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How to Determine Characteristic Importance for Product Success Using a Modified Potential Customer Satisfaction Coefficient in the Kano Model

  • Hae-Geun Song
    • Journal of the Korean Society of Industry Convergence
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    • v.27 no.4_1
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    • pp.769-780
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    • 2024
  • For an organization to survive and prosper, it is essential to continuously develop innovative products by proactively anticipating consumers' implicit requirements. The Kano model has become more useful since Sireli et al. (2007) and Tontini (2007) introduced a simple equation for determining the importance of characteristics by using the concept of Kano's Potential Customer Satisfaction Coefficient (PCSC). However, although several studies have utilized the PCSC concept to determine the importance of characteristics, it is surprising that the two equations have been accepted without any validation process. This study aims to propose a modified equation using PCSC and to conduct a validity test of the proposed equation, demonstrating its superiority over the previously suggested two equations, The author analysed 26 Kano related articles (27 cases), and the correlation coefficients were compared with those obtained from direct rating importance, which served as a comparative criterion. The results indicate that the proposed equation is valid for assessing characteristic importance and demonstrates significantly higher correlation coefficients with the direct method than those suggested by Tontini (2007) and Siireli et al. (2007). The proposed method offers advantages in terms of accuracy and survey duration over traditional methods that directly ask for relative importance (e.g., AHP by Saaty (1980)). Furthermore, the integration of the Kano model with IPA or QFD could enhance the accuracy and efficiency of research in determining the importance of characteristics.

A National Integrated Cooperation System for Invigorating the Digital Content Industry (디지털콘텐츠산업 활성화를 위한 국가적 통합협력 시스템)

  • Kim, Sun-Bae
    • Journal of Digital Convergence
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    • v.6 no.3
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    • pp.45-52
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    • 2008
  • For the domestic digital contents, it is particularly important that the planning and mediating functions should cover the whole Industries so that dividends and assistance to reach all the way back to the primary contents-creating level, where economic risks are especially high. A proactive cooperation system or framework between the government, the businesses and research institutions, which would allow for free flow of interaction among these players, can play that role. We can broadly define cooperation frameworks into two; one between the central and the local governments and another among private-sector groups, such as companies, associations and groups. These players in the framework have differing, sometimes, conflicting views regarding the digital contents industry whether the digital contents should aim for skilled applicability or the abstract or whether the emphasis should rest on public interest or profitability. Immature competition and lack of trust among these players also give rise to such inefficiencies as overlap in investments, inexpertness and inefficient use of resources. We have proposed and realized the National Integrated Cooperation System to bridge these gaps among the major players in the industry. The National Integrated Cooperation System rests on the following major functions. The first major function of the NICS is to decipher any ambiguity that may be embedded in external Inputs by stratified role and bias. The second function is to create cooperative groups that will deal with the ambiguities based on its consequent situation. The third is a feedback function that will draw out a new cooperative way by re-feeding the capacities and the conflicts that stem from the existing organizations and strategies into cooperation and adjustment process. Our NICS has compared and evaluated with England and Australia digital content industry models under AHP(Analytic Hierarchy Process) method. NICS has turned out to be well designed and have strong points based on OECD innovation and cooperation criteria.

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Assessment of Impact Factors and Priority for International Cooperation on Green Energy Technology (그린에너지기술 국제협력을 위한 영향요인 발굴 및 우선순위 평가)

  • Hong, Sung-Jun;Choi, Bongha;Lee, Seongkon;Koo, Kikwan;Lee, Deokki;Park, Soo-Uk
    • 한국신재생에너지학회:학술대회논문집
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    • 2010.06a
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    • pp.152.1-152.1
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    • 2010
  • 최근들어 기후변화와 자원부족이 현실적 위협으로 등장하면서 에너지와 환경문제가 국가경제의 미래를 결정하는 주요변수로 부각되고 있다. 이는 환경이 경제성장의 제약요인이 아닌 지속성장을 가능하게 하는 새로운 기회요인으로 전환되었음을 의미한다. 이러한 이유로 미국 EU 일본 등 선진국들은 녹색시장을 선도하기 위해 자신들의 국력을 집중하고 있다. 우리나라는 고유가로 인한 자원부족과 기후변화 위기를 극복하기 위하여 미래지향적인 저탄소 녹색성장을 새로운 국가비전으로 제시(815 경축사)한 바 있으며, 녹색성장은 신성장동력과 일자리 창출을 주도할 수 있는 신국가발전 패러다임으로 자리잡았다. 이에 따라 에너지분야의 국가정책을 주도하기 위한 일환으로 그린에너지기술의 국가별 협력체계 구축을 통해 에너지기술개발 대안 수립이 필요하다. 우리는 선진국과 기술수준을 비교할 때 상대적으로 기술개발 후발자(follower)로서, 효과적으로 그린에너지기술을 개발하기 위해서는 선진국과의 국제협력이 현실적인 대안이라고 할 수 있다. 본 연구에서는 AHP기법과 SM기법을 복합적으로 활용하여 12대 그린에너지기술의 국제협력을 위한 영향요인 발굴 및 평가에 적용하였고, 각 기술별 전략품목에 대한 평가를 통해 국제협력 우선순위를 산정하였다. 영향요인으로는 국제협력유형, 기술개발 시급성, 기술수준, 시장성, 수출성을 고려하였으며, 평가결과는 CCS가 가장 높은 것으로 나타났다. 다음으로 그린카, 전력IT, IGCC가 상위권 그룹에 속하는 결과를 도출하였다.

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Development of evaluation indicators for riparian restoration with biodiversity consideration (생물다양성 확보를 위한 하안 복원 평가지표 개발에 관한 연구)

  • Park, Eun-Young;Choi, Jae-Yong;Kim, Hyoun-Sook
    • Korean Journal of Agricultural Science
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    • v.38 no.2
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    • pp.325-330
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    • 2011
  • In order to revive the ecological function of degraded rivers, a total restoration plan for riverbeds and riparians needs to be developed. Previous evaluations for rivers were mainly focused on the river's physical structures. Therefore, this research has developed indicators to evaluate a riparian restoration considering biodiversity. Through literature and previous cases review, 4 fields and 13 indicators are selected for the evaluation. Four fields are biodiversity, habitat diversity, connectivity and habitat functionality. In the biodiversity field, 4 indicators of the exuberant extent of herbaceous vegetation and their diversity, the exuberant extent of shrub and woody plants and their diversity, the number of plant communities and naturalized plants are included. Habitat diversity are comprised of 4 indicators of the longitudinal continuity of vegetation, the mixture of plant communities, the extent of plant type color fruit abundance and the distribution of vegetation. Connectivity includes 3 indicators of target distribution, the shore slope of low water channels and the extent of artificial embankment materials. Habitat functionality has 2 indicators of the status of food supply plants and the habitat functionality. The value weighting for the fields and indicators has been calculated based on the AHP(Analytic Hierarchy Process) method. 50 experts were surveyed with quantifiable questionnaire, among them 43 experts have more than 10 yesrs experiences in the nature restoration field. The selected and weighted indicators have been tested to the 12 sections in Gap stream located in Daejeon. In conclusion, the indicators are feasible and the selected indicators could be used to establish the direction and objectives of riparian restoration.

A study of the actual conditions and development plan of the 6th industrialization policy: In the view of agricultural management organizations of Chungnam region

  • Lee, Do-Kyung;Kim, Sounghun;Park, Jeong-il
    • Korean Journal of Agricultural Science
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    • v.43 no.4
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    • pp.670-677
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    • 2016
  • The $6^{th}$ industrialization of agricultural areas, which is the strategy to combine the 2nd industry and the 3rd industry with the 1st industry, is one of the main policy strategies of the inistry of agriculture, food and rural affairs in Korea. This policy strategy focuses on the promotion of small- and medium-size farmers or business firms including agricultural management organizations. Even though various policy programs have been implemented for the $6^{th}$ industrialization of agricultural areas, many agricultural management organizations still claim problems. The purpose of this paper is to analyze the actual conditions of policy programs for the $6^{th}$ industrialization of agricultural areas and to suggest a development plan for the $6^{th}$ industrialization policy for agricultural producers. Especially, we focus on the point of view of agricultural management organizations in Chungnam region. The results of this study present some findings as follows: first, the $6^{th}$ industrialization policy in the agricultural area needs to aim at improving software systems, including human resource systems. Second, the policy programs should focus on improving resident's welfare through building more public facilities and amenities. Third, a strategy of selection and a focus on long-term programs are required to increase the efficiency of policy programs for the $6^{th}$ industrialization of agricultural areas.

Activating Strategy of Free Trade Zone in Pyeongtaek Port (평택항 자유무역지역의 활성화 방안 연구)

  • Jung, Hyun-Jae;Lee, Dong-Hyon
    • Journal of Digital Convergence
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    • v.16 no.9
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    • pp.115-123
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    • 2018
  • This study aims to analyze the importance of activating factors in the companies operating in the free trade zone of Pyeongtaek Port by using hierarchical analytical decision making method and suggest implications according to the analysis results. As a result of analyzing the importance of the five factors, it was found that most of the companies in the free trade zone of Pyeongtaek Port were aware of the infrastructure factor (0.330), finance and budget (0.223), organization and operation (0.188), manpower (0.119) in order of importance. In detail, the expansion of the route was recognized as the most important improvement. and Manufacturing companies were judged to be a more important factor in improving the entry conditions of manufacturers and strengthening the distribution of value added. In logistics companies, the importance of manpower is higher than manufacturing companies. The implications for the results of the analysis are diversification of route in Pyeongtaek Port, improvement of the infrastructure near the free trade zone, and The need for institutional improvements. Also, in the future, we suggest the necessity of activation research for non - residents.

A Study on the Pre-feasibility study on the Cadastral Resurvey Project (지적재조사사업 예비타당성분석의 타당성 검토 - 경제성 분석을 중심으로 -)

  • Shin, Ji-Yoon;Kwak, Byung-Yong;Kim, Chang-Kee
    • Journal of Cadastre & Land InformatiX
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    • v.44 no.1
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    • pp.61-78
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    • 2014
  • The Cadastral Resurvey Project received 'Ineligible' determination by the first Pre-feasibility study in 2010. This is a result of the AHP analysis based on the policy and the economy validity. Especially, economic validity test uses mainly the Benefit-Cost Analysis. B-C Analysis has enclosed the limit to estimate the benefit which have the external effect. This study concentrated on the limit of the estimation the benefit on the Pre-feasibility study.

An Entry Strategies on the Western China of Korean Logistics Corporations (한국물류기업의 중국서부지역 진출 전략)

  • Choi, Hyuk-Jun
    • International Commerce and Information Review
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    • v.18 no.3
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    • pp.131-151
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    • 2016
  • The Korea-China FTA and China's huge development policy for its western regions could create a strategic opportunity for Korean Companies. This study suggests a strategy for expanding the domestic activities of Korean logistics Corporations and supporting the activities of Korean Companies operating in China. Using surveys of 32 Korean Logistics Corporations, important factors to consider when expanding into western China were analyzed. The results identified factors in the order of government, local markets, strategy, infrastructure, and finance and budget. The "development of Chinese Logistics specialists," "economic cooperation with the local governments of western China," and "holding investment Fairs and exhibitions" were important government-related factors. "Understanding entry permits and procedures for logistics corporations in China" and "understanding the logistics system of western China" were also shown to be important factors. Furthermore, governmental factors were suggested to be significant by large, medium-sized, and small businesses alike, while the factor of local markets was suggested to be significant by small-scale businesses.

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MMORPG의 재미 평가 모델에 관한 연구

  • Yun, Hyeong-Seop
    • 한국게임학회지
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    • v.6 no.1
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    • pp.66-69
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    • 2009
  • 지속적인 성장을 거듭하고 있는 온라인 게임은 사회적 상호작용과 집단 경쟁 등 스탠드 얼론(stand alone) 게임에서는 느낄 수 없는 새로운 재미를 제공하고 있다. 그럼에도 불구하고 온라인 게임 플레이의 경험 중가장 핵심적인 주제인 재미에 대한 연구는 휴리스틱한(heuristic) 연구에 머물고 있다. 본 연구는 기존 연구의 한계를 극복하고, 게임플레이의 재미에 대한 과학적인 평가를 위해 MMORPG의 재미 평가 모델을 제시하고, 그 유용성을 검증하는 데 목적이 있다. 본 연구는 동기이론, 몰입(Flow) 이론, 기존의 문헌연구와 설문조사를 통하여 온라인 게임의 핵심적인 재미 요소를 도출하였다. 도출된 20여개 의 요인들을 매트릭스 분석을 통해 범주화하고, Ermi & Mayra(2005)의 게임플레이 경험 모델에 통합하였다. 다양하고 정성적인 평가기준을 체계화하기 위해 AHP(Analytical Hierarchy Process) 이론에 입각하여 감각적 재미, 도전적 재미, 상상적 재미, 사회적 상호작용의 재미의 4개 측면을 포함하는 계층분석도를 구성하였고, 게임업계 전문가들의 검토와 중요도 평가를 통해 MMORPG의 재미 평가 모델을 제안하였다. 제안된 모델에 의해 구성된 설문문항을 3개 MMORPG를 즐기고 있는 이용자 87명을 대상으로 평가한 결과, WOW, Aion, Lineage2순으로 각각 75.247점, 68.649점, 62.205점을 얻어냈다. 이러한 평가 결과는 현재 MMORPG 중에서 가장 높은 시장점유율과 매출 실적이 좋은 WOW를 가장 재미있는 게임으로 선정하였고, Aion과 Lineage2도 현재의 시장 점유율과 매출 실적과도 정확하게 일치하고 있다. 이러한 결과로 본 연구에서 제안된 MMORPG의 재미 평가 모델의 유효성이 검증되었다. 본 연구의 결과는 가장 재미있는 게임의 선정뿐만 아니라 각 게임의 재미 요소별 강약점을 분석하여, 왜 어떤 게임은 성공적이며, 다른 게임들은 그렇지 않은가에 대한 이해를 제공할 수 있다. 결론적으로 본 연구에서 제안된 MMORPG의 재미 평가 모델은 어떤 게임이 가장 재미있는 게임인지를 선정하는데 활용될 수 있으며, 궁극적으로는 보다 구체적인 재미 요소별 분석을 가능하게 하여 보다 재미있는 온라인 게임을 개발하는데 기여할 것이다. 그러나 다른 장르까지 확장하여 활용하기 위해서는 후속 연구가 뒷받침되어야 한다.

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Perceived Environmental Quality Index(PEQI) Model based on Estimation of Amenity Environment in Taegu-Kyungbuk Region (쾌적환경 평가를 통한 지각환경의 질(PEQI) 평가 "모델"에 관한 연구(대구.경북지역을 대상으로))

  • 엄붕훈;우형택
    • Journal of Environmental Science International
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    • v.6 no.6
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    • pp.563-578
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    • 1997
  • The purpose of this study is to suggest the estimation model of' amenity environment' by Perceived Envionmental Quality Index(PEQI) model. A questionnaire survey was carried out for 연e study area of Taegu-Kyungbuk region. Sampling size was 838(427 of Taegu and 411 of Kyungbuk residents by stratified sampling of each region's(7 Gu for Tae-gu, 7 Cities 61 Gun far Kyungbuk) population. The survey was done during Sep. to Nov, of 1996. The suggested model was composed of four estimation categories and 16 Indicators. The four categories were 'Cleanness 61 Quietness', 'Naturalness & Harmony', 'Beauty 61 Comfort' and 'Environmental Conservation Efforts'. And each category has several individual Indicators. The weighted means of satisfaction were different by each region. Suseong-gu, Dalseogu, Joong-gu(Taegu), Bumcheon, Andong, and Cheondo(Kyungbuk) showed high enoronmental satisfaction, but Dong-gu. Seo-gu(taegu), Youngcheon, and Pohang(Kyungbuk) showed lower environmental satisfaction. By Analytic Hierarchy Process(AHP) of weighting values for each categorirs, 'Enoronmental Conservation Efforts' was estimated as the most Important(value of 0.367), and 'Naturalness 61 Harmony'(0. 242),'Clenness & guletness'(0.225), and 'Beauty & Comfort'(0.166) were Important respectively. Total PEQI's were estimated as 48.0 for Taegu, and 53.3 for Kyungbuk. PEQI's for each regions were between 46.2(Dong-gu) and 59.9(Kimcheon). The validity of the suggested model was verined by factor analysis. The four factors were identnied as the same categories and indicators. Finally, The LISREL+7 model was suggested as estimauon model of 'Amenity Environment' for Taegu-Kyungbuk region.

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