• 마케팅과학연구
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• 제15권3호
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• pp.67-92
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• 2005

본 연구는 브랜드 확장의 단점에도 불구하고 마케팅의 효과 및 효율측면에서 항상 고민하는 마케터들이 전략적으로 브랜드확장을 꾀하고자 할 때, 브랜드확장의 위험을 줄이고 성공가능성을 높이는데 일조하고자 실시되었다. 특히 본 연구는 제품유형을 실용제품과 쾌락제품으로 구분하고, 모 브랜드의 제품유형과 일치하는 제품유형으로 브랜드 확장을 하는 경우와 불일치하는 제품유형으로 확장하는 경우에 소비자가 확장 브랜드에 대하여 보이는 반응을 조사하였다. 연구결과에 따르면, 모 브랜드의 제품유형과 일치하는 제품유형으로 확장한 브랜드가 불일치하는 제품유형으로 확장한 브랜드보다 소비자에게 보다 긍정적으로 평가를 받았다. 또한 브랜드확장 전략 수행 시 모 브랜드와 제품유형을 일치시키는 것이 모 브랜드의 제품유형이 쾌락제품일 경우보다 실용제품일 경우 더욱 중요한 것으로 나타났다. 여기에서 나아가 소비자가 몰입하는 인지적 또는 감성적 관여유형에 따라 브랜드확자엥 대한 보지가의 평가는 모 브랜드의 제품유형 및 일치 불일치 확장유형에 따라 달라질 수 있음을 알 수 있었다.

• 대한한의학방제학회지
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• 제13권1호
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• pp.161-178
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• 2005

This report describes 47 studies related to the use of Fructus Schisandra main blended prescriptions from Donguibogam. The following conclusions were reached through investigations on the prescriptions that use Fructus Schisandra as a key ingredient. 1.34% of a cough, 10.6% of a consumptive disease, recorded the largest number of clinical frequency of the prescriptions in therapeutic use when Fructus Schisandra was taken as a monarch drug in prescriptions 2. Prescriptions that utilize Fructus Schisandra as the main ingredient are used in the treatmeant of a cough, a consumptive disease, an exogenous febrile disease, a carbuncle, and cellulitis, and they are also used for treating 11 different types of diseases. 3. The prescriptions are compounded with Fructus Schisandra as a monarch drug can apply to a deficiency syndrome of the lung a deficiency syndrome of both the lung and the stomach, a deficiency syndrome both the spleen and the lung a deficiency syn-drome of the kidney, a hypofunction of the bladder with cold syndrome, a cold of insufficiency type, a deficiency syndrome of the heart, a heat syndrome of the stomach, an affective by cold, an invasion by wind, a consumptive disease. 4. The dosage of Fructus Schisandra is 5pun(about 1.88g) to 5jeon(about 18.75g), however 1jeon(about 3.75g) has been taken the most for clinical application. 5. When Fructus Schisandra is combined with base prescriptions such as Ijintang Chungliongsan, Saengmaksan, it applies symtoms of cough. In addition, when Fructus Schisandra is combined with base prescriptions such as Liukmizihwangtang, Ssangbohwan, Sipjeondaebotang, it utilizes a consumtive disease.

• 대한화학회지
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• 제57권4호
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• pp.499-506
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• 2013

이 연구에서는 경북 지역의 사범대학에 개설된 화학교육론 강좌에 클리커로 알려진 교실 응답 시스템을 적용한 뒤 이에 대한 예비 화학교사들의 인식을 조사하였다. 강의 첫 시간에 클리커의 교육적 활용 방법과 사용법에 대해 소개한 뒤, 수업 중 평균 4-5개의 질문을 제시하였다. 이 질문에 대한 답을 예비교사들에게 클리커로 입력하게 한 뒤, 응답 분포를 확인하고 이에 대한 피드백을 제공하였다. 예비교사들에게 제시된 질문은 학습 내용을 회상하는 질문, 관련 내용에 대한 이해정도를 점검하는 질문, 어떤 사안에 대한 견해를 확인하는 질문, 이해가 어려운 내용에 대한 질문이 다양하게 포함되었다. 학기 말에 클리커 활용에 대한 예비교사들의 인식을 리커트 형식과 에세이 형식으로 조사한 결과, 예비 화학교사들은 클리커 활용의 인지적 효과, 정의적 효과, 그리고 매체 특성 측면 모두에서 긍정적으로 인식하였다. 8가지 클리커 질문 유형 중 예비교사들이 선호하는 유형은 개념 이해 질문과 학습 점검 질문이었다. 클리커를 활용한 구체적인 사례와 연구 결과에 대한 교육학적 함의도 포함되었다.

• 한국과학교육학회지
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• 제14권2호
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• pp.225-235
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• 1994

Concidering environmental education as an ultimate resolution for environmental problems, we conducted a study focusing on affective matters. An instrument was developed to evaluate attitudes of elementary and middle school students toward environmental problems. To develop a reliable Likert-type evaluation instrument scale with which emotional intensity could be judged, mean, standard deviation, response frequency distribution, discrimination index, reliability were calculated. As a result, 21 statements for recognition level and 14 statements for behavioral level were made(The Cronbach alpha coefficient of the instrument was .786). This instrument was used to evaluate 5th and 6th grade elementary school students and 1st and 2nd grade middle school students(total number of subjects was 980). The result of this survey can be summarized as follows. 1. Students recognized the seriousness of environmental problems but they did not behave in such a manner as to prevent it. 2. As a result of t-test, behavioral level score of elemenatary school students was significantly higher than that of middle school students(p<.001). 3. This study showed that there was a significant correlation between the recognition level score and the behavioral level score(r=.386, p<.001). 4. Two-Way ANOVA was used to analyze that there was any significant difference according to grade and sex. The results were as follows. (1) No significant difference was found in total score. (2) On recognition level, female students' score was signigicantly higher than that of male students(p<.01). (3) On behavioral level, higher-grade students' score was lower than that of lower-grade-students (p<.001).

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 추계학술대회 논문집
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• pp.73-80
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• 2000

The paper is addressed to the topic of physiological response-specificity in disgust induced by visual stimulation. The purpose of this study was to evaluate reproducibility of physiological reactivity pattern during disgust elicited by the International Affective Pictures System (IAPS) in 2 experiments. Twenty-nine subjects participated in the first experiment with 3 visual stimulation sessions with disgust-eliciting slides (3 slides in each 1 min long session). In the second experiment disgust-eliciting slides from the IAPS were presented to 42 subjects in 2 sessions (one slide for 1 min). Spectral power of frontal EEG, skin conductance (SCL, SCR and NS.SCR), heart rate(HR), heart period variability(HPV) and respiration rate were recorded. Visual stimulation evoked 1:.n deceleration, higher power of high frequency component of HPV, increased SCL and NS.SCR frequency, frontal slow alpha blocking and moderate increase in fast beta power in most of the sessions in both experiments. However in the second experiment the EEG pattern associated with disgust showed inconsistent shifts in fast alpha and slow beta bands, but was marked by higher power of theta activity. Our data in both experiments emphasizes presence of disgust-specific profiles of autonomic and at the less extent EEG responses in visual stimulation context. Discussed are potential behavioral mechanisms leading to observed physiological manifestations in disgust elicited by visual stimulation. The results support the consideration that disgust is an withdrawal type negative valence emotion associated with relatively low autonomic arousal (low HR, low amplitude SCRs with relatively high NS.SCR frequency) and moderate EEG activation signs. Obtained data showed more consistent reproducibility of disgust-specific autonomic rather than EEG response patterns during visual stimulation design.

• 한국의류학회지
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• 제21권7호
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• pp.1124-1138
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• 1997

This study intended to investigate the concept of Clothing Involvement and Brand and to provide useful basic data for building on affective brand strategy. The purpose of this study is as follows: first, It is to measure the result of Brand Extension attitudes and Brand Extension items by clothing involvement (high involvement/low involvement). Second, It is to classify the factors of Clothing Involvement which suggested in theoretical research and to clarify correlation between clothing involvement factor and brand evaluation, brand extension attitudes. Third, It is to investigate the affect that clothing involvement, demographic variable and brand type on Brand Extension Evaluation. Subjects of this study were the adult women in Seoul, who were extracted by sampling randomly during the fall of 1995. Questionnaire was used as major method of gathering data. They were analyzed by the SAS method such as Frequency, Anova, Duncan, Correlation, multiple regression, Factor analysis. Main result of this study were as follows : 1. In brand extension attitude evaluation by high-involve group and low-involve group, quality, reputation and buying intension of brand extension attitudes showed significant difference. B brand extension attitudes and items of high-involve group was high compare to low-involve stoup. High-involve group evaluated watch, underwear, shoes and stocking of extension items highly, and there is no involvement difference of perfume, parasol, cushion. 2. In order to classify the dimension of Clothing Involvement, it was carried out factor analysis. 1 found that Clothing Involvement was composed of 4 factors, namely, interest - fashion.perceived risk symbolism. Correlation between clothing involvement and brand extension attitude was as followed; Interest factor of clothing involvement was correlated the existing brand attitude. Brand preference of the existing brand attitude was related the image of brand extension attitude, interest of advertising was the quality and the reputation-image was the buying intension. 3. For evaluation of a factor influenced on Brand Extension, it was produced multiple -regression test. Demographic variables and brand types had some influence of Clothing Involvement and Clothing Involvement had on brand extension. 27% of interest, 26% of symbolism was explained by brand types and 15% of fashion, 6% of perceived risk was explained by brand types, demographic variables. And, 10% of brand extension was explained by interest, fashion and symbolism.

• 감성과학
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• 제12권1호
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• pp.19-32
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• 2009

산업의 각 분야에서 사용자에 대한 감성적 접근이 중요시되어 가는 추세 속에서 소비 경향에 영향을 주는 핵심 요인으로 단순한 기능을 넘어서는 감성적 요인이 크게 대두되고 있다. 하지만 인터페이스에 관련된 대부분의 연구들이 아직 논리적 정보설계와 사용자의 인지적 반응에만 중점을 두고 있을 뿐이다. 본 연구는 사용자 인터페이스에 스토리텔링을 적용시킴으로써 사용자들의 감성적 경험에 대한 새로운 개선 방안을 제시하고 검증 하고자 하였다. 80명의 실험참가자들을 대상으로 논리적 접근 방식을 적용한 두 종류의 인터페이스들과 스토리텔링 방식을 적용한 두 종류의 인터페이스들을 사용하게 한 후 실험참가자들의 감성적 경험, 만족도, 편리성을 측정하였다. 실험 결과, 사용자들은 스토리텔링을 적용한 인터페이스에 대해 더 높은 감성적경험, 만족도와 사용 편리성을 표시하였다. 또한 이러한 결과는 사용자의 개인의 감성강도에 따라 더욱 뚜렷이 나타났다. 감성 강도가 높은 사용자들은 스토리텔링을 적용한 인터페이스에서 감성 강도가 낮은 사용자들에 비해 더 강한 감성적 경험을 하고 더 높은 수준의 만족도를 표시하는 것으로 나타났다.

• 대한지구과학교육학회지
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• 제6권2호
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• pp.152-158
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• 2013

The purpose of this work is to investigate pre-service elementary teachers' belief in science gifted education. To do that, from September to November 2012, this research had been conducted with 42 students who were in the third year of P University of Education. The conclusions of this work are presented as follows: First, the pre-service elementary teachers considered exploration ability to be the most important talent for the gifted students in science, and chose task commitment as the next most important. They regarded intelligent ability and leadership ability as the relatively less important. Secondly, regarding the most important tool in choosing scientifically gifted students, the pre-service elementary teachers preferred creativity test. It was found that they considered the intelligence test and academic achievements, which require intelligent ability, to be the less important. Thirdly, regarding the special knowledge related to science gifted education, the pre-service elementary teachers considered pedagogical knowledge about the gifted to be the most important. Fourthly, regarding a class type for gifted students in science, the pre-service elementary teachers most preferred project learning. Project learning is a learning method in which students choose an interesting problem and solve the problem in cooperation with group members. It is the most widely used exploration class in gifted education. It is in the same context as the result that exploration ability is the most important factor to elementary gifted students in science. This work revealed that, with regard to a talent for the gifted in science, judgment of the gifted in science and science gifted education, the potential ability and affective ability of gifted students are considered to be more important than their intelligent ability. Therefore, it was analyzed that pre-service elementary teachers' belief in the gifted students in science is almost consistent with the recent trend of gifted education.

• 대한한방부인과학회지
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• 제25권2호
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• pp.174-184
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• 2012

Objectives: The purpose of this study was to observe the early postpartum low back pain and pelvic girdle pain in the Korean medical hospital for 2-weeks. Methods: Fifty-one postpartum women who admitted for postpartum care in Korean hospital from December 3rd, 2011 to January 31st, 2012 had written out pain measurement questionnaires(SF-MPQ, VAS, ODI) three times for 2-weeks. SPSS 18.0 for Windows was used to analyse the data and the independent samples t-test, paired T-test were used to verify the results. Results: 1. Evaluation of low back pain within the first week after birth was as follows: SF-MPQ sensory area was $5.06{\pm}4.41$ points; SF-MPQ emotional areas was $0.86{\pm}1.34$ points; VAS mean was $3.79{\pm}2.02$ points; and ODI mean was $10.27{\pm}6.69$. 2. Early postpartum low back pain and pelvic girdle pain were significantly decreased in SF-MPQ, VAS, and ODI after 2-weeks(p < 0.01). 3. Age, birth type, parity, weight, and BMI increased during pregnancy does not affect the postpartum low back pain and pelvic girdle pain. Conclusions: The top 10% of postpartum low back pain scale was 10.8 points or more in the sensory area of SF-MPQ, and 3 points or more in the affective area of SF-MPQ. In the case of VAS, it was more than 7 points, and ODI was more than 21.8 points. Postpartum back pain with oriental medical treatment was significantly improved.

• 디지털융복합연구
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• 제16권12호
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• pp.197-206
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• 2018

온라인 악성댓글에 대한 폐해는 지속적으로 증가하고 있다. 많은 선행 연구들은 악성댓글에 대한 중화가 핵심적인 선행 요인임을 확인해왔다. 중화는 이론적으로 일곱개의 다차원 개념으로 구성되어 있으며 일탈행위의 종류에 따라 중화요인의 유의성이 다르게 나타난다. 본 연구는 일탈행위 연구에서 다차원의 중화 기술 요인들을 실증한 것과는 다르게 악성 댓글 연구에서는 중화기술을 단일 차원으로 살펴보았다는 사실에 주목한다. 한편, 일탈행위에 대한 중재자의 역할은 일탈행위 억제에 기여할 수 있지만 악성댓글 연구에서의 중재 의도에 대한 연구는 상대적으로 부족한 상황이다. 상호보완적인 두 개의 연구로 구성된 본 연구는 악성댓글 작성의도와 중재 의도에 대한 관련 요인들을 발견하고자 하였다. 연구결과, 본 연구는 악성댓글 작성자가 비난자에 대한 비난과 책임의 부정 중화기술을 활용 한다는 것을 발견하였다. 또한, 상대방과의 정서적 공감이 악성댓글 중재 의도에 중요한 영향을 준다는 사실을 발견하였다.