• 한국노년학
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• v.32 no.2
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• pp.649-668
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• 2012

The purpose of this study ahead of the aging society in Korea to prevent problems of the elderly aged new addiction Internet Addiction and identify factors affecting the quantitative increase and qualitative improvement beyond that aims to promote. To this end, residents in Seoul over the age of 60's targets, local welfare, cultural centers, senior centers and other research in the area through one-on-one interviews were conducted the survey. Findings The average degree of Internet addiction elderly 36.16 points (SD = 10.02) and the distribution of at least 20 points to 65 points, respectively. Factors affecting the degree of Internet addiction as a computer time (β = .248, p <.001), mon allowance (β = .180, p <.01), age (β = .139, p <.01) and social support (β = .087, p <.05), self-efficacy (β = - .078, p <.05), most used location (β = - .116, p <.05), degree of family relationship (β = - .147, p <.01), housing type (β = - .153, p <.01), were of the order, this factor was 17.6% of the variance. In other words, the more computer time, the higher the age, the more mon allowance, housing is not self, the lower the degree of family relationship, the house is not a place most used, lower self-efficacy, social support is high As increasing the degree of Internet addiction was thought to be the two predictor variables. Survey results to target the elderly through the Internet addiction group psychotherapy program implementation, and production and distribution of manuals related to Internet use and addiction-related factors, according to the case-by-case Case management services are tailored to be done, and the Internet in general for seniors potential risks related to use in training and preventive services for the elderly will need to be made.

• Journal of The Geomorphological Association of Korea
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• v.18 no.4
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• pp.177-191
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• 2011

This paper describes a dune field on shoreline of Young Gwang. To clarify geomorphic characteristics, made an analysis of grain size of the sand sediments samples and surface texture of quartz grains, and field survey. The following results were obtained : 1) Young Gwang sand dune is taking to pieces by human impact, and dose not move ahead the process of sand dune. 2) there was a turbulence of sand sediments outcrops saying to the cryoturbation that represents cold climatic environments, 3) Constituents of sand dune are mainly fine and very fine sand(2.5~4.5Φ) consisted by quartz and feldspar. Young Gwang sand grians have some analogy with different sites in west coast 4) In surface texture, roundness is thought to have been formed sub-angular, and some V cracks represented mechanical weathering environments. Especially, the dune environment has significant cultural and archaeological values arising from the occupation of human in the past. Those areas where occupation is known provide a valuable source of past records relating to human settlement.

• Asia Marketing Journal
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• v.15 no.1
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• pp.107-128
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• 2013

When Korea's retail industry was liberalized, new store formats such as large discount stores and Super Supermarket(SSMs) have grown. New types of business have borne significant influence on traditional market. Traditional markets have been in gradual decline since they fail to meet to consumer's purchasing behavior. The South Korean government has been making sustained efforts to revitalize the modernization of traditional markets since 2004. This research is conducted to analyze how changes in the distribution of different types of distributors influence the consumer's purchasing behaviors depending on the changes in the market environment. The purpose of this research is to present a policy to invigorate consumer-oriented traditional markets by analyzing the consumption behavior among major retail channels at a point when competition among retail channels is becoming intensified. In order to examine the effect of the spatial competitive landscape among major retail channels on consumption behavior, an empirical analysis was conducted with 613 consumers in 6 cities nationwide, using the multiple regression model. This research identified three main areas of factors. The analysis result indicates that the physical factor (time required to go to the traditional market), socioeconomic factors (the number of vehicles owned and average monthly income), and competitive factors (intensity of competition in spatial locations and average monthly spending in supermarkets) have significant influence on consumption patterns of consumers. The findings present that the Korean government should go ahead with policies aimed to revitalize traditional markets, keeping in mind the factors that influence the consumption patterns of customers based on these results. We propose that the policy supporting traditional markets need to be a customized-strategy, considering traditional market's characteristic.

• Asia Marketing Journal
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• v.15 no.3
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• pp.53-77
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• 2013

As advertising and promotions are categorized as operating expenses, managers tend to reduce marketing budget to improve their short term profitability. Gauging the value and accountability of marketing spending is therefore considered as a major research priority in marketing. To respond this call, recent studies have documented that financial market reacts positively to a firm's marketing activity or marketing related outcomes such as brand equity and customer satisfaction. However, prior studies focus on the relation of marketing variable and financial market variables. This study suggests a channel about how marketing activity increases firm valuation. Specifically, we propose that a firm's marketing activity increases the level of the firm's product market information and thereby the dispersion in financial analysts' earnings forecasts decreases. With less uncertainty about the firm's future prospect, the firm's managers and shareholders have less information asymmetry, which reduces the firm's cost of capital and thereby increases the valuation of the firm. To our knowledge, this is the first paper to examine how informational benefits can mediate the effect of marketing activity on firm value. To test whether marketing activity contributes to increase in firm value by mitigating information asymmetry, this study employs a longitudinal data which contains 12,824 firm-year observations with 2,337 distinct firms from 1981 to 2006. Firm value is measured by Tobin's Q and one-year-ahead buy-and-hold abnormal return (BHAR). Following prior literature, dispersion in analysts' earnings forecasts is used as a proxy for the information gap between management and shareholders. For model specification, to identify mediating effect, the three-step regression approach is adopted. All models are estimated using Markov chain Monte Carlo (MCMC) methods to test the statistical significance of the mediating effect. The analysis shows that marketing intensity has a significant negative relationship with dispersion in analysts' earnings forecasts. After including the mediator variable about analyst dispersion, the effect of marketing intensity on firm value drops from 1.199 (p < .01) to 1.130 (p < .01) in Tobin's Q model and the same effect drops from .192 (p < .01) to .188 (p < .01) in BHAR model. The results suggest that analysts' forecast dispersion partially accounts for the positive effect of marketing on firm valuation. Additionally, the same analysis was conducted with an alternative dependent variable (forecast accuracy) and a marketing metric (advertising intensity). The analysis supports the robustness of the main results. In sum, the results provide empirical evidence that marketing activity can increase shareholder value by mitigating problem of information asymmetry in the capital market. The findings have important implications for managers. First, managers should be cognizant of the role of marketing activity in providing information to the financial market as well as to the consumer market. Thus, managers should take into account investors' reaction when they design marketing communication messages for reducing the cost of capital. Second, this study shows a channel on how marketing creates shareholder value and highlights the accountability of marketing. In addition to the direct impact of marketing on firm value, an indirect channel by reducing information asymmetry should be considered. Potentially, marketing managers can justify their spending from the perspective of increasing long-term shareholder value.

• Korean Journal of Agricultural and Forest Meteorology
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• v.25 no.3
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• pp.151-171
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• 2023

This study analyzed farmer's responses to the pilot project in advance of the nationwide expansion of the farm-customized early warning service for weather risk management by conducting a survey among all farmers who received text messages of this service. We analyzed not only the satisfaction of farmers with the early warning service, but also the effectiveness of the service in preventing agrometeorological disasters through cross-tabulation analysis of survey results. More than 330 farmers participated in the survey, and more than 60% of the respondents said that they had prevented or mitigated crop disasters by using the early warning service. The cross-tabulation analysis showed that farmers who perceived the field-specific weather information of the early warning service to be more accurate than the weather forecast were statistically significantly more likely to prevent crop disasters than those who did not. According to our case study, farmers who grew open field fruit crops were particularly sensitive to weather information and confirmed that early warning services, along with disaster prevention facilities, were effective in preparing for freezing and frost injury that had been occurring frequently under the influence of climate change. This study is significant in that it is the first to systematically analyze the effectiveness of the farm-customized early warning service for weather risk management based on extensive surveys. It is expected to contribute to exploring ways to develop the service ahead of the nationwide expansion of the early warning service in the near future.

• Korean Journal of Agricultural and Forest Meteorology
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• v.25 no.3
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• pp.197-207
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• 2023

This study was conducted with the purpose of measuring the disaster damage reduction effect according to the provision of the early warning service ahead of the nationwide expansion. The damage reduction effect was measured using insurance data for 19 insured crops in areas that early warning services were provided during the period from 2017 to 2020. As a result of the measurement, it was analyzed that the early warning service had the effect of preventing or reducing disaster damage to farms. In particular, it was found that the disaster reduction effect was greater when disaster prevention facilities were equipped. The implications obtained from the results are as follows. First, by presenting subjectively experienced disaster reduction cases as numerical effects using insurance data with public confidence and objectivity, it can be used as basic data such as expansion of service area, discount of insurance premium with service adoption, and promotional materials for service subscription for early warning service. Second, in expanding and distributing early warning services, giving priority to areas or crops equipped with disaster prevention facilities can help increase the efficiency and effectiveness of the project.

• The Transactions of the Korea Information Processing Society
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• v.13 no.4
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• pp.199-207
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• 2024

Local reservoirs are crucial sources for agricultural water supply, necessitating stable water level management to prepare for extreme climate conditions such as droughts. Water level prediction is significantly influenced by local climate characteristics, such as localized rainfall, as well as seasonal factors including cropping times, making it essential to understand the correlation between input and output data as much as selecting an appropriate prediction model. In this study, extensive multivariate data from over 400 reservoirs in Jeollabuk-do from 1991 to 2022 was utilized to train and validate a water level prediction model that comprehensively reflects the complex hydrological and climatological environmental factors of each reservoir, and to analyze the impact of each input feature on the prediction performance of water levels. Instead of focusing on improvements in water level performance through neural network structures, the study adopts a basic Feedforward Neural Network composed of fully connected layers, batch normalization, dropout, and activation functions, focusing on the correlation between multivariate input data and prediction performance. Additionally, most existing studies only present short-term prediction performance on a daily basis, which is not suitable for practical environments that require medium to long-term predictions, such as 10 days or a month. Therefore, this study measured the water level prediction performance up to one month ahead through a recursive method that uses daily prediction values as the next input. The experiment identified performance changes according to the prediction period and analyzed the impact of each input feature on the overall performance based on an Ablation study.

• Korean Journal of Cognitive Science
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• v.34 no.4
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• pp.315-347
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• 2023

This study aimed to investigate the semantic preview effect in the parafoveal processing of words that are presented in advance in the parafoveal area ahead of the fixation point, benefiting word processing in the fovea. Using the boundary technique in eye-tracking experiments, 25 Chinese-Korean bilinguals, whose native language is Chinese, were presented with 96 sentences that contained a mix of Chinese and Korean, where Korean words were associated with Chinese characters semantically. The study aimed to determine whether a semantic preview effect could be extracted in reading. The experimental sentences were divided into four conditions: the same Korean native word condition (e.g., "나라" meaning "country"), the same Korean word with semantic equivalent in Chinese condition (e.g., "국가" meaning "country"), the same Chinese condition with semantic equivalent in Korean (e.g., "国家" meaning "country"), and the unrelated Chinese condition to the target word (e.g., "围裙" meaning "apron"). The results showed a preview effect in both the Korean word and Chinese word conditions, with a larger preview effect observed in the Chinese word condition compared to the Korean word condition.

• Journal of Korea Water Resources Association
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• v.57 no.9
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• pp.571-583
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• 2024

Forecasting dam inflows in the medium to long term is crucial for effective dam operation and the prevention of water-related disasters such as floods and droughts. However, the increasing frequency of extreme weather events due to climate change has made hydrological forecasting more challenging. Since 2000, seasonal weather forecasts, which provide predictions for weather variables up to about seven months ahead, and their hydrological interpretation, known as Seasonal Flow Forecasts (SFFs) have gained significant global interest. This study utilises seasonal weather forecasts from the European Centre for Medium-Range Weather Forecasts (ECMWF), converting them into inflow forecasts using a hydrological model for 12 multipurpose dams in South Korea from 2011 to 2020. We then compare the performance of these SFFs with the Ensemble Streamflow Prediction (ESP). Our results indicate that while SFFs are more effective for short-term predictions of 1-2 months, ESP outperforms SFFs for long-term predictions. Seasonally, the performance of SFFs is higher in October-November but lower from December to February. Moreover, our findings demonstrate that SFFs are highly effective in quantitatively predicting dry conditions, although they tend to underestimate inflows under wet conditions.

• Journal of dental hygiene science
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• v.10 no.1
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• pp.1-9
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• 2010

The purpose of this study was to examine the cognition-perception factors and oral health promotion behavior of dental hygiene and non-dental hygiene students in an effort to find out factors affecting their oral health promotion behavior. After a survey was conducted, the collected data were analyzed. The findings of the study were as follows: 1. In regard to cognition-perception factors of oral health, the dental hygiene students were ahead of the others in self-efficacy, control of oral health and benefits of oral health behavior. The latter felt there were more barriers to their oral health behavior than the former. 2. As to the practice of oral health promotion behavior, that behavior was more prevailing among the dental hygiene students than the others. Both groups restrained themselves from liquor and cigarettes. 3. Concerning the correlation between oral health promotion behavior and related variables, self-efficacy and control of oral health had a significant correlation to oral health promotion behavior. Better self-efficacy and better control of oral health led to better oral health promotion behavior and better practice of its subfactors 1, 2 and 3. 4. As a result of checking the variables affecting oral health promotion behavior and the subfactors of the variables, self-efficacy had the largest impact on factor 1, factor 2, factor 3 and oral health promotion behavior, and factor 2 was under the greatest influence of control of oral health. Based on above-mentioned findings, self-efficacy was identified as the cognition-perception factor that had the largest impact on oral health behavior. Therefore how to boost self-efficacy should be considered when oral health promotion programs are developed, and research efforts should be channeled into finding out in which way self-efficacy could be bolstered in association with each kind of oral health promotion behavior.