• Proceedings of the Korean DIstribution Association Conference
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• 2001.11b
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• pp.211-233
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• 2001

The aim of the present paper is to improve on branding problems of agricultural and livestock products in Korea by analyzing the statistical data which is present status of agricultural and livestock products published by ministry of agricultural and forest. To achieve the objective, raised 5 points at issue. Thus, the improvement schemes suggested from marketing point of view. And above issues are also discussed in the context of marketing mix. Then, the marketing strategy was developed which will apply branding management. The findings in this study is building a brand marketing system urgently fitted Korean style. For this project success, establishing event marketing and customer service department is necessary centering local National Agricultural Cooperative Federation(Nonghyup). Also needed education about brand knowledge to the people working for agricultural allied industries.

• Environmental Analysis Health and Toxicology
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• v.18 no.4
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• pp.311-322
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• 2003

This study was carried out to investigate the 106 kinds of pesticide residues in agricultural products (n=3,614) by GC, for the northern area of Seoul from March (1999) to December (2000). The detection rate of pesticide residues in samples was 5.0% (mean =2.86$\pm$7.22 mg/kg, n=180). The order of the agricultural products in which pesticide residues were detected was korean lettuce > perilla leaf, pepper > chinese cabbage > leek > spinach. The percentage of the agricultural products in excess of MRL was 2.0% (n=73). The agricultural products in excess of MRL were korean lettuce (n=15), perilla leaf(n=13), leek (n=6), spinach (n=6), pepper (n=5), chwinamul (n=5), etc. The order of the pesticide residues which were detected in agricultural products was procymidone endosulfan chlorpyrifos vinclozolin chlorothalonil and diazinon. The average residual values of procymidone, endosulfan, chlorpyrifos, vinclozolin, chlorpyrifos, and diazinon were 4.07, 1.24, 1.27, 2.83, 17.71 and 1.48 respectively. The pesticide residues in excess of MRL were chlorpyrifos (n=19), endosulfan (n=12), procymidone(n=), vinclozolin (n=6), etc, and the measured concentration ranges of chlorpyrifos, endosulfan, procymidone, vinclozolin, pyrazophos, diazinon and EPN were 0.03-6.72, 0.18-5.8, 2.0-60.8, 1.70-20.33, 0.26-1.21. 0.59-4.3 and 0.28-4.19 respectively.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.287-290
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• 2014

The Large-scale Agricultural & Livestock Products consists largely of distribution at The nation's of school and military foods. but false information on the Agricultural & Livestock Products in a safe food supply has become a social issue. The food suppliers deliver food resource in a school-large food establishments such as Change to domestic high-quality Livestock products from low-quality foreign Livestock products, Change to eco-friendly agricultural produce from normal agricultural produce, Change to fresh vegetables from contaminated vegetables. In this paper, e-Discovery system applies to the methods and security of incorrect logistics information and evidential data about illegal products of agriculture & livestock, it is necessary as studies about compensation and liability.

• Korean Journal of Organic Agriculture
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• v.12 no.3
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• pp.303-316
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• 2004

Recently, with the improvement of national income, the increase of int e rest in the consumers, health, and the enhancement of recognition of environment the demands of environmental-friendly agricultural products(EFAPs) are on the rise rapidly. The demand in the market for EFAPs increases rapidly, and the sales amount increases by 30~40% every year. But, it is in situation that the EFAPs arc not distributed well between the producers and consumers now. That is, the producers of EFAPs can not End th e ir markets. And, the consumers do not trust the EFAPs. Also, it is in situation that it is difficult to promote the demand because of relatively higher prices than the general agricultural products. To solve these problems, it may be summed up as follows. First, it needs to reduce the distribution cost by the construction of stable supply basis. Second, it needs to improve the distribution system of EFAPs. Third, it needs to enhance the differentiation and improve the consumers, reliability. Fourth, it needs to make in brand and extend the various publicities. Fifth, it needs to construct the supporting system and enhance the cooperation with the related institutions. Sixth, it needs to End new demand and introduce the procurement system by the government.

• The Korean Journal of Franchise Management
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• v.2 no.2
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• pp.70-83
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• 2011

The number of agricultural products due to open in response to international competitiveness of the farming press and the need for structural adjustment in agriculture and in agricultural crops receive a fair market price, fair trade, such as improving efficiency sidaejeo appropriate response to the request of the government must have. For this purpose, compared to the communist bojaphan agricultural water efficiently changing the structure of the distribution, agricultural products originating from the acquisition phase choice of shipping a stable product supply and plans to expand production system to induce a smooth supply of agricultural products, expand processing capacity and sales control should be. Also, in the distribution process by eliminating various immoral conduct commerce retail establishment and enforcement of policies for efficient and accurate distribution statistics, information is needed. The ultimate goal of agricultural restructuring and ensure fair price for producers sangpuui and improvement of production facilities for maximizing and affordable for consumers, according to your preferences to receive the best offer will be Foo. Therefore, management increases the efficiency of just distribution costs, or margins, lowering the improvement is not practical to restructure the distribution structure of costs for the best product and must supply the next country of agricultural products, strengthen the consumer's purchase desire to meet will be.

• Journal of Distribution Science
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• v.19 no.2
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• pp.65-75
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• 2021

Purpose: During the pandemic, a large number of orders forced online retailers of fresh produce to quickly change their emergency logistics capabilities to meet the needs of ordinary consumers during the pandemic. Our research aims to help online retailers establish an emergency physical distribution framework for fresh produce during disasters to meet consumer needs. Research design and methodology: 160 effective responses were collected from the online response team in Wuhan, China, and exploratory factor analysis was used to determine the emergency logistics capability framework. Twelve experts were invited online to collect their scoring opinions and use the entropy method to determine the importance of emergency logistics capabilities. Results: Our results have identified a total of 17 emergency logistics factors for online retailers, and we found that Transportation route planning and reconstruction capabilities, Emergency plan planning ability, and Supply chain real-time information sharing capability are the most important in the overall framework. Conclusions: This research completely established the physical distribution framework of fresh agricultural products online retailer in emergency situations. It enriches academic resources in the field of emergency distribution and provides a scientific basis for corporate managers to improve their physical distribution capabilities in emergency situations.

• Journal of Distribution Research
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• v.4 no.3
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• pp.87-103
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• 2000

Throughout the nation, each local Agricultural Cooperative (AC) has built its own agri-products processing factory in order to provide the steady demand source for the locally produced agri-products. However, each factory of AC has performed poorly with no competitive advantages against the national brands of private companies. Thus, from the perspective of the National Agricultural Cooperative Federation (NACF), the current situation of unorganized and inefficient management of the factories under the control of each local AC needs to be improved. In this case analysis, we introduce the problems of the AC factories and discuss the NACF's approach to solve the problems. In particular, given that AC as well as NACF are the non-profit organizations, it is worthwhile to fay special attention to the process of restructuring the system of distribution channels for the processed agri-products with the concept of marketing.

• Smart Media Journal
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• v.13 no.1
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• pp.9-17
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• 2024

This study aims to develop an integrated agricultural distribution network management system to improve the quality, profit, and decision-making efficiency of agricultural products. We adopt two key techniques: crop maturity detection based on the YOLOX target detection algorithm and market price prediction based on the Prophet model. By training the target detection model, it was possible to accurately identify crops of various maturity stages, thereby optimizing the shipment timing. At the same time, by collecting historical market price data and predicting prices using the Prophet model, we provided reliable price trend information to shipping decision makers. According to the results of the study, it was found that the performance of the model considering the holiday factor was significantly superior to that of the model that did not, proving that the effect of the holiday on the price was strong. The system provides strong tools and decision support to farmers and agricultural distribution managers, helping them make smart decisions during various seasons and holidays. In addition, it is possible to optimize the distribution network of agricultural products and improve the quality and profit of agricultural products.

• Korean Journal of Organic Agriculture
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• v.24 no.1
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• pp.17-27
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• 2016

The objective of this study is to propose a necessity of alternative certification for low-pesticide agricultural products (LPAP). For this, we conduct a survey consumer and distributor. Most of consumer does not aware an abolition of LPAP. After abolition, they will purchase pesticide-free, organic, conventional, GAP certificated in order. Both consumer and distributor need an alternative certification of LPAP and have willingness-to-purchase. However, it is necessary to make up for the reliability and objectivity on the alternative and to manage a poor certification. The results of this study is meaningful to distribution and consumption of environment-friendly agricultural products.

• Korean Journal of Agricultural Science
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• v.47 no.1
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• pp.95-104
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• 2020

The Ministry of Agriculture, Food, and Rural Affairs is currently pushing forward policies targeting the Rural Convergence Industry initiative to incubate the front-runners of the '6th industry', to increase off-farm income, to create rural jobs for elderly, and to create women-based farms. As a result, in 2017, a total of 11,604 Rural Convergence Industries were in business, and the goods produced from those industries were diverse. However, the quality and safety of those products are not being checked and managed thoroughly, which has caused consumers to not trust products made from the Rural Convergence Industries. Through a survey and the ordering logit model, this study analyzed consumer perception of the safety and quality of goods from the Rural Convergence Industries. The analysis revealed that we must first raise awareness of the importance of rural agriculture areas and the products of the Rural Convergence Industries to uplift consumer perceptions regarding the products produced by the industries. The analysis also revealed that diverse points of distribution (sellers), education on the importance of rural and urban areas, and marketing Rural Convergence Industry products within suburban consumer populations are necessary to increase the consumption of these products.