• Journal of Families and Better Life
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• v.28 no.5
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• pp.1-12
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• 2010

This study investigates the mediation effects of affection-rejection parenting in the relationships between reports by mothers in regards to marital conflicts and the behavior and emotional control of preschoolers. The participants were 311 preschoolers and their mothers. A total of 311 preschoolers attended kindergartens or day care centers in Daegu or Gyeongbuk Province. The collected data were analyzed by Pearson's correlation, single and hierarchical multiple regressions, using SPSS Win 15.0. The results are as follows. (1) Mothers' marital conflicts exerted indirect effects on preschoolers' behavioral control mediated by affection parenting. (2) Mothers' marital conflicts exerted indirect effects on preschoolers' behavioral control mediated by rejection parenting. (3) Mothers' marital conflicts partly exerted indirect effects on preschoolers' emotional control mediated by affection parenting. (4) Mothers' marital conflicts partly exerted indirect effects on preschoolers' emotional control mediated by rejection parenting.

• Journal of Fisheries and Marine Sciences Education
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• v.16 no.1
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• pp.60-68
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• 2004

This study was conducted to identify parenting factors relating to attachment style. Subjects were 418 college students. Participants completed 1) a brief demographic data questionnaires, 2) Parenting Behavior Inventory and 3) Relationship Questionnaire. Data were analyzed using discriminant analysis for the total sample and by gender. For men, affection, neglect, monitoring, intrusiveness, reasoning, inconsistency and physical abuse of both father and mother are important parenting behaviors that contribute to discriminating secure attachment style from insecure attachment style. For women, neglect, affection, reasoning, inconsistency, monitoring and physical abuse of father and affection, reasoning, neglect, inconsistency and monitoring of mother are important parenting behaviors that contribute to discriminating secure attachment style from insecure attachment style. The implications of this study for theory and practice were discussed and recommendations for future research were made.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.05a
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• pp.165-166
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• 2013

The principle of human perception, behavior, and thought is presented in the traditional interface design study that is ease to use and increase the learn-ability. We believe that the usability is related to user's affection. The goal of this paper is to investigate how visual metaphor works in usability and affection in interface to analyse the effect of visual metaphor to user affection. Literature reviews for the concept of metaphor and affection design conducted. We analyse the effect to user's affection through think-aloud i.e. protocol analysis for metaphor.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.94-99
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• 2007

In this study, we investigate the effect of social presence and affection on usage and participation in the UCC service. We have conducted a face-to-face survey along with an e-mail survey and obtained a total of 329 responses. The findings show that social presence has a significant impact on pleasure and arousal. Social presence and pleasure in turn show a positive impact on using the UCC service. However, arousal has no significant influence on the UCC service usage. Participation in the UCC service appears to be a different behavior than the UCC usage. Pleasure shows a negative effect on the UCC service participation, while arousal very strongly and positively affects the UCC service participation. The significance of this study can be found in that it empirically demonstrates the importance of social presence and affection in promoting the UCC service usage.

• Journal of Navigation and Port Research
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• v.35 no.2
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• pp.149-157
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• 2011

The objective of this study was to compare the attitude of merchant marine student of Thailand in 3 aspects; cognitive, affective and behavioral classified by institutes, domiciles, parent's occupation, parent's income per month, motivation and information receiving concerning mariner profession. The sample used in this study consisted of 867students in maritime institutes of Thailand. The instrument implemented in collecting data was a set of 30 five rating scale questionnaires. The statistical methods applied in analyzing the data were mean, standard deviation, t-test and one way analysis of variance and fisher's LSD. The results of this research shows that the attitude in vocational education of Thai merchant marine student was of the high in every aspect. Attitude for mariner profession of Thai merchant marine student in terms of different institutes had different in all aspects. In terms of different domiciles, it shows different attitude in affection and similar attitude in cognition and behavior. In terms of parent's occupation, it shows similar in all aspects. In terms of parent's income per month, it shows different attitude in cognition and affection and similar attitude in behavior. In terms of motivation, it shows similar in all aspects. In terms of information receiving concerning mariner profession, it shows different attitude in all aspects.

• Korean Journal of Child Studies
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• v.11 no.1
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• pp.58-71
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• 1990

The purpose of the study was to investigate the mother-child interactions in terms of maternal child- rearing behavior, maternal self-esteem, and their school-age children's self-esteem. The subjects were, all living in the Seoul area. A pre-test was conducted twice on 98 subjects. Each time the values of Chronbach's ${\alpha}$ were obtained on maternal behavior, maternal self-esteem and children's self-esteem. Data analysis was by ANOVA, Pearson's product-moment correlation. multiple regression analysis. Chronbach's ${\alpha}$, and factor analysis. Children's self-esteem was positively related (1) to family background factors:educational level, employment status of mothers, social economic status, and number of siblings (2) to maternal self-esteem and (3) to maternal child-rearing behavior in the dimensions of affection, acceptance, and encouragement of independency. Children's self-esteem was negatively related to maternal child-rearing behavior in the dimensions of hostility, rejection and encouragement of dependency. The relative importance of independent variables on children's self-esteem was found to be in the following order:mother's educational level. social economic status, and number of siblings (${\beta}=0.5935$, p< .001), maternal child-rearing behavior in the affection-hostility dimension (${\beta}=0.0849$, p< .001), and in the acceptance-rejection dimension(${\beta}=0.0365$, p< .05). The regression model showed that 25 percent of the children's self-esteem could be accounted for by family background factors. and maternal child-rearing behavior in the affection-hostility dimension and the acceptance-rejection dimension ($R^2=0.25$).

• Korean Journal of Human Ecology
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• v.13 no.6
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• pp.861-874
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• 2004

The goal of this study is to investigate the relationship between maternal rearing behavior characteristics and elementary school children's Internet use, and to utilize the results as the basic data to develop a program, in which parents learn how to educate their children for better use of the Internet. The subjects were 713 children whose grade are in fourth through sixth in an elementary school. Data were obtained with questionnaires. The instruments employed were Children's Internet Use and Addiction, and maternal rearing behavior characteristics-Rational Guidance, Affection, Authoritarian Control, Overprotection, Achievement Encouragement, and Active Involvement-Scales. The data were analyzed with the SPSS program. They were analyzed by Frequency, Percentage, ANOVA, Duncan's test, and Pearson correlation. The results of this study are as follows: First, 30.2% of the subjects has used Internet for more than three years. 55.6% of the subjects spend less than an hour per day in using the Internet. The two major types of Internet use were playing games(49.9%) and sending e-mails(25.4%). The main reason for playing Internet games was escape from stress(34.7%). 34.5% of the subjects also said that their parents usually encourage them to use the Internet. Second, maternal affection, authoritarian control, and active involvement were significantly different in the types of Internet use. Maternal authoritarian control and overprotection were significantly different in the reasons of doing Internet game. The rational guidance and active involvement of mothers were correlated negatively with children's Internet using time, but their authoritarian control and overprotection were correlated positively with children's Internet using time. Maternal overprotection was correlated positively with parents' encouragement level in the Internet use. Third, the rational guidance, affection, and active involvement of mothers were correlated negatively with children's Internet addiction. In the other hand, maternal authoritarian control and overprotection were correlated positively with children's Internet addiction. Lastly, children's Internet addiction was significantly different by the types of Internet Use and the reasons for doing internet game. Children's Internet using time was correlated positively with children's Internet addiction.

• The Korean Journal of Franchise Management
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• v.15 no.2
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• pp.1-15
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• 2024

Purpose: Service quality plays an important role in the credibility of consumer behavior as it enhances brand loyality in hospitality business. The objective of this study is to determine the effects of service quality, positive emotion, brand affection, and brand loyalty in restaurant sector by applying the S-O-R model. The study also introduces a new integrated structural model that combines service quality's dimensions of physical quality, interaction quality, and outcome quality. Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 395 customers who had experience of visiting restaurants. All constructs were measured with multiple items developed and validated in prior studies. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that service quality(physical quality, interaction quality, outcome quality) had a positive effect on positive emotion and brand affection. Also both of positive emotion and brand affection had a positive effect on brand loyalty. This study contributes to the service quality literature and has practical managerial implications.

• Journal of Korean Library and Information Science Society
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• v.40 no.2
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• pp.161-182
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• 2009

The purpose of this research is to investigate the relationship between personal traits and information behavior theoretically. Personal traits are often represented by "major type of personality found in an ethnic group or society" and measured by both degrees of affection and dependency in this study. In turn, information behavior is used to include unique features in information needs, information seeking, information source preference, and information searching pattern in library and internet. The data was collected through a survey with 162 college freshmen, and analyzed for both frequency test and Chi-square test. The major research result shows that dependency rather than affection has a statistically meaningful relation with information behavior, in particular, information needs and source preference. Also made are several methodological suggestions for further research.

• Fashion & Textile Research Journal
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• v.9 no.5
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• pp.500-506
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• 2007

This study aims to examine what consumers perceive about affection and control in association with personified brands, and to explore what effects such perception has on consumer behavior. The research methodology employed a questionnaire surveying female university students in the Seoul. The data were analyzed by SPSS Hangul 10.0 Statistic Package. 16 apparel brands that had been selected by a preliminary study were surveyed. The data analysis method employed a factor analysis, analysis of variance, and multiple regression analysis. The study found that consumers' perception of personified brands is divided into Friendliness and control like in interpersonal communication, and consumers' preference and purchase intention becomes different depending on affection and control perception. In particular, it was analyzed that more important factor that decides preference and purchase intention is the perception in the aspect of control, not in the aspect of Friendliness.