• 품질경영학회지
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• 제45권3호
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• pp.521-532
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• 2017

Purpose: The purpose of this study is to structure affective factors related to the tactile sense in order to improve tactile sensibility satisfaction of interior material. In this paper, we propose the design direction of interior material by analyzing the association between material properties and affective factors for automotive interior material. Methods: The relationship between sensibility adjectives and feelings related to tactile sensation were derived through factor analysis after touching prepared samples that were made by changing the material properties of automotive interior material. The association between affective factors and interior material properties were analyzed through ANOVA. Results: Seven kinds of visual and tactile affective factors were derived from the correlation between feeling of material and sensibility adjectives measured by 215 subjects. It is found that there is a quadratic relationship rather than a linear relationship through association analysis between affective factors and the material properties such as roughness, friction coefficient, and hardness. Conclusion: This study suggests the direction of the interior material design which can improve the sensibility satisfaction of the automobile customers by identifying the tactile factors related to the material properties of automotive interior material.

• 대한산업공학회지
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• 제29권4호
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• pp.259-270
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• 2003

In order to properly design warning sounds that are affectively suitable to computer users, warning sounds used in Windows operating system were analyzed in terms of their sound properties; frequency band, spectral characteristics and physical intensity. A total of 36 warning sounds (3*4*3) were generated and tested with respect to three experimental variables. Among 178 collected affective adjectives that are related to hearing and sounds, seven representative affective adjectives were abstracted by statistical grouping techniques. In the experiment, subjective preference tests were performed for the 36 warning sounds according to the seven affective factors. From the result, the affective factors were again grouped into three major factors and the 60dB boost-type warning sounds at the low frequency band were, in general, the most preferred. followed by the 70dB cut-type sounds at the middle frequency band. These warning sounds have a characteristic of boost power spectrum below 1000Hz frequency band and received good scores on simplicity, clarity and accurateness.

• 대한산업공학회지
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• 제39권1호
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• pp.73-77
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• 2013

Affective quality is considered one of the most influential factors for the competitive power of consumer products. Since the human affective response is very abstract and comprehensive, it is very difficult to understand and manipulate the Affective Quality in scientific method. This study suggested the three-level hierarchical structure of the human affection according to the human affective response process, and subdivided the Affective Quality into three subordinate concepts such as 'Organoleptic Quality', 'Affective Quality Factor' and 'Overall Affective Quality.' Also the categories of adjectives which used to express the human affections for the three levels of affective structure were suggested. The results of this study could be used as a frame of systematic approach method to the Affective Quality.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1998년도 추계학술발표 논문집
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• pp.189-194
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• 1998

Design factors are very important and deterministic in determining the first impression of products and environment. The final 30 number of channel button were chosen as a design factors at the Audio Unit. Then, we made the 8 types of prototype. with combining the design factors for experiment. Subjects rated the SD(Semantic Differential) evaluation sheets which have the 30 adjectives after watching each prototype. With the evaluated values, we simulated to identify the relation between the design factors and the adjectives using Neural Network. As a results, we could abstract the affective adjectives on each 8 types. Therefore, this research suggested the possibilities that we can infer the optimal design factors and types using Neural Network, if adjectives were given.

• 감성과학
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• 제4권2호
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• pp.47-55
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• 2001

박수진, 김한경, 한재현, 이정원, 김종일, 송경석 및 정찬섭(2001)에서의 발견을 토대로 얼굴의 감성모형을 개발하였다. 박수진 등의 연구에서는 얼굴의 감성구조를 이루는 2개의 차원축으로 ‘날카롭다-부드럽다’, ‘앳되다-성숙하다’를 제안하였다. 본 연구에서는 이 축들로 이루어진 얼굴의 2차원 감성공간 내에 균일하게 17개의 위치를 선정하고 각 위치들에 합성된 해당 얼굴들을 배치함으로써 감성에 영향을 주는 전체적인 얼굴특징이 무엇인지를 가시화하였다. 또한, 얼굴의 물리적 특징들이 감성의 변화에 어떤 영향을 주는지를 두 개의 주요 축을 중심으로 살펴보았다. 마지막으로 범주모형으로서 개별 감성어휘들과 얼굴의 물리적 특징이 어떤 관계가 있는지에 대해서도 살펴보았다.

• 대한인간공학회지
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• 제29권4호
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• pp.527-532
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• 2010

Product developers nowadays must consider not only the technological satisfaction of consumers but their affective needs as well. These affective needs are greatly affected by the appearance and performance functions of the product, which are simply called in this study appearance-based affection and performance-based affection. This study examined these two affective factors that must be considered while designing mobile phones. Extracted relationship between the two factors was processed in five steps. The first step includes gathering potential affective expressions that are needed to evaluate the levels of consumer's affection for mobile phone design in the pool of adjectives. In the second step, a simple frequency analysis was done from a consumer survey to extract frequently used affective expression. The third step was to extract primary tasks for mobile phones and to perform an experiment or a survey for the evaluation of mobile phones using those tasks. Representative affective factors were then extracted in the fourth step based on factor analysis. Finally, using ANOVA, the extracted representative affective factors were prioritized to draw a relationship between appearance-based affection and performance-based affection. The result of this study suggests each of appearance-based affections and performance-based affections that should be considered in designing mobile phones.

• 대한인간공학회지
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• 제36권2호
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• pp.123-144
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• 2017

Objective: The objective of this study is to evaluate affection on how users perceive colors viewed from an automotive visual display according to cultural and radical differences including North America, Europe, and Southeast Asia. This study especially aims to identify effects of the variation of tone and chroma of representative color groups by analyzing affection differences depending on cultural and racial differences targeting the colors constituted through variation of tone and chroma, centered on representative colors. Background: The colors of the menu, information display or background viewed through an automotive visual display are an important factor stimulating consumer's affection, and therefore an effort to express the vehicle's brand and product image through colors is made. The studies on colors focus only on the research on unique characteristics of colors, but an affective approach lacks according to cultural and racial differences on colors considering tone and chroma variation within a color from the currently used automotive visual displays. Method: To grasp the visual affection felt by users, this study extracted affective adjectives related with colors through existing literature and a dictionary for adjectives, and presented human affection dimensions on colors through evaluation of various colors. Prior to carrying out affection evaluation, the basic light sources, red (R), green (G), and blue (B) constituting the colors used for automotive visual displays were defined as a representative color group, respectively. When colors in a color group are constituted, the evaluation target of each color group consisted of the colors considering the variation of tone and chroma by changing color sense through RGB values of the remaining two light sources. And then, this study carried out affection evaluation on the constituted colors targeting the subjects with cultural and racial differences. Results: As a result of evaluating the constituted colors with representative affections, there were statistically significant differences between the groups having cultural and racial differences. As a result of S-N-K post-hoc analysis on the colors showing significant differences, North America and Europe were classified as heterogeneous groups. In some cases, Korea was classified as the homogeneous group with North America, but Korea was mainly classified as the homogenous group with Europe. Conclusion: The representative affections on colors from an automotive visual display was drawn as three affective dimensions: passionate, neat, and masculine. Based on these, the affection of Korea and Europe on the constituted colors showed significant differences from that of North America, as a result of affection evaluation on the constituted colors viewed through the visual display by reflecting cultural and racial factors. Regarding representative color groups, bigger cultural and racial differences were revealed in terms of affection on red and green colors than on blue color, and variation of affection was the biggest in the red color. Application: This study analyzed correlations of affection considering the colors constituted through variation of tone and chroma, and the culture and race in the representative color groups constituting a visual display. The results of this study are predicted to be utilized in coordination and selection of colors viewed from an automotive visual display taking into account culture and race.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1997년도 한국감성과학회 연차학술대회논문집
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• pp.220-223
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• 1997

The International Affective Picture System (IAPS) developed by Lang and colleagues[1] is widely used in studies relating a variety of physiological indices to subjective emotions. In this study we investigated whether the IAPS can be used for Koreans without significant cultural biases in their subjective emotional reactions. Thirty IAPS picture slides were presented to a group of 52 college students and different 30 slides with similar 3 dimensional emotion ratings to another group of 42 students. Fof each slieds with exposal time of 8sec, subjects were asked to rate on the Semantic Differential Scale (SDS) and Self-Assessment Manikin (SAM) in the 3 dimensions of pleasure valence, arousal, and domensions of pleasure valence, arousal, and dominance. Fnctor analysis was done for SDS ratings, and correlations of SDS and SAM were calculated. Eighteen bipolar adjective were grouped into 3 dimensions of pleasure, arousal, dominance showing good agreement with previous study. SAM were calculated. Eighteen bipolar adjectives were grouped into 3 dimensions of pleasure, arousal, dominance showing good agreement with the previous study. SAM ratings were highly corrlated with two of the 6 SDS adjective pairs associated with the pleasure and dominance dimensions, but not with those associated with arousal dimension suggerting some cultural differences.

• 대한인간공학회지
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• 제29권1호
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• pp.25-31
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• 2010

It is known from consumer surveys that the interior design of cars greatly influences on consumers' affection. Most notably, the instrument panel which occupies the driver's attention while driving would be one of the main components that affect consumer's affection, but the designer does not often put due importance to this design component. The purpose of this study is to define consumers' affection on the instrument cluster panel in terms of its design factors: color of panel lighting and layout of meters as independent factors. Semantic differentials or affective adjectives that are related to the instrument panel were first derived from surveys, existing studies and the available literature. Then, representative affective factors were drawn using factor analysis and multi-dimensional scaling (MDS). Evaluation of the instrument panel was performed and analyzed by Taguchi's robust design to provide more robust results under various noise factors which are color and material of car interior. Experiment revealed that consumers had five affective factors on the instrument panel and luxurious, charming, and visible affections are grouped into a factor and unique and dynamic affections in another factor. Evaluation of the instrument panel by Taguchi's robust design found that the white color of panel lighting and the panel with four meters was the most preferred design in terms of both the affection of luxury and uniqueness.

• 감성과학
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• 제25권3호
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• pp.47-62
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• 2022

이전 정서연구에서는 다양한 정서유발자극을 이용한 정서 차원 연구들을 통해 쾌불쾌 차원(valence)과 각성 차원(arousal)이란 두 가지의 핵심정서(core affect) 차원을 밝혔다. 최근 등장한 ASMR은 심리적 안정감, 편안함 등의 정서를 유발하는데, 이런 새로운 자극 또한 핵심정서차원에 위치하는지, 사람들에게 일으키는 정서표상은 어떤 양상을 보이는지 확인하고자 하였다. 본 연구는 3가지 정서유형(부정, 중립, 긍정)으로 구분한 ASMR 영상을 자극으로 사용하였다. 연구1에서는 청각 ASMR, 연구2에서는 청각 및 시청각 ASMR을 자극으로 사용하였고, 각 자극마다 10가지의 형용사에 대해 5점 리커트 척도로 정서경험을 보고받았다. 자료수집 이후 다차원척도법과 분류분석을 실시하였다. 다차원척도법 결과, 청각 및 시청각 ASMR 모두 핵심정서차원인 쾌불쾌 차원에서 잘 구분되었다. 분류분석 결과, 동일한 감각양상 및 서로 다른 감각양상의 ASMR에 대한 참가자 개인의 정서표상 구분과 참가자들간 정서표상 구분이 잘 이뤄졌다. 종합적으로 본 연구는 다른 정서유발자극들과 같이 ASMR 또한 핵심정서차원에 위치한다는 것을 시사한다는 점에서 기존의 Russell(1980)의 핵심정서차원 이론을 지지한다. 또한, 감각양상에 상관없이 ASMR에 대한 참가자 개인의 정서표상이 예측가능하며, 참가자들의 정서표상이 일관적이라는 점을 시사한다.