forms of alliances. Also, airlines, on average, achieve better results of operation if the market is more liberal. Essentially, there is a positive relationship between the developments of alliances and the liberalization of air transport markets. It has been questioned that the US bilateral open skies agreements provide its carriers more access to the global market and countries that do not enter into such agreements with the US risk a loss of traffic. Consequently, open skies agreements may enable carriers who have the freedom to exercise market power to be dominant in the markets. This suggests that regulatory coordination and liberalization of international aviation reinforce each other and should therefore be pursued simultaneously.

• 경영과학
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• 제22권1호
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• pp.149-165
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• 2005

From the growth of internet technology, many e-commerce principles have been Introduced In airline industry. The computer reservation systems(CRS) has been considered as the first real-time business application and the earliest examples of e-commerce. in airlines, the early e-business activity was to build the web site for providing flight Information to customers. Recently, many airlines are expanding the capability of the web site for selling tickets on the web to make use of the cheaper distribution channel. In this paper, we focus on the impacts of airline e-business being implemented in airline distribution channels. Using the conjoint analysis, we suggest a model for estimating the change of market sales for each distribution channel. With the empirical survey, we can find some implications on the e-business strategy and the effective internet marketing tools for airlines.

• 한국항공운항학회지
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• 제13권4호
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• pp.11-28
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• 2005

The research purpose of A Study on the Effect of Aviation Safety over the Air Passenger's Behavior for enhancement of aviation safety management lies at the judgement that passenger's airlines choice criteria has much changed after several serious aviation accidents as before when we used to overlook "aviation safety" variable through surveying to Korean aviation passengers and foreigners visit or travel Korea on various purposes. This study will be regarded significant in terms that empirical analysis was used to prove "Aviation Safety", a variable which had not been regarded as a airline choice factor within Korea air transport market so far, and has an effect on the air passengers' airline preference change and choice after recent frequent aviation accidents. I wish, it can be another opportunity for Korean two national flag airlines to reappraise and reinforce the significance of "aviation safety" and set forth immediate vigorous efforts to support the government's aviation safety improvement countermeasures.

• 한국항행학회논문지
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• 제13권5호
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• pp.619-629
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• 2009

본 연구는 항공사 콜센터의 내부서비스품질요인이 상담원의 직무만족에 유의한 영향을 미치는지와 상담원의 직무만족은 이직의도에 유의한 영향을 미치는지를 실증 분석하여 텔레마케팅 운영 및 설계와 관련하여 항공사 관리자들에게 중요한 시사점을 제공하는 데 그 목적이 있다. 실증분석결과, 내부서비스품질 요인 중 유형성, 신뢰성, 권한성, 리더십이 상담원 직무만족에 정(+)의 영향을 미치는 것으로 나타났으며 상담원의 직무만족 요인 중 직무자체, 경제적 보상, 교육훈련, 조직문화가 높을수록 이직의도가 낮아짐을 확인할 수 있었다.

• 경영과학
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• 제29권2호
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• pp.91-103
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• 2012

Revenue management problems originated in the 1970's in the context of the airline industry have been successfully introduced in airline industries. It has started on the capacity control by booking classes for available seats, and has been recognized as a powerful tool to maximize the total revenue. Changing customer behavior and airline market environments, however, has required a new mechanism for improving the revenue. Dynamic pricing is one of innovative tools which is to adjust prices according to the market status. In this paper, we consider a dynamic pricing and seat control problem for discrete time horizon. The problem can be modeled as a stochastic programming problem. Applying the linear approximation technique and given the price set for each time, we suggest a mixed Integer Programming model to solve our problem efficiently. From the simulation results, we can find our model makes good performance and can be expanded to other comprehensive problems.

• 한국항행학회논문지
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• 제4권1호
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• pp.78-92
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• 2000

본 연구에서는 한국항공운송시장에서 소비자들이 항공사를 선택할 때 통상적으로 과거에는 크게 고려하지 않았던 "항공안전(Aviation Safety)"이라는 변수가 최근 빈번하게 발생한 항공사고로 인해 항공사를 선택하는 변수로서 큰 영향을 미칠 것이라는 가정하에 실증 분석하였다. 본 연구는 항공안전의 중요성은 물론 국적항공사들의 항공안전 의식강화와 정부의 항공안전 강화대책 수립에 큰 도움을 줄 것으로 기대한다.

• 대한교통학회지
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• 제24권2호
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• pp.43-51
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• 2006

본 연구는 항공기를 이용한 승객들이 인지하는 항공사의 서비스품질과 마케팅 요소들이 차후 행동의도에 어떤 영향을 주는가를 알아보는데 목적이 있다 이를 위하여 항공권 가격, 서비스 품질, 서비스 효용, 승객 만족, 항공사 이미지, 행동의도를 의사결정의 영향요인으로 하여 연구모형을 설정하고 설문을 통하여 수집된 자료를 경로분석하였다. 분석 결과 항공권 가격, 서비스 품질, 서비스 가치 고객 만족, 항공사 이미지가 직접적 또는 간접적으로 항공사 승객들의 의사결정에 긍정적인 영향을 미치는 것으로 나타났다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2004년도 추계학술대회 및 정기총회
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• pp.99-115
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• 2004

From the growth of Internet technology, many e-commerce principles have been introduced in airline industry. The computer reservation systems(CRS) is the first real-time business application and considered as the earliest examples of e-commerce. In airlines, the early e-business activity was to build the web site for providing flight information to customers. Recently, many airlines are expanding the capability of the web site for selling tickets on the web to make use of the cheaper distribution channel. In this paper, we focus on the impacts of airline e-business being implemented in airline distribution channels. Using the conjoint analysis, we suggest a model for estimating the change of market sales for each distribution channel. With the empirical survey, we can find some implications on the e-business strategy and the effective internet marketing tools for airlines.